What Donaghys does

Donaghys Ltd is a privately held New Zealand company founded in 1876 and headquartered in Christchurch, operating across agricultural inputs, rope and cordage manufacturing, and specialty industrial product lines for the New Zealand and Australian markets. The company employs between 101 and 250 people and is celebrating 150 years of continuous operation in 2026. Its product portfolio spans dairy shed supplies, animal health and mineral supplements for dairy and sheep and beef farming, pasture and crop inputs including the patented N-Boost nitrogen booster and agrichemicals, plus a diverse rope and cordage range covering mussel farming ropes, leisure marine braids integrated with the Southern Ocean brand, sub-surface telecommunications hauling products with in-house splicing services, packaging twines, and industrial safety ropes for arboriculture, height safety, rescue, military and theatrical applications. The N-Boost platform is supported by over 280 independent pasture and crop trials conducted by more than 40 universities and organisations since 2008.

The company's business model is built on hardware sales of physical agricultural and industrial products, distributed through a dedicated rural retailer network and direct e-commerce storefronts (donaghys.co.nz for New Zealand and donaghys.com.au for Australia). Pricing is quote-based and not publicly disclosed. Customer segments are organised by farming vertical (dairy, sheep and beef, pasture and crop) plus secondary segments in aquaculture, marine, telecommunications, and industrial safety, with primary segments focused on New Zealand pastoral farmers and secondary segments serving specialty industrial buyers. Marketing is conducted through company websites, downloadable product brochures, retailer partnerships, and Facebook activity tied to the 150-year anniversary campaign.

Donaghys holds a registered trademark on N-Boost and benefits from 150 years of brand heritage, but discloses no external investment, no parent company, and no public revenue figures. The company appears to operate without significant technology platform exposure: there is no app, no public API, no disclosed AI or machine learning capability, and R&D funding to date has been limited to two small Callaghan Innovation grants totalling approximately NZ$168,390 in 2013 and 2015. The firm is differentiated by intangible assets (heritage brand, patented nitrogen booster, trial-backed product efficacy) and by an efficient distribution footprint across niche rope verticals where larger diversified industrial players have limited focus.

Name

Donaghys

Legal name

Donaghys Ltd

Website

https://donaghys.com

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

51–100 employees

Short description

Donaghys Ltd is a privately held New Zealand company founded in 1876 that manufactures and sells agricultural inputs, rope and cordage products, and specialty industrial supplies for dairy, sheep and beef, crop, aquaculture, marine, and telecommunications customers in New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Agricultural Inputs and Rope & Cordage Manufacturing

NAICS

Farm Supplies Merchant Wholesalers (42491), Support Activities for Animal Production (115210)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Mineral & Salt Products for Ruminants (Free-Choice Minerals, Salt Blocks) (AFADAAAF)

akta.pro secondary industry

Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO)

Keywords

• Agricultural inputs
• Rope manufacturing
• Animal health products
• Dairy farm supplies
• Marine cordage

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Products Sales: Sale of agricultural products including dairy supplies, animal health products, mineral supplements, pasture and crop inputs (including N-Boost), and rural rope to farmers and agricultural businesses in New Zealand and Australia.
2. Rope and Cordage Products: Manufacturing and sale of rope and cordage products for rural, marine, aquaculture, telecommunications, industrial safety, and packaging applications. Products include leisure marine, mussel ropes, rural ropes, packaging twines, and industrial safety ropes.
3. Agrichemicals: Sale of agrichemicals including herbicides, fungicides, and surfactants for pasture and crop protection.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Donaghys manufactures and sells a broad portfolio of agricultural inputs (dairy shed chemicals, animal health products, mineral supplements, agrichemicals, and the patented N-Boost nitrogen booster) alongside an extensive range of rope and cordage products for rural, marine, aquaculture, telecommunications, industrial safety, and packaging applications. The company distributes these products through rural retailers and direct e-commerce websites in New Zealand and Australia.

Product overview

Donaghys is a New Zealand company celebrating 150 years of operation, offering a diverse portfolio of agricultural, marine, and industrial products. The company provides specialized product lines across Dairy (dairy shed equipment, animal health, mineral supplements), Sheep & Beef (animal health, stock markers), Pasture & Crop (N-Boost patented nitrogen booster, agrichemicals), Rope & Cordage (mussel ropes, leisure marine, rural ropes, telecommunications, packaging twines, industrial safety). The products are distributed through retailers and the company operates e-commerce through its websites.

Differentiator

Problem solved

Functional benefit

Brands

• N-Boost: Patented nitrogen booster using world first technology for pasture and crop enhancement
• Southern Ocean

Products and services

• N-Boost Patented nitrogen booster using world-first technology. Delivers double the pasture response of 40kg of urea, significantly reduces the cost of dry matter production, enables farming under nitrogen restrictions, and increases crop yields. Used by pasture and crop growers.
• Donaghys Dairy Comprehensive dairy farming product range covering dairy shed consumables (acids and alkalis, teat care, dairy markers, rubberware, accessories), animal health (probiotic extract, sodium monensin, bloat treatments, drenches, drench guns), and mineral supplements (liquid minerals, powdered minerals, mineral concentrates). For New Zealand and Australian dairy farmers.
• Sheep and Beef Products Comprehensive sheep and beef farming products including animal health (dip, minerals, drenches, drench guns, licks, rumen conditioners), stock markers, and accessories. For sheep and beef farmers.
• Agrichemicals Agrichemical products for pasture and crop including herbicides, fungicides, and surfactants. For pasture and crop growers.
• Mussel Ropes Complete range of aquaculture ropes covering every area of mussel farming including spat collection and grow out ropes, backbone ropes, lashings, and snoods. For commercial mussel farming operations.
• Leisure Marine Technical marine braids with heritage dating back to 1876, including high performance range, cruising range, dinghy range, mooring, and general braids. Integrates the Donaghys and Southern Ocean brands. For recreational marine and boat owners.
• NZ Rural Range Rural ropes and cordage supplied to farmers for over 135 years, including various rope types and cords designed for agricultural applications. For rural customers and farmers.
• Telecommunications Product Range Sub surface telecommunications hauling products, mechanical and specialty hauling braids, and total solution components with in-house splicing services. For telecommunications infrastructure operators and contractors.
• Packaging Twines Range of packaging twines and lashings including household cotton, jute and polyester strings, as well as commercial sisal and superfilm lashings. For household and commercial packaging applications.
• Industrial Safety Extensive range of ropes for industrial and safety applications including arboriculture, height safety, rescue, military/tactical, theatrical rigging, wire replacement, and shipping. For industrial safety, rescue, and defence operators.

Quantifiable outcome

• Double the pasture response compared to 40kg of urea application
• +3 more outcomes

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zoetis: World's largest animal health company, spun off from Pfizer, offering pharmaceuticals, vaccines, and diagnostics across livestock and companion animals. Comparable to Donaghys' animal health portfolio as a global incumbent but at vastly larger scale.
• Incitec Pivot: Australia's largest fertilizer and agrichemical manufacturer and distributor. Comparable to Donaghys' pasture & crop and agrichemicals segments, but with significantly larger scale and broader product portfolio across explosives, fertilizers, and chemicals.
• Nufarm: Australian-listed global crop protection and agrichemical company. Comparable to Donaghys' agrichemicals product line (herbicides, fungicides, surfactants) but operates at vastly greater scale across global markets as a multinational incumbent.
• Elanco Animal Health: Global animal health pharmaceutical company offering products across livestock and companion animals. Comparable to Donaghys' animal health product range (drenches, bloat treatments, probiotics) but at global multinational scale.

Direct peers

• Ballance Agri-Nutrients: New Zealand farmer-owned cooperative supplying fertilisers, nutrients, and agronomic services to NZ farmers. Directly comparable as a NZ-focused farm inputs supplier with a similar customer base (dairy, sheep & beef, cropping) and cooperative/private ownership model.
• Marlow Ropes: UK-based manufacturer of marine and industrial ropes. Directly comparable to Donaghys' leisure marine, Southern Ocean-branded product range, and technical braid manufacturing.
• Ravensdown: New Zealand farmer-owned cooperative supplying fertilisers, seed, agrochemicals, and animal health products. Closely comparable as a NZ farm supplies wholesaler serving the same dairy and pastoral customers with overlapping product categories including agrichemicals and animal health.
• AgriHealth: New Zealand animal health company supplying veterinary pharmaceuticals and nutritional products to NZ farmers. Directly comparable to Donaghys' animal health product line (drenches, bloat treatments, probiotic extracts) serving the same dairy and livestock farmer customers.
• Yale Cordage: US-based manufacturer of specialty synthetic ropes for industrial, arboriculture, rescue, and marine applications. Comparable to Donaghys' industrial safety, height safety, and arboriculture rope product lines as a rope specialist manufacturer.
• Samson Rope Technologies: US-based manufacturer of industrial, marine, and specialty rope products. Comparable to Donaghys' rope and cordage manufacturing capability across marine, industrial safety, and agricultural rope applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Donaghys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donaghys