Simms Fishing Products

What Simms Fishing Products does

Simms Fishing Products is a Bozeman, Montana-based premium fishing apparel manufacturer founded in 1993 (per company history), operating as a brand under the Revelyst portfolio of outdoor recreation companies. The company designs and sells technical fishing apparel centered on GORE-TEX waterproof waders, jackets, and bibs; UPF 50+ SolarFlex sun-protection hoodies and shirts; Insect Shield Bugstopper insect-repellent apparel; Stone Cold mineral-yarn cooling hoodies; and Vibram-soled wading and deck footwear. The product line spans men's, women's, and youth segments and includes accessories (Headwaters packs, gloves, gaiters, hats) plus a Simms X Sealskinz collaboration for waterproof accessories.

Revenue is generated through direct-to-consumer e-commerce (simmsfishing.com), a flagship experiential retail store in Bozeman (offering guided trips, classes, warranty, and repair), and a wholesale dealer network distributed through the Revelyst platform. Pricing is unit-based and premium-skewed, with flagship waders in the $600 range, technical jackets $200–$400, and accessories $35–$280, supported by free shipping over $200, a 60-day return policy, and the ReCast resale channel for pre-owned gear. Reported revenue exceeds $110M annually, ranking Simms among the top 8 global fishing apparel companies.

The company serves three primary customer segments: recreational anglers (primary), professional anglers and guides, and lifestyle/streetwear consumers attracted by fishing-heritage aesthetics. Brand credibility is reinforced through a Pro Ambassador Program featuring elite competitive anglers — notably 2026 Bassmaster Classic Champion Dylan Nutt and 2025 BMC Champion Easton Fothergill — and content marketing through The Plug blog. Operations are US/Canada-centric, with approximately 101–250 employees and a private, subsidiary-owned ownership structure under Revelyst.

Name

Simms Fishing Products

Legal name

Simms Fishing Products

Website

https://simmsfishing.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Simms Fishing Products is a Bozeman, Montana-based manufacturer of premium technical fishing apparel — waders, jackets, footwear, and accessories — sold direct-to-consumer, through a flagship store, and via dealer and resale channels to recreational and professional anglers.

Ownership category

akta.pro rank

Product category

Fishing Apparel

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)

akta.pro secondary industry

Fishing & Tackle Retail (CRAMABAL)

Keywords

• Fishing waders
• Fishing apparel
• Fly fishing gear
• Waterproof outerwear
• Wading boots

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: B2C e-commerce and retail sales of fishing apparel including waders, jackets, shirts, footwear, and accessories. Revenue exceeds $110 million annually according to market research data

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Simms Fishing Products designs, manufactures, and sells premium technical apparel and gear purpose-built for fly fishing and angling, including GORE-TEX waders, waterproof jackets and bibs, UPF 50+ sun protection hoodies, insect-repellent Bugstopper shirts, cooling Stone Cold hoodies, wading boots with Vibram outsoles, and travel packs. The line is sold direct-to-consumer via simmsfishing.com and the Bozeman flagship store, complemented by a wholesale dealer network and the ReCast pre-owned resale platform.

Product overview

Simms Fishing Products is a premium fishing apparel manufacturer offering a comprehensive product portfolio centered on high-performance waders, outerwear, footwear, and accessories designed for serious recreational and professional anglers. The core product line includes the flagship G3 Guide Waders (available in both stockingfoot and bootfoot configurations), the award-winning Pro Dry Suit, and various waterproof jackets and bibs including the Challenger Fishing Jacket/Bib, ProDry line, G4 PRO Wading Jacket, and Vapor Elite Jacket. The tops collection features specialized hoodies and shirts including the Bugstopper series with Insect Shield technology, SolarFlex UPF 50+ protection wear, innovative Stone Cold Hoody with cooling mineral yarn technology, and Latitude BiComp performance wear. Footwear spans from premium wading boots (Access, Flyweight Access with Vibram soles, Freestone) to deck shoes (Drifter, Drifter AT, Pursuit Shoe). The Headwaters pack line includes award-winning backpacks, hip packs, and sling packs with 1680D ballistic fabric. Notable offerings include the ReCast resale platform for sustainable gear circulation, Grateful Dead collaboration collection with nature-themed designs, and Simms X Sealskinz waterproof accessory collaboration. Products are sold across men, women, and youth segments with a focus on technical performance features including GORE-TEX waterproofing, UPF 50+ sun protection, moisture-wicking, quick-dry technology, and bug repellent treatments.

Differentiator

Problem solved

Functional benefit

Brands

• ReCast: Pre-owned fishing gear resale platform allowing customers to sell old gear and purchase certified pre-owned Simms products.

Products and services

• G3 Guide Waders - Stockingfoot Premium 4-layer GORE-TEX stockingfoot waders built in Bozeman, Montana for professional and serious recreational anglers requiring durable waterproof protection in demanding fishing conditions.
• G3 Guide Waders - Bootfoot Bootfoot version of the G3 Guide Waders with integrated boots for anglers who prefer an all-in-one wading solution without separate wading boots.
• Tributary Waders Entry-level stockingfoot waders offering Simms quality at an accessible price point for recreational anglers new to wading.
• Pro Dry Suit Premium award-winning dry suit providing maximum waterproof protection with watertight cuffs and full waterproof construction for extreme fishing conditions.
• Challenger Fishing Jacket Durable rain and wading jacket designed for all-weather fishing protection with waterproof breathable fabric and articulated fit.
• Challenger Fishing Bib Bib-style rain pants providing full lower body protection for fishing in wet conditions.
• ProDry Fishing Bib Professional-grade waterproof bib with premium GORE-TEX construction for serious wet weather fishing protection.
• ProDry Fishing Jacket Premium waterproof fishing jacket with GORE-TEX technology for professional-level protection in extreme conditions.
• G4 PRO Wading Jacket 2024 award-winning professional wading jacket with 4-layer GORE-TEX construction for guide-level durability and weather protection.
• Vapor Elite Jacket Elite-level waterproof breathable jacket designed for the most demanding fishing conditions with premium materials.
• Tough Flyweight Packable Waders Packable waders designed for travel and on-the-go fishing, combining lightweight construction with Simms waterproof performance.
• Bugstopper Hoody Hoody with Insect Shield long-lasting insect repellency, UPF 30+ sun protection, and quick-drying moisture-wicking fabric for buggy environments.
• Bugstopper SolarFlex Hoody Dual-protection hoody combining Insect Shield bug repellent technology with UPF 50+ SolarFlex sun protection and moisture-wicking performance fabric.
• SolarFlex Hoody UPF 50+ sun protection hoody with moisture-wicking and quick-dry technology for hot weather fishing conditions.
• Stone Cold Hoody Cooling hoody with minerals embedded in the yarn that keep anglers cooler on hot days, combined with UPF 50+ sun protection.
• Latitude Hoody Versatile fishing hoody with UPF 50+ sun protection and quick-dry fabric for variable weather conditions.
• Latitude BiComp Hoody BiComp construction hoody with dual-layer fabric technology for enhanced performance, sun protection, and moisture management.
• Guide Fishing Pants Durable fishing pants designed for guiding professionals with reinforced construction and functional pocket placement.
• Superlight Fishing Pant Lightweight quick-dry fishing pants designed for warm weather comfort and mobility.
• Access Wading Boot Premium wading boot with redefined traction technology for superior grip on slippery river bottoms.
• Flyweight Access Wading Boot - Vibram 2024 award-winning lightweight wading boot featuring Vibram outsoles for excellent traction at reduced weight.
• Freestone Wading Boot - Rubber Sole 2023 award-winning durable wading boot with Vibram rubber soles providing reliable traction for wading in various conditions.
• Drifter Fishing Shoe Deck shoe for on-deck fishing with non-marking soles and water-friendly construction.
• Drifter AT All-terrain version of the Drifter with enhanced versatility for various fishing environments.
• Pursuit Shoe Versatile fishing shoe suitable for boat decks and casual fishing wear with comfortable all-day fit.
• Headwaters Backpack 2024 award-winning fishing backpack with 1680D ballistic fabric construction for durable gear transport to fishing locations.
• Headwaters Hip Pack 2024 award-winning compact hip pack for essentials with durable construction.
• Headwaters Sling Pack 2024 award-winning cross-body sling pack designed for easy access to fishing gear while wading.
• Headwaters Vest Professional-grade fishing vest with multiple pockets and adjustable fit for guide and serious angler use.
• Dry Creek Z Sling Waterproof dry bag sling pack designed to keep gear dry during kayak fishing or wet conditions.
• Custom Wader Shop Bespoke custom wader fitting service allowing customers to order personalized waders with custom sizing and features.
• ReCast Resale Platform Simms-owned resale platform for pre-owned Simms gear, enabling customers to sell used equipment and purchase certified pre-owned products at reduced prices.
• Simms X Sealskinz Waterproof Accessories Collaboration collection with Sealskinz providing waterproof accessories including socks, gloves, and gaiters using Sealskinz membrane waterproof technology.
• Grateful Dead Collaboration Collection Limited edition collaboration featuring nature-themed designs with Grateful Dead imagery on Simms products including waders, hoodies, caps, and shirts, combining music and fishing heritage.
• Spring 2025 Collection Seasonal product collection unveiled in January 2025 featuring new wading and travel gear additions to the Simms catalog.
• Tailwind Travel Collection Travel-focused collection of bags and packs designed for transporting fishing gear to distant destinations.
• Madison Hat Casual fishing hat with sun protection and comfortable fit for all-day wear on the water.
• Sungaiter Sun protection gaiter providing UPF 50+ coverage for neck and face protection during long sun exposure.
• SolarFlex SunGlove UPF 50+ sun protection gloves designed to protect hands while maintaining grip and dexterity.
• SolarFlex Guide Glove Premium UPF 50+ sun protection gloves designed for fishing guides with enhanced durability and grip.
• Daymaker Boat Net Premium rubber mesh boat net designed for careful fish handling during catch-and-release fishing.
• Pro Wading Staff Professional wading staff providing stability and safety when navigating slippery or challenging river crossings.
• Taco Wader Bag Compact wader bag designed to carry and protect waders during travel with organization features.
• Kids Tributary Waders Entry-level youth waders bringing Simms quality and durability to young anglers.
• Kids Tributary Wading Boot Rubber-soled wading boots designed for young anglers with durable construction for learning to fish.
• Kids Solar Tech Hoody UPF 50+ sun protection hoody for kids with quick-dry fabric for active young fishermen.

Quantifiable outcome

• Simms Pro Dylan Nutt won 2026 Bassmaster Classic with 66.13 lbs total catch using Simms gear
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Grateful DeadflagshipStrategic or Co-development Partner · 1 October 2025Limited edition collaboration featuring nature-themed fishing apparel designs including G3 Guide Waders Roses Edition, SolarTech Hoodies, Single Haul Caps, and T-shirts. The partnership combines Grateful Dead iconic imagery with Simms fishing expertise, creating collector's items for music and fishing enthusiasts.
• SealskinzcoreTechnology or IntegrationSimms X Sealskinz collaboration featuring waterproof accessory products including socks, gloves, and waterproof gaiters. Sealskinz provides membrane waterproof technology integrated into Simms fishing accessories.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Orvis: Orvis is a long-established premium fly fishing and outdoor lifestyle brand offering waders, rods, apparel, and accessories. It is the closest direct competitor to Simms in the premium fishing apparel and tackle category, with overlapping product lines and a similar pro-staff and outfitter distribution model.
• Grundens: Grundens is a heritage fishing apparel brand specializing in waterproof outerwear, bibs, and commercial fishing gear. It overlaps with Simms in technical fishing outerwear and foul-weather protection, targeting both recreational and commercial anglers.
• Hodgman: Hodgman is a fishing wader and footwear specialist brand with deep category heritage. It competes directly with Simms in the wader category and serves similar recreational and pro angler segments at various price points.
• Costa Del Mar: Costa Del Mar is a fishing-focused brand known for polarized sunglasses, with an expanding apparel line. It shares the fishing-lifestyle positioning with Simms and is frequently co-marketed and co-distributed through the same dealer networks.
• Redington: Redington is a fly fishing brand offering rods, reels, apparel, and accessories at accessible price points. It overlaps with Simms in technical fishing apparel and shares fly fishing category leadership, though positioned at a lower price tier.
• NRS (Northwest River Supplies): NRS is a paddlesports and fishing gear brand producing waders, PFDs, dry suits, and apparel for river and kayak anglers. It competes with Simms in waterproof fishing apparel, particularly in kayak and river fishing segments.
• Frogg Toggs: Frogg Toggs is a fishing and outdoor apparel brand specializing in lightweight, breathable waterproof gear. It competes with Simms in the rainwear and wading jacket categories at more accessible price points.

Broad incumbents

• Patagonia: Patagonia is a major outdoor apparel manufacturer with a substantial fly fishing sub-line including waders, jackets, and technical shirts. While broader than Simms in scope (climbing, skiing, surfing), Patagonia competes directly in the technical fishing apparel category and shares the premium GORE-TEX-based positioning.
• Columbia Sportswear: Columbia Sportswear is a mass-market outdoor apparel giant with a fishing-specific sub-line including PFG performance fishing gear. It competes with Simms at lower price points and broader distribution, particularly in the recreational angler segment.
• Helly Hansen: Helly Hansen is a Norwegian outdoor and workwear brand with a sailing and fishing apparel heritage. It competes with Simms in technical waterproof outerwear and base layers, with particular strength in saltwater and commercial fishing segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/simmsfishing
• Facebookfacebook.com/simmsfishing
• LinkedInlinkedin.com/company/simms-fishing-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simms Fishing Products