What Motovated Design & Analysis does

Motovated Design & Analysis is a privately held mechanical engineering consultancy headquartered in Christchurch, New Zealand, founded in 2000 by Greg Morehouse. The firm delivers mechanical design, simulation, and product development services to manufacturers, aerospace companies, construction firms, and product developers across New Zealand, with additional project exposure in Australia and the United States. Core offerings sit across five service pillars: Mechanical Design (including lifting equipment, tank design, food processing equipment, jigs/fixtures, and engines), Mechanical Analysis (Finite Element Analysis and Computational Fluid Dynamics), Product Development, Health & Safety and Compliance Engineering (including HSNO/HSWA, CPEng certifications, and expert witness work), and Seismic Restraint of Non-Structural Building Elements. The Motovated TeamWork offering supplies contract engineers to work on-site at client locations.

Underlying technology is centered on Computer Aided Engineering (CAE) toolchains — 3D associative CAD, MathCAD, rigid body kinematics/motion analysis, FEA, CFD, and BIM — and a proprietary methodology called Better by Analysis™ that combines Agile and Lean principles with simulation, including Minimum Viable Simulation™ techniques. Two WorkSafe-approved compliance certifiers sign off regulated work in health and safety, lifting equipment, and seismic restraint.

The business operates on a professional services revenue model: project-based consulting, secondments (TeamWork), and CPD training delivered via Engineering New Zealand. The go-to-market is direct, sales-led, and reinforced by industry events (SouthMACH, Canterbury Tech Summit), university guest lectures, technical content marketing, and a strong referral network. The company employs between 11 and 50 people and transitioned ownership in May 2021 to a co-ownership structure (Motovated 4.0) with Stuart Jackson and Joe Bain joining founder Greg Morehouse as co-owners. Marquee customers include Martin Aircraft, Trimble, Fisher & Paykel Appliances, KiwiRail, Fuelchief, Vestner, DesignLine, and Pipeline & Civil, spanning aerospace, appliances, rail, fuel storage, lifting equipment, automotive, and conservation sectors.

Name

Motovated Design & Analysis

Legal name

Motovated Design & Analysis Ltd.

Website

https://motovated.co.nz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Motovated Design & Analysis is a New Zealand mechanical engineering consultancy delivering mechanical design, FEA/CFD analysis, product development, seismic restraint, and CPEng-certified compliance services to manufacturers, aerospace, construction, rail, and product developers via projects and on-site secondments.

Ownership category

akta.pro rank

Product category

Mechanical Engineering Consulting

NAICS

Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Geotechnical Design, Engineering & Consulting (Analysis, Design, Peer Review) (IMAFAOAK)

akta.pro secondary industry

NDT/Inspection & Testing Services (Aviation) (IMABALAJ)

Keywords

• Mechanical engineering consultancy
• Finite element analysis
• Computational fluid dynamics
• Product design services
• Seismic restraint design

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Engineering Consulting Services: Project-based mechanical engineering consulting including design, analysis, and certification services. Clients engage for specific engineering projects or ongoing engineering support.
2. Engineering Secondments: Contract engineering services where Motovated engineers are placed at client sites for short-term or long-term assignments. Provides additional capacity during project peaks or resource gaps.
3. Training Services: CPD courses provided to engineers via Engineering New Zealand, including FEA training, simulation verification, and specialized engineering topics.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Motovated Design & Analysis is a New Zealand mechanical engineering consultancy that delivers mechanical design, mechanical analysis (FEA/CFD), product development, health & safety and compliance engineering, and seismic restraint design services to manufacturers, aerospace firms, rail operators and construction clients. The firm also provides on-site contract engineering secondments via its Motovated TeamWork service and runs CPD training through Engineering New Zealand. Work is performed by CPEng-certified engineers using CAE tools and a proprietary Better by Analysis™ methodology.

Product overview

Motovated Design & Analysis is a mechanical engineering consultancy offering a comprehensive suite of engineering services organized around five core areas: Mechanical Design Services (including machine design, lifting equipment, tank design, food processing equipment, and invention design), Mechanical Analysis Services (FEA and CFD), Product Development Services, Health & Safety/Compliance Engineering, and Seismic Restraint Services. The company also provides contract engineering secondments through its Motovated TeamWork offering. All services leverage Computer Aided Engineering (CAE) technologies including 3D associative CAD, MathCAD, rigid body kinematics (motion analysis), FEA, CFD, and BIM solutions. The company specializes in design verification, validation, and certification to reduce product development risk and time to market.

Differentiator

Problem solved

Functional benefit

Brands

• Motovated TeamWork: Contract engineering secondment service providing engineers to clients on-site for short-term or long-term projects.
• Better by Analysis®
• Minimum Viable Simulation™

Products and services

• Mechanical Design Services Comprehensive mechanical design services including machine design, machine development, lifting equipment design and certification, tank design and certification, food processing equipment design, jigs and fixture design, design for manufacture, invention design, engine design, and part design for manufacturers and product developers.
• Mechanical Analysis Services Engineering analysis services including Finite Element Analysis (FEA) and Computational Fluid Dynamics (CFD) for validating and optimising mechanical designs, covering stress, deflection, fatigue, and fluid flow simulation.
• Product Development Services End-to-end product development services focused on cost-effective design, design for Industry 4.0, and rigorous engineering design methodologies for manufacturers and product developers.
• Health & Safety / Compliance Engineering Safety and compliance engineering services including certification and compliance assessment, health and safety engineering, and HSNO/HSWA compliance services for hazardous substances, lifting equipment, and other regulated products.
• Seismic Restraint of Non-Structural Building Elements Specialised seismic restraint design and engineering services for non-structural building elements including suspended ceilings, mechanical services, hydraulic systems, electrical services, fire suppression systems, and partitions in compliance with AS/NZS 2785:2020.
• Motovated TeamWork (Engineering Secondments) Contract engineering secondment services providing on-demand engineers who can work alongside clients' teams, offering mechanical design, analysis, project engineering, and structural engineering support for manufacturers and contractors with variable engineering demand.

Quantifiable outcome

• Reduced time to market with significantly reduced risk
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Element Materials Testing: Global testing, inspection and certification business providing mechanical, materials and product testing for industrial clients worldwide. Comparable to Motovated's mechanical testing, validation and compliance services, though at far greater scale and with laboratory-led delivery.
• Aurecon: Global engineering, design and advisory firm with a significant New Zealand presence delivering mechanical, structural and infrastructure engineering. Comparable as a larger multi-disciplinary player competing for the same NZ enterprise engineering mandates, including seismic and industrial work.
• Stantec: International engineering, architecture and environmental consultancy active in New Zealand across infrastructure, buildings and industrial sectors. Overlaps with Motovated on mechanical/structural design, FEA-adjacent analysis and certification services for NZ enterprise clients.
• Arup: Global engineering consultancy with established New Zealand practice covering structural, mechanical, seismic and product engineering for buildings and industry. Comparable as a large, well-credentialed competitor in advanced engineering analysis and certification, including seismic design.
• BECA Group: Large New Zealand-headquartered engineering and consultancy firm offering mechanical, structural, seismic and product engineering services across multiple industries. Comparable as a domestic peer of similar vintage and NZ-market focus, though considerably larger and broader in scope.
• Intertek: Global testing, inspection and certification company with engineering-adjacent services spanning mechanical product testing, compliance and certification. Overlaps with Motovated's compliance/certification practice (CPEng, WorkSafe approvals) and broader product validation work.
• WSP in New Zealand: Global professional services firm with a substantial NZ operation providing mechanical, structural, seismic and infrastructure engineering. Competes with Motovated for larger enterprise and government engineering engagements in New Zealand.

Regional players

• HRL Technology Group: Australian testing, certification and engineering services firm providing mechanical testing, FEA-related analysis and compliance work across Australasia. Comparable as a trans-Tasman peer offering similar testing/analysis and certification services, primarily serving Australian rather than NZ clients.

Direct peers

• Tonkin + Taylor: New Zealand environmental, geotechnical and engineering consultancy with deep involvement in post-earthquake rebuild work and seismic/civil engineering. Overlaps with Motovated on engineering consulting for NZ infrastructure, seismic compliance and certified design work, especially in the South Island.
• ATA Engineering: US-based engineering consultancy specializing in FEA, CFD, structural and thermal analysis for aerospace, industrial and mechanical product clients. Highly comparable to Motovated's core mechanical analysis (FEA/CFD) and certification practice, though at a different scale and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MotovatedDesign
• Facebookfacebook.com/MotovatedNZ
• LinkedInlinkedin.com/company/motovated-design-&-analysis-ltd-
• Xx.com/MotovatedDesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motovated Design & Analysis