What Madison County Emergency Management does

Madison County Emergency Management is a department within the Madison County Board of County Commissioners in Florida, operating as the county's designated all-hazards emergency management agency under Florida Statutes Chapter 125.01. Its core function is coordinating the protection of lives, property, and the environment across Madison County through the four phases of emergency management: mitigation, preparedness, response, and recovery. The department serves approximately 18,000 county residents, focusing on threats from hurricanes, riverine flooding (Suwannee, Withlacoochee, and Aucilla rivers), tornadoes, and severe weather.

The department's core technology stack centers on the Everbridge-powered AlertMadison emergency notification system, which delivers real-time alerts via phone, email, text message, and social media. Supporting platforms include WeatherSTEM for live weather monitoring, Forerunner for flood information and elevation certificates, and a network of VHF/UHF/HF amateur radio stations maintained by volunteer ARES operators for backup communications when conventional infrastructure fails. Madison County has participated in the National Flood Insurance Program since 1987 (Community Number 120149) and the Community Rating System, enabling flood insurance premium discounts for property owners. The department also operates risk shelters at Madison County Central School, including a special-needs shelter coordinated with the Florida Department of Health, and runs preparedness education programs covering NOAA weather radios and disaster supply kits.

The business model is entirely government-funded: the department operates through county budget allocations and tax revenues with no fees charged to residents. The GTM motion is event-driven and territorial — direct service delivery through the Emergency Operations Center at 1083 SW Harvey Greene Dr and the county administrative offices at 229 SW Pinckney Street. Revenue is supplemented by occasional small grants (e.g., $10,000 and $5,000 from The Duke Energy Foundation in 2021 and 2024 respectively). The leadership team consists of Director Leigh Basford, Emergency Management Specialist Renata Keeling, and volunteer ARES Coordinator Patrick Lightcap, supported by a staff of two full-time employees. The agency traces its institutional lineage to the Civil Defense program of the 1940s–1950s, evolving through Disaster Services Agency in the early 1980s to today's Emergency Management Agency.

Name

Madison County Emergency Management

Legal name

Madison County Board of County Commissioners

Website

https://madisoncountyfl.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

Madison County Emergency Management is a Florida county government department that coordinates all-hazards emergency preparedness, response, and recovery services for Madison County residents, operating AlertMadison emergency notifications, shelters, and flood programs under county tax funding.

Ownership category

akta.pro rank

Product category

Government Emergency Management Services

NAICS

Fire Protection (922160)

akta.pro primary industry

Emergency Management & Disaster Response (EOC, Civil Defense) (BPAIAGAE)

akta.pro secondary industries

Fire Alarm Monitoring & Dispatch (BPAKAFAC), Public Health Emergency Preparedness & Incident Management (BPAIAJAG)

Keywords

• Emergency management
• Disaster preparedness
• Emergency notifications
• Shelter services
• Flood management

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. County Government Operations: Madison County Emergency Management operates as a department of the Madison County Board of County Commissioners, funded through county budget allocations and tax revenues. No commercial revenue generation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Madison County Emergency Management operates as a department within the Madison County Board of County Commissioners providing all-hazards emergency management services to county residents. Core offerings include real-time emergency alerts via the AlertMadison (Everbridge) notification system, emergency shelter operations during hurricanes and severe weather, special needs shelter coordination, flood information and NFIP/CRS services, disaster preparedness education, and amateur radio emergency backup communications.

Product overview

Madison County Emergency Management operates as a department within the Madison County Board of County Commissioners, providing a comprehensive all-hazards emergency management program. The department's core offerings center on AlertMadison emergency notifications (powered by Everbridge), WeatherSTEM weather monitoring, emergency shelter services, and flood information management. Supporting services include special needs sheltering, NOAA weather radio education, disaster supply kit resources, amateur radio emergency services (ARES), and emergency orders/resolutions documentation. The department coordinates with local, state, and federal agencies including FEMA, Florida Division of Emergency Management, and the National Weather Service. The program follows the four phases of emergency management: mitigation, preparedness, response, and recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• AlertMadison Emergency Notifications

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Florida Division of Emergency Management (FDEM)coreStrategic or Co-development PartnerState-level emergency management agency providing training, support, and assistance during large-scale disasters. Coordinates state resources and response efforts with county emergency management.
• Federal Emergency Management Agency (FEMA)coreStrategic or Co-development PartnerFederal agency providing disaster response support, public assistance, and hazard mitigation programs. Coordinates federal disaster declarations and recovery efforts with local governments.
• National Flood Insurance Program (NFIP)coreStrategic or Co-development PartnerFederal flood insurance program administered by FEMA. Madison County has participated since 1987 (Community Number 120149). Enables property owners to purchase flood insurance at reasonable rates.
• American Red CrosscoreStrategic or Co-development PartnerProvides disaster relief resources, shelter support, and emergency assistance. Local chapter serves Madison County residents during declared disasters.
• Suwannee River Water Management DistrictcoreStrategic or Co-development PartnerProvides high water data for river flooding events. Jointly developed the Four Freedoms Trail recreational trail system. Supports flood management and water resource planning.
• Florida Department of HealthcoreStrategic or Co-development PartnerState health agency that triages special needs shelter registrants to determine eligibility. Provides health department staff for special needs shelter operations.
• Madison County Sheriff's OfficecoreStrategic or Co-development PartnerCounty law enforcement agency responsible for Animal Control services and after-hours emergency dispatch for road department emergencies.
• Everbridge (AlertFlorida)coreTechnology or IntegrationTechnology platform powering the AlertMadison emergency notification system. Enables rapid mass notification to residents via phone, email, text, and social media during emergencies.
• Office of Greenways and Trails (Florida)minorStrategic or Co-development PartnerState office that partnered with the county to develop the Four Freedoms Trail, a 12-mile recreational trail extending from Madison to the Florida-Georgia border.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Everbridge (AlertFlorida): Technology vendor powering Madison County's AlertMadison notification system via the AlertFlorida state contract. Adjacent enabling provider rather than a direct competitor; supplies the core mass-notification platform the agency relies on for citizen alerts.
• WeatherSTEM: Weather monitoring technology provider integrated with the Madison County website for real-time local weather data. Adjacent enabling vendor rather than a direct peer; supplies domain-specialized environmental monitoring that supports the agency's preparedness mission.

Broad incumbents

• FEMA (Federal Emergency Management Agency): Federal agency providing disaster declarations, public assistance funding, and hazard mitigation programs for Madison County. Functions as the overarching federal incumbent in the emergency management space within which Madison County operates.
• Florida Division of Emergency Management (FDEM): State-level agency that oversees, funds, and supports all Florida county emergency management programs including Madison County's. Acts as the governing broader incumbent with which Madison County coordinates activations, training, and FEMA pass-through funding.

Regional players

• Suwannee Valley Emergency Response Coalition: Regional emergency preparedness coalition serving counties in the Suwannee River basin including Madison County. Comparable as a regional-level emergency preparedness and response coordination body with overlapping hazard exposure (river flooding, hurricanes).
• Hamilton County Emergency Management: Neighboring rural North Florida county EM with comparable scale, river flooding exposure (Suwannee basin), and small staff footprint. Closest like-for-like peer given similar geography, hazard profile, and rural county resource constraints.
• Alachua County Emergency Management: Florida county-level EM agency providing preparedness, response, and recovery services to Gainesville-area residents. Directly comparable as a peer Florida county EM coordinating with FDEM and FEMA under the same state regulatory framework.
• Leon County Emergency Management: Adjacent Florida county (Tallahassee) emergency management agency offering the same all-hazards program structure with broader resources. Comparable as a peer Florida county EM operating under FDEM oversight with similar hurricane and tornado exposure.

Market position

Weaknesses1 record

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100064690746212
• LinkedInlinkedin.com/company/madison-county-bocc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison County Emergency Management