United Way of South Central Georgia
United Way of South Central Georgia is a 501(c)(3) nonprofit that mobilizes donations, volunteers, and local partnerships to fund community impact programs, disaster relief, the 2-1-1 helpline, and ALICE research across Ben Hill, Cook, Irwin, Tift, and Turner counties.
- Company typePrivate
- Founded-
- HeadquartersMacon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What United Way of South Central Georgia does
United Way of South Central Georgia is a 501(c)(3) nonprofit organization headquartered in Tifton, Georgia, that mobilizes community resources to address essential human needs across a five-county service area covering Ben Hill, Cook, Irwin, Tift, and Turner counties. The organization functions as a local United Way affiliate within the broader United Ways of Georgia network, which connects 30 affiliates across 31 statewide territories. Its core service portfolio includes Community Impact Programs (localized funding and partnership coordination), Disaster Relief Giving (a donation product allowing donors to designate funds to South Central Georgia through the Georgia Disaster Relief Fund, including Hurricane Idalia response), the 2-1-1 Helpline (a free, confidential 24/7 referral service connecting residents to food, housing, healthcare, and other essential resources), and the ALICE Program (a research and advocacy framework highlighting Asset Limited, Income Constrained, Employed households, a metric under which 45% of Georgia households fell below the threshold in 2023).
The organization's business model is donation-driven, with revenue sourced from individual contributions, annual fundraising campaigns, corporate giving programs, and designated disaster relief donations processed through its website donation portal. Pricing is a pure donation construct with preset tiers of $10, $20, $50, $100, $500, or custom amounts on a pay-as-you-go basis; no subscription or contracted enterprise revenue is in evidence. Go-to-market is community-led, relying on grassroots fundraising, volunteer engagement, and partnerships with local nonprofit agencies that deliver direct services. The organization is listed in the United Ways of Georgia directory and operates its own digital presence across a website, Facebook, Instagram, and YouTube channels. The only disclosed external capital is a $25,000 grant from Verizon received in October 2024; no revenue, headcount trend, or leadership team information is publicly disclosed.
United Way of South Central Georgia firmographics
Firmographics- Name
- United Way of South Central Georgia
- Legal name
- United Way of South Central Georgia
- Website
- https://unitedwayga.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- United Way of South Central Georgia is a 501(c)(3) nonprofit that mobilizes donations, volunteers, and local partnerships to fund community impact programs, disaster relief, the 2-1-1 helpline, and ALICE research across Ben Hill, Cook, Irwin, Tift, and Turner counties.
- Ownership category
- akta.pro rank
United Way of South Central Georgia industry classification
Industry- Product category
- Community Philanthropy and Human Services
- NAICS
- Other Individual and Family Services (624190), Social Assistance (624)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Centers & Neighborhood Support Services (BPAGAEAL)
- akta.pro secondary industries
- Financial Assistance & Benefits Navigation Services (BPAGAEAK), Mental Health & Crisis Support Services (BPAGAEAH)
Keywords
Where United Way of South Central Georgia is headquartered
LocationHeadquarters
- HQ city
- Macon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
United Way of South Central Georgia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The organization raises funds through annual fundraising campaigns, individual donations, corporate giving programs, and disaster relief donations designated by donors to specific local United Ways or the state organization for community distribution.
- Designated Disaster Relief Giving: Donors can contribute to the Disaster Relief Fund for Georgia, with options to designate donations to specific local United Ways including United Way of South Central Georgia or have funds directed where most needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Disaster Relief Donation Options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
United Way of South Central Georgia product offering
Product offeringCore offering
United Way of South Central Georgia is a regional nonprofit that mobilizes donations, volunteers, and partner agencies to fund community services in five South Central Georgia counties. It operates the 2-1-1 community helpline for resource referrals, the ALICE research and advocacy program for working-poor households, and a disaster relief giving program that allows donors to designate funds to local United Ways.
Product overview
United Way of South Central Georgia operates as a regional nonprofit organization offering community services including disaster relief donations, the 2-1-1 helpline for resource referrals, ALICE research programs for household needs assessment, and local community impact programs serving five counties in South Central Georgia.
Differentiator
Problem solved
Functional benefit
Products and services
- Disaster Relief Giving Donation offering that allows individual and corporate donors to contribute to disaster relief efforts across Georgia, with the option to designate the gift to United Way of South Central Georgia or to direct funds where most needed. Donation amounts include preset tiers of $10, $20, $50, $100, $500, or a custom amount.
- 2-1-1 Helpline Free, confidential community helpline that connects individuals to essential resources including food, housing, utilities, healthcare, employment, and disaster relief assistance, available 24 hours a day, 7 days a week.
- ALICE Program Research and advocacy initiative identifying and supporting Asset Limited, Income Constrained, Employed (ALICE) households, defined as those earning above the Federal Poverty Level but unable to cover basic cost-of-living expenses, used to assess community needs across Georgia.
- Community Impact Programs Local programs that raise and distribute funds to nonprofit partner agencies across Ben Hill, Cook, Irwin, Tift, and Turner counties to address basic needs, education, health, financial stability, and disaster relief in South Central Georgia.
Companies that use United Way of South Central Georgia
Customer profileSegments1 record
Ideal customer profiles1 record
United Way of South Central Georgia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
United Way of South Central Georgia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- United Ways of GeorgiacoreUnited Way of South Central Georgia operates as a member of the United Ways of Georgia network, which connects 30 United Ways across the state. The parent organization serves as a hub for statewide ALICE initiatives, 211 services, nonpartisan policy advocacy, and member services.
- Local Nonprofit AgenciescoreUnited Way of South Central Georgia partners with local nonprofit agencies to distribute funds and provide direct services to community members. The organization raises and distributes funds to meet community needs and advance the common good.
- Georgia Disaster Relief FundflagshipUnited Way of South Central Georgia participates in the Georgia Disaster Relief Fund, enabling donors to designate disaster relief donations specifically to South Central Georgia communities impacted by events like Hurricane Idalia.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
United Way of South Central Georgia competitors and assessment
Company assessmentDirect peers
- United Way Heart of Georgia: Same-network affiliate (#23) serving rural Middle Georgia. Operates the same community-led model and shares back-office and 211 infrastructure with the subject company.
- United Way of Central Georgia: Sibling affiliate (#18 in the same United Ways of Georgia directory) serving a contiguous Central Georgia region with an analogous community-led fundraising, 211, and ALICE model. Directly comparable in structure, revenue model, and target beneficiary population.
- United Way of Southwest Georgia: Neighbor affiliate (#24) operating under the same statewide network in adjacent Southwest Georgia counties. Closely comparable rural community profile, donor base, and service-delivery approach.
Regional players
- United Way of the Coastal Empire: Larger Georgia-affiliated United Way (#21) serving the Savannah coastal region. Comparable operating model but with a meaningfully larger donor base and broader geographic scope.
Broad incumbents
- United Way of Greater Atlanta: The flagship Georgia United Way affiliate (#15) and one of the largest in the United States. Comparable mission and brand, but operates at vastly greater scale with professional fundraising infrastructure.
- American Red Cross of Georgia: Major nonprofit competitor/partner in disaster relief, blood services, and emergency response across Georgia. Overlaps materially in the disaster-relief and emergency-services domain where UWSCGA also operates.
- Salvation Army of Georgia: National nonprofit providing emergency assistance, food, housing, and disaster relief across Georgia — directly overlapping UWSCGA's basic-needs and disaster-relief activities.
- Feeding America — Food Bank of East Alabama & Georgia: Regional food-bank network addressing food insecurity across Georgia — one of the core basic-need verticals UWSCGA and its partner agencies support via funding.
Emerging players
- Habitat for Humanity of Georgia: Statewide affordable housing nonprofit; overlapping with UWSCGA's housing-stability and community-development mission areas, particularly in rural South Georgia counties.
Others
- Points of Light: National volunteer-engagement nonprofit headquartered in Atlanta. Comparable in mobilizing volunteers and corporate giving for community impact, and a potential funder/partner for UWSCGA's volunteer-engagement work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
United Way of South Central Georgia social profiles
Digital presenceUnited Way of South Central Georgia financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Way of South Central Georgia leadership team
Management profileNumber of profiles
Profiles1 record
United Way of South Central Georgia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Way of South Central Georgia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Way of South Central Georgia
What does United Way of South Central Georgia do?
United Way of South Central Georgia is a regional nonprofit that mobilizes donations, volunteers, and partner agencies to fund community services in five South Central Georgia counties. It operates the 2-1-1 community helpline for resource referrals, the ALICE research and advocacy program for working-poor households, and a disaster relief giving program that allows donors to designate funds to local United Ways.
Is United Way of South Central Georgia a public or private company?
United Way of South Central Georgia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was United Way of South Central Georgia founded?
United Way of South Central Georgia was founded in -1. It employs 11 to 50 people.
Where is United Way of South Central Georgia based?
United Way of South Central Georgia is headquartered in Macon, United States, in the North America region.
How does United Way of South Central Georgia make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are designated Disaster Relief Giving.
Who are United Way of South Central Georgia's main competitors?
Direct peers on record are United Way Heart of Georgia, United Way of Central Georgia and United Way of Southwest Georgia. United Way of the Coastal Empire is listed as a regional player. Broad incumbents are United Way of Greater Atlanta, American Red Cross of Georgia, Salvation Army of Georgia and Feeding America — Food Bank of East Alabama & Georgia. Habitat for Humanity of Georgia is listed as an emerging player. Points of Light is listed as an others.
Does United Way of South Central Georgia have an API?
No public API is recorded for United Way of South Central Georgia.
What industry is United Way of South Central Georgia in?
United Way of South Central Georgia's product category is Community Philanthropy and Human Services. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services, with a secondary code of BPAGAEAK, Financial Assistance & Benefits Navigation Services. Its NAICS code is 624190 and its SIC code is 8300.