Rheem

What Rheem does

Rheem New Zealand Limited is a 60+-year-old Auckland-headquartered manufacturer and distributor of water heating, solar and HVAC-adjacent products, operating from Avondale (sales, warranty, accounts, 24/7 support) and a West Auckland Vitreous Enamel cylinder manufacturing facility. The product portfolio spans residential electric cylinders (All Pressure Vitreous Enamel, Mains Pressure Vitreous Enamel, Mains Pressure Stainless Steel, Low Pressure Copper/Wetback), gas water heating (Continuous Flow, Stellar Outdoor Gas Storage), heat pump water heaters (AmbiPower 280e, AmbiPower MDc-180, Ambiheat HDc-270, MPi-325), solar water heating, Raypak pool and spa heaters, and boiling water systems (Lazer, Zip, On-Tap). Commercial offerings include the YF Series air-to-water and water-to-water heat pumps (R1234yf refrigerant, GWP <1), Tankpak Series 4 Deluxe commercial gas continuous flow, Equa-Flow, Guardian Warm Water, Heavy Duty Electric/Gas Storage, Dairy Water Heating, and Crossflow heat exchangers. Core proprietary technology centres on ultra-low GWP refrigerant integration (R290, R1234yf, R513a), wrap-around microchannel heat exchanger technology, Rheemkote® corrosion-protected evaporator coils (10,000hr neutral salt spray tested), and in-house NZ-designed Vitreous Enamel cylinder manufacturing.

Revenue is generated primarily through one-time hardware sales (water heaters, commercial systems, solar PV) routed through a nationwide merchant network — Bunnings, Plumbing World, Reece NZ, Mico NZ, Chesters, O'Briens, Oakleys, Plumbing Plus, Zip Plumbing, Mitre 10, ITM and others — supplemented by the MyRheem Pro direct-to-trade portal (technical documents, training, promotions for registered plumbers, gasfitters, electricians, engineers, architects, builders, service centres). The Rheem Solar Solutions sub-brand operates a direct-to-consumer channel with tiered packages ($6,500/$10,900/$16,900 incl. GST) and Green Loan co-marketing with major NZ banks. Ancillary revenue/strategic value is generated via free nationwide tradie training (in-person at the Auckland facility, online via RHEEM® LEARNING talentLMS) and the U.S.-based Multi-Trade Pro Partner Loyalty Program (joint with Ruud). Pricing is quote-based through merchants for water heating hardware; only Solar PV packages carry publicly disclosed consumer pricing. The business sits within the global Rheem Family of Brands (parent Paloma Rheem, acquiring ~46.56% of Fujitsu General for ~$1.63B in 2026), which generated $3.2B in 2024 U.S. revenue.

Name

Rheem

Website

https://rheem.co.nz

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Rheem New Zealand is a 60+-year-old Auckland-based manufacturer and distributor of residential and commercial water heating, solar PV, and HVAC-adjacent products, selling primarily through a nationwide plumbing/building merchant network and direct-to-consumer solar packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Avondale

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential and Commercial Water Heating Hardware Sales: Sale of electric, gas, heat pump, solar water heaters, boilers, commercial continuous flow systems, and accessories through merchant and stockist channels. One-time hardware purchase model augmented by extended warranty terms (up to 7 years cylinder replacement on AmbiPower 280e).
2. Solar PV System Sales: Direct-to-consumer sale of solar PV packages (Small from $6,500 incl. GST, Medium $10,900, Large $16,900) including panels, inverters, batteries, EV chargers, racking and accessories; supported by Green Loan financing through NZ banks.
3. Professional Training Services (Rheem Learning / Tradies): Free nationwide plumbing and gasfitter training sessions (in-person, practical Auckland workshops, and online via RHEEM® LEARNING portal). Builds trade loyalty and pulls-through product sales rather than a direct revenue stream.
4. Multi-Trade Pro Partner Loyalty Program (Rheem and Ruud, US): Resources, incentives, and training for HVAC and water heating contractors servicing both air and water markets, with potential annual value over $75,000 for some participants; functions as a pull-through loyalty model around core HVAC/water heating equipment sales.
5. Water Heater / Water Treatment Brand Revenue: Rheem reported $3.2 billion in total revenue in the 2024 U.S. water treatment brand rankings, behind Pentair ($4.083B) and A.O. Smith ($3.818B). Revenue mix across residential, commercial, and industrial water heating.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Rheem manufactures and distributes water heating products — electric cylinders, gas continuous flow, heat pumps (using low-GWP refrigerants R290/R1234yf), solar water heating, pool and spa heaters, commercial continuous-flow systems, and boiling water appliances — primarily in New Zealand through a nationwide merchant and stockist network. The company also offers packaged residential and commercial solar PV systems under the Rheem Solar Solutions brand, and runs a nationwide trade training and MyRheem Pro loyalty ecosystem for plumbers, gasfitters and electricians.

Product overview

Rheem offers a portfolio of water heating, HVAC and solar products organized into residential and commercial product families rather than a single unified software product. For the home, the residential lineup spans electric cylinders (the All Pressure Vitreous Enamel, Mains Pressure Vitreous Enamel, Optima Mains Pressure VE, Mains Pressure Stainless Steel, Low Pressure Vitreous Enamel, Low Pressure Copper, and Low Pressure Copper Wetback ranges), gas water heating (Gas Continuous Flow, Indoor Gas Storage, and Stellar Outdoor Gas Storage), heat pump water heating (AmbiPower 280e, AmbiPower MDc-180, Ambiheat HDc-270, and Mains Pressure Heat Pump/MPi-325), solar water heating, Raypak pool and spa heaters, and a Boiling - On-Tap domestic option. For commercial customers, the portfolio includes Commercial Gas Continuous Flow (including Tankpak Series 4 Deluxe), Commercial Heat Pump Water Heating (YF Series Air to Water and Water to Water), Heavy Duty Electric and Gas Storage, Storage Tanks, Equa-Flow, Dairy Water Heating, Raypak Hot Water, Commercial Solar Water Heating, Guardian Warm Water, Heat Exchanger Technology (Crossflow), Pump Sets, and institutional Boiling - Lazer and Boiling - Zip systems. Rheem Solar Solutions extends the portfolio into photovoltaic generation with packaged solar panel + inverter + battery solutions using SolarEdge, FIMER and GoodWe hardware, plus EV chargers, while the A Greater Degree of Good sustainability program wraps around the product set to drive low-GWP refrigerants (R290, R1234yf, R513a), recyclable materials and zero-waste manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• AmbiPower 280e Heat Pump Water Heater 280-litre residential heat pump water heater using ultra-low GWP R290 refrigerant with COP up to 5.2, intended as a direct electric-water-heater replacement for households up to 6 people in cold and frost climates (operating range -6°C to +43°C).
• AmbiPower MDc-180 Heat Pump Water Heater 178-litre residential heat pump water heater recommended for upgrading small to medium electric water heaters, with COP up to 4.9 and operating range -7°C to +43°C.
• Ambiheat HDc-270 Heat Pump New generation 270L smart heat pump water heater with wrap-around microchannel heating technology, COP up to 4.4, R513a refrigerant, Vacation Mode and Timer Control, for cold climates (-5°C to +43°C).
• Mains Pressure Heat Pump (MPi-325) 325-litre two-piece mains pressure heat pump water heater with COP up to 3.6, suitable for smaller households in warmer climates (Auckland, Coromandel, Northland) with operating range +3°C to +45°C.
• YF Series Air to Water Heat Pump (Commercial) Commercial air-to-water heat pump range with R1234yf refrigerant (GWP <1), 15kW and 30kW models, IP44 rating, average COP up to 4.28, hot water delivery up to 65°C, with vertical/horizontal discharge and ducted/non-ducted exhaust options.
• YF Series Water to Water Heat Pump (Commercial) Commercial water-to-water heat pump with R1234yf refrigerant (GWP <1), COP up to 7, available in 16kW and 32kW stackable models, capable of producing up to 63% more hot water than the equivalent air-to-water version on a 35°C condenser circuit.
• Tankpak Series 4 Deluxe (Commercial Gas Continuous Flow) Latest-generation commercial gas continuous flow water heating system with electronic staging and rotation, intelligent Deluxe controller, email/SMS alarm notifications, 2-6 continuous flow units per frame (indoor or outdoor), and 6-star energy efficiency.
• All Pressure Vitreous Enamel (APVE) Electric Cylinder Drop-in replacement vitreous enamel-lined electric cylinder that installs like a low pressure unit and upgrades to mains pressure with a simple valve change, simplifying mains-pressure conversions.
• Gas Continuous Flow Water Heater (Residential) Wall-mounted gas continuous flow water heater that heats water on demand for endless hot water, including the 16, 20, 26 and 27-litre Rheem 874/862/872 series models.
• Stellar Outdoor Gas Storage Most efficient domestic gas storage water heater available in New Zealand (Natural Gas only), with mains pressure delivery and instant hot water for whole-home use.
• Raypak Pool & Spa Heaters Raypak-branded gas pool and spa heater range including Spartan 131 and P/PC series residential and premium models from 120 MJ/hr to 420 MJ/hr natural gas input, with hot surface ignition, child-lock and service code diagnostics.
• Boiling Water Range (On-Tap, Lazer, Zip) Boiling water product family including the instant On-Tap system, compact Lazer units for office/small commercial use, and manual Zip units for infrequent-use locations such as church halls, clubs and factories.
• Rheem Solar Solutions End-to-end residential and commercial solar PV offering combining panels, racking, inverters (SolarEdge, FIMER, GoodWe), batteries (SolarEdge Energy Bank, GoodWe), EV chargers and accessories, packaged at fixed prices for small, medium and large homes.
• Commercial Gas Continuous Flow Systems (Equa-Flow) Modular commercial continuous-flow gas water heating systems including the Tankpak and Equa-Flow product families, designed for high-demand multi-frame installations with redundancy.
• Heavy Duty Commercial Electric & Gas Storage Water Heaters Rheem heavy-duty commercial electric and gas storage water heaters for higher-demand commercial installations.
• Dairy Water Heating Solutions Rheem water heating solutions engineered specifically for dairy industry applications.

Named customers10 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

32 partnerships are on record, tiered core, flagship and minor.

• Advanced Water Heating Initiative (AWHI)coreStrategic or Co-development PartnerRheem is one of 12 heat pump water heater manufacturers partnering with the nonprofit-led Advanced Water Heating Initiative to deliver free virtual HPWH 101 training sessions for installers and homeowners. Rheem also participated in Heat Pump Water Heater Day panel discussions on market growth and AI-enabled predictive maintenance.
• Bunnings (Bunnings Ltd)flagshipChannel Partner/ Reseller/ DistributorBunnings is listed as a key merchant group in Rheem's MyRheem Pro registration form with numerous store locations across New Zealand (Cambridge, East Tamaki, Grey Lynn, Hastings, and many more). Bunnings warehouses and trade centres stock Rheem products.
• Plumbing WorldflagshipChannel Partner/ Reseller/ DistributorListed as a key merchant group with extensive NZ branch coverage (Ashburton, Blenheim, Christchurch, Dunedin, Hamilton, Wellington, etc.) stocking Rheem products.
• Reece NZflagshipChannel Partner/ Reseller/ DistributorReece NZ branches across Auckland, Hamilton, Invercargill, Napier, Nelson, Queenstown, and Christchurch stock Rheem products; selected branches listed on MyRheem Pro registration.
• Mico NZflagshipChannel Partner/ Reseller/ DistributorExtensive NZ branch network including Auckland, Hamilton, Wellington, Christchurch, Dunedin and many regional branches stocking Rheem products.
• Chesters Plumbing & BathroomcoreChannel Partner/ Reseller/ DistributorNZ merchant with branches across Auckland, Hamilton, Tauranga, New Plymouth, Palmerston North, Silverdale, Wanganui, Lower Hutt, Dunedin.
• Oakleys Plumbing PluscoreChannel Partner/ Reseller/ DistributorOakleys Plumbing Plus branches in Dunedin, Christchurch, and Nelson stock Rheem products.
• Plumbing Plus LtdcoreChannel Partner/ Reseller/ DistributorPlumbing Plus merchants including AW Holder Plumbing Plus, Harrison Bloy Plumbing Plus, HH Dimond Plumbing Plus, Northland Plumbing Plus, Universal Plumbing Plus stock Rheem.
• Zip Plumbing PluscoreChannel Partner/ Reseller/ DistributorZip Plumbing branches across NZ including Christchurch, Bell Block, Feilding, Hawera, Kapiti, Levin, Masterton, Mt Maunganui, New Plymouth, Newtown, Palmerston North, Taupo, Tauranga, Tawa, Thorndon Quay, Wanganui, Blenheim, Waikato.
• O'Briens Plumbing & BathroomcoreChannel Partner/ Reseller/ DistributorO'Briens branches in Hawkes Bay, Mt Roskill, North Shore, Penrose, Rotorua, Takanini, Taupo, Waikato stock Rheem.
• Harrison Bloy LtdcoreChannel Partner/ Reseller/ DistributorHarrison Bloy Plumbing & Bathroom branches in Christchurch, Otago, Wanaka, and Timaru stock Rheem products.
• Edward GibboncoreChannel Partner/ Reseller/ DistributorEdward Gibbon branches in Blenheim, Christchurch, Otago, and Wanaka stock Rheem products.
• Mitre 10coreChannel Partner/ Reseller/ DistributorMitre 10 listed as a merchant group option on the MyRheem Pro registration form.
• ITMcoreChannel Partner/ Reseller/ DistributorITM listed as a merchant group option on the MyRheem Pro registration form.
• Plumbing and Gas Supplies LtdminorChannel Partner/ Reseller/ DistributorPlumbing and Gas Supplies Ltd listed as a merchant group option on the MyRheem Pro registration form.
• Sustainable Energy Association of New Zealand (SEANZ)coreStrategic or Co-development PartnerRheem is a member of SEANZ, the industry body for sustainable energy in New Zealand. Supports EECA (Energy Efficiency and Conservation Authority) and Ara Ake.
• EECA (Energy Efficiency and Conservation Authority)coreStrategic or Co-development PartnerRheem proudly supports EECA, citing EECA insights on hot water heat pumps in the home.
• Ara AkecoreStrategic or Co-development PartnerRheem proudly supports Ara Ake, NZ's energy innovation centre, alongside EECA.
• SolarEdgeflagshipOEM/ Whitelabel/ Licensing PartnerSolarEdge inverters and SolarEdge Energy Bank batteries are stocked as core components of the Rheem Solar Solutions PV ecosystem.
• FIMERflagshipOEM/ Whitelabel/ Licensing PartnerFIMER inverters are stocked as core components of the Rheem Solar Solutions PV ecosystem.
• GoodWeflagshipOEM/ Whitelabel/ Licensing PartnerGoodWe inverters, batteries, and EV chargers are stocked as core components of the Rheem Solar Solutions PV ecosystem.
• Rheem Vietnam (Boiling Water Distributor)coreChannel Partner/ Reseller/ DistributorRheem-branded boiling water distributor at Lot A3.1, Road D5, Dong An 2 Industrial Park, Thu Dau Mot City, Binh Duong Province. Phone +84 (0) 650 3763 700.
• Rheem Singapore (Boiling Water Distributor)coreChannel Partner/ Reseller/ DistributorRheem-branded boiling water distributor at 8 Pandan Crescent #02-02 UE Tech Park, Singapore. Phone +65 687 21161.
• Fabri-Technic Hong Kong (Boiling Water Distributor)coreChannel Partner/ Reseller/ DistributorRheem overseas boiling water distributor at Wing Wah Ind. Building, 677 King's Road, North Point, Hong Kong. Phone +852 2815 8388.
• Microsoft (Azure cloud infrastructure)coreTechnology or IntegrationMicrosoft is Rheem NZ's cloud hosting and computing infrastructure provider, ensuring cloud-based platforms meet New Zealand privacy requirements.
• Google (Analytics and Ad Manager)coreTechnology or IntegrationGoogle Analytics and Google Ad Manager are used for website analytics and targeted advertising; users can opt out of having their email address provided to Google for targeted advertising.
• Ruud (Rheem brand partner)flagshipStrategic or Co-development PartnerRheem and Ruud jointly launched the new Multi-Trade Pro Partner Loyalty Program aimed at HVAC and water heating contractors in the U.S., expanding their existing Pro Partner programs.
• Mitsubishi Electric Trane (HVAC IoT peer)coreStrategic or Co-development PartnerRheem Commercial Water, Mitsubishi Electric Trane, and Comfort Systems USA executives participated in a joint panel discussion on HVAC IoT deployment, sharing lessons from connecting hundreds of thousands of units.
• Comfort Systems USA (HVAC IoT peer)coreStrategic or Co-development PartnerComfort Systems USA joined Rheem Commercial Water and Mitsubishi Electric Trane in a panel on HVAC IoT deployment and predictive maintenance.
• Save the Kiwi (charity)minorGTM or Marketing PartnerRheem NZ supports Save the Kiwi, a New Zealand charity dedicated to protecting the kiwi bird, with a dedicated blog section featuring Northland Save the Kiwi staff stories.
• Kind FoundationminorGTM or Marketing PartnerKind Foundation is featured in a Rheem NZ blog case study indicating a charitable/community partnership.
• talentLMScoreTechnology or IntegrationtalentLMS powers the RHEEM® LEARNING online tradie training portal at rheemnz.talentlms.com.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Bosch Thermotechnology: Diversified HVAC + water heating major and named co-defendant in the March 2026 class-action alongside Rheem. Competes broadly across heating categories rather than specializing in Rheem's NZ water-heating niche.
• Pentair: Ranked #1 in U.S. water treatment 2024 revenue ($4.083B), ahead of Rheem at $3.2B. Operates in water treatment, flow, and pool solutions, overlapping with Rheem's water-heating and pool/spa (Raypak) categories from a different portfolio center.
• Trane Technologies: Global HVAC incumbent that also sells commercial water heating; named alongside Rheem in the March 2026 price-coordination class-action. Overlaps with Rheem in commercial heat pump and hydronic categories rather than residential water heating.
• Carrier Global: Large HVAC manufacturer with adjacent water heating and heat pump offerings; co-defendant in the March 2026 class-action. Comparable to Rheem as a broad thermal-comfort incumbent rather than a water-heating specialist.

Direct peers

• Ariston Group: Global water heating manufacturer competing in the same HPWH and gas/electric water heater categories as Rheem, with strong European and emerging-market presence. Listed as an established HPWH competitor in the same 2025 market sizing.
• A. O. Smith: Global water heating leader ranked #2 in U.S. water treatment 2024 revenue ($3.818B), directly ahead of Rheem. Competes across residential and commercial water heating with similar heat pump, gas and electric portfolios and global distributor footprints.
• Bradford White: Established U.S. heat pump water heater manufacturer competing head-to-head with Rheem in HPWH. Also participated alongside Rheem in the Advanced Water Heating Initiative HPWH 101 training, indicating overlapping installer and channel engagement.
• Rinnai: Rinnai is the closest direct competitor in NZ and Australia for gas continuous flow, hot water systems, and broader water heating. Operates a parallel nationwide trade and merchant channel model with comparable heat pump and gas product lines.

Emerging players

• Midea: Chinese appliance and HVAC major entering the U.S. HPWH market in 2025. Represents the cross-border cost-competitive threat to established HPWH manufacturers including Rheem, particularly on price-driven residential retrofits.
• Navien: One of five new entrants into the U.S. HPWH market in 2025, signaling competitive intensity in Rheem's flagship residential growth category. Brings condensing and high-efficiency gas technology alongside HPWH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rheem