Maud Borup
- Company typePrivate
- Founded1907
- HeadquartersPlymouth, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Maud Borup firmographics
Firmographics- Name
- Maud Borup
- Legal name
- Maud Borup, Inc.
- Website
- https://maudborup.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Maud Borup is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Maud Borup business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wholesale/B2B Sales: Primary revenue stream through wholesale distribution to mass and specialty retailers, grocery stores, drug stores, and online retailers. Products sold under licensed, branded, and private label arrangements.
- Direct E-commerce: Direct online sales through company website maudborup.com powered by Shopify platform
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Maud Borup product offering
Product offeringCore offering
Maud Borup manufactures and supplies seasonal and everyday confections, snacks, and food gifts — including signature Hot Cocoa Bombs, chocolate bars, gummy assortments, cotton candy, and pretzel products — sold under branded, licensed, and private-label arrangements through mass retailers, specialty stores, and a Shopify-powered direct e-commerce site. The company operates its own manufacturing facilities in Minnesota and Wisconsin with zero-landfill-waste operations, using fair-trade certified chocolate and robotic automation.
Product overview
Maud Borup is a 115-year-old confectionery company specializing in seasonal sweets, snacks, and food gifts for retail partners and specialty stores nationwide. The product portfolio is organized around seasonal occasions (Valentine's Day, Easter, Halloween, Holiday, Summer) plus everyday snack lines, featuring signature Hot Cocoa Bombs™ as a year-round core product. The Celebrations Collection (Target exclusive) offers premium chocolate bars with gift-card packaging, gummy assortments in reusable containers, and novelty treats like the Cupcake Surprise with included hammer for cracking open. The company operates manufacturing facilities in Minnesota and Wisconsin with a zero landfill waste commitment, using fair-trade certified chocolate. Products are sold through mass retailers (Target, Walmart, Sam's Club, HyVee), specialty stores (Ross, JoAnn, The Fresh Market), and e-commerce via Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Hot Cocoa Bombs Spherical chocolate shells filled with cocoa mix and marshmallows that melt in hot milk to create a hot cocoa beverage. Signature year-round and seasonal product sold across mass and specialty retailers.
- Celebrations Collection Target-exclusive curated nine-piece collection of chocolate, gummy, and cotton candy giftables, handmade/packed in the US using fair-trade chocolate.
- XOXO Valentine's Collection Valentine's Day assortment featuring chocolate-covered cookies, fortune cookies, sour bears, and themed gummy shapes.
- Easter Treats Assortment Spring seasonal assortment including chocolate bunnies, bunny cones, popping candy items, surprise eggs, pretzel duos, and seasonal gummies for Easter baskets.
- Halloween Pretzel Products Halloween-themed dipped pretzel assortment including Pumpkin Fudge Covered Pretzels, Maple Fudge Covered Pretzels, Mummy Pretzel Rods, and Witch Finger Pretzel Rods.
- Assorted Dipped Pretzel Rod Sam's Club exclusive assortment of dipped pretzel rods packaged for Halloween.
- Holiday Assortment Winter holiday assortment including snowman and star hot cocoa bombs, hot sauce sets, popcorn varieties, stir spoons, and festive chocolates.
- Cotton Candy Tower Travel-size jars of cotton candy in iconic flavors, distributed exclusively through Walmart.
- Summer Assortment Summer seasonal treats including watermelon gummies, fruity rings, cotton candy, s'mores kits, layer cakes, and swimming sweets.
- Everyday Snacks and Sweets Branded, private-label, and licensed everyday assortments including savory sauces, drink mixes, and baking kits designed for everyday snacking.
- Robin's Egg Hot Cocoa Bomb Malted milk ball flavored hot cocoa bomb filled with chocolate marshmallows and mini chocolate chips, sold as a spring seasonal offering.
- Pumpkin Spice Hot Cocoa Bomb White chocolate hot cocoa bomb flavored with pumpkin extract and filled with mini marshmallows, drizzled with white chocolate; distributed at Hy-Vee, The Fresh Market, Ross, and Cracker Barrel.
Quantifiable outcome
- Ranked No. 20 on Minneapolis St. Paul Business Journal Fast 50 List in 2023
- +2 more outcomes
Companies that use Maud Borup
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Maud Borup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Maud Borup partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- B Lab / B CorporationcoreB Corp certification through B Lab - requires comprehensive assessment of impact on all stakeholders and verification audits examining governance, environment, workers, customers, and community requirements. Only 22 companies in Minnesota have achieved this accreditation.
- Fair Trade Certified Chocolate SupplierscoreUses fair-trade certified chocolate to contribute to a sustainable and inclusive economy. Partnership ensures ethical sourcing standards.
- ShopifycoreE-commerce platform powering the online store. Handles order processing, payment collection, and customer data management.
- Facebook, Amazon, InstagramminorSales channels used for marketing and product distribution beyond the primary website.
Scale indicators9 records
Recent moves8 records
Expansion highlights4 records
Maud Borup competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Customer concentration
Maud Borup social profiles
Digital presenceMaud Borup compliance and trust
Trust signalCompliance5 records
Maud Borup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maud Borup leadership team
Management profileNumber of profiles
Profiles3 records
Maud Borup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maud Borup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maud Borup
What does Maud Borup do?
Maud Borup manufactures and supplies seasonal and everyday confections, snacks, and food gifts — including signature Hot Cocoa Bombs, chocolate bars, gummy assortments, cotton candy, and pretzel products — sold under branded, licensed, and private-label arrangements through mass retailers, specialty stores, and a Shopify-powered direct e-commerce site. The company operates its own manufacturing facilities in Minnesota and Wisconsin with zero-landfill-waste operations, using fair-trade certified chocolate and robotic automation.
Is Maud Borup a public or private company?
Maud Borup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maud Borup founded?
Maud Borup was founded in 1907. It employs 51 to 100 people.
Where is Maud Borup based?
Maud Borup is headquartered in Plymouth, United States, in the North America region.
How does Maud Borup make money?
Two revenue lines are on record. Wholesale/B2B Sales are the primary driver. The others are direct E-commerce.
Does Maud Borup have an API?
No public API is recorded for Maud Borup.