Simple Mobile
Simple Mobile is a US prepaid wireless MVNO that sells no-contract unlimited mobile plans over Verizon's network, targeting cost-conscious consumers via independent multi-carrier prepaid dealers across the United States.
- Company typePrivate
- Founded2009
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Simple Mobile does
Simple Mobile is a US prepaid wireless Mobile Virtual Network Operator (MVNO) founded in 2009 and headquartered in Miami, Florida. The company sells no-contract, unlimited mobile voice and data plans to cost-conscious consumers who want to avoid the long-term commitments, credit checks, and higher prices of traditional postpaid carriers. Simple Mobile's entire service is delivered over Verizon's cellular network under an MVNO agreement, meaning the company owns no spectrum or radio infrastructure of its own and focuses exclusively on customer acquisition, brand, pricing, and plan design.
The product is positioned as an affordable, contract-free alternative in the US prepaid wireless segment, with distribution concentrated in independent multi-carrier prepaid dealers and retail channels nationwide. Revenue is generated through subscription-based prepaid plan activations and reloads, with customers paying in advance for cellular service. Underlying TracFone Wireless, Simple Mobile became part of Verizon's portfolio following Verizon's $6.9 billion acquisition of TracFone completed in 2021; sister brands under the same parent include Straight Talk, Walmart Family Mobile, and Total Wireless.
Operationally, Simple Mobile runs with a minimal headcount (1-10 employees) consistent with a brand-marketing entity within a larger carrier group, leaning on TracFone/Verizon for network, billing, and back-office functions. In the Wave7 Research 4Q25 prepaid dealer survey, Simple Mobile was present at 20 of 30 surveyed independent dealers and was named the #1 brand by more individual dealer reps than any competitor, demonstrating durable channel relationships despite a saturated US prepaid market. The current CEO is Badar Khan.
Simple Mobile firmographics
Firmographics- Name
- Simple Mobile
- Legal name
- Simple Mobile
- Website
- https://simplemobile.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simple Mobile is a US prepaid wireless MVNO that sells no-contract unlimited mobile plans over Verizon's network, targeting cost-conscious consumers via independent multi-carrier prepaid dealers across the United States.
- Ownership category
- akta.pro rank
Simple Mobile industry classification
Industry- Product category
- Prepaid Wireless Services
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Wireless Telecommunications Carriers (except Satellite) (517112), Agents for Wireless Telecommunications Services (517122)
- SIC
- Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)
Keywords
Where Simple Mobile is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Simple Mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel
Revenue model
- Prepaid Wireless Service: Simple Mobile generates revenue through prepaid wireless service plans sold directly to consumers via independent dealers and retail channels. Customers pay in advance for cellular service using Verizon's network infrastructure.
Go-to-market motion2 records
Distribution channels2 records
Simple Mobile product offering
Product offeringCore offering
Simple Mobile is a prepaid wireless MVNO that sells no-contract cell phone plans with talk, text, and data services operating on Verizon's cellular network. The company targets budget-conscious U.S. consumers seeking affordable, flexible wireless service without long-term contracts or credit checks.
Product overview
Simple Mobile is a single unified prepaid wireless service offering no-contract cell phone plans. It operates as a Mobile Virtual Network Operator (MVNO) utilizing Verizon's network infrastructure. The service is positioned as an affordable, contract-free alternative for mobile connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Simple Mobile Prepaid Wireless Plans No-contract prepaid cell phone plans providing talk, text, and data on Verizon's nationwide cellular network, sold to individual U.S. consumers through independent multi-carrier prepaid dealers.
Companies that use Simple Mobile
Customer profileSegments1 record
Ideal customer profiles1 record
Simple Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simple Mobile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VerizoncoreSimple Mobile operates as an MVNO using Verizon's cellular network infrastructure. Verizon acquired TracFone (Simple Mobile's parent company) for $6.9 billion in November 2020, completing the transaction in 2021.
Scale indicators2 records
Recent moves4 records
Simple Mobile competitors and assessment
Company assessmentDirect peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Simple Mobile social profiles
Digital presenceSimple Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Mobile leadership team
Management profileNumber of profiles
Profiles1 record
Simple Mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Mobile
What does Simple Mobile do?
Simple Mobile is a prepaid wireless MVNO that sells no-contract cell phone plans with talk, text, and data services operating on Verizon's cellular network. The company targets budget-conscious U.S. consumers seeking affordable, flexible wireless service without long-term contracts or credit checks.
Is Simple Mobile a public or private company?
Simple Mobile is a private company. It is classified as corporate owned and is currently operating.
When was Simple Mobile founded?
Simple Mobile was founded in 2009. It employs 1 to 10 people.
Where is Simple Mobile based?
Simple Mobile is headquartered in Miami, United States, in the North America region.
How does Simple Mobile make money?
One revenue line is on record: prepaid Wireless Service.
Who are Simple Mobile's main competitors?
Ultra Mobile is listed as a direct peer.
Does Simple Mobile have an API?
No public API is recorded for Simple Mobile.
What industry is Simple Mobile in?
Simple Mobile's product category is Prepaid Wireless Services. Its primary akta.pro industry code is HDAIAAAG, Fixed Wireless Access (FWA) Mobile Operators. Its NAICS code is 51712 and its SIC code is 4812.