Hygiena

What Hygiena does

Hygiena is a privately held diagnostics company headquartered in Camarillo, California, that develops and sells rapid testing solutions for hygiene monitoring, food safety, and environmental contamination. The company is organized around three core technology pillars: ATP bioluminescence systems (anchored by the EnSURE Touch luminometer and UltraSnap surface swabs) for seconds-fast cleaning verification; real-time PCR-based molecular detection (the BAX System platform) for foodborne pathogens and spoilage organisms; and immunoassay-based tests (ELISA) for allergens and mycotoxins. The product portfolio is unified by the SureTrend cloud data management platform and the KLEANZ sanitation management module, which together provide compliance tracking, analytics, and digital workflow tools across multi-site food safety operations.

The company sells proprietary instruments alongside a deep consumables catalog of swabs, kits, DNA/RNA extraction reagents, and enrichment media, creating a razor-and-blade revenue model supplemented by subscription-based software revenue. Hygiena serves primary customers in the food and beverage industry (processors of meat, dairy, beverages, produce, and prepared foods) along with secondary verticals in healthcare/hospital hygiene, pharmaceutical sterility, hospitality, industrial manufacturing, and janitorial/sanitation services. Its methods hold validation from AOAC-OMA, AOAC-RI, MicroVal, NordVal, AFNOR, Health Canada, and USDA-FSIS, which serve as de facto regulatory acceptance in major markets.

Hygiena distributes through a combination of direct field sales for enterprise accounts, inside sales for mid-market customers, and self-serve e-commerce storefronts in the US and Australia. The company operates directly in 100+ countries with wholly-owned offices in 12 cities across the Americas, Europe, the Middle East, and Asia-Pacific, including regional headquarters in Shanghai, Guildford, and Alexandria (Sydney), and an R&D center in Potsdam, Germany. The company has been backed by Warburg Pincus since 2016 and has grown substantially in part through M&A, most recently acquiring Nexcor Food Safety Technologies in December 2024 and DuPont Nutrition & Biosciences' diagnostics business in December 2016.

Name

Hygiena

Legal name

Hygiena LLC

Website

https://hygiena.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Hygiena is a privately held diagnostics company that sells rapid ATP, PCR, and ELISA-based testing systems, consumables, and the SureTrend cloud software platform to food and beverage manufacturers, healthcare, pharmaceutical, and hospitality operators across 100+ countries.

Ownership category

akta.pro rank

Product category

Food Safety Diagnostics

NAICS

Analytical Laboratory Instrument Manufacturing (334516), In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)

akta.pro secondary industries

Equipment & Facility Hygienic Design Assessment (Harborage Identification, Remediation Verification) (AFALAEAM), Regulatory Compliance Testing (Microbiological, Chemical, Allergen) (AFALADAA), Allergen Cross-Contact Environmental Verification (Protein Swabs, ELISA Swabs) (AFALAEAH)

Keywords

• Food safety testing
• Hygiene monitoring
• Pathogen detection
• ATP cleaning verification
• Mycotoxin testing

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Diagnostic Testing Products: Hygiena generates revenue through sale of diagnostic testing products including ATP monitoring swabs, pathogen detection kits, allergen tests, mycotoxin tests, and related reagents. These are consumable products used with proprietary instruments.
2. Instruments and Equipment: Sale of proprietary instruments including EnSURE Touch luminometers, PCR systems, and monitoring equipment. Instruments are sold outright and may be bundled with consumable agreements.
3. Software Subscriptions: SureTrend Cloud Food Safety Software provides real-time compliance tracking and data analytics. The platform enables digital transformation of food safety monitoring.
4. Sample Collection and Preparation Products: DNA/RNA extraction kits, enrichment media, sample collection supplies, and reagents for laboratory testing workflows

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hygiena develops, manufactures, and sells rapid diagnostic testing products, instruments, and software for food safety, hygiene monitoring, and contamination detection. The portfolio includes ATP luminometer systems (EnSURE Touch) with matching swabs, real-time PCR pathogen detection platforms (BAX System), ELISA-based allergen and mycotoxin test kits, sample preparation reagents, and the SureTrend cloud-based compliance and data analytics platform. Customers are food and beverage processors, healthcare facilities, hospitality operators, pharmaceutical manufacturers, and industrial producers across more than 100 countries.

Product overview

Hygiena offers a comprehensive portfolio of diagnostic solutions organized around three main pillars: ATP monitoring systems (EnSURE Touch luminometers with UltraSnap swabs), molecular PCR-based pathogen detection (BAX System platform), and immunoassay-based tests (AllerSnap allergen tests, ELISA mycotoxin tests). The product ecosystem includes the SureTrend Cloud software platform for data analytics and compliance tracking, supported by sample collection and preparation products including DNA/RNA extraction kits and enrichment media. The company serves food and beverage, healthcare, hospitality, pharmaceutical, and industrial manufacturing sectors with products spanning cleaning verification (ATP, protein residue), microbial testing (indicator organisms, spoilage organisms), allergen detection, pathogen detection, GMO screening, mycotoxin testing, and animal identification. The unified platform approach connects instruments and software to enable real-time monitoring and data-driven food safety decisions across the production chain.

Differentiator

Problem solved

Functional benefit

Brands

• SureTrend: Cloud-based data management and analytics platform for food safety compliance tracking and real-time monitoring.
• KLEANZ

Products and services

• EnSURE Touch Advanced ATP cleaning verification luminometer with a touchscreen interface for hygiene monitoring in food processing, healthcare, and hospitality facilities; provides quantitative cleanliness measurements in seconds.
• SureTrend Cloud Food Safety Software Cloud-based data analytics and management platform that collects and analyzes ATP monitoring data from instruments, providing real-time compliance tracking and reporting for food safety operations across multiple facilities.
• KLEANZ Sanitation Management Software Sanitation management software for coordinating cleaning schedules, tracking sanitation activities, and maintaining compliance records for food and beverage facilities.
• UltraSnap Surface ATP Test Surface ATP swab test for rapid cleaning verification, delivering quantitative cleanliness measurements within seconds to validate hygiene protocols on food contact and environmental surfaces.
• AllerSnap Allergen Detection Test ELISA-based allergen detection test for monitoring protein residue and allergen contamination on surfaces and in food samples, supporting allergen control programs.
• MicroSnap Rapid Microbiology Tests Rapid microbiology testing system for detection of indicator organisms including Total Viable Count, Coliform, E. coli, and Listeria in food and environmental samples, with AOAC-OMA and AOAC-RI validations.
• ZymoSnap Alkaline Phosphatase Test Alkaline phosphatase test for rapid verification of milk pasteurization efficiency, providing results in minutes rather than days required by traditional methods.
• ProClean Protein Residue Detection Swab Protein residue detection swab for verifying cleaning effectiveness on food contact surfaces.
• InSite Environmental Listeria Test Environmental Listeria testing swab with enrichment for rapid detection of Listeria species in food processing environments.
• BAX System Real-Time PCR Platform Real-time PCR-based molecular testing platform for automated detection of foodborne pathogens including Salmonella, Listeria, E. coli, and other microorganisms with high accuracy.
• DNA/RNA Extraction Kits Sample preparation kits including Standard, High-Throughput, High-Purity, and Automated extraction options for molecular testing workflows supporting PCR-based pathogen detection.
• Enrichment Media PCR detection enrichment media and other enrichment media for pre-enrichment of samples before molecular or cultural testing.

Quantifiable outcome

• Delivers quantitative cleanliness measurements within seconds vs. 24-72 hours for traditional microbiological testing

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SGS SA: SGS provides global agricultural and food testing services, representing both a complementary partner opportunity and an indirect competitor to Hygiena when food manufacturers choose outsourced testing over in-house rapid diagnostics.
• Eurofins Scientific: Eurofins is the world's largest food testing services network; while primarily a contract laboratory, its in-house method development and instrumentation procurement decisions make it both a customer and an indirect competitor to Hygiena's diagnostic products.
• Mérieux NutriSciences: Mérieux NutriSciences provides food safety testing services and consulting across the supply chain, overlapping with Hygiena in food processor and retailer compliance support while also influencing in-house vs. outsourced testing decisions.
• bioMérieux (Industrial Microbiology): bioMérieux's Industrial Microbiology division offers the TEMPO and GENE-UP molecular testing platforms and BioBall reference standards that compete with Hygiena's indicator organism and pathogen detection kits in industrial food and beverage quality control.
• Thermo Fisher Scientific: Thermo Fisher competes broadly through its Oxoid food safety microbiology media, Remel pathogen detection reagents, and Applied Biosystems real-time PCR instruments, which overlap with Hygiena's enrichment media, DNA/RNA extraction kits, and BAX PCR systems.

Direct peers

• Bio-Rad Laboratories: Bio-Rad's iQ-Check PCR pathogen detection portfolio and immunoassay product lines directly compete with Hygiena's BAX System real-time PCR platform and ELISA-based allergen/mycotoxin kits in food safety laboratories.
• R-Biopharm: R-Biopharm offers ELISA and PCR test kits for mycotoxins, allergens, and pathogens, directly competing with Hygiena's AllerSnap allergen tests, mycotoxin ELISA kits, and PCR-based pathogen detection in food and feed testing laboratories.
• 3M Food Safety (now Neogen): Neogen (which combined with the former 3M Food Safety business) is a direct competitor in ATP luminometry, pathogen detection, and sanitation verification, offering overlapping products such as the AccuPoint Advanced ATP system and molecular pathogen tests for food processors globally.

Emerging players

• Charles River Laboratories: Charles River's microbial detection and molecular diagnostics products, including the Endosafe and Celsis rapid testing platforms, overlap with Hygiena's ATP and PCR-based offerings in industrial and pharmaceutical quality environments.
• bioLytical Laboratories: bioLytical is an emerging rapid diagnostics developer with food and environmental safety applications whose molecular platform development parallels Hygiena's PCR-based pathogen detection roadmap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HygienaTV
• LinkedInlinkedin.com/company/hygiena
• Xx.com/hygienausa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hygiena