What Rubelli does

Rubelli S.p.A. is a privately-held Venetian textile manufacturer founded in 1888, operating three brand pillars — Rubelli (high-end fabrics and wallcoverings), Kieffer (contemporary natural-fibre fabrics), and Rubelli Casa (made-to-order furniture and accessories). The company produces over 460 catalogued textile articles spanning jacquard, velvet, damask, satin, printed, and embroidered fabrics in silk, wool, linen, cotton, hemp, and technical fibres such as Trevira CS, alongside fabric-covered acoustic panels (Cloud and Wave series) and designer furniture. Manufacturing is anchored in the proprietary Tessitura Rubelli weaving mill in the Venice area, with a dedicated furniture production facility in Marghera; a Milan showroom serves as the commercial and cultural hub.

Rubelli sells primarily through a global network of authorized retailers, commercial offices, field agents, and direct enterprise sales, with orders accepted via email and fax. The customer base is heavily skewed toward luxury contract and hospitality — including Bvlgari Hotels, Belmond, Aman Resorts, Mandarin Oriental, Silversea cruises, Tiffany & Co., Jimmy Choo, and major opera houses (La Fenice, La Scala, Bolshoi) — alongside high-end residential interior designers and private clients. Manufacturing is made-to-order for custom and furniture lines (8–10 week lead times for furniture, ~4 weeks for acoustic panels), with extensive technical certifications (IMO maritime, France M1, UK BS, US NFPA, Oeko-Tex, Greenguard Gold) enabling contract-grade specification.

The business model is anchored on premium pricing rather than disclosed volume, with quotes provided on request and no public pricing. Strategic positioning leans heavily on creative collaborations with high-profile designers (Formafantasma as creative director; Peter Marino, Luke Edward Hall, Martino Gamper, Nava+Arosio for specific collections) and on cultural marketing via Milan Design Week, Maison&Objet, Homo Faber, and 3daysofdesign. The brand has accumulated industry recognition (EDIDA 2023, Wallpaper* Design Award 2026, Homes & Gardens Design Award 2023) and maintains the Rubelli Foundation for heritage preservation. The company is family-owned with €15M paid-in share capital, no external investment disclosed, and no public listing.

Name

Rubelli

Legal name

Rubelli S.p.A.

Website

https://rubelli.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

101–250 employees

Short description

Rubelli is a 130-year-old Venetian textile manufacturer producing high-end fabrics, wallcoverings, acoustic panels, and made-to-order furniture under the Rubelli, Kieffer, and Rubelli Casa brands, serving luxury hospitality, cruise, cultural institutions, and premium residential interior designers globally.

Ownership category

akta.pro rank

Product category

Luxury Interior Textiles

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Luxury textile manufacturing
• High-end upholstery fabrics
• Jacquard velvet damask
• Wallcovering interior design
• Made in italy furniture

Headquarters

HQ city

Venezia

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Textile Sales (Fabrics/Wallcoverings): Primary revenue from high-end fabrics (velvets, jacquards, damasks, satins, printed/embroidered fabrics) and wallcoverings. Most articles are kept in stock. Custom/FR/technical specifications available on request. Sold through commercial offices, agents, and authorized retailers globally.
2. Furniture and Accessories (Rubelli Casa): Furniture line including upholstered seating (armchairs, sofas, modular systems), tables, storage, lighting, and accessories. Made-to-order production with 8-10 week lead times. Can be customized with customer-supplied materials (COM/COL).
3. Acoustic Panels: Fabric-covered acoustic panels (Cloud, Wave series) produced to order with approximately 4-week lead times for interiors applications.
4. Custom/Contract Production: Custom fabric articles (Custom products) produced to client specifications, requiring full-lot purchase. Technical treatments (fire retardant, stain-resistant, lamination) available as add-on services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Rubelli is a Venetian textile manufacturer (founded 1888) that designs, weaves and sells high-end interior fabrics — velvets, jacquards, damasks, satins, prints and embroideries — in silk, wool, linen, cotton, hemp and technical fibres (Trevira CS), under the Rubelli and Kieffer brands. It also produces customizable wallcoverings, fabric-covered acoustic panels (Cloud Acoustic, Wave Acoustic), and made-to-order furniture and accessories under the Rubelli Casa brand, all manufactured at its Tessitura Rubelli mill in the Venice area.

Product overview

Rubelli is a luxury textile and interior design company founded over 130 years ago in Venice, Italy, producing high-end fabrics, wallcoverings, acoustic panels, and furniture. The company operates three main brands: Rubelli (core fabric and wallcovering brand), Kieffer (contemporary natural fibre fabrics), and Rubelli Casa (furniture and accessories). The portfolio includes over 460 textile products including velvets, damasks, jacquards, prints, and technical outdoor/flame-retardant fabrics, complemented by customizable wallcoverings, acoustic panels, and designer furniture. Key product lines include the Luce collection by Formafantasma, Rococo by Peter Marino, and Parade wallcoverings by Luke Edward Hall. The company serves residential, contract, and marine markets worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Rubelli: Main brand offering high-end fabrics and wallcoverings for interior design, combining artisanal tradition with technological innovation.
• Kieffer
• Rubelli Casa

Products and services

• Rubelli fabrics and wallcoverings (main brand) Heritage brand of high-end interior fabrics (velvets, jacquards, damasks, satins, prints, embroideries) and wallcoverings, sold to interior designers, luxury hospitality and residential clients worldwide.
• Kieffer contemporary fabrics Contemporary interior design fabrics built around natural fibres, with collections that accumulate across seasons, providing coherence, continuity and direction.
• Rubelli Casa furniture and accessories Made-to-order furniture line (armchairs, sofas, modular systems, tables, storage, lighting, accessories) designed by named designers and upholsterable in Rubelli fabrics or customer-supplied material (COM/COL).
• Textiles (Tessuti) High-end interior fabrics — velvets, damasks, jacquards, prints, embroideries and outdoor fabrics — in silk, wool, linen, cotton, hemp and technical fibres such as Trevira CS.
• Wallcoverings (Rivestimenti Murali) Customizable wallpaper/wallcovering collections featuring artistic designs from various designers, sold to interior designers and luxury clients.
• Acoustic Panels (Pannelli Acustici) Fabric-covered sound-absorption panels (Cloud Acoustic, Wave Acoustic) produced to order with approximately 4-week lead times for interior applications.
• Furniture and Accessories catalogue (Mobili e Accessori) Catalogue of sofas, armchairs, chairs, tables, desks, shelving, benches, consoles, mirrors, lighting and decorative accessories sold under the Rubelli Casa brand.
• Luce Collection (by Formafantasma) Fabric and wallcovering collection developed under Formafantasma creative direction, featuring textiles that reflect, filter and transform light across indoor and outdoor spaces.
• Untitled III Collection (Kieffer) Kieffer textile collection built across seasons around natural fibres, providing coherence, continuity and direction for the contemporary fabrics line.
• Rococo Collection (by Peter Marino) Collection of nine double-faced fabrics designed by Peter Marino, with luminous silk-ground surfaces and warmer gold modeling inspired by Giandomenico Tiepolo watercolors.
• Parade Wallcovering (by Luke Edward Hall) Customizable wallpaper collection by Luke Edward Hall featuring pickable characters and architectural motifs.
• Figura Armchair (by Martino Gamper) Modular armchair designed by Martino Gamper for Rubelli Casa, configurable to individual preference and upholstered in Rubelli fabrics.
• Pila-47 Furniture Collection (by Nava+Arosio) Furniture collection by Nava+Arosio for Rubelli Casa, paired with a 3D configurator enabling preview of pieces in over 500 indoor and outdoor fabric options.
• Zirma jacquard fabric (Trevira CS) Trevia CS jacquard fabric combining an artisanal faux-plain look with high abrasion resistance (20,000 Martindale cycles) and IMO, EU, US, UK fire-rating certifications for contract and marine upholstery.

Quantifiable outcome

• Wallpaper* Design Award 2026 - 'Best Scene Stealers' for James and Scratch fabrics developed under Formafantasma creative direction
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Ai WeiweiflagshipStrategic or Co-development Partner · 1 January 2025Rubelli presents Ai Weiwei: About Silk, an immersive installation at the Milan showroom during Milan Art/Design Week 2026 (April 17 – May 15, 2026). The installation explores the boundaries between art and textile knowledge, reflecting silk's cultural significance.
• FormafantasmacoreStrategic or Co-development Partner · 1 January 2024Formafantasma (Andrea Trimarchi and Simone Farresin) serves as Rubelli's creative director, developing fabric collections including Luce (2026), Gardens (2024), and earlier collections. The partnership defines the creative direction of the main Rubelli brand and has produced award-winning textiles including the Wallpaper* Design Award 2026 for James and Scratch fabrics.
• Luke Edward HallcoreStrategic or Co-development Partner · 1 January 2024Luke Edward Hall is an artist and designer collaborating with Rubelli on the Parade wallcovering collection and Britannic Explorer train interiors. His 'Return to Arcadia' collection won the EDIDA Award 2023. The collaboration extends to ongoing wallcovering and textile designs.
• Peter MarinocoreStrategic or Co-development Partner · 1 January 2024Peter Marino, renowned architect and designer, collaborated on the Rococò collection — nine double-faced fabrics inspired by Giandomenico Tiepolo watercolor drawings, featuring luminous silk-ground surfaces with warmer gold modeling. The collection includes four Rococò fabric variants.
• Martino GamperminorStrategic or Co-development PartnerMartino Gamper designed the Figura modular armchair for Rubelli Casa — a configurable seating system that can be 'built' to preference, upholstered in Rubelli fabrics.
• BelmondflagshipStrategic or Co-development PartnerRubelli and Luke Edward Hall designed interiors for the Britannic Explorer, Belmond's new luxury overnight train in the UK. The project, developed with Albion Nord design studio, celebrates British craftsmanship and landscape themes.
• BvlgariflagshipStrategic or Co-development PartnerRubelli serves as Bvlgari's textile partner, creating 12 tapestries for the Polychroma High Jewelry collection launch in Taormina. Also supplies textiles for Bvlgari Hotel Rome. An ongoing partnership for brand events and hotel interiors.
• Nava+ArosiominorStrategic or Co-development PartnerNava+Arosio designed the Pila-47 furniture collection for Rubelli Casa, which includes a 3D configurator allowing customers to preview pieces with over 500 indoor and outdoor fabric options.
• Man of PartsminorGTM or Marketing PartnerKieffer (Rubelli brand) served as technical sponsor for Man of Parts' 'Framing' installation at 3daysofdesign in Copenhagen, dressing the furniture creations with Kieffer fabrics.
• Albion NordminorStrategic or Co-development PartnerLondon-based design studio Albion Nord developed the Britannic Explorer train interior design under direction of which Rubelli fabrics were specified for the Belmond project.
• Nick VinsonminorStrategic or Co-development PartnerInterior designer Nick Vinson redesigned the Victorian building (~2,000 sqm) of Casa Italia in Westminster, London, specifying Rubelli textiles for the Italian Embassy, Italian Cultural Institute, and ICE offices.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zimmer + Rohde: German premium textile manufacturer offering designer fabrics, wallcoverings, and accessories for upscale interior design. Comparable product breadth and contract/hospitality focus.
• Dedar: Italian luxury decorative fabric manufacturer producing high-end jacquards, velvets, and prints for interiors and contract. Closest direct competitor to Rubelli in the premium European textile category.
• Pierre Frey: French heritage textile house (since 1935) producing high-end fabrics, wallcoverings, and trimmings for residential and hospitality. Direct competitor in luxury interior textiles with comparable heritage positioning.
• Scalamandré: American heritage luxury textile brand (since 1929) producing high-end fabrics, trimmings, and wallcoverings. Direct competitor in luxury interior textiles with strong hospitality and residential presence.
• Jim Thompson Fabrics: Thai luxury silk and textile manufacturer producing high-end fabrics for residential and hospitality. Comparable heritage positioning, premium pricing, and global luxury hotel specification business.
• Manuel Canovas: French luxury textile brand producing high-end printed fabrics and wallcoverings for residential interiors. Comparable heritage positioning and target customer base.
• Lelièvre Paris: French luxury textile editor producing high-end fabrics, wallcoverings, and trimmings for residential and contract. Direct peer in the premium decorative textile category with similar designer collaborations.

Emerging players

• Society of Wanderers: Australian heritage textile brand producing hand-printed luxury fabrics and wallcoverings. Emerging player with strong design credentials and growing international hospitality exposure.
• House of Hackney: British contemporary luxury textile brand offering printed fabrics, wallcoverings, and home accessories. Emerging player with digital-first positioning competing for design-led luxury residential share.

Broad incumbents

• Lee Jofa / Kravet: Lee Jofa (part of Kravet Inc.) is a large-scale luxury textile distributor offering high-end fabrics, trimmings, and furniture. Broader incumbent with wider portfolio and global distribution reach overlapping Rubelli's specification channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/rubelli
• Facebookfacebook.com/Rubelli
• LinkedInit.linkedin.com/company/rubelli
• Instagraminstagram.com/rubelli_group
• Pinterestpinterest.it/rubelli
• TikToktiktok.com/@rubelli_group
• Xx.com/rubelli

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubelli