Crown Aesthetics

Name

Crown Aesthetics

Legal name

Crown Aesthetics

Website

https://crownaesthetics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Medical Aesthetics Devices

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Medical aesthetics devices
• Microneedling systems
• Platelet-rich plasma
• Physician-dispensed skincare
• Aesthetic medical technology

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Medical Device Hardware Sales: Sale of capital medical devices including SkinPen Precision Elite, SkinPen Precision, MicroPen EVO microneedling devices to physician-directed practices. One-time device purchase with ongoing consumable cartridge revenue.
2. Proprietary Consumables and Cartridges: Sale of proprietary single-use cartridges, treatment kits, and post-procedure protocols including Skinfuse, Premium Biocellulose Masque, and topical skincare products. Recurring consumable revenue tied to device usage.
3. BIOJUVE Skincare Products: Sale of BIOJUVE living microbe skincare products (twice-daily regimen) to physician-dispensed and consumer channels. Skin biome care technology targeting anti-aging and skin health.
4. Votesse Hair Health System: Physician-formulated hair health system including proprietary oral nutraceutical (vitamin, probiotic, polypodium) and topical foam. Exclusively distributed through physicians and medical professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Crown Aesthetics sells FDA-cleared microneedling devices, Platelet-Rich Plasma (PRP) systems, physician-formulated skincare, and hair health products to licensed dermatologists, plastic surgeons, and medical spas operating under physician supervision. The company generates revenue from one-time capital device sales and recurring consumable cartridges, treatment kits, and physician-dispensed skincare products tied to procedure volume. Products are distributed exclusively through physician-directed channels in 60+ countries.

Product overview

Crown Aesthetics offers a portfolio of non-invasive aesthetic medical devices and skincare products designed as 'gateway' offerings that draw new consumers to physician-directed practices. The core product lineup includes SkinPen Precision Elite (the first FDA-cleared microneedling device) and MicroPen EVO for collagen induction therapy; BIOJUVE (living microbe technology for skin biome care); ProGen PRP Eclipse (platelet-rich plasma system); and Votesse (hair health system with oral and topical components). Supporting products include the Premium Biocellulose Masque for post-treatment care. The company sells exclusively to physician-directed providers and positions itself as a business partner focused on technology, education, and customer service.

Differentiator

Problem solved

Functional benefit

Brands

• BIOJUVE: A twice-daily regimen using living Xycrobe technology to optimize skin health and the skin microbiome
• SkinPen
• ProGen
• MicroPen EVO
• Votesse
• SkinPen Precision Elite
• Skinfuse

Products and services

• SkinPen Precision Elite The first and only FDA-cleared microneedling device in the world in its Precision Elite version, featuring RFID cartridge authentication, ActiSine active needle retraction technology, and a lifetime warranty. Approved for improving the appearance of facial acne scars in adults aged 22+ and neck wrinkles for Fitzpatrick skin types II-IV. Sold to physician-directed practices as a capital device with recurring consumable cartridge revenue.
• BIOJUVE A twice-daily skincare regimen using patented living Xycrobe microbe technology to optimize skin biome health. Clinically proven to improve texture, tone, pore size, fine lines, wrinkles, and photodamage within one week. Dispensed exclusively through physicians and medical professionals.
• ProGen PRP Eclipse / Advantage FDA 510(k)-cleared Platelet-Rich Plasma (PRP) system for point-of-care preparation. ProGen Eclipse single-spin system with 15mL and 30mL tubes yielding 7-15mL of PRP. ProGen Advantage delivers 2x and 5.1x PRP concentration. Systems remove 99% of red blood cells for reproducible results. Used for hair restoration and aesthetic treatments.
• MicroPen EVO FDA-cleared microneedling device with ergonomic design, 7000 RPM piston, teflon gear seal for fluid transfer prevention, cordless 4+ hour lithium-ion battery operation, and adjustable depth single-use cartridge. Angled cartridge design for improved visibility. Approved for wrinkles of the neck and facial acne scars.
• Votesse Hair Health System
• Skinfuse (Post-Procedure Protocol and Treatment Kit) Post-microneedling protocol and treatment kit including Skinfuse Lift Hydrogel and Premium Biocellulose Masque for post-treatment skin soothing. Sold as part of SkinPen treatment package or individually.

Quantifiable outcome

• 90% of clinical trial subjects would recommend SkinPen treatments to friends and family
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Revance TherapeuticscoreStrategic or Co-development Partner · 12 August 2024Crown Laboratories and Revance Therapeutics entered a merger agreement in August 2024 with Crown acquiring all shares of Revance at $6.66 per share, valued at approximately $924 million. The merger completed on February 6, 2025. The combined entity operates as Revance, creating a leading global aesthetics and skincare company with a comprehensive portfolio spanning 60 countries. Crown Aesthetics is now positioned as a division within the unified Revance organization.
• Ratings.MDminorStrategic or Co-development PartnerExclusive partnership with Ratings.MD, the world's first healthcare ratings organization featuring 100% verified patient ratings and reviews. The partnership allows Crown's physician customers to publish verified patient ratings on their own websites through an easy five-star click-and-submit system integrated at point-of-care.
• Advanced Skin TechnologyminorChannel Partner/ Reseller/ DistributorExclusive distribution partner for SkinPen Precision in Australia following TGA (Therapeutic Goods Administration) approval in December 2017. TGA approved SkinPen Precision as a Class II medical device utilizing Collagen Induction Therapy to treat melasma, acne scars, and surgical scars.
• BioActiveAestheticsminorChannel Partner/ Reseller/ DistributorPartnership referenced in context of UK Barry Knapp Award win for SkinPen Precision. BioActiveAesthetics partnered with Bellus Medical in the UK market for product innovation and distribution.
• Cosmetic Skin & Surgery CenterminorStrategic or Co-development PartnerDr. Jeffrey Rapaport, Medical Director and Founder of Cosmetic Skin & Surgery Center, partnered with Crown Laboratories' Medical Affairs team to provide medical education, clinical support, and KOL development for Crown Aesthetics customers' practices.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Allergan Aesthetics (AbbVie): AbbVie's aesthetics division markets Botox, Juvederm, CoolSculpting, and SkinMedica skincare. While not directly selling microneedling devices, it competes for the same physician practice wallet with broader portfolio bundling and far larger sales/marketing budgets.
• Galderma: Global dermatology company behind Restylane, Sculptra, Dysport, and Cetaphil. It sells into the same dermatologist and plastic surgeon accounts as Crown Aesthetics and has the scale to launch competing aesthetic devices and physician-dispensed skincare lines.
• Merz Aesthetics: Merz's aesthetics unit sells Ultherapy, Radiesse, Belotero, and Xeomin into the same physician-directed channel. Several Crown sales leaders came from Merz, and the two compete head-to-head for share of voice at aesthetic conferences and KOL relationships.
• SkinCeuticals (L'Oréal): L'Oréal's physician-dispensed skincare brand competing directly with BIOJUVE for prestige skincare sales through dermatologists and plastic surgeons. Has significantly larger marketing budget and broader retail-medical channel presence.

Direct peers

• Cutera: U.S. aesthetic device manufacturer selling laser, RF, and body sculpting systems (enlighten, truSculpt, Secret RF) into dermatology and plastic surgery practices. Competes with Crown for the same capital equipment budget at physician accounts and has overlapping sales channels.
• BTL Industries: Privately held manufacturer of aesthetics devices including Emface, Emsculpt, and Exion. Sells capital equipment into the same aesthetic practice channel as Crown and competes for procedure room space and physician adoption dollars.
• Cynosure Lutronic: Aesthetic and dermatological device maker offering energy-based systems (Potenza RF microneedling, PicoSure, MonaLisa Touch). Potenza is a direct RF microneedling competitor to SkinPen in the same physician channel.
• Evolus: Aesthetic specialty pharmaceutical company marketing Jeuveau (prabotulinumtoxinA). Sells through the same physician-directed aesthetic accounts and competes for share of practice revenue with injectables versus Crown's device-based offerings. Several Crown sales directors previously launched Jeuveau at Evolus.
• HydraFacial (Beauty Health Company): Public company selling the HydraFacial skin health device and proprietary serums into medspas and aesthetic practices. Operates a similar razor-and-blade model with device hardware plus recurring consumable serums, targeting the same in-office procedure market as SkinPen.
• Suneva Medical: Aesthetic specialty company selling regenerative aesthetics products including Bellafill and Puregraft. Several Crown executives (including CSO Michael McKenna and senior sales leadership) previously held senior roles at Suneva, indicating overlapping customer relationships and channel approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1CrownAesthetic
• YouTubeyoutube.com/@CrownAesthetics
• Facebookfacebook.com/OneCrownAesthetics
• LinkedInlinkedin.com/company/crown-aesthetics
• Instagraminstagram.com/onecrownaesthetics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Aesthetics