Seedigital

What Seedigital does

Seedigital is a New Zealand-based digital security integrator founded in 2003 by Bede and Melanie Cammock-Elliott, headquartered in Christchurch with offices in Auckland and Wellington. The company designs, installs, and manages integrated physical security systems for enterprise customers across New Zealand, with stated coverage spanning from Kaitaia to Bluff and claimed protection of NZ$5.5 billion of customer assets nightly. Its product set spans remote video monitoring (a detect-verify-respond service that the company positions as a replacement for human security guards), digital video surveillance, cloud-based CCTV and access control (seedigitalCloud), and access control/intrusion detection systems managing thousands of doors with multi-credential support including ANPR, biometrics, and RFID.

The company's primary software differentiator is seeo, an AI-driven video analytics platform launched in 2018 in collaboration with the University of Canterbury. seeo applies computer vision and rule-based algorithms to existing CCTV footage to detect workplace health and safety violations (e.g., proximity to forklifts, people inside shipping containers), producing violation clips and longitudinal performance statistics for H&S culture measurement. The platform is sold as a per-camera monthly SaaS with pricing tied to activity levels and rule complexity, layered on top of seedigital's installed camera base.

Seedigital operates a consultative direct enterprise sales motion with inside-sales support, targeting verticals including meat processing, dairy, alcohol/beverage warehousing, logistics, food manufacturing, retail, and construction. Revenue is generated through a mix of hardware/installation sales (surveillance systems, access control) and recurring services (remote monitoring subscriptions, seeo SaaS, seedigitalCloud storage). The company is entirely founder-owned and bootstrapped, with only small Callaghan Innovation R&D grants disclosed and no institutional capital, and operates exclusively in the New Zealand market.

Name

Seedigital

Legal name

seedigital

Website

https://seedigital.co.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Seedigital is a New Zealand-based digital security integrator offering remote video monitoring, CCTV, access control, and AI-driven workplace health and safety analytics via its seeo platform to enterprise customers.

Ownership category

akta.pro rank

Product category

Security Systems Integration

NAICS

Security Systems Services (except Locksmiths) (561621), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYBPAKAGAA

Video Surveillance (CCTV/VMS) System Integration

Business & Public Services/Security & Investigations Services/Electronic Security Systems Integration (CCTV, Access Control)

SECONDARYBPABAMAF

Security Operations Center (SOC) & Remote Video Guarding (VSOC)

Business & Public Services/Facilities Management & Building Services/Security Management Services

SECONDARYHSAHACAF

AI/Analytics Video Surveillance (Detection, LPR, People Counting)

Home & Personal Services/Home Security, Alarm & Smart Home Services/Video Surveillance (CCTV) Systems & Monitoring

SECONDARYHDAAAEAE

Video Surveillance & Security Analytics

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Computer Vision & Video Analytics

Keywords

• Video surveillance systems
• Remote video monitoring
• Access control systems
• AI safety analytics
• Cloud CCTV solutions

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Remote Video Monitoring Services: 24/7 remote monitoring of customer sites with detection, verification, and response capabilities. Provides wrap-around services including maintenance and cleaning. Cost-effective alternative to security guards.
2. Digital Video Surveillance Solutions: Installation and maintenance of CCTV systems. Protects retail, food manufacturers, packaging manufacturers, logistics operations, and other environments. Thousands of cameras deployed.
3. Access Control & Intrusion Detection Systems: Installation and management of access control systems managing thousands of doors. Supports cloud-based or on-premise deployment.
4. seeo AI SaaS Platform: Software-as-a-service model for AI-driven video analysis. Charged monthly per camera basis. Cost depends on activity processed, number of cameras, and number of rules applied per camera.
5. seedigitalCloud Services: Cloud-based video storage and access services. Customers specify desired image storage duration and access cameras via smartphone or PC.
6. Construction Site Monitoring: Short-term or long-term security solutions for construction sites. Protects assets from theft including scrap metal and diesel. Supports powered, solar, wired internet, or mobile configurations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Seedigital designs, installs, and manages integrated digital security systems for enterprise and mid-market organisations across New Zealand. Its core offerings combine CCTV hardware, video-integrated access control and intrusion detection, cloud-based video management (seedigitalCloud), and 24/7 remote video monitoring with detect-verify-respond workflows. Layered on top is seeo, a proprietary AI-driven video analytics SaaS that analyses existing CCTV footage using computer vision and rule-based algorithms to detect workplace health and safety violations and produce performance statistics.

Product overview

Seedigital is a digital security integrator offering a unified platform combining hardware, cloud services, and AI-powered analytics. The core offerings include Remote Video Monitoring (24/7 detect-verify-respond service), Digital Video Surveillance, Cloud CCTV & Access Control via seedigitalCloud, and Access Control & Intrusion Detection. The seeo AI Platform serves as the intelligent analytics layer that processes CCTV footage to monitor health & safety compliance, identify violations, and generate performance statistics. These products integrate together: seeo analyzes footage from the surveillance and cloud solutions to provide H&S insights, while all solutions support the remote monitoring response workflow.

Differentiator

Problem solved

Functional benefit

Brands

• seeo: AI-driven video analysis SaaS platform that analyses CCTV footage for workplace health and safety compliance. Tracks behaviours like proximity to forklifts and identifies gaps and weaknesses in H&S culture.
• seedigitalCloud

Products and services

• seedigital Remote Video Monitoring 24/7 remote video monitoring service that detects events on customer sites (intruder detection, gate failures), verifies through CCTV, and responds according to pre-arranged client instructions including live customised audio response and law enforcement engagement. Provides a wrap-around detect-verify-respond workflow that replaces security guards and achieves a 95% intrusion-deterrence rate.
• seeo AI Platform AI-driven video analysis SaaS platform that analyses existing CCTV footage using computer vision and rule-based algorithms to recognise objects (forklifts, people, trucks, freight), detect workplace health and safety violations such as proximity breaches, and produce performance statistics and cultural dashboards. Sold on a per-camera monthly subscription basis.
• seedigitalCloud (Cloud CCTV & Access Control) Cloud-based video surveillance and access-control platform operated from Seedigital's own datacentre. Cameras are deployed on customer sites, connected to the secure datacentre over WAN/internet, and made accessible from smartphones (iPhone/Android) and PCs without managing on-site recorders. Customers specify their preferred image storage duration.
• Digital Video Surveillance Solutions Installation and maintenance of large-scale digital video surveillance systems across New Zealand, protecting organisations ranging from retail and food manufacturers to complex logistics operations. Leverages deep learning and AI for fast event discovery and integrates with barcode scanners, GPS, POS systems, and digital scales for third-party-data-driven video search.
• Access Control & Intrusion Detection Video-integrated access control and intrusion detection managing thousands of doors across New Zealand (gates, turnstiles, auto doors, barrier arms, office doors). Supports multiple credential types including ANPR, face, fingerprint, QR code, long-range RFID, Bluetooth, phone app, and ID cards/tags, with real-time video verification of door events and 24/7 remote monitoring integration.
• Construction Site Monitoring Short-term and long-term security monitoring for construction sites, detecting and responding to intruders in real time to prevent loss of assets such as scrap metal and diesel. Supports powered, solar, wired-internet, or mobile configurations for unpowered or remote sites.

Quantifiable outcome

• 50% year-on-year OPEX savings
• +3 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• University of CanterburycoreStrategic or Co-development Partner · 1 January 2018Strategic partnership with University of Canterbury for AI and computer vision technology development. Following conversations with trusted customers and increasing maturity of AI technologies, seedigital collaborated with university researchers to develop seeo AI platform. The partnership enabled the creation of computer vision capabilities and specialized rule-based algorithms for workplace H&S compliance monitoring.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• BriefCam: BriefCam is a leading AI-powered video analytics platform for security, safety, and operational intelligence. Comparable as a direct competitor in the computer vision / video analytics space that Seedigital's seeo platform targets.
• IronYun: IronYun provides AI video analytics for security, safety, and operational intelligence across industries. Comparable as a competitor in computer vision-based video analytics for H&S, security, and operational use cases that overlap with Seedigital's seeo platform.

Direct peers

• ADT Inc. ADT is a leading provider of integrated commercial and residential security, including CCTV, access control, intrusion detection, and 24/7 professional monitoring services. Closely comparable to Seedigital's combined hardware integration and remote video monitoring business model targeting enterprise customers.
• Vector Security: Vector Security is a provider of integrated security solutions for homes and businesses, including intrusion detection, video surveillance, access control, and 24/7 monitoring. Closely comparable business model combining security systems integration with professional monitoring services.
• Securitas AB: Securitas is a global security services company offering guarding, mobile, electronic security, and remote video monitoring. Its guarding replacement positioning and remote monitoring services directly parallel Seedigital's value proposition of replacing human guards with electronic monitoring.
• Allied Universal: Allied Universal is a major security and facility services company providing guarding, electronic security, and remote monitoring capabilities. Comparable as a large-scale integrated security provider competing for similar enterprise and multi-site accounts.

Broad incumbents

• Axis Communications: Axis Communications is the global leader in network cameras and a major provider of video surveillance hardware and management software. Comparable as both a supplier to Seedigital and increasingly as a competitor with AI analytics embedded in cameras and AXIS Camera Station.
• Motorola Solutions (Avigilon): Motorola Solutions owns Avigilon, a major video security and access control platform with embedded AI analytics. Comparable as a global incumbent increasingly embedding the kind of computer vision analytics Seedigital's seeo platform offers.
• Johnson Controls: Johnson Controls offers integrated building security including CCTV, access control, and intrusion detection through its Tyco/Software House/CEM product lines. Comparable as a broad incumbent serving enterprise and institutional customers similar to Seedigital's dairy, food manufacturing, and logistics clients.
• Genetec: Genetec is a leading provider of VMS (Security Center / Omnicast) and access control (Synergis) software widely used by security integrators including Seedigital. Comparable as a platform incumbent whose ecosystem Seedigital's offerings integrate with and compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seedigital