Crucial Memory
Crucial Memory is the consumer brand of Micron Technology, manufacturing and selling DRAM modules and SSDs directly to gamers, creators, PC builders, and general consumers across 100+ countries via 14 e-commerce sites, with Micron having announced a wind-down of the consumer business through February 2026.
- Company typePrivate
- Founded1996
- HeadquartersMeridian, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Crucial Memory does
Crucial Memory is the consumer-facing brand of Micron Technology, Inc. (NASDAQ: MU), founded in 1996 in Meridian, Idaho, and historically operated as one of the first companies to sell DRAM memory upgrades directly to end consumers. The company manufactures and distributes a portfolio of DRAM modules (DDR4, DDR5, server memory) and solid-state drives (NVMe, SATA, external portable SSDs including the X9 Pro and X10 Pro lines) under the Crucial and Crucial Pro sub-brands, alongside utility software such as the System Scanner compatibility tool and Storage Executive with Momentum Cache. Products target gamers, content creators, DIY PC builders, general consumers, and a smaller segment of enterprise/server customers, with notable technical highlights including DDR5 Pro Overclocking kits at 6400 MT/s with CL32 latency, PCIe Gen5 NVMe drives (T705), and portable SSDs with IP55 ratings.
The business model is direct-to-consumer e-commerce across 14 country-specific storefronts (US, UK, France, Germany, Spain, Italy, EU, Mexico, Brazil, India, Korea, China, Taiwan, Japan) augmented by distributors and resellers, with one-time hardware purchases as the dominant revenue stream. Pricing is unit-based and not publicly disclosed; competitive differentiation rests on vertical integration with Micron's wafer fabrication, a 29-year brand legacy, and limited-lifetime warranty support. Distribution is supplemented by an extensive content/support library, social channels (X, YouTube, Instagram, Facebook), and bundled software partnerships (Acronis True Image HD), with hardware encryption compatibility for BitLocker and FileVault.
In late 2025, Micron announced the wind-down of the Crucial consumer business, with direct shipping continuing through February 2026 and warranty/support maintained. Products may remain available through third-party distributors and resellers beyond that date. The company is therefore in an operational harvest/transition phase, with capital and strategic emphasis at the parent level shifting toward Micron's higher-margin enterprise, HBM, and data center segments.
Crucial Memory firmographics
Firmographics- Name
- Crucial Memory
- Legal name
- Micron Technology, Inc.
- Website
- https://crucial.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crucial Memory is the consumer brand of Micron Technology, manufacturing and selling DRAM modules and SSDs directly to gamers, creators, PC builders, and general consumers across 100+ countries via 14 e-commerce sites, with Micron having announced a wind-down of the consumer business through February 2026.
- Ownership category
- akta.pro rank
Crucial Memory industry classification
Industry- Product category
- Computer Memory & Storage
- NAICS
- Computer Storage Device Manufacturing (334112), Semiconductor and Related Device Manufacturing (334413), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Computer Storage Devices (3572), Semiconductors & Related Devices (3674)
- akta.pro primary industry
- Memory (RAM) (HDACAGAD)
- akta.pro secondary industries
- Internal Storage Components (SSD/HDD, M.2, controllers) (HDACAGAH), Gaming Storage & Memory (SSDs, Memory Cards) (CRACAOAI), Storage Components & Media (Platters, NAND, Heads, Tape Media) (HDACACAK)
Keywords
Where Crucial Memory is headquartered
LocationHeadquarters
- HQ city
- Meridian
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crucial Memory business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- DRAM Memory Sales: One-time purchase model for DDR4 and DDR5 memory modules sold directly to consumers and businesses. Revenue generated from desktop, laptop, and server memory upgrades.
- SSD Storage Sales: One-time purchase model for internal NVMe, SATA SSDs and external portable SSDs. Products available up to 8TB capacity for consumer and professional use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Crucial Pro Series - High-performance DRAM and SSDs for professionals |
| Unit Pricing | Pay-as-you-go | Crucial Pro Overclocking - Gaming-focused DDR5 memory |
| Unit Pricing | Pay-as-you-go | Crucial Basics Memory |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Crucial Memory product offering
Product offeringCore offering
Crucial Memory manufactures and sells DRAM (DDR4 and DDR5) memory modules and solid-state drives (NVMe, SATA, and portable external SSDs) directly to consumers and businesses worldwide. As the consumer brand of Micron Technology, it offers memory upgrades for desktops, laptops, and servers, alongside internal and external SSDs for gaming, content creation, and professional use. The company also provides compatibility tools such as System Scanner and Storage Executive to help customers identify and manage upgrades.
Product overview
Crucial Memory is the consumer brand of Micron Technology, offering a comprehensive portfolio of DRAM and SSD products. The product lineup centers on DDR5 and DDR4 memory modules (including desktop UDIMM, laptop SODIMM, and server RAM), internal NVMe and SATA SSDs, and portable external SSDs (X10 Pro, X9 Pro). Recent additions include the Crucial Pro DDR5 Overclocking series for gaming with 6400 CL32 specifications. The company also provides complementary tools including the System Scanner for compatibility checking and Storage Executive for SSD monitoring. Micron announced wind-down of the Crucial consumer business through February 2026, with warranty and support continuing.
Differentiator
Problem solved
Functional benefit
Products and services
- Crucial DDR5 Pro Overclocking 6400 CL32 Gaming DRAM High-speed DDR5 gaming memory with CL32 latency and overclocking profiles designed for gaming enthusiasts and high-performance computing applications, including the 32GB Kit (16GBx2) UDIMM in black finish as part of the Crucial Pro Overclocking series.
- Crucial X10 Pro Portable SSD
- Crucial X9 Pro Portable SSD Portable SSD for external storage with reliable performance for professionals and consumers.
- Crucial T705 PCIe Gen5 NVMe M.2 SSD High-performance internal NVMe SSD using PCIe Gen5 technology for maximum speed and capacity in desktop systems, available up to 4TB.
- Crucial Pro DDR5-6400 64GB Kit (32GBx2)
- Crucial DDR5 Desktop Memory Standard DDR5 memory for desktop computers, enabling 50% more data transfer than DDR4 with improved power efficiency at 1.1V operating voltage.
- Crucial DDR4 RAM DDR4 memory modules for desktop and laptop systems, maximizing system potential for older platform upgrades.
- Crucial NVMe SSDs Internal NVMe solid-state drives providing blazing-fast performance for system storage with M.2 form factor.
- Crucial SATA SSDs Internal 2.5-inch SATA solid-state drives offering reliable and affordable storage upgrades.
- Crucial Server Memory RAM modules designed for server systems and data center applications.
- Crucial Enterprise SSDs SSDs designed for enterprise server and data center environments with optimized performance and reliability.
- Crucial LPCAMM2 Memory Next-generation memory module format for laptops, providing flexible upgrade options for compatible systems.
Quantifiable outcome
- 50% faster data transfer than DDR4 at launch
- +4 more outcomes
Companies that use Crucial Memory
Customer profileSegments5 records
Ideal customer profiles5 records
Crucial Memory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Crucial Memory partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights3 records
Crucial Memory competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Crucial Memory social profiles
Digital presenceCrucial Memory compliance and trust
Trust signalCompliance7 records
Crucial Memory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crucial Memory leadership team
Management profileNumber of profiles
Crucial Memory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crucial Memory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crucial Memory
What does Crucial Memory do?
Crucial Memory manufactures and sells DRAM (DDR4 and DDR5) memory modules and solid-state drives (NVMe, SATA, and portable external SSDs) directly to consumers and businesses worldwide. As the consumer brand of Micron Technology, it offers memory upgrades for desktops, laptops, and servers, alongside internal and external SSDs for gaming, content creation, and professional use. The company also provides compatibility tools such as System Scanner and Storage Executive to help customers identify and manage upgrades.
Is Crucial Memory a public or private company?
Crucial Memory is a private company. It is classified as corporate owned and is currently operating.
When was Crucial Memory founded?
Crucial Memory was founded in 1996. It employs 11 to 50 people.
Where is Crucial Memory based?
Crucial Memory is headquartered in Meridian, United States, in the North America region.
How does Crucial Memory make money?
Two revenue lines are on record. DRAM Memory Sales are the primary driver. The others are SSD Storage Sales.
Does Crucial Memory have an API?
No public API is recorded for Crucial Memory.
What industry is Crucial Memory in?
Crucial Memory's product category is Computer Memory & Storage. Its primary akta.pro industry code is HDACAGAD, Memory (RAM), with a secondary code of HDACAGAH, Internal Storage Components (SSD/HDD, M.2, controllers). Its NAICS code is 334112 and its SIC code is 3572.