kijiji.ca
Kijiji.ca is Canada's leading online classifieds marketplace, connecting local buyers and sellers across vehicles, real estate, jobs, services, furniture, and general merchandise via a freemium self-service platform covering all provinces and territories.
- Company typePrivate
- Founded2005
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What kijiji.ca does
Kijiji.ca is Canada's leading online classifieds marketplace, operating as a self-service web platform that connects local buyers and sellers across all provinces and territories. The platform serves a broad horizontal set of customer segments, including individual consumers trading second-hand goods, automotive dealers and private vehicle sellers, real estate agents and property owners, employers and job seekers, local service providers, pet owners, vacation rental hosts, and newcomers to Canada. Kijiji's category coverage spans Buy & Sell, Cars & Vehicles, Real Estate, Jobs, Services, Pets, Community, Vacation Rentals, and a Newcomers section, with deep sub-categories in high-value verticals such as power tools, RVs, heavy equipment, and apartments/condos.
The underlying technology is a category-based online classifieds marketplace platform with search functionality and a listing management system. Users access the platform via web browsers (desktop and mobile), browse by category, and post listings directly. Kijiji does not facilitate payments or delivery, operating as a pure listing-and-discovery layer. The platform supports both consumer-to-consumer (C2C) and business-to-consumer (B2C) transactions, with self-described brand positioning as Canada's most trusted and loved marketplace.
The business model is a freemium marketplace: basic listings are free for individual sellers, while revenue is generated through paid upgrades including homepage gallery ads, featured/top ad placements, premium dealer inventory listings for automotive dealers, and premium real estate listings for agents and brokers. Marketing and distribution are primarily organic (SEO, category browsing) supplemented by paid promote-listing features. The company is privately held, with no parent company, ownership percentages, or headcount disclosed in the available source data.
kijiji.ca firmographics
Firmographics- Name
- kijiji.ca
- Legal name
- Kijiji
- Website
- https://kijiji.ca
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kijiji.ca is Canada's leading online classifieds marketplace, connecting local buyers and sellers across vehicles, real estate, jobs, services, furniture, and general merchandise via a freemium self-service platform covering all provinces and territories.
- Ownership category
- akta.pro rank
kijiji.ca industry classification
Industry- Product category
- Online Classifieds Marketplace
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where kijiji.ca is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
kijiji.ca business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Featured/Upgraded Listings: Sellers can pay to upgrade their listings to homepage gallery ads or featured placements for increased visibility and faster sales.
- Premium Dealer/Seller Listings: Automotive dealers and businesses can pay for premium dealer ad placements with enhanced features and visibility.
- Featured Real Estate Listings: Real estate listings from agents and brokers can feature premium placements including MLS listings and highlighted positioning.
- Basic Free Listings: Core listing revenue comes from free peer-to-peer listings that drive traffic and engagement, with monetization through upsells to premium placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free basic listings for individual sellers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
kijiji.ca product offering
Product offeringCore offering
Kijiji operates Canada's leading online classifieds marketplace, enabling individuals and businesses to post free basic listings to buy, sell, and trade goods and services locally across multiple categories including vehicles, real estate, jobs, furniture, tools, home & garden, pets, services, and vacation rentals. The platform monetizes primarily through paid upgrades such as Homepage Gallery ads, Top Ads, and premium dealer/agent placements that boost listing visibility.
Product overview
Kijiji.ca is a single unified online marketplace platform serving as Canada's #1 local classifieds marketplace. The platform enables users to buy, sell, and trade goods and services locally through multiple interconnected product categories including Automotive, Real Estate, Jobs, Services, Furniture, Tools, Home & Garden, Pets, Community, and Vacation Rentals. The platform features both individual seller listings and dealer listings, with additional promotional features like Homepage Gallery ads and Top Ads for enhanced visibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Kijiji Marketplace Platform Canada's leading online classified advertising platform enabling users to buy, sell, and trade goods and services locally across multiple categories including vehicles, real estate, jobs, furniture, tools, and home & garden items.
- Automotive Listings Vehicle marketplace featuring cars, trucks, classic cars, RVs, boats, motorcycles, and auto parts, including premium dealer ad placements for dealerships.
- Real Estate Listings Property marketplace including houses for sale, condos, apartments for rent, land, and commercial/office space listings across Canada, with featured placements for agents and brokerages including MLS listings.
- Jobs Board Employment listings connecting job seekers with employers across various industries throughout Canada.
- Services Directory Local services marketplace connecting users with professional service providers across categories including home renovation, tutoring, massage therapy, and other professional services.
- Vacation Rentals Short-term rental listings for vacation properties across Canada, marketed to travelers.
- Newcomers Section Specialized section helping newcomers to Canada find housing, jobs, and essential services to support settlement.
- Furniture Category Furniture marketplace featuring beds, mattresses, chairs, couches, dining tables, and other furniture items for local sale.
- Tools Category Category featuring power tools, hand tools, tool storage, and outdoor equipment listings for local trade.
- Home & Garden Category Outdoor and garden marketplace including patio furniture, plants, lawnmowers, BBQs, and outdoor decor.
Companies that use kijiji.ca
Customer profileSegments8 records
Ideal customer profiles5 records
kijiji.ca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
kijiji.ca partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
kijiji.ca competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
kijiji.ca social profiles
Digital presencekijiji.ca financial estimates
Financial estimateRevenue estimate
Valuation estimate
kijiji.ca leadership team
Management profileNumber of profiles
kijiji.ca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kijiji.ca M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kijiji.ca
What does kijiji.ca do?
Kijiji operates Canada's leading online classifieds marketplace, enabling individuals and businesses to post free basic listings to buy, sell, and trade goods and services locally across multiple categories including vehicles, real estate, jobs, furniture, tools, home & garden, pets, services, and vacation rentals. The platform monetizes primarily through paid upgrades such as Homepage Gallery ads, Top Ads, and premium dealer/agent placements that boost listing visibility.
Is kijiji.ca a public or private company?
kijiji.ca is a private company. It is classified as unknown and is currently operating.
When was kijiji.ca founded?
kijiji.ca was founded in 2005. It employs 51 to 100 people.
Where is kijiji.ca based?
kijiji.ca is headquartered in Toronto, Canada, in the North America region.
How does kijiji.ca make money?
Four revenue lines are on record. Featured/Upgraded Listings are the primary driver. The others are premium Dealer/Seller Listings, featured Real Estate Listings and basic Free Listings.
Does kijiji.ca have an API?
No public API is recorded for kijiji.ca.
What industry is kijiji.ca in?
kijiji.ca's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms. Its NAICS code is 45999 and its SIC code is 5960.