Frontier Dental Supply

What Frontier Dental Supply does

Frontier Dental Supply Inc. operates an online dental supply e-commerce platform headquartered in West Windsor Township, New Jersey. Founded in 2016, the company distributes medical-grade dental consumables, infection control products, instruments, and small equipment across 30+ product categories under 80+ manufacturer brands including 3M (Solventum), Dentsply, Kerr Dental, Hu-Friedy, Coltene Whaledent, GC America, Ultradent, and Pierrel Pharma. The company also markets two proprietary sub-brands: HSB - House Brand Dentistry, a private label line spanning disposables, impression materials, and preventive supplies, and Aira, covering sterilization pouches, ultrasonic cleaning tablets, and nitrile gloves. Customers are primarily individual dental practices and, increasingly, multi-location dental groups in the United States and Canada (with shipping restrictions to the Yukon, Northwest Territories, and Nunavut).

The core technology is a self-service e-commerce storefront with customer accounts, order tracking, manufacturer promotion management, and a dedicated multi-location practice solutions portal for consolidated procurement. Distribution is direct-to-consumer through the website, supplemented by an in-house phone and email customer service channel (not outsourced). The platform supports promotional mechanics including monthly specials, BOGO deals, manufacturer promotions, Cyber Monday exclusives, and a 'Reviews to Rewards' program. The revenue model is transactional unit pricing with percentage discounts; pricing is publicly disclosed, with example items ranging from disposable bibs at $1.15 to 3M Filtek Z250 XT at $30.67, and a 60-day money-back guarantee backs orders.

Operationally, Frontier has been bootstrapped with no disclosed funding rounds, parent company, or institutional investors. Leadership consists of founder Daniel Gordon as Chief Executive Officer and Alvin Chau as Chief AI Technology Officer, the latter being a newly created role. The company has received recognition including a Great Place to Work designation in retail/hospitality and LegitScript verification for legitimate healthcare product sales, and reports a 5.0-star Google rating based on disclosed reviews.

Name

Frontier Dental Supply

Legal name

Frontier Dental Supply Inc.

Website

https://frontierdental.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Frontier Dental Supply is a privately held online retailer of medical-grade dental supplies serving US and Canadian dental practices. It operates an e-commerce platform distributing 80+ manufacturer brands plus private label lines, with a multi-location practice solutions portal.

Ownership category

akta.pro rank

Product category

Dental Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industries

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Dental supplies
• Infection control products
• Dental disposables
• Dental ecommerce
• Dental instruments

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Online sales of dental supplies across 80+ brands including anesthetics, disposables, infection control, instruments, and more. Operates e-commerce storefront with account login, order tracking, and customer account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Frontier Dental Supply distributes medical-grade dental supplies via an online e-commerce platform serving dental professionals and practices. The company sells across 30+ product categories (anesthetics, disposables, infection control, instruments, endodontics, cosmetic dentistry, CAD-CAM, preventive supplies, etc.) from 80+ manufacturer brands including 3M (Solventum), Dentsply, Coltene Whaledent, Hu-Friedy, Kerr Dental, and Pierrel Pharma, alongside its own HSB – House Brand Dentistry private label and the Aira sub-brand.

Product overview

Frontier Dental Supply operates as an online dental supply e-commerce platform offering a comprehensive portfolio of dental products across 30+ categories including anesthetics, burs & diamonds, CAD-CAM, cements & liners, cosmetic dentistry, disposables, endodontics, infection control, instruments, and preventive supplies. The platform features over 80 manufacturer brands including 3M (Solventum), Coltene Whaledent, Pierrel Pharma, and their own private label brand HSB - House Brand Dentistry. Additional sub-brands include Aira for sterilization and infection control products. The platform serves dental professionals through features including manufacturer promotions, monthly specials, order tracking, and multi-location practice solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Frontier Dental Online E-commerce Platform Self-service online dental supply ordering platform serving dental professionals and practices across the United States and Canada, featuring account login, product browsing by category and brand, order tracking, customer account management, monthly specials, manufacturer promotions, BOGO deals, and a 60-day money-back guarantee.
• HSB – House Brand Dentistry (Private Label)
• Aira Brand Dental Supplies

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• 3M (Solventum)coreOthersMajor dental supply brand available through Frontier Dental, featuring products like Filtek Z250 XT Universal Composite and Filtek Supreme Ultra. Featured in monthly specials and promotional campaigns.
• HSB - House Brand DentistrycoreOthersExclusive house brand offering cost-effective dental supply alternatives including disposable products, impression materials, infection control items, and more at competitive price points.
• Coltene WhaledentcoreOthersMajor dental manufacturer supplying products like Hygenic Endo Ice Refrigerant through Frontier Dental's platform.
• Hu-FriedycoreOthersPremium dental instrument manufacturer featured as a top brand on Frontier Dental's platform.
• AiracoreOthersBrand supplying sterilization pouches, cleaning products, and other infection control supplies. Featured in product of the month promotions.
• Pierrel PharmacoreOthersPharmaceutical manufacturer supplying dental anesthetics like Orabloc Articaine HCl 4% with Epinephrine.
• DentsplycoreOthersLeading dental equipment and supplies manufacturer available through Frontier Dental with multiple product categories.
• Kerr DentalcoreOthersMajor dental consumables and equipment brand available on the Frontier Dental platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dental City: Online dental supply distributor catering to SMBs with discount pricing and a broad consumables catalog. Directly comparable to Frontier on target customer, pricing model, and self-service digital ordering.
• Net32: Online dental supply marketplace aggregating multiple suppliers for price comparison and ordering. Closely comparable to Frontier's e-commerce-first model and SMB customer base, with a similar focus on competitive pricing.
• Safco Dental Supply: US dental supply distributor with an online storefront offering consumables, equipment, and infection control products. Comparable to Frontier on product mix, SMB focus, and digital-first ordering.
• Benco Dental: Large privately held US dental supply distributor with a broad catalog of consumables, equipment, and office design services. Directly comparable to Frontier on breadth, SMB customer targeting, and increasingly on digital ordering.
• Henry Schein: The largest dental supply distributor in North America, offering consumables, equipment, and practice solutions to dental practices and DSOs. Direct competitor to Frontier across the online dental supply catalog, with deeper enterprise coverage and exclusive manufacturer agreements.
• Midway Dental Supply: US-based dental supply distributor serving practices and DSOs with consumables, equipment, and online ordering. Closely comparable to Frontier in model, target customer, and emphasis on service-driven SMB relationships.
• Patterson Companies: Major dental and animal health distributor serving practices and clinics across North America. Competes head-to-head with Frontier on consumables, equipment, and multi-location solutions, with a large rep-led salesforce complementing its digital channels.
• Darby Dental / SPS Group: Mail-order and online dental supply distributor serving practitioners and group practices. Direct competitor to Frontier's e-commerce channel with comparable product breadth and promotional pricing.

Others

• Young Innovations: Dental products manufacturer and distributor supplying consumables and preventive products to dental practices. Adjacent peer — a supplier rather than a direct competitor — but relevant for understanding the upstream supply side of Frontier's catalog.

Broad incumbents

• Smile Brands / SmileSource: Dental group / DSO platform with significant procurement scale. Comparable to Frontier's multi-location practice solutions segment, though it operates as a buyer rather than a direct retail competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frontierdentalus
• LinkedInlinkedin.com/company/frontierdentalus
• Instagraminstagram.com/frontierdentalus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frontier Dental Supply