The Platinum 401k

What The Platinum 401k does

The Platinum 401k, Inc. is a Clearwater, Florida-based third-party retirement plan administration firm founded in 2000, providing fee-for-service TPA and ERISA 3(16) Plan Administrator services to corporate plan sponsors, financial advisors, Professional Employer Organizations, and 501(c)(3) non-profit organizations. Its core offering centers on Pooled Employer Plan (PEP) administration — including 401(k) PEPs, the industry's first 403(b) PEPs launched in early 2023 through affiliate Plan Compliance Services, Inc., and 413(c) Multiple Employer Plans tailored to PEOs. The platform partners with national recordkeepers such as Voya Financial and 3(38) investment managers like LeafHouse Financial to deliver compliance, fiduciary oversight, and plan administration, supported by a Compliance Data Center and advisor-facing tools such as a SIMPLE Plan conversion calculator and contribution-limit reference resources. Following its September 2025 acquisition by Daybright Financial (formerly USRBP), The Platinum 401k operates inside a national platform serving 3.6 million plan participants across 22,000 employer groups, with assets under administration exceeding $700 million spread across several hundred clients in over 40 states. The company generates revenue through multi-year, fee-for-service professional services contracts with plan sponsors and their advisors, distributed via direct B2B enterprise sales rather than reseller channels.

Name

The Platinum 401k

Legal name

The Platinum 401k, Inc.

Website

https://theplatinum401k.com

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

1–10 employees

Short description

The Platinum 401k is a Clearwater, Florida-based third-party retirement plan administrator providing fee-for-service TPA, ERISA 3(16), and Pooled Employer Plan solutions to plan sponsors, advisors, PEOs, and 501(c)(3) non-profits across 40+ U.S. states, and is now part of Daybright Financial.

Ownership category

akta.pro rank

Product category

Retirement Plan Administration (Third-Party Administration / TPA Services)

NAICS

Insurance and Employee Benefit Funds (5251), Pension Funds (525110)

SIC

Investment Advice (6282)

akta.pro primary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

akta.pro secondary industries

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD), Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Corporate & Public Pension Funds (DB/DC Sponsors) (FSAAAGAA)

Keywords

• Retirement plan administration
• Pooled employer plans
• Third party administration
• ERISA compliance services
• 403(b) plan administration

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Third Party Administration (TPA) Services: Fee-for-service third party retirement plan administration providing compliance services to plan sponsors. Services include ERISA 3(16) Plan Administrator responsibilities and oversight of retirement plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Platinum 401k is a fee-for-service third-party retirement plan administration firm that administers 401(k), 403(b), and multiple employer plans (MEPs) on behalf of plan sponsors and their advisors across multiple U.S. states. Its services include ERISA 3(16) Plan Administrator support that delegates day-to-day fiduciary duties from the employer, and pooled employer plan (PEP) solutions that allow unrelated employers to participate in a single retirement plan — including a first-to-market 403(b) pooled employer plan offering following SECURE 2.0 legislation. Founded in 2000 and headquartered in Clearwater, Florida, the firm manages more than $700 million in assets under administration covering thousands of participant accounts.

Product overview

The Platinum 401k is a retirement plan administration firm offering a suite of pooled employer plan solutions and third-party administration services. The product portfolio includes 401k Retirement Plan Administration (TPA/ERISA 3(16) services), 401(k) Pooled Employer Plans, 403(b) Pooled Employer Plans for non-profits, and 413(c) Multiple Employer Plans for PEOs. The company also provides supplementary tools including a SIMPLE Plan Calculator and 401k Plan Limits reference. Founded in 2000 and acquired by Daybright Financial in September 2025, the company serves clients across 40+ states with assets exceeding $700 million.

Differentiator

Problem solved

Functional benefit

Products and services

• 401(k) Retirement Plan Administration Third-party administration services for single-employer 401(k) plans, covering plan design support, annual compliance testing, government filings, participant transactions, and day-to-day plan operations on behalf of plan sponsors and their advisors.
• 403(b) Retirement Plan Administration Third-party administration services for 403(b) plans offered by non-profit and tax-exempt employers, supporting plan operations, compliance, and participant transactions for organizations that lack in-house retirement plan expertise.
• ERISA 3(16) Plan Administrator Services Fiduciary-level service in which The Platinum 401k acts as the ERISA Section 3(16) plan administrator, assuming specified administrative and fiduciary responsibilities for the plan so that the employer sponsor is relieved of those duties under ERISA.
• 401(k) Pooled Employer Plan (PEP) Solution Pooled employer plan offering that lets multiple unrelated employers participate in a single 401(k) plan, streamlining administration, sharing fiduciary oversight through a pooled plan provider, and reducing per-employer costs under SECURE 2.0.
• 403(b) Pooled Employer Plan (PEP) Solution First-to-market pooled employer plan offering for 403(b) plans, enabling 501(c)(3) non-profits and other eligible tax-exempt employers to participate in a single pooled 403(b) arrangement with shared administration and reduced per-employer costs.
• Multiple Employer Plan (MEP / 413(c)) Administration Administration of Internal Revenue Code Section 413(c) multiple employer plans, in which two or more unrelated employers participate in a single qualified retirement plan under common administration.

Quantifiable outcome

• Assets well over $700,000,000 under administration and growing
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Daybright FinancialcoreStrategic or Co-development Partner · 1 September 2025Daybright Financial acquired The Platinum 401k, Inc. in September 2025 as part of its expansion strategy. The acquisition enhances Daybright's presence in the MEP/PEP market and aims to deliver more accessible retirement solutions. The Platinum 401k now operates as part of Daybright Financial's national platform serving 3.6 million plan participants.
• Voya FinancialcoreStrategic or Co-development Partner · 1 July 2023Voya Financial serves as recordkeeper for The Platinum 401k's first 403(b) Pooled Employer Plan ('Secure Retirement 403(b) Pooled Employer Plan'), launched following SECURE 2.0 legislation permitting 403(b) PEPs.
• LeafHouse FinancialmajorStrategic or Co-development Partner · 1 July 2023LeafHouse Financial serves as 3(38) investment manager for The Platinum 401k's first 403(b) Pooled Employer Plan launched post-SECURE 2.0.
• National Association of Professional Employer Organizations (NAPEO)coreStrategic or Co-development PartnerThe Platinum 401k is a proud Associate Member of NAPEO, actively working with Professional Employer Organizations since the early 1990s to establish Pooled Employer Plans.
• Plan Compliance Services, Inc.coreStrategic or Co-development PartnerAffiliate organization that established the industry's first 403(b) Pooled Employer Plans in early 2023, fundamentally changing the non-profit retirement plan industry.
• American Pension Services LLCminorOthersThird party administration services provided by American Pension Services LLC at the Clearwater, Florida location.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ascensus: Largest independent retirement plan TPA in the U.S., with extensive PEP and MEP administration capabilities. Direct competitor for pooled employer plan administration serving plan sponsors and advisors nationwide.

Broad incumbents

• Empower Retirement: Major retirement plan recordkeeper and administrator serving millions of participants across defined contribution plans. Offers PEP solutions as part of a broader recordkeeping and administration platform, competing for the same plan sponsor wallet.
• ADP Retirement Services: Large-scale retirement plan administrator with PEP offerings targeted at small and mid-sized employers, leveraging ADP's PEO and HR outsourcing footprint — directly competitive with Platinum's PEO segment focus.
• Paychex Retirement Services: Retirement plan administration arm of Paychex serving small businesses and PEOs. Competes on small-employer 401(k) administration with pooled plan capabilities, overlapping Platinum's core PEO and small-plan sponsor segments.
• Fidelity Investments Retirement Services: Largest U.S. workplace retirement plan recordkeeper serving tens of thousands of employer plans. Competes in 401(k) plan administration at scale and has been expanding its PEP-related offerings, representing both a recordkeeper partner candidate and competitive threat.
• Principal Financial Group: Large retirement plan recordkeeper and administrator with PEP and pooled plan offerings. Targets similar plan sponsor segments as Platinum through advisor distribution channels and direct employer relationships.
• Schwab Retirement Plan Services: Recordkeeper and administrator serving 401(k), 403(b), and pooled employer plans for small to mid-sized employers. Competes for the same advisor-referred plan sponsor relationships that drive Platinum's GTM motion.
• John Hancock Retirement Plan Services: National retirement plan recordkeeper and administrator serving employer-sponsored DC plans including pooled structures. Overlaps with Platinum in 401(k) and 403(b) plan administration for mid-market employers and non-profits.
• T. Rowe Price Retirement Plan Services: Retirement plan recordkeeping and administration business serving defined contribution plans through advisor and direct channels. Competes for mid-sized employer 401(k) relationships with pooled administration capabilities.

Others

• Voya Financial: National recordkeeper and retirement plan provider serving as Platinum's primary recordkeeper for the flagship 403(b) PEP. Both a strategic partner and indirect competitor as Voya offers its own retirement plan administration products to the same employer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-platinum-401k-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Platinum 401k