AdMedia
AdMedia is a privately held full-service digital advertising platform founded in 1998 and based in Burbank, California. It operates a two-sided programmatic marketplace connecting advertisers with 1M+ publisher domains and 200M+ US users, offering cross-channel solutions across Search, Display, Video, Native, Mobile, and Email.
- Company typePrivate
- Founded1998
- HeadquartersBurbank, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What AdMedia does
AdMedia is a privately held full-service digital advertising platform founded in 1998 and headquartered in Burbank, California. The company operates a two-sided programmatic marketplace connecting advertisers with a publisher network spanning 1 million+ domains and reaching 200 million+ US users, positioning itself as the largest search marketplace outside major engines such as Google and Yahoo. Its product portfolio is extensive and modular, covering cross-channel advertising across Search (Search Premium PPC Network, PPC, SEM, Contextual Ads), Display, Video (PreRoll, MidRoll, VideoSense, Video Slider), Mobile (AdMobile), Native, Email, Influencer Marketing, Shopping Feed, and Remarketing, alongside publisher monetization tools such as Intextual (4B impressions/month), Overlay Ads, Thank You Offers, 404Bucks, ExitMonetization, Pop-Under, and domain redirect products (DittoDomains, DirectNavTraffic). Sub-brands include AdMedia DSP, AdMedia DMP, and Yield SSP.
The underlying technology stack is built on a proprietary real-time bidding (RTB) marketplace compliant with the OpenRTB 2.2 API specification, using RESTful HTTP communication and JSON messaging for bid request/response transactions between Supply Side Partners and Demand Side Partners. Supporting capabilities include behavioral and geo-targeting engines, click fraud detection algorithms, user ID matching systems, and an in-house DMP/DSP for audience segmentation and campaign management. The company integrates with 12+ martech partners (Kenshoo, Omniture, Marin, AppsFlyer, Branch, Kochava, Invoca, Marchex, Neustar, Crossix, Tune, Pixalate) for analytics, attribution, call tracking, and brand safety.
AdMedia generates revenue through three primary streams: (1) transaction fees on a CPC, CPM, and eCPM basis for advertiser traffic and conversions; (2) publisher revenue share of up to 60/40 splits; and (3) subscription/recurring DSP/SSP platform services. Go-to-market is hybrid, combining direct sales for enterprise accounts (national advertisers, agencies) with self-serve online signup for SMBs and individual publishers, alongside OpenRTB-based programmatic API integration for mid-market DSPs/SSPs. Customer segments include national advertisers (primary), local advertisers, affiliate marketers, agencies, and publishers/content sites (primary). Named enterprise customers span automotive (Edmunds), media/publishing (Meredith), recruitment (ZipRecruiter), retail (Sears), and e-commerce (Keen). In 2025, the company executed two strategic acquisitions — Underdog Media (September) for premium inventory and Brandweaver.ai (November) for AI-driven performance marketing — signaling active inorganic growth. The company is led by founder Danny Bibi (President and CEO).
AdMedia firmographics
Firmographics- Name
- AdMedia
- Legal name
- AdMedia
- Website
- https://admedia.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AdMedia is a privately held full-service digital advertising platform founded in 1998 and based in Burbank, California. It operates a two-sided programmatic marketplace connecting advertisers with 1M+ publisher domains and 200M+ US users, offering cross-channel solutions across Search, Display, Video, Native, Mobile, and Email.
- Ownership category
- akta.pro rank
AdMedia industry classification
Industry- Product category
- Digital Advertising / AdTech Platform
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
- akta.pro secondary industries
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA), Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where AdMedia is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdMedia business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Advertising Transaction Fees: AdMedia charges advertisers on a per-click (CPC), per-thousand-impressions (CPM), and effective-CPM (eCPM) basis for traffic and conversions delivered through the platform.
- Publisher Revenue Share: AdMedia shares advertising revenue with publishers who host advertisements on their properties, offering competitive revenue sharing arrangements up to 60/40 split.
- DSP/SSP Platform Services: Provides Demand Side Platform (DSP) and Supply Side Platform (SSP) technology services to advertisers and publishers seeking programmatic access to the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cost Per Click (CPC) model |
| Unit Pricing | Pay-as-you-go | Cost Per Mille (CPM) model |
| Unit Pricing | Pay-as-you-go | Effective CPM (eCPM) |
| Hybrid | Monthly | Custom Enterprise Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
AdMedia product offering
Product offeringCore offering
AdMedia operates a two-sided digital advertising marketplace connecting advertisers with publishers through a real-time bidding (RTB) platform built on OpenRTB 2.2 API standards. It monetizes traffic via CPC, CPM, and eCPM pricing across search, display, video, native, mobile, email, and influencer ad formats, while offering proprietary DSP, DMP, and SSP technology to advertisers and publishers.
Product overview
AdMedia is a full-service digital advertising platform providing cross-channel solutions across Search, Display, Video, Mobile, Native, and Email advertising. The platform offers access to over 1 million domains with reach of 98% of the web, operating as the largest search marketplace outside major engines. The product portfolio includes core offerings like Search Premium PPC Network and Yield SSP, alongside numerous ad format modules for both advertisers and publishers: AdMobile, Intextual, Contextual, Overlay Ads, Thank You Email, Thank You Offers, 404Bucks, DittoDomains, Remarketing, PreRoll, MidRoll, FooterRoll, VideoSense, ExitMonetization, Video Slider, DirectNavTraffic, Pop Under, Pop New Tab, Display Banners, Interstitial Ads, Native Advertising, Influencer Marketing, Shopping Feed, AdMedia DSP, AdMedia DMP, PPC, SEM, Video Monetization, Buzz Widget, Tag Clouds, and Inline Text Ads. The platform integrates real-time bidding via OpenRTB 2.2 API and offers AI-driven personalization through ThankYouOffers using machine learning.
Differentiator
Problem solved
Functional benefit
Brands
- AdMedia DSP: Demand Side Platform for advertisers to manage digital advertising campaigns
- AdMedia DMP
- AdFest
- Yield
Products and services
- Search Premium PPC Network Search advertising network that enables brands to reach users through keyword-based targeting outside major search engines, marketed as the largest search marketplace outside Google and Yahoo with lower bid pricing.
- AdMedia DSP Proprietary Demand Side Platform for programmatic ad buying, campaign management, and access to premium advertising inventory across the AdMedia network.
- AdMedia DMP Data Management Platform for audience segmentation, first-party data activation, and data-driven targeting across the AdMedia advertising network.
- Yield (SSP) Supply Side Platform that allows publishers to manage and optimize ad inventory through real-time bidding, matching publishers with highest-paying partners and enabling Facebook user targeting outside of Facebook.
- Intextual In-text advertising platform that scans web pages and displays ads when users hover over double-hyperlinked keywords, monetizing content without disrupting user experience. Delivers 4 billion impressions monthly across thousands of advertisers.
- Underdog Media Premium advertising inventory offering acquired by AdMedia in September 2025 to expand publisher supply and provide better access and transparency for advertisers and publishers.
- Brandweaver.ai AI-driven performance marketing platform acquired by AdMedia in November 2025 that curates relevant content and ads to enhance user engagement and provide advertisers with improved access to premium inventory.
- ThankYouOffers Post-purchase revenue platform for publishers that uses machine learning to personalize offers for each consumer based on purchase behavior and user profile, achieving 4.8% average CTR with verified audience targeting.
- AdMedia OpenRTB 2.2 API Integration Standards-compliant programmatic integration using RESTful HTTP communication over OpenRTB 2.2 API for JSON message exchange, enabling Demand Side Partners and Supply Side Partners to automate real-time bidding transactions with the AdMedia marketplace.
Quantifiable outcome
- 98% of the web within reach for advertisers
- +3 more outcomes
Companies that use AdMedia
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
AdMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature5 records
AdMedia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Intextual (Powered by AdMedia)coreIn-text advertising platform powered by AdMedia delivering 4 billion impressions monthly to thousands of advertisers through keyword-triggered contextual ads.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AdMedia competitors and assessment
Company assessmentDirect peers
- Media.net: A large contextual and search ad network operating as a Yahoo/Bing partner. Directly comparable to AdMedia's Search Premium PPC Network and contextual ad products, serving advertisers seeking alternatives to Google Ads.
- Infolinks: An in-text and contextual advertising network competing directly with AdMedia's Intextual, Overlay Ads, and Tag Clouds products. Similar mid-market positioning with comparable publisher monetization formats.
- Taboola: A native content discovery and advertising platform operating across publisher networks. Comparable to AdMedia's Native Advertising product line and publisher monetization offerings.
- Outbrain: A native content discovery and feed-based advertising network. Directly comparable to AdMedia's Native and content-recommendation ad products serving publisher monetization use cases.
Broad incumbents
- The Trade Desk: A leading independent programmatic DSP. Directly comparable to AdMedia's DSP offering and OpenRTB-based demand-side stack, though operating at significantly greater scale and breadth.
- Criteo: A large retargeting and performance display ad platform. Comparable to AdMedia's Remarketing and performance display products, though Criteo operates at substantially larger scale with deep retailer data partnerships.
- Microsoft Advertising (Bing Ads): A major search advertising platform and one of the two 'major engines' against which AdMedia explicitly positions itself. Comparable in search advertising inventory and auction dynamics.
- Google AdSense / Google Ads: The dominant search and display advertising platform. AdMedia directly positions against Google on price and transparency in both search (Search Premium PPC) and publisher monetization (Yield SSP).
Emerging players
- Bidtellect: A native programmatic DSP for display, video, and CTV. Comparable mid-market competitor to AdMedia's DSP offering with cross-channel programmatic capabilities.
- Revcontent: A content discovery and native advertising network. Comparable mid-market peer competing for publisher monetization budgets in native and content-recommendation formats.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
AdMedia social profiles
Digital presenceAdMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdMedia leadership team
Management profileNumber of profiles
Profiles1 record
AdMedia subsidiaries and ownership
Company hierarchySubsidiaries2 records
AdMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdMedia
What does AdMedia do?
AdMedia operates a two-sided digital advertising marketplace connecting advertisers with publishers through a real-time bidding (RTB) platform built on OpenRTB 2.2 API standards. It monetizes traffic via CPC, CPM, and eCPM pricing across search, display, video, native, mobile, email, and influencer ad formats, while offering proprietary DSP, DMP, and SSP technology to advertisers and publishers.
Is AdMedia a public or private company?
AdMedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdMedia founded?
AdMedia was founded in 1998. It employs 51 to 100 people.
Where is AdMedia based?
AdMedia is headquartered in Burbank, United States, in the North America region.
How does AdMedia make money?
Three revenue lines are on record. Advertising Transaction Fees are the primary driver. The others are publisher Revenue Share and DSP/SSP Platform Services.
Who are AdMedia's main competitors?
Direct peers on record are Media.net, Infolinks, Taboola and Outbrain. Broad incumbents are The Trade Desk, Criteo, Microsoft Advertising (Bing Ads) and Google AdSense / Google Ads. Emerging players are Bidtellect and Revcontent.
Does AdMedia have an API?
Yes. AdMedia provides a standards-compliant integration using RESTful communication over HTTP via OpenRTB version 2.2 API specification to send and receive JSON messages. The API enables Supply Side Partners and Demand Side Partners to integrate with the AdMedia marketplace for real-time bidding (RTB). Publishers and SSPs send bid requests to the AdMedia marketplace via HTTP POST messages, which are broadcast to DSP bidding servers. The marketplace collects bid responses containing ad markup and forwards them to web publishers. Developer documentation is at admedia.com/integrate.
What industry is AdMedia in?
AdMedia's product category is Digital Advertising / AdTech Platform. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB), with a secondary code of BPAMALAA, Ad Networks & Exchanges (Programmatic RTB). Its NAICS code is 54181 and its SIC code is 7311.