AdMedia

What AdMedia does

AdMedia is a privately held full-service digital advertising platform founded in 1998 and headquartered in Burbank, California. The company operates a two-sided programmatic marketplace connecting advertisers with a publisher network spanning 1 million+ domains and reaching 200 million+ US users, positioning itself as the largest search marketplace outside major engines such as Google and Yahoo. Its product portfolio is extensive and modular, covering cross-channel advertising across Search (Search Premium PPC Network, PPC, SEM, Contextual Ads), Display, Video (PreRoll, MidRoll, VideoSense, Video Slider), Mobile (AdMobile), Native, Email, Influencer Marketing, Shopping Feed, and Remarketing, alongside publisher monetization tools such as Intextual (4B impressions/month), Overlay Ads, Thank You Offers, 404Bucks, ExitMonetization, Pop-Under, and domain redirect products (DittoDomains, DirectNavTraffic). Sub-brands include AdMedia DSP, AdMedia DMP, and Yield SSP.

The underlying technology stack is built on a proprietary real-time bidding (RTB) marketplace compliant with the OpenRTB 2.2 API specification, using RESTful HTTP communication and JSON messaging for bid request/response transactions between Supply Side Partners and Demand Side Partners. Supporting capabilities include behavioral and geo-targeting engines, click fraud detection algorithms, user ID matching systems, and an in-house DMP/DSP for audience segmentation and campaign management. The company integrates with 12+ martech partners (Kenshoo, Omniture, Marin, AppsFlyer, Branch, Kochava, Invoca, Marchex, Neustar, Crossix, Tune, Pixalate) for analytics, attribution, call tracking, and brand safety.

AdMedia generates revenue through three primary streams: (1) transaction fees on a CPC, CPM, and eCPM basis for advertiser traffic and conversions; (2) publisher revenue share of up to 60/40 splits; and (3) subscription/recurring DSP/SSP platform services. Go-to-market is hybrid, combining direct sales for enterprise accounts (national advertisers, agencies) with self-serve online signup for SMBs and individual publishers, alongside OpenRTB-based programmatic API integration for mid-market DSPs/SSPs. Customer segments include national advertisers (primary), local advertisers, affiliate marketers, agencies, and publishers/content sites (primary). Named enterprise customers span automotive (Edmunds), media/publishing (Meredith), recruitment (ZipRecruiter), retail (Sears), and e-commerce (Keen). In 2025, the company executed two strategic acquisitions — Underdog Media (September) for premium inventory and Brandweaver.ai (November) for AI-driven performance marketing — signaling active inorganic growth. The company is led by founder Danny Bibi (President and CEO).

Name

AdMedia

Legal name

AdMedia

Website

https://admedia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

AdMedia is a privately held full-service digital advertising platform founded in 1998 and based in Burbank, California. It operates a two-sided programmatic marketplace connecting advertisers with 1M+ publisher domains and 200M+ US users, offering cross-channel solutions across Search, Display, Video, Native, Mobile, and Email.

Ownership category

akta.pro rank

Product category

Digital Advertising / AdTech Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Programmatic Display & Video (DSP/RTB) (BPAFACAC)

akta.pro secondary industries

Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Digital advertising network
• Programmatic advertising platform
• Real-time bidding marketplace
• Search PPC advertising
• Publisher monetization solutions

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising Transaction Fees: AdMedia charges advertisers on a per-click (CPC), per-thousand-impressions (CPM), and effective-CPM (eCPM) basis for traffic and conversions delivered through the platform.
2. Publisher Revenue Share: AdMedia shares advertising revenue with publishers who host advertisements on their properties, offering competitive revenue sharing arrangements up to 60/40 split.
3. DSP/SSP Platform Services: Provides Demand Side Platform (DSP) and Supply Side Platform (SSP) technology services to advertisers and publishers seeking programmatic access to the marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

AdMedia operates a two-sided digital advertising marketplace connecting advertisers with publishers through a real-time bidding (RTB) platform built on OpenRTB 2.2 API standards. It monetizes traffic via CPC, CPM, and eCPM pricing across search, display, video, native, mobile, email, and influencer ad formats, while offering proprietary DSP, DMP, and SSP technology to advertisers and publishers.

Product overview

AdMedia is a full-service digital advertising platform providing cross-channel solutions across Search, Display, Video, Mobile, Native, and Email advertising. The platform offers access to over 1 million domains with reach of 98% of the web, operating as the largest search marketplace outside major engines. The product portfolio includes core offerings like Search Premium PPC Network and Yield SSP, alongside numerous ad format modules for both advertisers and publishers: AdMobile, Intextual, Contextual, Overlay Ads, Thank You Email, Thank You Offers, 404Bucks, DittoDomains, Remarketing, PreRoll, MidRoll, FooterRoll, VideoSense, ExitMonetization, Video Slider, DirectNavTraffic, Pop Under, Pop New Tab, Display Banners, Interstitial Ads, Native Advertising, Influencer Marketing, Shopping Feed, AdMedia DSP, AdMedia DMP, PPC, SEM, Video Monetization, Buzz Widget, Tag Clouds, and Inline Text Ads. The platform integrates real-time bidding via OpenRTB 2.2 API and offers AI-driven personalization through ThankYouOffers using machine learning.

Differentiator

Problem solved

Functional benefit

Brands

• AdMedia DSP: Demand Side Platform for advertisers to manage digital advertising campaigns
• AdMedia DMP
• AdFest
• Yield

Products and services

• Search Premium PPC Network Search advertising network that enables brands to reach users through keyword-based targeting outside major search engines, marketed as the largest search marketplace outside Google and Yahoo with lower bid pricing.
• AdMedia DSP Proprietary Demand Side Platform for programmatic ad buying, campaign management, and access to premium advertising inventory across the AdMedia network.
• AdMedia DMP Data Management Platform for audience segmentation, first-party data activation, and data-driven targeting across the AdMedia advertising network.
• Yield (SSP) Supply Side Platform that allows publishers to manage and optimize ad inventory through real-time bidding, matching publishers with highest-paying partners and enabling Facebook user targeting outside of Facebook.
• Intextual In-text advertising platform that scans web pages and displays ads when users hover over double-hyperlinked keywords, monetizing content without disrupting user experience. Delivers 4 billion impressions monthly across thousands of advertisers.
• Underdog Media Premium advertising inventory offering acquired by AdMedia in September 2025 to expand publisher supply and provide better access and transparency for advertisers and publishers.
• Brandweaver.ai AI-driven performance marketing platform acquired by AdMedia in November 2025 that curates relevant content and ads to enhance user engagement and provide advertisers with improved access to premium inventory.
• ThankYouOffers Post-purchase revenue platform for publishers that uses machine learning to personalize offers for each consumer based on purchase behavior and user profile, achieving 4.8% average CTR with verified audience targeting.
• AdMedia OpenRTB 2.2 API Integration Standards-compliant programmatic integration using RESTful HTTP communication over OpenRTB 2.2 API for JSON message exchange, enabling Demand Side Partners and Supply Side Partners to automate real-time bidding transactions with the AdMedia marketplace.

Quantifiable outcome

• 98% of the web within reach for advertisers
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature5 records

Partnerships

One partnership is on record.

• Intextual (Powered by AdMedia)coreTechnology or IntegrationIn-text advertising platform powered by AdMedia delivering 4 billion impressions monthly to thousands of advertisers through keyword-triggered contextual ads.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Media.net: A large contextual and search ad network operating as a Yahoo/Bing partner. Directly comparable to AdMedia's Search Premium PPC Network and contextual ad products, serving advertisers seeking alternatives to Google Ads.
• Infolinks: An in-text and contextual advertising network competing directly with AdMedia's Intextual, Overlay Ads, and Tag Clouds products. Similar mid-market positioning with comparable publisher monetization formats.
• Taboola: A native content discovery and advertising platform operating across publisher networks. Comparable to AdMedia's Native Advertising product line and publisher monetization offerings.
• Outbrain: A native content discovery and feed-based advertising network. Directly comparable to AdMedia's Native and content-recommendation ad products serving publisher monetization use cases.

Broad incumbents

• The Trade Desk: A leading independent programmatic DSP. Directly comparable to AdMedia's DSP offering and OpenRTB-based demand-side stack, though operating at significantly greater scale and breadth.
• Criteo: A large retargeting and performance display ad platform. Comparable to AdMedia's Remarketing and performance display products, though Criteo operates at substantially larger scale with deep retailer data partnerships.
• Microsoft Advertising (Bing Ads): A major search advertising platform and one of the two 'major engines' against which AdMedia explicitly positions itself. Comparable in search advertising inventory and auction dynamics.
• Google AdSense / Google Ads: The dominant search and display advertising platform. AdMedia directly positions against Google on price and transparency in both search (Search Premium PPC) and publisher monetization (Yield SSP).

Emerging players

• Bidtellect: A native programmatic DSP for display, video, and CTV. Comparable mid-market competitor to AdMedia's DSP offering with cross-channel programmatic capabilities.
• Revcontent: A content discovery and native advertising network. Comparable mid-market peer competing for publisher monetization budgets in native and content-recommendation formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ad_media
• LinkedInlinkedin.com/company/admedia_2
• Instagraminstagram.com/admedia
• Facebookfacebook.com/officialAdMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdMedia