Hulafrog
- Company typePrivate
- Founded2010
- HeadquartersAtlantic Highlands, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
Hulafrog firmographics
Firmographics- Name
- Hulafrog
- Legal name
- Macaroni KID
- Website
- https://hulafrog.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Hulafrog industry classification
Industry- Product category
- Local Parenting and Family Media
- NAICS
- Information (51), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Kids & Family Curated Content Platforms (MPACAKAL)
Keywords
Where Hulafrog is headquartered
LocationHeadquarters
- HQ city
- Atlantic Highlands
- HQ country
- United States
- HQ region
- North America
Markets served
Hulafrog business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising and brand partnerships: Macaroni KID generates revenue by selling advertising and brand partnerships to companies seeking to reach parents and families. The platform reaches over 3 million families nationwide, enabling targeted local advertising across 4,000+ hyper-local markets.
- Publisher licensing/franchise model: Local publishers pay to join the Macaroni KID network and gain access to the platform, brand, and content tools to operate their local community edition.
- CertifiKID deals marketplace: Macaroni KID features family-friendly deals powered by CertifiKID, generating affiliate revenue from discounted tickets and experiences.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Hulafrog product offering
Product offeringCore offering
Hulafrog operates Macaroni KID, a national network of hyper-local digital community guides that delivers weekly email newsletters featuring family-friendly events, activities, and deals to parents across 4,000+ U.S. communities. The platform pairs a local publisher (franchisee) network with an integrated deals marketplace (CertifiKID) and a business directory, monetized primarily through advertising and brand partnerships sold to national companies seeking access to the parent audience.
Product overview
Macaroni KID operates a hyper-local digital media platform connecting families with local kids' activities, events, and deals across 4,000+ communities nationwide. The core offering consists of a network of local publishers (MacKID) delivering weekly newsletters featuring family-friendly events, plus an integrated deals platform powered by CertifiKID. Additional products include a business directory, community guides, and an events calendar—all focused on helping parents find local family fun.
Differentiator
Problem solved
Functional benefit
Brands
- CertifiKID: Family-friendly deals and savings platform, featured as seen on Shark Tank, powering deals on the Macaroni KID platform.
Products and services
- Macaroni KID Newsletter
Companies that use Hulafrog
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Hulafrog technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hulafrog partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CertifiKIDcoreCertifiKID is the exclusive deals partner powering Macaroni KID's family-friendly discount marketplace. CertifiKID provides deals on theme parks, shows, museums, and attractions. The partnership was featured on Shark Tank, enhancing credibility for both brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Hulafrog competitors and assessment
Company assessmentDirect peers
- The Bump: Pregnancy and parenting content site from The Knot Worldwide, combining editorial content with local vendor directories. Comparable in serving parents with localized services and advertising.
- MommyPoppins: A direct competitor operating local guides and event calendars for families. Both companies monetize through local advertising and family-targeted content, with overlapping coverage in major US metros.
- Scary Mommy: Large digital media brand for mothers with parenting content, community features, and event coverage. Comparable in audience (moms), content verticals, and advertising monetization.
- Red Tricycle: A long-standing kids and family events platform, originally hyper-local and now part of Disney's family media portfolio. Closely comparable as a curated local family-events content and advertising business.
- Local Moms Network: Network of hyper-local community sites for moms, organized by region with local "mom contributors." Closely comparable in audience, content model, and local advertising approach.
- Fatherly: Digital media brand targeting dads and parents with editorial content and commerce. Comparable in parent-focused content, newsletter distribution, and brand-partner monetization.
Broad incumbents
- Yelp: Major local business directory and reviews platform. Comparable as a destination for parents seeking local family-friendly businesses, but operates as a broad horizontal listings platform rather than curated kids content.
- Nextdoor: Hyper-local community social network organized by neighborhood. Comparable in building community-based local content distribution and local advertising, though broader in audience than parents-only.
- Parents.com: Long-established national parenting media brand (Meredith/Dotdash). Overlaps on parenting editorial and advertiser demand but operates as a broad national publication rather than a hyper-local network.
Others
- CertifiKID: Family deals and discount marketplace featured on Shark Tank, which is the exclusive deals partner powering Macaroni KID's marketplace. Highly relevant as an integrated commercial partner rather than a direct competitor.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hulafrog social profiles
Digital presenceHulafrog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hulafrog leadership team
Management profileNumber of profiles
Profiles2 records
Hulafrog funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hulafrog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hulafrog
What does Hulafrog do?
Hulafrog operates Macaroni KID, a national network of hyper-local digital community guides that delivers weekly email newsletters featuring family-friendly events, activities, and deals to parents across 4,000+ U.S. communities. The platform pairs a local publisher (franchisee) network with an integrated deals marketplace (CertifiKID) and a business directory, monetized primarily through advertising and brand partnerships sold to national companies seeking access to the parent audience.
Is Hulafrog a public or private company?
Hulafrog is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hulafrog founded?
Hulafrog was founded in 2010. It employs 1 to 10 people.
Where is Hulafrog based?
Hulafrog is headquartered in Atlantic Highlands, United States, in the North America region.
How does Hulafrog make money?
Three revenue lines are on record. Advertising and brand partnerships are the primary driver. The others are publisher licensing/franchise model and certifiKID deals marketplace.
Who are Hulafrog's main competitors?
Direct peers on record are The Bump, MommyPoppins, Scary Mommy, Red Tricycle, Local Moms Network and Fatherly. Broad incumbents are Yelp, Nextdoor and Parents.com. CertifiKID is listed as an others.
Does Hulafrog have an API?
No public API is recorded for Hulafrog.
What industry is Hulafrog in?
Hulafrog's product category is Local Parenting and Family Media. Its primary akta.pro industry code is MPACAKAL, Kids & Family Curated Content Platforms. Its NAICS code is 51 and its SIC code is 7310.