UMA
- Company typePrivate
- Founded2015
- HeadquartersBeverly Hills, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
UMA firmographics
Firmographics- Name
- UMA
- Legal name
- UMA
- Website
- https://umaoils.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
UMA industry classification
Industry- Product category
- Luxury Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
Keywords
Where UMA is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
UMA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales (DTC E-commerce): One-time purchase model for skincare, wellness oils, candles, incenses, supplements, and tools through owned e-commerce platform. Products range from $10 (Tongue Scraper) to $350 (Ultimate Ayurveda Kit). Free U.S. shipping on orders over $45.
- Subscription Model: Subscribe & Save option offering 10% discount on regular deliveries. Available on flagship products like Absolute Anti Aging Face Oil ($157.50 vs $175 one-time) and other products. Customers can modify or cancel subscriptions anytime.
- Loyalty Program: Points-based loyalty program rewarding purchases and social engagement. Points can be redeemed for future purchases with no expiration. Includes birthday rewards, Instagram/Facebook engagement bonuses, and referral incentives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Absolute Anti Aging Face Oil - Flagship Product |
| Unit Pricing | Pay-as-you-go | Ultimate Brightening Face Oil |
| Unit Pricing | Pay-as-you-go | Absolute Anti Aging Body Oil |
| Unit Pricing | Pay-as-you-go | Absolute Anti Aging Eye Oil |
| Unit Pricing | Pay-as-you-go | Face Masks |
| Unit Pricing | Pay-as-you-go | Wellness Candles |
| Unit Pricing | Pay-as-you-go | Herbal Supplements |
| Unit Pricing | Pay-as-you-go | UMA Ultimate Ayurveda Kit - Premium Bundle |
| Unit Pricing | Pay-as-you-go | Trial Kits |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
UMA product offering
Product offeringCore offering
UMA manufactures and sells luxury Ayurvedic skincare, body care, and wellness products including face oils, body oils, eye oils, cleansers, toners, face masks, wellness candles, herbal supplements, and Ayurvedic tools. All products are 100% organic, hand-crafted in small batches from botanicals grown on the company's proprietary 100-acre estate in India, and sold direct-to-consumer globally through umaoils.com at premium price points ranging from $10 to $350.
Product overview
UMA is a luxury Ayurvedic beauty and wellness company offering a comprehensive portfolio of 100% organic, hand-crafted botanicals grown on their 100-acre estate in India. The product line includes face oils (Absolute Anti Aging Face Oil, Ultimate Brightening Face Oil), face creams, toners, cleansers, face masks, body oils, body balms, body scrubs, wellness oils, candles, incenses, herbal supplements, and wellness tools. The core offerings are organized into collections targeting anti-aging, brightening, deeply clarifying, and wellness concerns. Products are rooted in 5000-year-old Ayurvedic traditions combined with modern scientific refinement, with key ingredients including frankincense, sandalwood, rose, pomegranate, and various essential oils. UMA also offers curated kits such as the Ultimate Ayurveda Kit and discovery/trial kits for sampling.
Differentiator
Problem solved
Functional benefit
Products and services
- UMA Absolute Anti Aging Face Oil
Quantifiable outcome
- 93% of women saw reduction in fine lines and wrinkles
- +4 more outcomes
Companies that use UMA
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
UMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UMA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Tom Ford BeautycoreUMA estate supplies exceptional organic oils to Tom Ford Beauty, reflecting the trust and high standards these luxury brands uphold. Centuries of expertise in crafting premium oils has earned UMA this prestigious supplier relationship.
- Estée LaudercoreUMA estate serves as trusted supplier to Estée Lauder, one of the world's most prestigious beauty brands. This relationship validates the exceptional quality and standards of UMA's organic oils.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
UMA competitors and assessment
Company assessmentDirect peers
- Forest Essentials: India-based luxury Ayurvedic beauty brand offering face oils, serums, body care, and wellness products at premium price points. Most direct comparable to UMA given shared Ayurvedic heritage, luxury positioning, and global DTC presence.
- Kama Ayurveda: Premium Ayurvedic beauty and wellness brand with face oils, hair oils, and skincare rooted in traditional formulations. Directly comparable on Ayurvedic positioning, premium pricing, and India/global retail footprint.
- Tata Harper: Luxury clean-beauty skincare brand with vertically integrated farm production and premium-priced natural formulations. Closely comparable to UMA on estate-grown botanicals, premium DTC model, and clean/natural luxury positioning.
- Vintner's Daughter: Luxury botanical face oil brand (Active Botanical Serum, Renewal Serum) priced at $185+ with a premium DTC model. Comparable to UMA on luxury face-oil positioning, small-batch formulation, and affluent consumer targeting.
- Ranavat: Luxury Ayurvedic-inspired skincare brand offering face oils, cleansers, and treatments with high-end positioning. Directly comparable to UMA on Ayurvedic heritage, premium price points, and Sephora/credibility-tier retail strategy.
- Fable & Mane: Ayurvedic hair-care brand using botanical oils with luxury positioning and celebrity-style brand storytelling. Comparable to UMA on Ayurvedic heritage, oil-based product hero SKUs, and premium DTC go-to-market.
Broad incumbents
- Tatcha: Japanese-inspired luxury skincare brand owned by Unilever, offering premium oils, serums, and creams via DTC and major retail. Comparable to UMA on luxury positioning, oil-based hero SKUs, and global affluent consumer base, though at vastly greater scale.
- Drunk Elephant: Premium clean-beauty skincare brand owned by Shiseido, distributing via DTC and Sephora. Comparable to UMA on clean/natural positioning, premium pricing, and target affluent beauty consumer, though with much broader product breadth and retail presence.
Emerging players
- Osea: Plant-based clean beauty brand offering facial oils, body care, and wellness products at premium price points. Comparable to UMA on natural/botanical formulation, oil-based product hero SKUs, and premium DTC go-to-market.
- Susanne Kaufmann: Luxury botanical skincare and wellness brand from the Austrian Alps, using locally sourced natural ingredients in face oils, serums, and body care. Comparable to UMA on regional-sourced botanical provenance, premium pricing, and luxury DTC positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UMA social profiles
Digital presenceUMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
UMA leadership team
Management profileNumber of profiles
Profiles1 record
UMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UMA
What does UMA do?
UMA manufactures and sells luxury Ayurvedic skincare, body care, and wellness products including face oils, body oils, eye oils, cleansers, toners, face masks, wellness candles, herbal supplements, and Ayurvedic tools. All products are 100% organic, hand-crafted in small batches from botanicals grown on the company's proprietary 100-acre estate in India, and sold direct-to-consumer globally through umaoils.com at premium price points ranging from $10 to $350.
Is UMA a public or private company?
UMA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UMA founded?
UMA was founded in 2015. It employs 1 to 10 people.
Where is UMA based?
UMA is headquartered in Beverly Hills, United States, in the North America region.
How does UMA make money?
Three revenue lines are on record. Direct Product Sales (DTC E-commerce) is the primary driver. The others are subscription Model and loyalty Program.
Who are UMA's main competitors?
Direct peers on record are Forest Essentials, Kama Ayurveda, Tata Harper, Vintner's Daughter, Ranavat and Fable & Mane. Broad incumbents are Tatcha and Drunk Elephant. Emerging players are Osea and Susanne Kaufmann.
Does UMA have an API?
No public API is recorded for UMA.
What industry is UMA in?
UMA's product category is Luxury Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAD, Body Skincare (Lotions, Creams, Body Oils). Its NAICS code is 456120 and its SIC code is 2844.