Vital Findings
Vital Findings is a private, founder-led insights agency that delivers custom qualitative and quantitative market research and AI-integrated methodologies (Qual-At-MASSIVE-Scale, QualLab, NarrativeFusion, Digital Twins) to enterprise clients in technology, healthcare, financial services, and consumer sectors globally.
- Company typePrivate
- Founded2010
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vital Findings does
Vital Findings is a privately held, founder-led insights agency founded in 2010 by Jason Kramer and headquartered in Culver City, California (Los Angeles). The firm delivers custom qualitative and quantitative research engagements for enterprise clients across technology (Microsoft, Google, Cox Automotive), healthcare and MedTech (Dexcom, iRhythm, women's health wearables), insurance and financial services (MetLife, Mutual of Omaha, Principal Foundation), and consumer sectors (PepsiCo/Gatorade, Deckers, Starbucks). Work is delivered as project-based professional services — including segmentation, brand tracking, ad testing, ethnographic research, and thought leadership — with multi-year contract structures and quote-based pricing rather than standardized products.
The company's core differentiator is a proprietary methodology stack combining qualitative depth with quantitative scale. Qual-At-MASSIVE-Scale enables hundreds to thousands of qualitative interviews in 1-2 weeks across 50+ languages. QualLab offers immersive methods including EthnoVentures, Spark Sessions, Photovoice, and ACTivation Studio. NarrativeFusion (launched September 2025) adds AI moderation capabilities. The Three-Centered Behavioral Framework (Head/Heart/Gut), developed with neural scientists, provides a behavioral science lens for consumer motivation. Digital Twins methodology creates synthetic personas from substantive narrative interviews. The firm integrates AI tools across the research cycle while emphasizing human interpretation and storytelling-led deliverables.
Commercially, Vital Findings operates a sales-led B2B model targeting enterprise and mid-market clients through direct relationships, referrals, conference networking (TMRE, CRC), and inbound inquiries. The firm is LGBTQ+ certified (NGLCC), 80% female, and approximately 20-25 employees strong. Revenue is not publicly disclosed and no external funding has been announced; the company is founder-controlled with no parent organization. Recent strategic moves include the April 2026 appointment of Jenny Reece (ex-Microsoft) as Head of AI and dual product launches at CRC 2025, signaling investment in AI-integrated research.
Vital Findings firmographics
Firmographics- Name
- Vital Findings
- Legal name
- Vital Findings, LLC
- Website
- https://vitalfindings.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vital Findings is a private, founder-led insights agency that delivers custom qualitative and quantitative market research and AI-integrated methodologies (Qual-At-MASSIVE-Scale, QualLab, NarrativeFusion, Digital Twins) to enterprise clients in technology, healthcare, financial services, and consumer sectors globally.
- Ownership category
- akta.pro rank
Vital Findings industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE), Competitive Intelligence & Benchmarking (BPAHALAB)
Keywords
Where Vital Findings is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vital Findings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Custom Research Consulting: Project-based professional services delivering custom qualitative and quantitative research engagements, including segmentation studies, brand tracking, concept testing, ad testing, and ethnographic research. Clients include enterprise brands across technology, healthcare, financial services, and consumer sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Professional Services (Quote-based) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Vital Findings product offering
Product offeringCore offering
Vital Findings is a professional services insights agency that delivers custom qualitative and quantitative market research engagements for enterprise brands. Its core offerings include proprietary methodologies such as Qual-At-MASSIVE-Scale (large-scale qualitative research), QualLab (immersive qualitative techniques), and NarrativeFusion (AI-moderated qual-at-scale), complemented by Behavioral & Data Science analytics and Design & Activation storytelling services. All work is delivered as custom consulting engagements with no standardized or self-service offerings.
Product overview
Vital Findings is an award-winning insights agency focused on insights storytelling. Their offering is a platform-plus-methodology approach combining multiple research services and proprietary solutions. The core portfolio includes Qual-At-MASSIVE-Scale (large-scale qual methodology), QualLab (immersive qualitative practice), and NarrativeFusion (AI moderation solution). Supporting services include Qualitative & Quantitative Research, Behavioral & Data Science, and Design & Activation. The company also offers Digital Twins as a synthetic data methodology. All offerings integrate AI tools across the research cycle while maintaining human intelligence and judgment in analysis and interpretation.
Differentiator
Problem solved
Functional benefit
Brands
- QualLab: Immersive qualitative practice specializing in expressive methods including EthnoVentures, Spark Sessions, Photovoice, and ACTivation Studio
- Qual-At-MASSIVE-Scale
- NarrativeFusion
Products and services
- Qual-At-MASSIVE-Scale Large-scale qualitative research methodology enabling hundreds or thousands of interviews in 1-2 weeks across 50+ languages globally, combining AI moderation platforms with sophisticated targeting, sampling, data quality controls, and human expert interpretation. Built for enterprise brands needing decision-grade qualitative insights at speed and scale.
- QualLab Immersive qualitative research practice specializing in expressive methods including EthnoVentures (ethnographic excursions), Spark Sessions (large interactive co-creation workshops), Photovoice (participant photography research), and ACTivation Studio (applied improvisation games). Designed for clients seeking expansive thinking and unconventional qualitative approaches.
- NarrativeFusion AI moderation and qual-at-scale solution unveiled at CRC 2025, combining off-the-shelf AI moderation platforms with human data quality review, expert interpretation, and sophisticated sampling to deliver research-grade qualitative insights at scale.
- Digital Twins for Market Research Purpose-built digital twins of real customers developed from substantive narrative interviews, enabling on-demand customer simulation while maintaining research-grade transparency with transcripts and citations.
- Human & Artificial Intelligence Integration AI tools deployed across the research cycle including preparation (hypothesis generation, stimulus development, competitive intelligence), execution (AI-powered surveys, automated translations, sample authentication), and delivery (AI transcripts, thematic analysis, sentiment analysis, synthetic personas, generative AI for activation).
- Qualitative & Quantitative Research Integrated qualitative and quantitative research including Spark Sessions, behavioral/attitudinal segmentation, purchase journeys, AI moderated interviews, creative evaluation, dynamic communities, influencer work, brand positioning, precision tracking, cultural immersion, and thought leadership.
- Behavioral & Data Science Three-centered behavioral approach (Head/Cognitive, Heart/Reflective, Gut/Instinctive) plus advanced data science including conjoint analysis (DCM, MAXdiff, TURF), cluster/factor/driver analysis, regression, Bayesian analysis, perceptual mapping, neural networks, and segmentation techniques.
- Design & Activation Insights translation into narratives, video, and visuals including documentary film, interactive documents, infographics, posters, and digital assets. Activation services include workshops, Spark Sessions, multi-dimensional installations, and Segment Close-Up persona development.
Companies that use Vital Findings
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Vital Findings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature5 records
Vital Findings partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AI Platform Providers (NarrativeFusion)coreVital Findings partnered with AI moderation platform providers to develop NarrativeFusion, their proprietary qual-at-scale solution. The approach combines off-the-shelf AI moderation platforms with human data quality review, expert interpretation, and sophisticated sampling to deliver research-grade qualitative insights at scale.
- DexcomcoreStrategic partnership with Dexcom on AI-driven segmentation for Stelo CGM product, developing breakthrough quantitative segmentation then using AI to bring it to life at speed and scale. The collaboration produced award-winning work recognized in the healthcare/pharmaceutical research category.
- MicrosoftcoreOngoing partnership with Microsoft's Copilot marketing team to develop and refine Qual-at-MASSIVE-Scale methodology for large-scale ad testing. Vital Findings presented joint case study at TMRE 2025 on re-engineering ad testing with qual-at-scale approaches.
- Google Cloud MarketingminorHead of Market Research & Insights at Google Cloud Marketing (Hadley Edwards) quoted in digital twins blog post, providing expert perspective on digital twin methodology and the 'tyranny of averages' in AI personas.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vital Findings competitors and assessment
Company assessmentDirect peers
- Discuss.io: AI-moderated qualitative research platform offering enterprise-grade video qualitative and conversational research at scale. Direct competitor in the AI-qualitative-at-scale category where Vital Findings positions its Qual-At-MASSIVE-Scale and NarrativeFusion offerings.
- Schlesinger Group: Global qualitative research services firm specializing in focus groups, in-depth interviews, and immersive qualitative methods. Direct competitor in custom qualitative research with similar enterprise client base and emphasis on project-based services.
- Dscout: Experience research platform for diary studies, ethnographic research, and in-the-moment qualitative insights. Comparable in its focus on qualitative depth and immersive consumer understanding, with a more productized platform delivery model.
- Apella (formerly Reach3): Mobile-first qualitative research platform using chat, video, and AI to deliver qualitative insights at scale. Direct competitor in conversational AI-qualitative research with overlapping enterprise client focus.
- Material+ (formerly FocusVision): Research technology platform offering qualitative research tools, video insights, and survey solutions for enterprise insights teams. Comparable in qualitative research focus, though more platform-oriented than Vital Findings' pure-services model.
- Toluna: Global consumer insights platform combining panels, surveys, and qualitative research for enterprise clients. Competitor in custom research engagements with more productized technology delivery.
Broad incumbents
- Ipsos: Global market research and consumer insights leader serving enterprise clients across categories. Competitor for the same enterprise client engagements but at vastly greater scale and breadth; includes qualitative, quantitative, and AI-augmented research services.
- Kantar: One of the world's largest market research and insights firms offering qualitative, quantitative, brand tracking, and behavioral science services. Competes for similar enterprise brand tracking, segmentation, and ad testing engagements.
- NielsenIQ: Global consumer intelligence and market research giant offering brand tracking, consumer behavior, and retail measurement. Competes for the same enterprise consumer-insights engagements at significantly larger scale.
Emerging players
- Fuel Cycle: Enterprise insights platform powering online communities, surveys, and qualitative research for brands. Comparable in serving enterprise insights teams but with a SaaS platform model versus Vital Findings' custom services approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vital Findings social profiles
Digital presenceVital Findings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vital Findings leadership team
Management profileNumber of profiles
Profiles8 records
Vital Findings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vital Findings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vital Findings
What does Vital Findings do?
Vital Findings is a professional services insights agency that delivers custom qualitative and quantitative market research engagements for enterprise brands. Its core offerings include proprietary methodologies such as Qual-At-MASSIVE-Scale (large-scale qualitative research), QualLab (immersive qualitative techniques), and NarrativeFusion (AI-moderated qual-at-scale), complemented by Behavioral & Data Science analytics and Design & Activation storytelling services. All work is delivered as custom consulting engagements with no standardized or self-service offerings.
Is Vital Findings a public or private company?
Vital Findings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vital Findings founded?
Vital Findings was founded in 2010. It employs 11 to 50 people.
Where is Vital Findings based?
Vital Findings is headquartered in Culver City, United States, in the North America region.
How does Vital Findings make money?
One revenue line is on record: custom Research Consulting.
Who are Vital Findings's main competitors?
Direct peers on record are Discuss.io, Schlesinger Group, Dscout, Apella (formerly Reach3), Material+ (formerly FocusVision) and Toluna. Broad incumbents are Ipsos, Kantar and NielsenIQ. Fuel Cycle is listed as an emerging player.
Does Vital Findings have an API?
No public API is recorded for Vital Findings.
What industry is Vital Findings in?
Vital Findings's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAALAE, Qualitative Research (Focus Groups, IDIs, Ethnography). Its NAICS code is 541910 and its SIC code is 8742.