haku

Name

haku

Legal name

haku App Corporation, Inc.

Website

https://hakuapp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription: All-in-one platform subscription for endurance events and nonprofits with features including registration, fundraising, marketing, memberships, event ticketing, CRM, and volunteer management. No paywalls or upgrade prompts mentioned within the platform.
2. Transaction Processing: Platform processes event registrations, donations, ticket sales, and merchandise purchases, likely with transaction fees for payment processing.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

haku is an all-in-one SaaS platform that enables endurance event organizers and nonprofit organizations to plan, manage, promote, and sell out their events through a single integrated system. The platform combines event registration, marketing, e-commerce, memberships, ticketing, CRM/insights, rewards/loyalty, race-day and onsite operations, volunteer management, and fundraising tools (direct giving, P2P, DIY, recurring, auctions, galas, tournaments). Customers subscribe to a quote-based plan and process registrations, donations, ticket sales, and merchandise transactions through the platform.

Product overview

haku is an all-in-one platform for endurance events and nonprofits featuring a modular architecture with shared infrastructure. For endurance events, the platform centers on Registration, Marketing, E-Commerce, Memberships, Event Ticketing, and CRM & Insights as core revenue-drivers, supplemented by Event Management, Race Day & Onsite, Volunteers, Rewards & Loyalty, and Partners for operations. For nonprofits, haku offers Galas & Ticketed Events, Auctions, Tournaments, and Run/Walk Challenges alongside dedicated fundraising tools including Direct Giving, P2P Fundraising, DIY Fundraising, and Recurring Giving, with Supporter Profiles, Reporting, Gamification & Recognition, and Volunteers Management for engagement. The platform also includes an AI assistant for content generation and a native CRM specifically designed for endurance event management.

Differentiator

Problem solved

Functional benefit

Products and services

• haku Platform for Endurance Events All-in-one SaaS solution for endurance event organizers (marathons, runs, races, endurance events) providing registration, marketing, e-commerce, memberships, event ticketing, a native CRM with insights, rewards/loyalty, partner management, event management, race-day and onsite operations, and volunteer management in a single integrated system.
• haku Platform for Nonprofits All-in-one SaaS solution for nonprofit organizations providing fundraising events (galas and ticketed events, auctions, tournaments, runs/walks/challenges), multiple ways to give (direct giving, P2P fundraising, DIY fundraising, recurring giving), supporter engagement (marketing, memberships, volunteer management, gamification and recognition, e-commerce), and data & insights (reporting, supporter profiles) in a single integrated system.
• haku AI Assistant AI-powered assistant within the haku platform that helps endurance event organizers and nonprofit staff draft content and find quick answers to streamline workflow efficiency.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• New York Road RunnersflagshipStrategic or Co-development Partner · 17 March 2025One-year partnership anniversary marked in March 2026. Partnership enables integrated registration, fundraising, memberships, volunteer engagement, and race-day operations across more than 60 annual NYRR events. Supported millions of interactions including the TCS New York City Marathon with 55,000+ runners. Both CEOs reaffirmed commitment to growing the partnership in years ahead.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Customer concentration

• Xx.com/hakuapp
• LinkedInlinkedin.com/company/haku

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about haku