Zivix
Zivix (Jamstik) builds proprietary hexaphonic MIDI guitars and software that let guitarists play synthesizers, virtual instruments, and DAWs in real time, selling direct-to-consumer globally to musicians, producers, and composers.
- Company typePrivate
- Founded2009
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zivix does
Zivix, operating under the Jamstik brand, designs and sells proprietary MIDI guitar controllers and supporting music-production software for guitarists, producers, and composers who want to control synthesizers, virtual instruments, and DAWs using guitar technique rather than a keyboard. Its four hardware SKUs — the Jamstik Core ($520-$650), Standard ($880-$1,100), Deluxe ($1,360-$1,700), and the .strandberg* x Jamstik collaboration ($2,199) — are built around a proprietary hexaphonic MIDI pickup with dedicated onboard DSP (a 600 MHz processor plus a secondary MCU) that performs real-time per-string pitch detection and polyphonic note tracking, transmitting class-compliant MIDI over USB-C, Bluetooth, or TRS-MIDI with sub-10 ms latency and MPE support. The company monetizes primarily through one-time hardware sales via a direct-to-consumer Shopify storefront at jamstik.com, complemented by accessories (MFC1 floor controller, cables, cases, apparel) and a software layer led by the Jamstik Creator standalone app and VST3/AUv3/AAX plugin (free for owners, $40-$50 for non-owners) and an expanding catalog of digital sound packs priced between $5.60 and $49.99. End users are predominantly individual musicians and small/home-studio producers in the United States, United Kingdom, Germany, France, Australia, Japan, Singapore, and Canada, with a flagship Strandberg co-branded partnership and artist collaborations (Samples From Mars, ASADI, Astræa, Kofo) supporting both product credibility and software catalog expansion.
Zivix firmographics
Firmographics- Name
- Zivix
- Legal name
- Zivix
- Website
- https://jamstik.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zivix (Jamstik) builds proprietary hexaphonic MIDI guitars and software that let guitarists play synthesizers, virtual instruments, and DAWs in real time, selling direct-to-consumer globally to musicians, producers, and composers.
- Ownership category
- akta.pro rank
Zivix industry classification
Industry- Product category
- MIDI Guitar Controllers
- NAICS
- Musical Instrument Manufacturing (339992)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers) (MPAIAJAE)
- akta.pro secondary industries
- Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB), Music Programming & MIDI Production (MPAIAHAH), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)
Keywords
Where Zivix is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zivix business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales - MIDI Guitars: Primary revenue stream from sale of MIDI guitar products across four tiers: Jamstik Core ($520-$650), Jamstik Standard ($880-$1,100), Jamstik Deluxe ($1,360-$1,700), and .strandberg* x Jamstik collaboration ($2,199). Also includes certified refurbished B-stock units at discounted prices.
- Accessories and Peripherals: Sale of complementary products including MFC1 MIDI Floor Controller ($224-$280), USB cables ($12-$15), guitar picks ($8-$10), travel cases ($20-$25), tuning handles ($10.40-$12.99), and apparel ($24-$40).
- Software Licensing - Jamstik Creator: Jamstik Creator software available as standalone app and VST3/AUv3/AAX plugin. Free tier for existing owners; $40-$50 for non-owners. Used for guitar settings customization and as a hybrid synthesizer.
- Sound Packs and Sample Libraries: Expansion packs for Jamstik Creator including Jamstik Soundpacks, Artist Soundpacks, and Samples From Mars collections. Prices range from $5.60 to $49.99 per pack. Downloadable digital products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Jamstik Core MIDI Guitar - Entry-level MIDI guitar with compact 3/4-size body |
| One time/ perpetual license | Pay-as-you-go | Jamstik Standard MIDI Guitar - Full-size digital MIDI guitar with rechargeable battery |
| One time/ perpetual license | Pay-as-you-go | Jamstik Deluxe MIDI Guitar - Premium MIDI guitar with gold hardware and glow-in-dark fret markers |
| One time/ perpetual license | Pay-as-you-go | .strandberg* x Jamstik MIDI Guitar - Premium collaboration with Strandberg's ergonomic design |
| One time/ perpetual license | Pay-as-you-go | MFC1 MIDI Floor Controller - Programmable floor/desktop controller |
| One time/ perpetual license | Pay-as-you-go | Jamstik Creator Software - Settings utility and hybrid synthesizer |
| One time/ perpetual license | Pay-as-you-go | Sound Packs - Sample libraries and preset packs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Zivix product offering
Product offeringCore offering
Zivix designs, manufactures, and sells MIDI guitar controllers under the Jamstik brand, enabling guitarists to play synthesizers, virtual instruments, and software plugins using traditional guitar technique. The product line spans four MIDI guitar tiers (Core, Standard, Deluxe, and the .strandberg* collaboration), complemented by the MFC1 MIDI Floor Controller, the Jamstik Creator hybrid synthesizer/utility software, and expansion sound packs. Core differentiation comes from proprietary hexaphonic MIDI pickup technology with onboard DSP processing that delivers sub-10ms latency, MPE support, and class-compliant plug-and-play compatibility with any DAW or hardware synth.
Product overview
Zivix (under the Jamstik brand) offers a portfolio of MIDI guitar controllers and music production software. The product line comprises four MIDI guitar models ranging from entry-level to premium: the compact Jamstik Core (single humbucker, bus-powered), the full-size Jamstik Standard (dual humbuckers, wireless Bluetooth), the premium Jamstik Deluxe (high-end hardware, glow-in-the-dark frets), and the collaborative .strandberg* x Jamstik (Strandberg body design with Jamstik MIDI tech). The ecosystem is supported by the MFC1 MIDI Floor Controller for hardware control, Jamstik Creator software (standalone app and VST3/AUv3/AAX plugin) for guitar settings and synthesis, and expansion sound packs from Jamstik and Samples From Mars. The guitars use proprietary hexaphonic MIDI pickup technology with onboard DSP processing for real-time polyphonic pitch tracking and MPE compatibility, connecting via USB-C, Bluetooth, or TRS-MIDI to any MIDI-capable software or hardware.
Differentiator
Problem solved
Functional benefit
Products and services
- Jamstik Core MIDI Guitar Entry-level MIDI guitar controller with a compact 3/4-sized body, single humbucker pickup, 22 frets, USB-C bus power, and TRS-MIDI output. Features a 600 MHz onboard DSP processor for real-time polyphonic pitch tracking and MPE compatibility. Targeted at beginner and budget-conscious guitarists entering MIDI music production.
- Jamstik Standard MIDI Guitar Full-size MIDI guitar with dual humbuckers (HH configuration), 24 frets, wireless Bluetooth MIDI, and a rechargeable lithium-ion battery providing 8+ hours of wireless play. Includes a 3-position pickup switch and traditional guitar feel for studio and stage use.
- Jamstik Deluxe MIDI Guitar Premium flagship MIDI guitar with a swamp ash body, flamed maple veneer, roasted maple neck with purpleheart core, gold hardware, and glow-in-the-dark fret markers. Includes dual humbuckers, Bluetooth MIDI, USB-C, and TRS-MIDI connectivity, plus a hard-shell case.
- .strandberg* x Jamstik MIDI Guitar Co-developed with Strandberg, this MIDI guitar combines Strandberg's patented EndurNeck profile and Boden body shape with .strandberg* Custom humbuckers and Jamstik's proprietary MIDI technology. Features wireless Bluetooth MIDI, rechargeable battery, USB-C, and TRS-MIDI output. Weighs 4.75 lbs with a Meranti body and 20-inch scale length.
- MFC1 MIDI Floor Controller Programmable MIDI floor/desktop controller with 3 rotary encoders, 3 footswitches with LED rings, and a 32-character backlit screen. Supports USB MIDI, 5-pin MIDI, and expression/sustain pedal inputs, and sends MIDI CC, Note, Program Change, and MMC transport messages. Pairs with Jamstik Creator software for custom profiles.
- Jamstik Creator Software Hybrid synthesizer and guitar utility software available as a standalone application and as a VST3/AUv3/AAX plugin for Mac and Windows. Serves as both a guitar settings editor and a full synthesizer engine designed for Jamstik MIDI guitar expression. Free for Jamstik guitar and MFC1 owners; $40-$50 for non-owners.
- ASADI Ensembles Sample Pack World instruments sample pack with 8 sampler instruments (Persian Tar, Persian Setar, Italian Bowl Back Mandolin, Turkish Saz, Arabic Electric Oud, Tanbur, Handpan, Ukulele) and 70 presets, co-developed with LA-based producer ASADI (Danny Asadi). Sold as a one-time perpetual digital download ($28-$49.99).
Quantifiable outcome
- Sub-10ms latency performance, faster than audio-to-MIDI systems
- +1 more outcomes
Companies that use Zivix
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Zivix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Zivix partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- .strandberg* (Ola Strandberg AB)coreFlagship collaboration product combining Strandberg's proprietary EndurNeck design and Boden body shape with Jamstik's MIDI guitar technology. The .strandberg* x Jamstik MIDI Guitar ($2,199) integrates Jamstik's hexaphonic MIDI pickup and onboard DSP into Strandberg's lightweight ergonomic guitar platform. Manufacturing in Indonesia by Strandberg. This is a premium co-branded product excluded from Jamstik promotional discounts.
- Samples From MarsminorSound pack collaboration creating sample libraries for Jamstik Creator software. Multiple packs released including Analog Tape Synths, Dr. Sample, Kawaii Dreams, Micro, MS10, OB, S950 Snacks, SH5, SK-1, Soviet Synths, Tape Fragments, Trumpet Fragments, VP330, 360, and JSTR8. Each pack includes sampler instruments with presets designed by the Jamstik Team.
- ASADI (Danny Asadi)minorArtist collaboration with LA-based producer Danny Asadi for the ASADI ENSEMBLES sample pack. Features 8 sampler instruments (Persian Tar, Persian Setar, Italian Bowl Back Mandolin, Turkish Saz, Arabic Electric Oud, Tanbur, Handpan, Ukulele) with 70 presets designed with the Jamstik Team.
- AstræaminorCollaboration with London-based producer and artist Astræa for the Astræa Vocal Sample Pack. Features 3 deeply sampled vocal instruments (vocal oos, ahs, mms) with 40 unique presets ranging from ethereal pads to rhythmic glitchy vocal plucks.
- Kevin 'Kofo' EkofominorArtist collaboration with Toronto-based producer and guitarist Kevin 'Kofo' Ekofo for the Kofo Essentials preset pack. Contains 50 carefully crafted presets for Jamstik Creator ranging from vintage-inspired keyboard sounds to smooth leads for Pop and R&B production.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Zivix competitors and assessment
Company assessmentDirect peers
- Roland: Roland makes the GR-55 guitar synthesizer and GK-series hexaphonic pickups — the longest-running and most established MIDI guitar ecosystem. Direct competitor to Jamstik with broader product breadth, deeper retailer presence, and incumbent DAW/plugin integration.
- Fishman: Fishman manufactures the TriplePlay MIDI pickup system, the most direct hexaphonic-pickup alternative to Jamstik's technology. Same target buyer (guitarists wanting MIDI control), comparable tracking architecture, and established distribution through music retailers.
- Artiphon: Artiphon makes INSTRUMENT 1 and ORBA, multi-instrument MIDI controllers with MPE support. Comparable tech-forward music creation hardware company targeting producers and creators seeking expressive controllers outside the keyboard paradigm.
- Source Audio: Source Audio builds MIDI-enabled guitar effects processors and the C4 Synth pedal family, directly competing in the guitar-to-MIDI/synth processing category. Same target customer and overlapping use cases in live and studio performance.
- CME (Central Music Electronics): CME makes MIDI controllers and the WIDI wireless MIDI ecosystem — overlapping product category (MIDI hardware) with an emphasis on Bluetooth MIDI, the same differentiator Jamstik highlights in Standard/Deluxe/Strandberg models.
Broad incumbents
- Roli: Roli (Seaboard, Lumi, BLOCKS) is the established leader in MPE-capable expressive controllers and the principal driver of the MPE standard Jamstik supports. Comparable MPE ecosystem focus, but operates at significantly larger scale and broader controller formats.
- Native Instruments: Native Instruments is a leading music software/DAW company whose virtual instruments (Kontakt, Guitar Rig, Massive) are primary destinations for Jamstik's MIDI output. A key ecosystem player influencing Jamstik's interoperability and an obvious partnership/sampling-licensing counterpart.
- IK Multimedia: IK Multimedia makes AmpliTube, SampleTank, and guitar/MIDI software that integrates with controller hardware like Jamstik. Comparable in producing both music software and MIDI-aware hardware peripherals for guitarists.
Emerging players
- Livid Instruments: Livid Instruments designs custom MIDI controllers, MIDI guitar solutions, and creative music hardware for performers and producers. Smaller niche player, similar tech-forward ethos, partially overlapping customer base of electronic/producer musicians.
Others
- Eventide: Eventide makes H9 and other studio-grade effects processors, including MPE-capable pedals. Not a direct MIDI guitar competitor, but an adjacent pro-audio hardware vendor whose MPE ecosystem is a downstream integration target for Jamstik users.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zivix social profiles
Digital presenceZivix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zivix leadership team
Management profileNumber of profiles
Profiles1 record
Zivix funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zivix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zivix
What does Zivix do?
Zivix designs, manufactures, and sells MIDI guitar controllers under the Jamstik brand, enabling guitarists to play synthesizers, virtual instruments, and software plugins using traditional guitar technique. The product line spans four MIDI guitar tiers (Core, Standard, Deluxe, and the .strandberg* collaboration), complemented by the MFC1 MIDI Floor Controller, the Jamstik Creator hybrid synthesizer/utility software, and expansion sound packs. Core differentiation comes from proprietary hexaphonic MIDI pickup technology with onboard DSP processing that delivers sub-10ms latency, MPE support, and class-compliant plug-and-play compatibility with any DAW or hardware synth.
Is Zivix a public or private company?
Zivix is a private company. It is classified as unknown and is currently operating.
When was Zivix founded?
Zivix was founded in 2009. It employs 11 to 50 people.
Where is Zivix based?
Zivix is headquartered in Minneapolis, United States, in the North America region.
How does Zivix make money?
Four revenue lines are on record. Hardware Sales - MIDI Guitars are the primary driver. The others are accessories and Peripherals, software Licensing - Jamstik Creator and sound Packs and Sample Libraries.
Who are Zivix's main competitors?
Direct peers on record are Roland, Fishman, Artiphon, Source Audio and CME (Central Music Electronics). Broad incumbents are Roli, Native Instruments and IK Multimedia. Livid Instruments is listed as an emerging player. Eventide is listed as an others.
Does Zivix have an API?
No public API is recorded for Zivix.
What industry is Zivix in?
Zivix's product category is MIDI Guitar Controllers. Its primary akta.pro industry code is MPAIAJAE, Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers), with a secondary code of MPAIAIAB, Audio Plugins & Virtual Instruments (VST/AU/AAX). Its NAICS code is 339992 and its SIC code is 3931.