Sugared + Bronzed
SUGARED + BRONZED is a US beauty-services chain operating 10 company-owned salons across major US metros, offering natural sugaring hair removal and proprietary FlexExpress™ airbrush tanning to individual consumers, supported by a Shopify retail product line and a monthly membership subscription program.
- Company typePrivate
- Founded2010
- HeadquartersSanta Monica, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Sugared + Bronzed does
SUGARED + BRONZED is a US beauty-services company that operates a multi-location chain of company-owned salons delivering two core services: natural sugaring hair removal and custom airbrush tanning. The airbrush service is built around a proprietary FlexExpress™ formula marketed as fast-acting, long-lasting, and customizable, while the sugaring service uses a natural sugar-based paste as a gentle alternative to waxing. Headquartered in Santa Monica and operating 10 salons across California, New York, Texas, Florida, Pennsylvania, and Washington D.C., the company has scaled beyond its 2010 founding footprint into a multi-state retail presence. Co-founder and CEO Sam Offit leads the company, which received its first strategic investment from Main Post Partners in late 2019 to fund expansion.
The business operates a services-plus-products model with three revenue streams. In-salon service appointments generate the primary revenue, supported by a Monthly Membership subscription offering up to 42% off services and 10% off retail with unused services rolling over, creating a recurring layer. A direct-to-consumer retail line—sold through a Shopify-powered e-commerce storefront and in salons—covers sugar paste, sunless tanning products (lotion, mousse, water, glow drops), skincare (exfoliating scrub, ingrown remedy roll-ons with brightening peptides), accessories (mitts, prep wipes), and a professional-grade Airbrush Tanning Solution. Pricing for retail products ranges from $5 to $160, services are quote-based, and $15 trainee appointments support technician training.
Customer acquisition runs through owned social channels (Instagram, LinkedIn, TikTok, Twitter, YouTube), a Give $10/Get $10 referral program, earned media in Vogue, Forbes, Glamour, WWD, Allure, and Cosmopolitan, celebrity endorsements (e.g., Nicole Brydon Bloom, Daisy Kent, Kaity Biggar), and content marketing. The primary customer segment is individual consumers seeking natural hair removal and sunless tanning, with a secondary B2B wholesale segment for professional-grade products sold to other salons and stylists. The company maintains GDPR and CCPA compliance but discloses no meaningful AI/ML capability, no API platform, and no mobile app; the proprietary FlexExpress™ formula and the natural-sugaring technique constitute the primary technical differentiation.
Sugared + Bronzed firmographics
Firmographics- Name
- Sugared + Bronzed
- Legal name
- SUGARED + BRONZED
- Website
- https://SUGAREDandBRONZED.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SUGARED + BRONZED is a US beauty-services chain operating 10 company-owned salons across major US metros, offering natural sugaring hair removal and proprietary FlexExpress™ airbrush tanning to individual consumers, supported by a Shopify retail product line and a monthly membership subscription program.
- Ownership category
- akta.pro rank
Sugared + Bronzed industry classification
Industry- Product category
- Beauty Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Body Waxing & Sugaring Services (Arms/Legs/Underarms/Back/Chest) (HSALAGAB)
- akta.pro secondary industries
- Bikini & Brazilian Hair Removal Services (HSALAGAC), Tanning Packages & Sessions (Single/Bundle) (HSALAJAE), Professional Tanning (Spray Tan & Salon Systems) (CRABALAI), Waxing & Depilatory Professional Products (CRABALAH)
Keywords
Where Sugared + Bronzed is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Sugared + Bronzed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Service Appointments: Revenue from sugaring hair removal and airbrush tanning services performed at salon locations. Customers can book individual appointments or subscribe to monthly membership plans.
- Membership Subscriptions: Monthly membership program offering up to 42% off services and 10% off retail products. Unused services roll over each month, creating recurring subscription revenue.
- Product Sales: Direct-to-consumer sales of signature product line including sugar paste, sunless tanning products, exfoliating scrubs, Hocoba Oil, and professional-grade accessories through e-commerce and in-salon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Membership - Up to 42% off services |
| Unit Pricing | Pay-as-you-go | Trainee Appointments |
| Unit Pricing | Pay-as-you-go | Retail Products - Price Range $5-$160 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sugared + Bronzed product offering
Product offeringCore offering
SUGARED + BRONZED operates beauty salons delivering natural sugar-paste hair removal and custom airbrush tanning services using its proprietary FlexExpress™ formula. It complements in-salon services with a direct-to-consumer retail product line (sugar paste, sunless tanning lotions/mousses/waters/glow drops, exfoliants, ingrown treatments, and accessories) sold via Shopify e-commerce and at salons. A monthly membership program (up to 42% off services, 10% off retail, with unused services rolling over) drives recurring revenue across 10 US locations.
Product overview
SUGARED + BRONZED is a beauty services and products company offering natural sugaring hair removal and airbrush tanning services along with an award-winning signature product line. The company operates on a services-plus-products model with two core service offerings (Sugaring Hair Removal and Airbrush Tanning using the proprietary FlexExpress™ formula), supported by a comprehensive retail product line including Sugar Paste variants, Sunless Tanning products (Lotion, Mousse, Water, Glow Drops), skincare treatments (Exfoliating Scrub, Ingrown Remedy Roll-On with Brightening Peptides), application accessories (Applicator Mitts, Prep Wipes, Exfoliating Mitts), and professional-grade Airbrush Tanning Solution. The company also offers Monthly Memberships providing up to 42% off services and 10% off retail products. Products are sold through their Shopify-powered e-commerce platform and at their salon locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Sugar Paste Natural sugar paste used for sugaring hair removal; available in a firm formula for professional and personal use, the company's core hair-removal product.
- Sugar Paste (4-pack) Bundle of four sugar paste units for sugaring hair removal treatments, offered as a value pack for regular users and professionals.
- Hocoba Oil® Pre- and post-sugaring oil used to protect skin and improve sugar paste application and removal.
- Sunless Tanning Lotion Hydrating self-tanning lotion for at-home use that delivers a natural-looking tan.
- Sunless Tanning Mousse Lightweight mousse formulation for streak-free at-home sunless tanning application.
- Sunless Tanning Water Water-based self-tanning mist designed for quick and easy at-home tan application.
- Sunless Tanning Glow Drops Concentrated tanning drops that can be mixed with a moisturizer for customizable at-home tan intensity.
- Exfoliating Scrub Pre-tanning exfoliant scrub that prepares skin for a smooth, even sunless tan application.
- Exfoliating Mitt Reusable mitt for gentle body exfoliation in preparation for tanning or sugaring treatments.
- Self Tanning Applicator Mitt Application mitt designed for streak-free distribution of self-tanner across the body.
- Sunless Tanning Prep Wipe Pre-tan prep wipes for quick skin preparation before sunless tanning application.
- Ingrown Remedy Roll-On Targeted roll-on treatment designed to prevent and treat ingrown hairs after sugaring treatments.
- Ingrown Remedy Roll-On with Brightening Peptides Enhanced ingrown-hair treatment with brightening peptides to address ingrown hairs and hyperpigmentation.
- Feminine Towelette 5-Pack Wipes Pack of feminine hygiene wipes for personal care.
- Airbrush Tanning Solution Professional-grade solution used with airbrush tanning equipment, available for professional salon use.
- No-Crease Hair Ties (3-Pack) Gentle hair ties that prevent creasing and hair damage, used during salon treatments.
- Sugaring Hair Removal Service Professional sugaring hair removal service using natural sugar paste — gentle, natural hair removal that refines growth and prevents ingrowns over time, performed at company salon locations.
- Airbrush Tanning Service Professional airbrush tanning service using the proprietary FlexExpress™ formula — fast-acting, long-lasting, custom application with a flawless, streak-free tan.
- Monthly Memberships Subscription program offering up to 42% off services and 10% off retail products, with unused services rolling over each month across the salon network.
- $15 Trainee Appointments Discounted sugaring or airbrush tanning appointments at $15 each, performed by trainee technicians in training at company salon locations.
Quantifiable outcome
- Up to 42% off services with monthly membership
- +1 more outcomes
Companies that use Sugared + Bronzed
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Sugared + Bronzed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Sugared + Bronzed partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- The Honest CompanyminorSUGARED + BRONZED partnered with The Honest Company to distribute promotional gifts at select locations across the US as part of The Honest Company's 'Get Honest' marketing campaign for its Flushable Wipes product. The campaign aimed to normalize women's health and hygiene conversations, with The Honest Company conducting surveys showing women are more comfortable discussing bathroom habits and positioning their wipes as a solution.
- The Honest CompanyminorMarketing partnership where SUGARED + BRONZED served as promotional gift distribution partner for The Honest Company's flushable wipes campaign. The campaign included partnerships with SUGARED + BRONZED to reach target demographics and normalize women's health and hygiene conversations through the brand's salon locations.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Sugared + Bronzed competitors and assessment
Company assessmentDirect peers
- European Wax Center: National franchise chain offering waxing and related beauty services across 800+ US locations; the closest direct comparable in category, scale ambition, and franchise/owned hybrid model, with adjacent positioning in hair removal services.
- Hello Sugar: Franchise concept dedicated specifically to sugaring hair removal and brow services with multiple US locations; the most category-pure direct peer given its focus on sugaring rather than waxing.
- Waxing the City: Specialty waxing salon franchise with multiple US locations offering body and facial waxing services; directly comparable service category, membership-driven model, and multi-location growth strategy to Sugared + Bronzed.
- Massage Envy: Largest US membership-based personal services franchise (massage, skincare, stretch); directly comparable recurring membership economics and multi-location national rollout model.
- Hand & Stone Massage and Facial Spa: National multi-location personal care franchise offering massage, facials, and hair removal services; comparable in scale, recurring membership model, and owned/franchised multi-location footprint.
Emerging players
- Bondi Sands: Fast-growing self-tanning brand sold through mass and prestige retail; relevant peer for the retail/DTC product-line leg of S+B's business and as a benchmark for scaling tanning products beyond a salon base.
- Spruce & Bond: Boutique sugaring studio concept; smaller-scale emerging player competing in the same sugaring niche as Sugared + Bronzed, useful as a comparable for unit economics in pure-play sugaring.
- St. Tropez: Leading professional and consumer sunless tanning brand with retail distribution and pro-channel partnerships; comparable to S+B's FlexExpress™ airbrush solution and retail self-tanning product line.
Others
- Sephora: Global prestige beauty retailer distributing self-tanning and skincare brands; similar to Ulta as a potential third-party distribution partner and as an indirect indicator of consumer demand for the categories S+B serves.
- Ulta Beauty: Largest US specialty beauty retailer carrying self-tanners, waxing products, and skincare; not a direct competitor but a potential wholesale channel for S+B products and a benchmark for retail-brand scale in personal care.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sugared + Bronzed social profiles
Digital presenceSugared + Bronzed compliance and trust
Trust signalCompliance2 records
Sugared + Bronzed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sugared + Bronzed leadership team
Management profileNumber of profiles
Profiles1 record
Sugared + Bronzed funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sugared + Bronzed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sugared + Bronzed
What does Sugared + Bronzed do?
SUGARED + BRONZED operates beauty salons delivering natural sugar-paste hair removal and custom airbrush tanning services using its proprietary FlexExpress™ formula. It complements in-salon services with a direct-to-consumer retail product line (sugar paste, sunless tanning lotions/mousses/waters/glow drops, exfoliants, ingrown treatments, and accessories) sold via Shopify e-commerce and at salons. A monthly membership program (up to 42% off services, 10% off retail, with unused services rolling over) drives recurring revenue across 10 US locations.
Is Sugared + Bronzed a public or private company?
Sugared + Bronzed is a private company. It is classified as private equity controlled and is currently operating.
When was Sugared + Bronzed founded?
Sugared + Bronzed was founded in 2010. It employs 251 to 500 people.
Where is Sugared + Bronzed based?
Sugared + Bronzed is headquartered in Santa Monica, United States, in the North America region.
How does Sugared + Bronzed make money?
Three revenue lines are on record. Service Appointments are the primary driver. The others are membership Subscriptions and product Sales.
Who are Sugared + Bronzed's main competitors?
Direct peers on record are European Wax Center, Hello Sugar, Waxing the City, Massage Envy and Hand & Stone Massage and Facial Spa. Emerging players are Bondi Sands, Spruce & Bond and St. Tropez. Others are Sephora and Ulta Beauty.
Does Sugared + Bronzed have an API?
No public API is recorded for Sugared + Bronzed.
What industry is Sugared + Bronzed in?
Sugared + Bronzed's product category is Beauty Salon Services. Its primary akta.pro industry code is HSALAGAB, Body Waxing & Sugaring Services (Arms/Legs/Underarms/Back/Chest), with a secondary code of HSALAGAC, Bikini & Brazilian Hair Removal Services. Its NAICS code is 812112 and its SIC code is 2844.