AFAMUR

What AFAMUR does

AFAMUR (Asociación de Familiares de Enfermos de Alzheimer de la Región de Murcia) is a Spanish non-profit association founded in 2009, headquartered in El Puntal, Murcia. It operates a therapeutic day center with three rooms differentiated by users' cognitive and physical capacities, delivering cognitive stimulation, physiotherapy, and social-integration services to persons with Alzheimer's and other dementias in initial and moderate-advanced phases. The organization complements its clinical services with specialized psychological support, social work, and counseling for family caregivers, addressing caregiver burnout and information gaps in navigating Spain's dependency recognition system.

AFAMUR is a member of FFEDARM, the regional federation of Alzheimer's family associations in Murcia, and operates publicly-funded slots (plazas concertadas) accredited by the Instituto Murciano de Acción Social (IMAS) — the regional agency administering the Spanish dependency care catalog. Private pay slots are also offered for families awaiting dependency recognition or seeking immediate access. Revenue derives from recurring public subsidies (Servicio Murciano de Salud, IMAS), private care fees, foundation grants (Fundación CajaMurcia, CaixaBank), and sales of charitable products (Detalles Solidarios). The organization's primary customer segments are persons with Alzheimer's/dementia and their family caregivers within the Region of Murcia.

The organization is small (14 employees), community-based, and exercises a community-led go-to-market motion, reaching families through healthcare-system referrals, municipal social services, word-of-mouth within caregiver networks, and an online presence spanning Facebook, Instagram, X/Twitter, Telegram, and a website with educational content. No proprietary technology or AI capabilities are disclosed.

Name

AFAMUR

Legal name

Asociación de Familiares de Enfermos de Alzheimer de la Región de Murcia

Website

https://afamur.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

AFAMUR is a Spanish non-profit association founded in 2009 operating a therapeutic day center in Murcia for Alzheimer's and dementia patients, complemented by family caregiver support and counseling, and funded through public subsidies, IMAS-concerted slots, and foundation grants.

Ownership category

akta.pro rank

Product category

Alzheimer's and Dementia Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADAIAC

Alzheimer’s & Dementia-Specific Adult Day Programs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Adult Day Health Care & Senior Day Care

SECONDARYHLADACAH

Adult Day Memory Care Programs (Dementia Day Care/Day Health)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADACAE

Behavioral Health–Integrated Dementia Care Communities (Neuropsychiatric/BPSD Programs)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAEAC

Alzheimer’s Specialized Care (Mid/Late-Stage)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• Alzheimer day care
• Dementia therapy services
• Family caregiver support
• Cognitive stimulation therapy
• Therapeutic day center

Headquarters

HQ city

El Puntal

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Public subsidies and government grants: AFAMUR receives recurring subsidies from public institutions including the Servicio Murciano de Salud (Consejería de Salud) and operates publicly-funded slots (plazas concertadas) through the Instituto Murciano de Acción Social (IMAS) for dependency care services.
2. Private care services: Revenue from private pay clients who attend the therapeutic day center either while waiting for dependency recognition or independently of the public system.
3. Foundation and corporate donations: Project-based funding from foundations such as Fundación CajaMurcia and CaixaBank for specific programs like 'Envejecimiento Activo y Asesoramiento Familiar'.
4. Solidarity products (Detalles solidarios): Sale of charitable/solidarity items for events, generating additional revenue while promoting the organization's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

AFAMUR runs a non-profit therapeutic day center in El Puntal, Murcia, delivering cognitive stimulation, physiotherapy, and psychological family support to people with Alzheimer's and other dementias. Patients are grouped across three rooms according to cognitive capacity rather than age, and the association supplements the service with awareness campaigns and solidarity merchandise (Detalles Solidarios) to fund operations.

Product overview

AFAMUR (Asociación de Familiares de Enfermos de Alzheimer de la Región de Murcia) is a non-profit association providing a coordinated suite of Alzheimer's and dementia care services. The core offering centers on a Centro de Día Terapéutico (Therapeutic Day Center) located in El Puntal, which provides cognitive stimulation, physiotherapy, and social activities for patients in initial and moderate-advanced phases of dementia, with users distributed across 3 specialized rooms based on their cognitive and physical capabilities. This is supported by complementary services including specialized psychological care and social support for family members (Atención y Apoyo Familiar), and physiotherapy services (Atención Fisioterapéutica). The organization also offers 'Detalles Solidarios' — charitable items for events — as a fundraising mechanism. Services are delivered through a combination of public slots (concerted with IMAS) and private pay options.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Day Center (Centro de Día Terapéutico)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Instituto Murciano de Acción Social (IMAS)coreStrategic or Co-development PartnerAFAMUR operates publicly-funded slots (plazas concertadas) through IMAS, the regional agency for social action. IMAS manages the dependency care catalog through which families access subsidized day care services, with AFAMUR as an authorized provider.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• AFA Murcia (Asociación de Familiares de Alzheimer de Murcia): Actually the same organization (AFAMUR itself); included for completeness. A regional non-profit family association of Alzheimer's patients in Murcia operating a therapeutic day center and family support services — directly comparable in mission and service mix to AFAMUR.
• Fundación Alzheimer España: Spanish national foundation focused on Alzheimer's research, training, and caregiver support services. Comparable service suite (day programs, family counseling, training) and similar target population as AFAMUR.

Broad incumbents

• CEAFA (Confederación Española de Alzheimer): National Spanish umbrella organization for Alzheimer's family associations. Provides policy advocacy, training, and coordination across regional federations like FFEDARM, of which AFAMUR is a member — comparable mission and constituency at a national scale.
• Fundación ACE Barcelona Alzheimer Treatment & Research Center: Catalan foundation providing diagnostic, day-care, and research services for Alzheimer's patients. Comparable population and day-center service delivery, with broader research and clinical capabilities than AFAMUR.
• CRE Alzheimer Salamanca (Imserso): State-funded reference center for Alzheimer's care in Salamanca run by Imserso, offering day-care, residential, and research services. Comparable dementia day-care service model at a national reference scale.
• DomusVi (Grupo DomusVi): Major Spanish operator of assisted living and day centers for the elderly, including dementia care. Provides a for-profit comparison point for facility-based dementia day services in Spain, though at much larger scale than AFAMUR.
• Sanitas Mayores (day centers): Operates day centers and assisted living facilities for seniors in Spain, including dementia-specific programs. Comparable day-care service delivery for the elderly, including Alzheimer's and dementia populations.
• Alzheimer's Association (US): Large national non-profit providing Alzheimer's care, support groups, advocacy, and research funding. Comparable mission and family-support service model to AFAMUR, but at vastly larger scale in the US.
• Alzheimer's Society (UK): UK national charity providing information, support, and services for people with dementia and their caregivers. Comparable non-profit mission and family-caregiver service model, useful as a scaled international comparable.

Regional players

• AFAL (Asociación de Familiares de Enfermos de Alzheimer de Madrid): Family Alzheimer's association serving the Madrid region with therapeutic day centers, family support, and training. Direct service model analogous to AFAMUR but operating in a different Spanish region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AFAMUR
• Facebookfacebook.com/Q1sEbEqzxiaanABu
• Instagraminstagram.com/afamur_93
• LinkedInlinkedin.com/company/afamur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFAMUR