Agora Savaria

What Agora Savaria does

Agora Savaria Kulturális és Médiaközpont Nonprofit Kft. is a municipal nonprofit cultural and media center headquartered in Szombathely, Hungary, owned and controlled by Szombathely Megyei Jogú Város Önkormányzata (the Szombathely City Government). It operates four core physical venues within the city: the AGORA-MSH cultural center and sports hall (Március 15. tér 5.), the AGORA-Savaria Filmszínház cinema, the historic Víztorony water tower (which hosts the 60-year-old KRESZ Park traffic education facility), and the Jászai Utcai Közösségi Tér community space. The organization runs a year-round program calendar spanning theater, music concerts, film screenings, dance and exhibitions, children's and youth programs (including summer camps such as Robot Szumó Tábor, Csibészek Tábor, and Gézengúzok Tábor), family programming, and major city festivals — most notably the Bloomsday festival tied to Szombathely's literary identity as the ancestral hometown of Leopold Bloom in James Joyce's Ulysses.

The technology stack is conventional and venue-centric rather than software-centric: physical venues with established infrastructure (e.g., KRESZ Park's operational traffic light system and marked roads for child traffic education), an event-listing website (agorasavaria.hu), standard online ticketing integrations with Hungarian third-party platforms (jegy.hu, eventim.hu, tixa.hu, Interticket, Dumaszínház, fairmedia.funcode.hu), and an active social media presence across Facebook, Instagram, TikTok, YouTube, Spotify (podcast), and LinkedIn. No proprietary software products, APIs, or AI/ML capabilities are disclosed.

Revenue is generated through four streams: (1) ticket sales across theater, concerts, film, and events via direct and third-party platforms; (2) venue and facility rental to external organizers; (3) activity fees from camps, workshops, and educational programs (e.g., KRESZ Park vehicle rentals at 900 Ft/30 min full price, 800 Ft for Szent Márton card holders); and (4) grants and subsidies, including the 500,925,422 Ft TOP-PLUSZ-3.2.1-23-SH1-2025-00002 EU-funded consortium project and operational support from the Szombathely municipality. The customer base is geographically concentrated in Szombathely and Vas County, segmented into local community members, children/youth, families with children, and cultural/tourism visitors — all consumer-facing with no enterprise customer concentration.

Name

Agora Savaria

Legal name

Agora Savaria Kulturális és Médiaközpont Nonprofit Kft.

Website

https://agorasavaria.hu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Agora Savaria is a Szombathely, Hungary-based municipal nonprofit cultural and media center operating AGORA-MSH, a cinema, the Víztorony, and community programming for local residents, children, families, and tourists across Vas County.

Ownership category

akta.pro rank

Product category

Municipal Cultural Center Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71), Theater Companies and Dinner Theaters (71111)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Government & Municipal Event Venues (THAHAAAE)

Keywords

• Municipal cultural services
• Community theater programs
• Cinema operations
• Children youth education
• Cultural festival management

Headquarters

HQ city

Szombathely

HQ country

Hungary

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from selling tickets to theater performances, concerts, films, exhibitions, lectures, and other cultural events. Tickets are sold through multiple channels including the organization's own box office, website, and third-party ticket platforms.
2. Venue and Facility Rental: Rental income from allowing external organizers to use AGORA facilities for their own events and programs.
3. Activity Fees: Fees collected from camps, workshops, and educational programs such as Robot Szumó Tábor, Csibészek Tábor, Gézengúzok Tábor, and KRESZ Park vehicle rentals.
4. Government and EU Funding: Nonprofit organization funded significantly through government grants, EU operational programs (TOP, ESZA+), and municipal support from Szombathely.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Agora Savaria operates a multi-venue municipal cultural and media center in Szombathely, Hungary, providing theater, music, film, exhibitions, dance, lectures, children's and youth programs (including camps), and major community festivals. Programming is delivered across four primary venues — AGORA-MSH (cultural center and sports hall), AGORA-Savaria Filmszínház (cinema), Víztorony (water tower venue), and Jászai Utcai Közösségi Tér (community space) — with ancillary attractions such as the KRESZ Park traffic education facility.

Product overview

Agora Savaria is a multi-venue cultural and media center in Szombathely, Hungary, operating as a nonprofit organization. The offering is organized around multiple physical venues (AGORA-MSH cultural center and sports hall, AGORA-Savaria Filmszínház cinema, Víztorony water tower venue with KRESZ Park, and Jászai Utcai Közösségi Tér community space) and program categories including theater, music, performances/dance/exhibitions, children/youth/family programs, cinema, and major events/festivals. The organization also provides online ticket sales through third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• AGORA-MSH: Agora Művelődési és Sportház — the cultural and sports venue operated by Agora Savaria at Március 15. tér 5, Szombathely.

Products and services

• AGORA-MSH (Művelődési és Sportház) The main cultural center and sports hall venue in Szombathely, hosting theater performances, concerts, lectures, exhibitions, and sports events for the local community.
• AGORA-Savaria Filmszínház Movie theater operated by Agora Savaria, screening Hungarian and international films including animated films, documentaries, and feature films for local audiences.
• Víztorony (Water Tower) Historic water tower venue hosting exhibitions, family programs, special events, and housing the KRESZ Park educational traffic park.
• KRESZ Park Traffic education park for children featuring an operational traffic light system with marked roads and signage, allowing children to practice traffic rules with real traffic signals using bicycles and carts. Priced at 900 Ft per 30 minutes (800 Ft with Szent Márton card discount).
• Theater Programs (Színház) Theater productions including musicals, plays, and children's theater performances hosted at AGORA-MSH, available to the general public.
• Music Programs (Zene) Concert series featuring Hungarian and international artists across various music genres, including performances by the 100 Tagú Cigányzenekar (Guinness World Record holder and Hungarikum).
• Performance, Dance and Exhibition Programs Programs including lectures, ballet performances, dance events, and art exhibitions held at AGORA-MSH and other venues.
• Children, Youth and Family Programs Educational and recreational programs including Robot Szumó Tábor (robotics camp for grades 5-8), Csibészek Tábor, Gézengúzok Tábor, Toronyba Zárt Élménynap school and holiday programs, and family activities for local residents.
• Major Events and Festivals (Nagyrendezvények és ünnepek)

Quantifiable outcome

• Bloomsday 2026 attracted over 5,000 visitors
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Szombathely Megyei Jogú Város ÖnkormányzatacoreStrategic or Co-development Partner · 1 January 2025Municipal government of Szombathely is the owner and main supporter of Agora Savaria Nonprofit Kft. The city government provides operational support and funding for cultural programs through various EU and national funding programs.
• Szombathelyi TelevízióminorGTM or Marketing Partner · 1 January 2025Local television station partnership for media coverage and promotion of cultural events.
• Szombathelyi Sportközpont és Sportiskola Nonprofit Kft.minorStrategic or Co-development Partner · 1 January 2025Consortium partner in TOP-PLUSZ-3.2.1-23-SH1-2025-00002 project focusing on school sports development and health education.
• Savaria Városfejlesztési Nonprofit Kft.minorStrategic or Co-development Partner · 1 January 2025Consortium partner in local human development programs.
• Berzsenyi Dániel KönyvtárminorStrategic or Co-development Partner · 1 January 2025Consortium partner in TOP-PLUSZ project with 'Special Perspective' project element for community development.
• Pannon Gazdasági Hálózat EgyesületminorStrategic or Co-development Partner · 1 January 2025Consortium partner running 'Senior Academy' digital skills development program for elderly with community building and health preservation goals.
• Vas Megye és Szombathely Város Regionális Vállalkozásfejlesztési AlapítványaminorStrategic or Co-development Partner · 1 January 2025Consortium partner implementing 'Enter Savaria' project for digital competency development of persons with disabilities.
• Savaria FórumminorGTM or Marketing PartnerLocal media partner for community announcements and event promotion.
• Szombathelyi Foglalkoztatási PaktumminorStrategic or Co-development PartnerLocal employment pact partnership for community development programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MÜPA Budapest (Palace of Arts): Hungary's flagship multi-venue arts center in Budapest, operating concert halls, theater, and exhibition spaces under a single organizational umbrella. Directly comparable to Agora Savaria's multi-venue cultural center model, but at national scale with significantly larger budgets and audiences.
• Nemzeti Színház Budapest: Hungary's national theater producing major productions and hosting touring performances. Overlaps with Agora Savaria's theater programming category but operates at national scale with state funding rather than municipal.

Direct peers

• Kodály Központ Pécs: Regional concert and conference hall in Pécs, Hungary, hosting classical, contemporary, and crossover concerts. Comparable to AGORA-MSH as a municipally-supported performance venue in a tier-2 Hungarian city, with similar reliance on cultural programming and event-based revenue.
• Szegedi Nemzeti Színház: Regional repertory theater in Szeged with in-house productions and touring. Comparable to Agora Savaria's theater programming pillar that operates AGORA-MSH for staged productions, with similar municipal ownership structure and regional audience dynamics.
• Vörösmarty Színház Székesfehérvár: Regional theater in Székesfehérvár producing musicals, plays, and children's theater. Closely comparable to Agora Savaria's theater pillar, with similar municipal governance, regional audience base, and broad family programming emphasis.
• Uránia Nemzeti Filmszínház: Historic national film theater in Budapest operating art-house and Hungarian film programming. Comparable to AGORA-Savaria Filmszínház as a single-screen cultural cinema rather than a multiplex, with similar cultural institution positioning and event-driven programming.
• MOM Kulturális Központ: Budapest district cultural center operating multiple halls for concerts, theater, and family events. Closely comparable to Agora Savaria's AGORA-MSH as a multi-program civic venue, though operating in a larger urban catchment.

Regional players

• Trafó Kortárs Művészetek Háza: Budapest-based contemporary arts center hosting experimental theater, dance, and music. Comparable to Agora Savaria's programming breadth but with a more curated, contemporary-arts focus and a more metropolitan audience.

Emerging players

• Fonó Budai Zeneház: Budapest music and cultural center focused on world music, folk, and contemporary ensembles. Comparable to Agora Savaria's music programming pillar at AGORA-MSH (e.g., 100 Tagú Cigányzenekar concerts), with similar heritage music connections.

Others

• Savaria Megyei Hatókörű Városi Múzeum: Local history museum in Szombathely managing the city's heritage collections and exhibitions. Adjacent peer operating in the same city with overlapping cultural-tourism audience and Bloomsday heritage programming, though focused on exhibitions rather than live events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@agorasavaria1198
• Facebookfacebook.com/agora.savaria
• LinkedInlinkedin.com/company/agora-savaria
• Instagraminstagram.com/agorasavaria
• TikToktiktok.com/@agora_savaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agora Savaria