Animalis

What Animalis does

Animalis is a privately held Swiss veterinary practice and integrated pet retail business founded in 1996 by Dr. Jean-Luc Perrenoud and headquartered in Puidoux, Vaud. It operates a full-service veterinary clinic in Puidoux and a companion VetShop retail store in Oron-La-Ville, complemented by an online shop that links to third-party pet food platforms (vetfood.ch, petplus.ch). The practice employs roughly 12–15 staff including eight veterinarians, five veterinary assistants (AMV), three apprentices, a secretary, and cleaning staff, with the most recent veterinarian hire joining in April 2025.

The core offering spans general consultations, surgery (including minimally invasive laparoscopic spaying), medical imaging (digital radiography, ultrasound, endoscopy, therapeutic laser), an in-house laboratory, dental care, dermatology, and behavior consultations, with specialized capabilities in exotic animal medicine (NAC — reptiles, birds, rodents, fish), veterinary osteopathy, and home visits including at-home euthanasia. Ancillary services include the Lavadog 24/7 self-service dog wash (5 CHF per 15-minute token), short-term kennel boarding, online vaccination booking via RDV360, and a training program for veterinary assistants.

Revenue is generated across professional services (consultations and procedures), retail (premium pet food brands Hill's, Royal Canin, Belcando, Proplan, Farmina and accessories), convenience services (Lavadog tokens, emergency phone lines), and end-of-life aftercare via partner Cremadog. The customer base is predominantly B2C pet owners in the Vaud canton, with secondary exposure to exotic-animal owners, the Aquatis aquarium-terrarium institution, and livestock/horse owners in the surrounding region. Distribution is omnichannel — two physical locations plus online — and marketing relies on earned media (Le Matin Dimanche weekly column, RTS/Tmc television coverage) rather than paid digital acquisition.

Name

Animalis

Legal name

Animalis

Website

https://animalis.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Animalis is a privately held Swiss veterinary clinic and pet retail business in Vaud, founded in 1996, serving pet owners with general and specialized care (including exotic animals, laparoscopic surgery, and osteopathy) across two locations plus online channels.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Pet Care (except Veterinary) Services (81291), Support Activities for Animal Production (1152)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Agricultural Services (700), Services-Medical Laboratories (8071)

akta.pro industry

PRIMARYHLAMAAAA

General Practice Veterinary Clinics (Wellness & Primary Care)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

SECONDARYHLAMAAAH

Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

SECONDARYAFAEANAA

Companion Animal Veterinary Clinics & Hospitals

Agriculture & Food Production/Animal Production & Aquaculture/Animal Health & Veterinary Services

Keywords

• Veterinary clinic services
• Companion animal care
• Exotic pet medicine
• Pet retail supplies
• Veterinary diagnostics

Headquarters

HQ city

Puidoux

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Consultations and Medical Services: Revenue from professional veterinary consultations, medical treatments, diagnostic procedures, and surgical operations including spaying, castration, dental care, dermatology, and internal medicine for companion animals, exotic pets (NAC), livestock, and horses.
2. Pet Retail (VetShop / PetShop): Revenue from sale of pet food (Hill's, Royal Canin, Belcando, Proplan, Farmina), accessories, leashes, baskets, gifts, and care products at physical stores in Puidoux and Oron-La-Ville, plus online store (vetfood.ch/animalis.html, petplus.ch).
3. Lavadog Self-Service Dog Washing: Token-operated self-service dog washing stations (24H/24) at the Puidoux clinic. Each token (5 CHF) grants 15 minutes of use.
4. Home Veterinary Services: Revenue from at-home veterinary consultations and at-home euthanasia services, including transfer to Cremadog for animal cremation services (collective, individual with or without ashes returned).
5. Boarding (Chenil): Short-term animal boarding (hours or a full day) in the clinic's kennel space.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Animalis is a Swiss veterinary clinic and pet supply retailer operating two physical locations in the Vaud canton (Puidoux and Oron-La-Ville). The clinic provides general and specialized veterinary consultations, surgery, diagnostics, in-house laboratory analysis, medical imaging, and emergency care for companion animals, exotic pets (NAC), livestock, and horses. The integrated Vet'Shop retail operation sells pet food, accessories, and ancillary supplies, complemented by an online shop and services such as home visits, at-home euthanasia, Lavadog self-service dog wash, and short-term boarding.

Product overview

Animalis is a Swiss veterinary practice and pet supply business operating as a single unified offering comprised of two physical locations — a veterinary clinic in Puidoux and a pet retail store (Vet'Shop) in Oron-la-Ville — supported by an online shop, several specialized veterinary services, and third-party partner integrations. The core product is the Cabinet Vétérinaire (veterinary clinic), which provides general and specialized veterinary care across companion animals, exotic pets (NAC), livestock, and horses. The Vet'Shop retail brand (present at both physical locations and online) offers pet food, accessories, and ancillary services such as the Lavadog self-service dog wash. Key specialized service modules include at-home veterinary visits, at-home euthanasia (with cremation via Cremadog), laparoscopic spay surgery, osteopathy, exotic/NAC care (with weekend emergency duty via Urgence NAC), patellar luxation screening, in-house laboratory diagnostics, medical imaging (radiography, ultrasound, endoscopy, therapeutic laser), and dental care. Online appointment booking for vaccinations is provided through the third-party RDV360 platform. The online boutique links to VetFood and PetPlus for direct-to-consumer pet food sales. The practice also runs an AMV (veterinary assistant) training program. Overall, Animalis operates as a hybrid veterinary practice with integrated retail rather than a software platform; there is no API, no documented AI capabilities, and no formal product version or release cycle.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hill's Pet NutritioncoreChannel Partner/ Reseller/ DistributorHill's Pet Nutrition is a key pet food partner of Animalis, supplying Science Diet, Prescription Diet, and Nature's Best product lines. Hill's products are sold at Animalis's VetShop locations and recommended by veterinarians for specific dietary and therapeutic purposes. Hill's is a globally recognized premium pet nutrition brand.
• Royal CanincoreChannel Partner/ Reseller/ DistributorRoyal Canin is a major pet food partner supplying breed-specific and life-stage nutritional products. Sold at Animalis's VetShop locations and recommended by veterinarians. Royal Canin is featured on the Animalis partners page and referenced in multiple site sections.
• Aquatis Aquarium-Terrarium (Lausanne)coreStrategic or Co-development PartnerAnimalis serves as the official veterinary provider for Aquatis, the major aquarium-terrarium in Lausanne. Dr. Natacha Chappex is the specialist NAC (exotic animals) veterinarian for Aquatis. This partnership provides Animalis with unique expertise in exotic animal medicine (reptiles, fish, amphibians) and generates media coverage (e.g., RTS 19h30 crocodile birth report).
• ASMPA (Association Suisse pour la Médecine des Petits Animaux)coreOthersAnimalis is a member of ASMPA (Association Suisse pour la Médecine des Petits Animaux / SVK-ASMPA). As a member, the clinic distributes ASMPA information sheets to pet owners and participates in certification programs such as patellar luxation screening. ASMPA is referenced as the body that grants accreditations to veterinarians for certain diagnostic tests.
• OSAV (Office Fédéral de la Sécurité Alimentaire et des Affaires Véterinaires)minorOthersOSAV is Switzerland's federal food safety and veterinary affairs authority. Animalis links to OSAV resources on its website and references OSAV guidelines in vaccination and animal welfare information. OSAV is the source of many downloadable educational brochures on pet care.
• CREMADOG (Centre Romand d'Incinération des Animaux Domestiques)minorOthersCREMADOG is the Romandie (French-speaking Switzerland) cremation centre for domestic animals. Animalis partners with Cremadog for at-home euthanasia aftercare, offering pet owners three options: collective incineration, individual incineration with ash return, or individual incineration without ash return.
• DGAV (Direction Générale de l'Agriculture, de la Viticulture et des Affaires Vétérinaires, Canton Vaud)minorOthersDGAV is the Vaud cantonal authority for agriculture and veterinary affairs. Animalis, as a Vaud-based practice, operates under DGAV oversight and links to DGAV resources on its website as a useful reference for animal owners.
• SVPA (Société Vaudoise pour la Protection des Animaux)minorOthersSVPA is the Vaud Society for Animal Protection. Listed as a useful link on the Animalis website under animal protection organizations.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AniCura: Pan-European veterinary care group operating hundreds of clinics across multiple specialties. Comparable because it competes with Animalis in companion animal and exotic pet medicine, though at vastly greater scale and with corporate infrastructure Animalis lacks.
• IVC Evidensia: One of Europe's largest veterinary groups with clinics across the UK and continental Europe. Directly comparable as a multi-site veterinary operator targeting similar companion animal, exotic, and surgical services that Animalis offers.
• Mars Veterinary Health (VCA): Global veterinary care network under Mars Inc., operating thousands of clinics worldwide. Comparable as a multi-specialty veterinary operator that increasingly competes in Europe through acquisitions.
• Vetsuisse Faculty (Universities of Zurich & Bern): Swiss university veterinary teaching hospitals (Zurich, Bern) providing referral and specialty services. Comparable as a higher-tier specialty/exotic care provider in Switzerland; represents the institutional ceiling Animalis competes beneath.

Direct peers

• Clinique Vétérinaire du Léman: Veterinary clinic operating near Lausanne in the Vaud canton. Comparable as a similarly sized independent multi-vet practice serving companion animals in the same regional market as Animalis.
• Cabinet Vétérinaire de la Côte: Independent Swiss veterinary practice in the Vaud region offering companion animal and surgical services. Closest direct peer — independent regional clinic competing for the same Vaud pet-owner base.
• Cabinet Vétérinaire de Morges: Independent veterinary clinic in Morges (Vaud canton). Most direct comparability — similar size, similar Vaud local market, and similar general practice plus surgical focus.

Regional players

• Cabinet Vétérinaire de Bulle: Veterinary clinic in canton Fribourg, near Vaud. Comparable independent practice offering companion animal services with similar small-team structure, serving the broader Romandie region rather than direct Vaud territory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/animalis-puidoux

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animalis