Bea

What Bea does

Bea Pols Leefstijlcoach is a Dutch sole proprietorship founded in 1997 and operated by lifestyle coach, author, and cooking instructor Bea Pols from Alkmaar, Netherlands (registered with KvK under legal name Bea Pols Leefstijlcoach, KvK: 95836144). The business centers on a sustainable weight-loss methodology built around an 80% healthy / 20% flexible eating principle, developed by Pols after she personally lost 40 kg over 1.5 years without shakes, pills, or medical procedures. Core offerings include the 140-page hardcover book Bea's Vernieuwde Methode (€24.95, ISBN 978-94-93289-85-7, distributed in bookstores across the Netherlands and Flanders), 13-week and 20-week online home courses delivered via two emails per week (€69–€99), and individual coaching consultations with optional finger-prick blood testing.

The technology stack is intentionally low-tech and personal: a self-hosted e-commerce webshop at beapols.clientomgeving.nl, a WordPress marketing site (beapols.nl), email-based content delivery, and WhatsApp for one-to-one customer support. There are no mobile apps, no AI features, and no API integrations; product launches in 2025 (new book, 13-week adult course, children's course) are all variations of the same email-plus-WhatsApp delivery model.

Revenue mechanics are direct-to-consumer across multiple streams: book sales (one-time license, €24.95), online home courses (€69–€99, subscription-style cohorts), individual coaching (professional services), children's cooking classes at Alkmaar elementary schools and adult cooking workshops (in-person services since 2011), and free participation in walking groups via the Bas van de Goor Foundation. Bea is a BGN-certified weight consultant, enabling partial reimbursement of coaching services through Dutch supplemental health insurance — a meaningful pricing advantage over uncertified coaches. Primary customer segments are Dutch-speaking adults with overweight seeking sustainable behavioral change, adults with type 2 diabetes or prediabetes (via the walking groups), and families with overweight children aged 4+. Marketing relies on a weekly/biweekly column in Flessenpost Alkmaar reaching 50,000 local readers, national press features, a Facebook community (Beas Leefstijlgroep), and word-of-mouth referrals. The business is entirely bootstrapped, founder-owned, and has no outside investors, subsidiaries, or parent company.

Name

Bea

Legal name

Bea Pols Leefstijlcoach

Website

https://beapols.nl

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Bea Pols Leefstijlcoach is a Dutch sole proprietorship operating since 1997 in Alkmaar, offering sustainable weight-loss coaching through books (Bea's Vernieuwde Methode), 13- and 20-week online home courses, individual consultations, and cooking classes. It serves Dutch-speaking adults with overweight, people with diabetes, and families with overweight children in the Netherlands and Belgium (Flanders).

Ownership category

akta.pro rank

Product category

Weight Management and Lifestyle Coaching Services

NAICS

Diet and Weight Reducing Centers (812191), All Other Schools and Instruction (61169), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAFAB

Weight Loss Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAA

General Nutrition Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAGAA

General Health Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYEDAOAKAJ

Nutrition, Special Diets & Wellness Cooking

Education/Vocational, Technical & Trade Education/Culinary Arts, Baking & Food Service Training

SECONDARYEDAAAHAG

Health Coaching & Lifestyle Coaching Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Weight management coaching
• Healthy lifestyle programs
• Online nutrition courses
• Weight loss cookbooks
• Children cooking classes

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Online Home Courses: Self-paced online courses delivered via email (2x per week). Includes Bea's Method books and additional content. Sold in 13-week and 20-week formats with various add-ons (consultations, blood tests).
2. Book Sales: Physical hardcover book 'Bea's Vernieuwde Methode' sold for €24.95 through bookstores in Netherlands and Flanders, and via own webshop. First print sold out requiring second print.
3. Coaching Consultations: Individual intake sessions and follow-up consultations. Can be purchased standalone or bundled with courses. Some costs may be reimbursed through Dutch supplementary health insurance.
4. Cooking Classes: Healthy cooking lessons for children at elementary schools in Alkmaar (since 2011). Workshops for adults on topics like sushi, tapas, fermentation. Also participates in 'Kok in de klas' project with Wageningen University.
5. Children's Online Course: Online course for children aged 4+ with overweight, together with their parents/guardians. Delivered via email with WhatsApp support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bea Pols is a Dutch lifestyle coach, author, and cooking instructor who sells a comprehensive weight management and healthy-lifestyle method centered on her book "Bea's Vernieuwde Methode" and accompanying 13-week or 20-week email-delivered online home courses with WhatsApp coaching support. She also offers individual coaching consultations (with optional blood testing), healthy cooking classes for children at elementary schools, and adult cooking workshops, targeting Dutch-speaking consumers in the Netherlands and Flanders who want sustainable weight loss without diets, calorie counting, or weight-loss medications.

Product overview

Bea operates a lifestyle coaching business offering a portfolio of integrated products and services centered around sustainable weight loss and healthy living. The core offerings include Bea's Vernieuwde Methode (a 140-page cookbook) and accompanying home courses delivered via email over 13 or 20 weeks, which include WhatsApp coaching support and bonus modules on mindful eating. Coaching services range from free introduction meetings to premium packages combining the home course with personal consultations and blood research. Supplementary services include cooking lessons for children at elementary schools, adult cooking workshops, and walking groups through the National Walking Challenge. Services may be partially reimbursed through Dutch supplemental health insurance as Bea is a member of BGN (Dutch Professional Association of Weight Consultants).

Differentiator

Problem solved

Functional benefit

Brands

• Bea's Methode: A comprehensive weight loss and healthy lifestyle method including home courses in multiple parts covering breakfast/drinks, lunch/snacks, and warm meals with weekly menus
• Kids op Dieet
• 20 weken thuiscursus
• 13 weken programma

Products and services

• Bea's Vernieuwde Methode (Book) A 140-page hardcover weight-loss cookbook (ISBN 978-94-93289-85-7) containing practical recipes, weekly menus, and explanations of why the method works, based on an 80% healthy / 20% flexibility approach with no calorie counting. Targeted at Dutch-speaking consumers in the Netherlands and Flanders seeking a sustainable approach to weight management.
• Thuiscursus 20 weken (20-week Home Course) Comprehensive 20-week online home course delivered via two emails per week, including three parts of Bea's Methode (breakfast/drinks, lunch/snacks, warm meals/weekly menus), a 'Gezonde darmen, platte buik' booklet, a Mindfull eating module, extra recipes, and WhatsApp support with Bea. Priced at €97; eligible for partial reimbursement via Dutch supplementary health insurance. Targeted at adults seeking structured guidance for sustainable weight loss.
• Thuiscursus 13 weken inclusief hardcover boek (13-week Home Course with Hardcover Book) 13-week online home course for adults that bundles the 'Bea's Vernieuwde Methode' hardcover book with two emails per week (information on Monday, recipes on Thursday), weekly menus, WhatsApp support with Bea, and a bonus Mindfull eating module from mindset coach Ingrid Molen. Normal price €99 (Black Friday price €69.25). Targeted at adults new to the method who want the book included.
• Premium Coaching Package (Afslankbegeleiding inclusief boek, bloedonderzoek en 3 consulten) Premium coaching package bundling the home course, the hardcover book, extensive blood research to identify underlying health issues, and three personal consultations with Bea. Targeted at adults with overweight who also have specific health concerns and want a higher-touch, data-informed coaching experience.
• Gezonde Kooklessen (Healthy Cooking Classes for Children) A series of eight healthy cooking lessons for children at elementary schools in Alkmaar, run as an after-school activity and also delivered via the 'Kok in de klas' (Chef in the Classroom) project with Wageningen University and Voedingscentrum at schools in Alkmaar and Heiloo. Targeted at school-age children and their families.
• Kookworkshops volwassenen (Adult Cooking Workshops) Cooking workshops for adults on topics including high tea, sushi, tapas, and fermentation, with the option for Bea to cook at clients' homes. Targeted at adult consumers and small private groups.
• Thuiscursus Kind vanaf 4 jaar (Children's Home Course) Online course for children aged 4 and above who are overweight, designed to be completed together with their parents or guardians. Delivered via two emails per week with information, recipes, and example daily menus, plus WhatsApp contact with Bea. Based on Bea's 'Kids op dieet' book. Normal price €75 (Black Friday price €52.50). Targeted at Dutch-speaking families with overweight children.

Quantifiable outcome

• Lost 40 kg over 1.5 years without shakes, pills, or medical procedures
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Bas van de Goor FoundationcoreStrategic or Co-development PartnerBea Pols participates as walking guide for two walking groups in Alkmaar as part of the National Wandeluitdaging (National Walking Challenge). The foundation organizes 400 walking groups across the Netherlands for people with diabetes type 1 or 2. Founded by Bas van de Goor, Olympic volleyball champion who has type 1 diabetes.
• 2diabeatcoreStrategic or Co-development Partner2diabeat was founded 6 years ago with subsidy from Nationaal Preventieakkoord. Bea works 1 day per week as 'aanjager' (driving force) to connect local health experts and address lifestyle-related health issues in Alkmaar. Goal is to identify problems in neighborhoods and offer solutions.
• BGN (Beroepsvereniging Gewichtsconsulenten Nederland)coreOthersProfessional association for weight consultants in Netherlands. Membership enables health insurance reimbursements for clients and requires ongoing education. Bea is obligated to maintain knowledge through annual courses and follow behavioral rules including client privacy.
• Wageningen Universiteit & ResearchminorStrategic or Co-development PartnerCollaborates on 'Kok in de klas' (Chef in the Classroom) project in partnership with Voedingscentrum. Bea teaches healthy cooking to elementary school children at schools in Alkmaar and Heiloo.
• VoedingscentrumminorStrategic or Co-development PartnerPartner with Wageningen Universiteit on 'Kok in de klas' project to teach children about healthy food and cooking.
• Ingrid MolenminorChannel Partner/ Reseller/ DistributorMindfulness and mindset coach whose content module 'Mindfull eten' is included as bonus with home courses. Bea promotes her services as part of the complete weight loss program.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WW (Weight Watchers): Global weight-management membership program combining community, coaching and food guidance — directly comparable to Bea's combination of paid courses, community (Beas Leefstijlgroep) and methodology-driven meal guidance.
• Noom: Digital psychology- and coaching-led weight-loss program that competes for the same 'behavioral, not dietary' positioning Bea occupies; both sell subscription-based lifestyle change rather than meal replacements.
• Personal Body Plan: Dutch online nutrition and coaching platform offering personalized meal plans and 1:1 guidance — closest direct Dutch competitor to Bea's online courses plus individual coaching model.
• Dietdoctor.com: Subscription-based digital low-carb/keto coaching and education site; comparable to Bea's online course + paid content model, though with a more prescriptive dietary stance.
• Sonja Bakker Methode: Dutch weight-loss coaching brand built around a single personality, books and online programs — structurally the closest Dutch-market analog to Bea Pols Leefstijlcoach.
• Sandra Bekkari: Belgian nutritionist, author and coach offering books, online programs and workshops — directly comparable in language market (Flanders), product mix (books + online courses) and lifestyle-coaching positioning.

Broad incumbents

• Foodspring: European wellness/sports-nutrition brand offering coaching content, recipes and supplements — overlaps with Bea's healthy-eating and coaching niche but operates at much larger scale across multiple countries.

Others

• HelloFresh: Meal-kit delivery company addressing 'healthy eating made convenient' — adjacent rather than directly competitive, but competes for the household food-decision budget Bea targets with her cooking classes and weekly menus.
• De Nederlandse Coeliakie Vereniging: Dutch patient association for celiac disease providing dietary guidance and education — adjacent not directly competitive, but illustrates the Dutch landscape of condition-specific dietary coaching where Bea's 'afslankmethode' sits.

Emerging players

• Mindler: Digital mental-health and lifestyle coaching platform; comparable only in the lifestyle-coaching-as-subscription model and the use of chat/WhatsApp-style messaging rather than Bea's nutritional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@beapolsAlkmaar/videos
• Facebookfacebook.com/groups/2569315240115282

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bea