Beneunder
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Beneunder firmographics
Firmographics- Name
- Beneunder
- Legal name
- Beneunder
- Website
- https://beneunder.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Beneunder industry classification
Industry- Product category
- Sun Protection Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330), Retail-Apparel & Accessory Stores (5600), Ophthalmic Goods (3851)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Hats, Caps & Headwear (CRAAAJAE), Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO)
Keywords
Beneunder business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Beneunder generates revenue through direct-to-consumer online sales of sun protection apparel and accessories. Products are sold at one-time purchase prices with occasional promotional discounts and seasonal sales events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and basics |
| Unit Pricing | Pay-as-you-go | Mid-range tops and bottoms |
| Unit Pricing | Pay-as-you-go | Premium outerwear and jackets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Beneunder product offering
Product offeringCore offering
Beneunder designs, manufactures, and sells UPF-rated sun protection apparel and accessories (jackets, sun hats, sunglasses, swimwear, tops, bottoms, thermal underwear, and travel/outdoor accessories) directly to consumers worldwide through its own e-commerce storefront. The brand offers women's, men's, and kids' lines organized by activity use cases such as hiking, fishing, running, golf, tennis, beach/water sports, travel, and everyday wear, with products featuring UPF 50+ through UPF 200+ ratings and functional fabric technologies including Quick-Dry, Cooling, Water-Repellent, and Breathable construction.
Product overview
Beneunder is an outdoor apparel and accessories brand offering a comprehensive sun protection product line. The core offering centers on UPF-rated clothing including sun protection jackets (women's, men's, and kids' variants in various styles like Quick-Dry, Cooling, Windproof, Cape, and Slim-Fit), sun hats, sunglasses with UV 400 protection, swimwear, tops, bottoms, and thermal underwears. The product portfolio is organized by gender (Women, Men, Kids) and activity use cases (Everyday & Casual, Work & Commute, Travel, Hiking, Fishing, Running, Golf & Tennis, Beach & Water, Fitness). Accessories include travel pillows, neck fans, umbrellas, bags, and face masks. The company also offers seasonal collections with back-to-school promotions and free worldwide shipping with tax included.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Sun Protection Jackets UPF-rated sun protection jackets for women available in Quick-Dry, Cooling, Cape, Slim-Fit, Relaxed-Fit, and Windproof variants (e.g., TS003 Quick-Dry UPF 50+, AL008 UPF 200+, AL819 Slim-Fit Stand Collar UPF 100+, WS840 Windproof UPF 100+). Designed for outdoor activities and daily sun protection.
- Men's Sun Protection Jackets UPF-rated sun protection jackets for men (e.g., AL106 Cooling Breathable UPF 100+, AS105 Breathable UPF 100+, TS007 Water-Resistant UPF 100+) designed for outdoor activities.
- Kids' Sun Protection Jackets Sun protection jackets designed for children, including the AS007 Breathable Sun Protection Shawl UPF 50+ variant.
- Sun Hats UPF-rated sun hats for women, men, and kids including Wide Brim (BM530, BM015), Bucket (BM502), Fisherman (BM507, AS713), Visor (AS721), Straw (UL558), and Ultra Wide Brim Bonnet-Style (BM563) variants.
- Sunglasses UV 400 protective sunglasses in Folding (FD020/FD421), Fit-Over Prescription (FD011/FD497), Cat-Eye (FD024/FD315), Round Frame (FD023/FD426), Square Frame (FD498), and Wellington Frame (FD019/FD495) styles.
- Women's Swimwear Sun protection swimwear including Chasing (Quick-Dry Amphibious Waterwear Set), Soco (Built-in Bra Amphibious Waterwear), AquaArmor (Bra-In Full-Coverage Sun Swimwear Set), WaveGuard (Water-Resistant Sun Protection Set), and Streamline (Water-Resistant Sun Outfit Set).
- Women's Coats & Jackets Winter and insulated outerwear including Micro Fleece (PM035, PM034, PM031), Insulated Jackets (CL016, CL022, EF003, EF005), Hybrid Down Jackets (HD008), Softshell Jackets (ST029, ST005), and Sherpa Fleece (ST036) with varying warmth ratings.
- Women's Bottoms UPF-rated pants, leggings, shorts, and skirts including Cooling Wide Leg Pants (AL844), Quick-Dry Straight Leg Pants (DS010), Stretch Wide Leg Pants (HE010), and Breathable Skort (AS011).
- Women's Tops Sun protection tops including Long Sleeve Shirts (DS006, AS004), Short Sleeve Shirts, Tank Tops (SF615, CC033), Cooling T-Shirts (CC004), and Cotton T-Shirts (CT005) with UPF 50+ ratings.
- Underwear & Socks Intimate apparel including Cooling Seamless Underwear 3-Pack (CC008), Invisible Safety Shorts (CC034), BareSoft Modal Briefs, Cotton Underwear 3-Pack (CT011), and Sun Protection Tights (ES002).
- Thermal Underwear Thermal base layers including DualSoft (Reversible Fleece Set), Breeze (Lightweight Breathable Base Layer UPF 50+), FitEssence (Base Layer Set), ActiveFlex (Sport Performance Set), and Core (Thermal Base Layer) with UPF 50+ and lightweight warmth ratings.
- Travel Accessories Travel comfort products including OnTheGo Full Support Travel Pillow (LC612), Blackout Sleep Mask (LC613), Lightweight Expandable Backpack (LC007), and travel mugs.
- Neck Fans Portable cooling devices including Dual Fan Neck Cooler (EE002/EE812) and Portable Neck Fan (EE001/XX217) for outdoor cooling.
- Umbrellas Sun protection umbrellas including Compact Sun Umbrella UPF 50+ (BM666) in various colors.
- Bags Travel and everyday bags including Lightweight Expandable Backpack (LC007) and Foldable Shoulder Bag (GP155).
- Women's Shoes Outdoor footwear including CozyTrek Women's Insulated Down Outdoor Slippers with lightweight warmth features.
- Sun Protection Accessories Additional sun protection gear including Face Masks (AL203, AL333), Sun Gloves (AL360, AL361), Sun Arm Sleeves (AS013), and Nipple Covers (TH001/TH622) with UPF 50+ ratings.
Quantifiable outcome
- UPF 50+ rating blocks at least 98% of UV radiation
- +1 more outcomes
Companies that use Beneunder
Customer profileSegments4 records
Ideal customer profiles4 records
Beneunder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Beneunder partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
Beneunder competitors and assessment
Company assessmentDirect peers
- Sunday Afternoons: Sunday Afternoons is a sun hat specialist with UPF-rated wide-brim hats, visors, and buckets. Comparable to Beneunder's sun hat category across women, men, and kids.
- Coolibar: Coolibar is a US-based DTC brand exclusively focused on UPF 50+ sun protection apparel and accessories, including hats, swimwear, and jackets. It is the closest direct competitor to Beneunder in the UPF clothing category.
- Solumbra: Solumbra has been a pioneer in UPF 50+ sun protective clothing for over 30 years, offering jackets, tops, and accessories with high UV protection. Comparable to Beneunder in function-first UPF product positioning.
- Mott 50: Mott 50 is a women's sun protection apparel brand offering UPF 50+ clothing, hats, and swimwear. Comparable to Beneunder's women's sun protection line and SKU breadth.
- Cabana Life: Cabana Life specializes in UPF 50+ sun protective clothing and swimwear for women and children. Comparable to Beneunder's swimwear and kids' sun protection categories.
Emerging players
- Sun Sox: Sun Sox focuses on UPF 50+ sun protection sleeves, gloves, and accessories. Comparable to Beneunder's sun arm sleeves, sun gloves, and accessory extension categories.
Broad incumbents
- Columbia Sportswear: Columbia offers the Omni-Shade sun protection line across apparel, hats, and accessories at scale. Comparable because it competes with Beneunder on UPF-rated outdoor apparel for hiking, fishing, and beach use.
- Uniqlo: Uniqlo operates a UV Protection line (UPF ratings) across women's and men's apparel at scale. Comparable because it commoditizes UPF as a basic apparel feature at a broader price point than Beneunder.
- Outdoor Research: Outdoor Research makes sun hoodies, hats, and sun gloves with UPF ratings for outdoor enthusiasts. Comparable to Beneunder in the activity-specific outdoor apparel positioning (hiking, running, fishing).
Regional players
- Coolyo / Let'a Sun (UV品牌): Other China-origin UPF apparel DTC brands such as Let'a Sun target the Asia market with similar sun protection jackets and accessories. Comparable as regional competitors in the same product category with overlapping customer demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Beneunder social profiles
Digital presenceBeneunder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beneunder leadership team
Management profileNumber of profiles
Beneunder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beneunder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beneunder
What does Beneunder do?
Beneunder designs, manufactures, and sells UPF-rated sun protection apparel and accessories (jackets, sun hats, sunglasses, swimwear, tops, bottoms, thermal underwear, and travel/outdoor accessories) directly to consumers worldwide through its own e-commerce storefront. The brand offers women's, men's, and kids' lines organized by activity use cases such as hiking, fishing, running, golf, tennis, beach/water sports, travel, and everyday wear, with products featuring UPF 50+ through UPF 200+ ratings and functional fabric technologies including Quick-Dry, Cooling, Water-Repellent, and Breathable construction.
Is Beneunder a public or private company?
Beneunder is a private company. It is classified as unknown and is currently operating.
When was Beneunder founded?
Beneunder was founded in -1. It employs 11 to 50 people.
How does Beneunder make money?
One revenue line is on record: direct E-commerce Sales.
Who are Beneunder's main competitors?
Direct peers on record are Sunday Afternoons, Coolibar, Solumbra, Mott 50 and Cabana Life. Sun Sox is listed as an emerging player. Broad incumbents are Columbia Sportswear, Uniqlo and Outdoor Research. Coolyo / Let'a Sun (UV品牌) is listed as a regional player.
Does Beneunder have an API?
No public API is recorded for Beneunder.
What industry is Beneunder in?
Beneunder's product category is Sun Protection Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAAAJAE, Hats, Caps & Headwear. Its NAICS code is 315 and its SIC code is 2300.