Bul Ins
Bul Ins (ЗД "БУЛ ИНС" АД) is a Bulgarian private insurance joint-stock company offering multi-line insurance — auto, property, health, professional liability, and transport — to individuals and small businesses through a nationwide agent network, offices, and a direct digital channel.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bul Ins does
Bul Ins (ЗД "БУЛ ИНС" АД) is a Bulgarian private insurance joint-stock company offering a multi-line insurance portfolio spanning auto (KASKO, HIT KASKO with a -35% advance bonus, civil liability, auto assistance), property and home, medical/health and accident, professional liability, transport and cargo, and guarantee insurance. The company serves both individual consumers (vehicle owners, homeowners, health/accident seekers) and small businesses/professionals across Bulgaria, with no disclosed international operations.
The company distributes products through a nationwide network of insurance agents and physical office locations, complemented by a direct digital self-service channel ("Bulins Online") and a 24/7 phone contact line. Marketing is executed via the corporate website, news/promotional content, Facebook, Instagram, YouTube, and LinkedIn. Pricing is quote-based, structured as annual subscription premiums, with select promotional discounts including the -35% HIT KASKO advance bonus and a -20% home insurance discount; the company is GDPR compliant under EU Regulation 2016/679.
Revenue is generated through recurring insurance premiums across the product portfolio. The company is privately held with no disclosed parent company, institutional investors, public listing, or management team details in the source material. No funding rounds, M&A activity, or financial metrics are disclosed; the company operates with a lean headcount of 19 employees and relies predominantly on its external agent network for production.
Bul Ins firmographics
Firmographics- Name
- Bul Ins
- Legal name
- ЗД „БУЛ ИНС" АД
- Website
- https://bulins.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bul Ins (ЗД "БУЛ ИНС" АД) is a Bulgarian private insurance joint-stock company offering multi-line insurance — auto, property, health, professional liability, and transport — to individuals and small businesses through a nationwide agent network, offices, and a direct digital channel.
- Ownership category
- akta.pro rank
Bul Ins industry classification
Industry- Product category
- General Insurance
- NAICS
- Insurance Carriers and Related Activities (524), Direct Property and Casualty Insurance Carriers (524126), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Accident & Health Insurance (6321)
- akta.pro industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident)Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity)Healthcare & Life Sciences/Health Insurance & Managed Care/Individual & Family (ACA/Exchange) Health InsuranceUmbrella Insurance
Keywords
Bul Ins business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Insurance Premiums: Bul Ins generates revenue through the collection of insurance premiums across its product lines, including property, auto (KASKO, civil liability, auto assistance), health/medical, professional liability, transport/cargo, and guarantee insurance products. Premiums are collected as recurring payments tied to insurance policy terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | HIT KASKO — unique auto insurance product with -35% advance bonus |
| Subscription | Annual | Home/Property Insurance — -20% discount available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Bul Ins product offering
Product offeringCore offering
Bul Ins is a Bulgarian multi-line general insurance company that underwrites and sells insurance policies to individuals and businesses across Bulgaria. Its portfolio includes auto insurance (KASKO/Casco, the proprietary HIT KASKO with -35% advance bonus, civil liability, and auto assistance/roadside), home and personal property insurance, medical and accident insurance, professional liability, transport/cargo, and guarantee insurance. Policies are distributed through a nationwide agent/partner network and a direct online portal (Bulins Online), supported by a 24/7 phone contact line.
Product overview
Bul Ins (ЗД "Бул Инс" АД) is a Bulgarian insurance company offering a comprehensive portfolio of insurance products and services. The product portfolio includes automobile insurance products (Casco, HIT Casco, Civil Liability, Auto Assistance), property insurance (Home Property), health and accident coverage (Medical Insurance, Accident Insurance), professional and liability insurance (Professional Liabilities), transport and cargo insurance, guarantee insurance, and an online digital platform for purchasing insurance. The company operates as a multi-product insurer with both traditional insurance offerings and a digital online channel for customer convenience.
Differentiator
Problem solved
Functional benefit
Products and services
- KASKO (Каско) Auto Insurance Comprehensive auto insurance for individual vehicle owners in Bulgaria, covering vehicle damage, theft, total loss, and road risks.
- HIT KASKO (ХИТ КАСКО) Auto Insurance Proprietary auto insurance product with a -35% advance bonus; customers decide at claim time whether to supplement for full coverage or retain the discount. Marketed as unique in the Bulgarian market.
- Civil Liability Auto Insurance (Гражданска отговорност) Mandatory third-party liability auto insurance covering damages caused to other parties, fulfilling statutory requirements for responsible vehicle operation in Bulgaria.
- Auto Assistance (Автоасистанс) Roadside Insurance Roadside assistance and support insurance providing services in any road situation for Bulgarian motorists.
- Home Property Insurance (Домашно имущество / Имущество) Property insurance covering home and personal belongings against damage, theft, fire, and other risks; offered at a promotional -20% discount.
- Medical Insurance (Медицински) Health/medical insurance providing financial coverage for medical expenses and healthcare services for Bulgarian consumers.
- Accident Insurance (Злополука) Personal accident insurance providing financial protection against injuries, accidents, disability, and related losses for individuals.
- Professional Liability Insurance (Професионални отговорности) Insurance protecting businesses and licensed professionals against claims arising from negligence, errors, or omissions in their professional services.
- Transport and Cargo Insurance (Транспорт и товари) Cargo insurance covering goods in transit and carrier liability for transported merchandise and logistics operations.
- Guarantee Insurance (Гаранции) Guarantee insurance covering circumstances arising from contractual relationships, providing security and assurance in business agreements.
Quantifiable outcome
- HIT KASKO customers can save up to -35% on their auto insurance premium via the advance bonus feature
- +1 more outcomes
Companies that use Bul Ins
Customer profileSegments5 records
Ideal customer profiles4 records
Bul Ins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bul Ins partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Bul Ins competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bul Ins social profiles
Digital presenceBul Ins compliance and trust
Trust signalCompliance1 record
Bul Ins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bul Ins leadership team
Management profileNumber of profiles
Bul Ins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bul Ins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bul Ins
What does Bul Ins do?
Bul Ins is a Bulgarian multi-line general insurance company that underwrites and sells insurance policies to individuals and businesses across Bulgaria. Its portfolio includes auto insurance (KASKO/Casco, the proprietary HIT KASKO with -35% advance bonus, civil liability, and auto assistance/roadside), home and personal property insurance, medical and accident insurance, professional liability, transport/cargo, and guarantee insurance. Policies are distributed through a nationwide agent/partner network and a direct online portal (Bulins Online), supported by a 24/7 phone contact line.
Is Bul Ins a public or private company?
Bul Ins is a private company. It is classified as unknown and is currently operating.
When was Bul Ins founded?
Bul Ins was founded in -1. It employs 11 to 50 people.
How does Bul Ins make money?
One revenue line is on record: insurance Premiums.
Does Bul Ins have an API?
No public API is recorded for Bul Ins.
What industry is Bul Ins in?
Bul Ins's product category is General Insurance. Its primary akta.pro industry code is FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident), with a secondary code of HLAEABAJ, Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity). Its NAICS code is 524 and its SIC code is 6331.