NTTEast

Name

NTTEast

Legal name

NTT東日本株式会社

Website

https://business.ntt-east.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Telecommunications and Business ICT Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Security Systems Services (except Locksmiths) (561621)

SIC

Telephone Communications (No Radiotelephone) (4813), Computer Communications Equipment (3576), Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Network Backbone & Core IP Transport (Long-Haul/Metro IP) (HDAIAFAG)

akta.pro secondary industries

Network & Connectivity Support (LAN/WAN, Wi‑Fi, ISP/Telco) (BPAAACAD), Network, Infrastructure & Data Center Integration (BPAEAAAK)

Keywords

• Fiber optic internet
• Business VPN services
• Cloud connectivity
• Managed network security
• Local 5G enterprise

Headquarters

HQ city

Tokyo (Shinjuku)

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Telecommunications / Internet Access Services: Recurring monthly subscription revenue from fiber optic internet (フレッツ光, フレッツ 光クロス Biz), VPN services, wide-area Ethernet, and local 5G services. Includes ISP fees, network connection charges, and broadband universal service charges.
2. ICT & Cloud Services: Recurring and per-transaction revenue from cloud hosting, AI/IoT solutions (AIよみと～る, おまかせRPA, IoT sensors), e-learning platforms (ひかりクラウド スマートスタディ), file storage services (コワークストレージ, フレッツ・あずけ～るPRO), and video surveillance/AI detection (MIMAMORI AI, ギガらくカメラ).
3. Information Security Services: Revenue from managed security services including おまかせクラウドアップセキュリティ, おまかせサイバーみまもり, cybersecurity incident response hotline ( бесплатная initial consultation + paid remote support starting at 297,000 JPY).
4. Outsourcing & Back-Office Services: おまかせ はたラクサポート and related services providing HR, accounting, and IT outsourcing functions via SaaS integrations (kintone, freee, クラウドサイン, etc.) on a subscription basis.
5. Information & Communications Equipment Sales: One-time and recurring revenue from business phones, office telephones, color/monochrome copiers, fax machines, routers, VoIP gateways, emergency alert devices, and related hardware.
6. Professional Services & Consulting: Fees for IT implementation, network setup, system migration, consulting, managed services, and technical support contracts including diamond support programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

NTT East Japan provides fiber optic internet connectivity, IP-VPN and SD-WAN networking, business telephony, cloud connectivity to AWS/Azure/Google Cloud/Oracle, managed security, AI/RPA automation, IoT/Local 5G solutions, and back-office outsourcing primarily to businesses and public sector organizations across eastern Japan. The company also sells business phone hardware and data center services, and operates a partner program allowing resale, white-label, and API integration of its network services.

Product overview

NTT East provides a comprehensive telecommunications and ICT portfolio for Japanese businesses, centered on its Flet's fiber optic network infrastructure. The core offering includes fiber internet services (フレッツ光, フレッツ 光クロス Biz at 10Gbps), VPN connectivity solutions (フレッツ・VPN プライオ, フレッツ・VPN ワイド, Managed SD-WAN), and business telephony (ひかり電話, ひかりクラウドPBX, SmartNetcommunity business phones). The portfolio extends into cloud services (Cloud Gateway series for AWS/Azure connectivity, server hosting, storage), AI-powered solutions (AIよみと～る OCR, MIMAMORI AI video analytics, おまかせRPA automation, generative AI services), security services (おまかせサイバーみまもり, security incident response), and managed outsourcing (おまかせ はたラクサポート back-office services). Local 5G (ギガらく5G) and IoT solutions (Wi-Fi HaLow, 置くだけIoТ) address enterprise connectivity needs, while data center services and comprehensive support complete the offering for organizations across all scales.

Differentiator

Problem solved

Functional benefit

Brands

• フレッツ光: Fiber optic internet connection service for businesses
• フレッツ 光クロス Biz
• ギガらくWi-Fi
• ひかり電話
• BizDrive
• おまかせ はたラクサポート
• MIMAMORI AI
• ギガらく5G
• AIよみと～る
• ひかりクラウドPBX

Products and services

• フレッツ光 (Flet's Hikari)

Quantifiable outcome

• フレッツ 光クロス Biz delivers up to 10Gbps connectivity with minimum 10Mbps guaranteed bandwidth and 99.99% availability SLA (with refund mechanism)
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• ベルフェイス株式会社 (bellFace)minorGTM or Marketing PartnerNTT East partners with bellFace to offer online business consultation services, allowing sales representatives to conduct video conferences with customers using shared screen functionality while on phone calls.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud Gateway Cross Connect service enables secure private network connections from NTT East's フレッツ VPN infrastructure to AWS cloud services. NTT East provides AWS and Azure implementation and operation support services for enterprise customers.
• Microsoft (Azure / Microsoft 365)coreTechnology or IntegrationCloud Gateway series provides secure private connectivity to Microsoft Azure and Microsoft 365. NTT East supports enterprise customers with Microsoft 365 implementation as part of its ICT/cloud portfolio.
• Google Cloud Platform (Google Cloud)coreTechnology or IntegrationCloud Gateway Cross Connect supports private network connections to Google Cloud Platform, enabling enterprise customers to access GCP services over NTT East's secure closed network.
• Cisco SystemscoreTechnology or IntegrationManaged SD-WAN service is powered by Cisco's SD-WAN technology, providing nationwide closed network service with centralized controller management, internet breakout, and mobile connectivity options.
• NTT (Parent / Group)coreStrategic or Co-development PartnerNTT East collaborates with NTT group companies and partner enterprises/universities on innovation initiatives including Local 5G Open Lab, Smart Innovation Lab (仙台), and REIWA Project for regional co-creation.
• 株式会社ネットラーニング (NetLearning)minorChannel Partner/ Reseller/ DistributorNTT East resells NetLearning's information security e-learning courses (ケースで学ぶ！情報セキュリティ 最新脅威) to its business customers. Billing is handled directly by NetLearning; NTT East serves as the distribution channel.
• NTTアドバンステクノロジ株式会社 (NTT-AT)minorImplementation/ SI/ Consulting PartnerNTT-AT is introduced to customers requiring on-site cybersecurity incident response and forensic analysis services through NTT East's security incident hotline. NTT-AT provides field investigation, impact analysis, and recovery support.
• AOSデータ株式会社 (AOS Data)minorImplementation/ SI/ Consulting PartnerAOS Data is introduced to customers requiring digital forensics services, particularly for mobile device investigations and internal fraud/forensic analysis, through NTT East's security incident hotline.
• 筑波大学 (University of Tsukuba)minorStrategic or Co-development PartnerNTT East conducts infrastructure tours and educational programs with University of Tsukuba students, including tours of the とう道 underground tunnel network to foster future telecommunications talent.
• 光コラボレーション事業者 (光コラボ) PartnerscoreChannel Partner/ Reseller/ DistributorNumerous 光コラボレーション事業者 (ISP and service providers) resell NTT East's 光 fiber infrastructure under their own brands. This is a core distribution channel for expanding fiber internet service reach.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SoftBank Corp: Major competitor with SoftBank Hikari (using NTT East's fiber wholesale) plus Yahoo BB and enterprise cloud services. Direct overlap on fiber-to-the-business and mobile broadband substitutes; broader portfolio includes mobile and Yahoo!/PayPay ecosystem.
• KDDI: Japan's second-largest integrated telecom carrier offering au Hikari fiber, mobile, and enterprise ICT services. Comparable on the fiber access layer and enterprise SD-WAN/cloud-connect business, with broader mobile/wireless exposure that NTT East lacks.

Direct peers

• Internet Initiative Japan (IIJ): Leading independent B2B network services and cloud provider in Japan, offering IP-VPN, SD-WAN, managed security, and cloud connectivity (IIJ GIO). Comparable to NTT East on enterprise networking, VPN, and multi-cloud integration, though IIJ lacks owned last-mile fiber infrastructure.
• @nifty (Nifty Corp): Long-standing Japanese ISP and 光コラボ partner reselling NTT East's Flet's fiber wholesale services, with additional cloud, VPN, and hosting offerings for SMBs. Comparable as a value-added reseller of the same underlying fiber infrastructure.
• NTT West (NTT西日本): Sister regional telecom operator under NTT Corporation covering western Japan. Most direct comparable: same Flet's Hikari fiber platform, identical product portfolio (10Gbps Cross, VPN, Cloud Gateway), and similar B2B/government customer mix — but operating in a different geographic territory.
• NTT Communications (NTT Com / NTT Ltd): Sister company in NTT group focused on global enterprise services (Arcstar universal ONE, IP-VPN, cloud, data center). Overlaps with NTT East on Cloud Gateway, VPN, and data center offerings but addresses international/multi-national enterprise customers globally.
• JCOM (J:COM): Cable TV / connectivity operator owned by KDDI, providing fiber and business network services primarily via HFC and FTTH in Eastern Japan. Direct competitor for SMB and residential connectivity, especially in multi-dwelling unit segments.
• Sony Network Communications (NURO Biz): NURO brand provides 2Gbps/10Gbps fiber with strong consumer/SMB appeal and recently launched NURO Biz for businesses. Competes head-to-head with NTT East on speed leadership and price in the high-speed fiber segment.

Emerging players

• Rakuten Mobile / Rakuten Hikari: Newer entrant offering mobile and Rakuten Hikari (using wholesale fiber) with aggressive pricing and bundled mobile/fiber strategy. Threatens NTT East in price-sensitive segments and represents the mobile-substitution risk for fixed-line ARPU.

Regional players

• Tokai Communications: Regional fiber and network operator primarily serving the Tokai (Nagoya) region with similar FTTH and enterprise connectivity services. Comparable business model but geographically focused on central Japan, complementary rather than directly competitive to NTT East.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ntteast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTTEast