EMURB

What EMURB does

EMURB (Empresa Municipal de Urbanismo de São José do Rio Preto) is the wholly government-owned municipal urban planning company responsible for executing and managing urban services for the city of São José do Rio Preto, in the state of São Paulo, Brazil. It operates as a state-level government entity under the Prefeitura Municipal, handling planning, coordination, and execution of public works and urban maintenance within a defined municipal jurisdiction. EMURB serves citizens of São José do Rio Preto (residents, commuters, dialysis patients with special parking needs), local businesses and commercial tenants, and tourism/charter transport companies.

Its core products span three layers. First, a digital parking management platform branded Estacione + Digital (Área Azul), which supports vehicle registration, online ticket purchase, parking authorizations (including a 5-hour permit for hemodialysis patients), and point-of-sale reseller registration, reaching 100,000 registered users as of August 2025. Second, physical transport infrastructure including the Estação Rodoviária (intermunicipal/interstate bus terminal), the Terminal Turístico (tourist charter terminal), and the historical Estação Ferroviária (railway station). Third, a portfolio of managed municipal commercial and leisure assets — Mercado Municipal (Mercadão), Shopping Azul, Feira do Automóvel, Recinto de Exposições, public squares (Praça Dom José Marcondes, Praça Rui Barbosa, Praça Jornalista Leonardo Gomes), parks (PetPark, Represa Municipal), and the Academias de Todas as Idades outdoor fitness equipment — together with zeladoria (urban caretaking) services for the central commercial district.

EMURB's revenue model is hybrid: own-revenue streams from transaction fees (rotational parking permits, rodoviária boarding fees under Lei Complementar nº 627/2020) and licensing/concession income from managed commercial spaces, supplemented by municipal budget transfers from its parent, the Prefeitura de São José do Rio Preto. Distribution is direct-to-citizen through digital self-service portals and physical service points; to enterprises (tourism/charter companies) via the Portal de Empresas for boarding fee administration; and to local commerce via concession arrangements in municipal markets. The company is not privately financed, has no disclosed external shareholders, and is not publicly traded.

Name

EMURB

Legal name

Empresa Municipal de Urbanismo de São José do Rio Preto

Website

https://emurbriopreto.com.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

EMURB is a municipal government-owned urban planning company in São José do Rio Preto, Brazil, managing digital parking (Estacione + Digital), bus and tourist terminals, municipal markets, and public spaces for city residents, tourism operators, and local businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

São José do Rio Preto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Estacionamento Rotativo (Área Azul): Fees collected from rotational parking spaces throughout the city. Citizens purchase parking permits through the digital platform for hourly parking in designated areas.
2. Taxa de Embarque Rodoviária: Boarding fees collected from bus companies and tourism operators using the rodoviário terminal and tourist terminal. Companies register through the Portal de Empresas and emit boarding fee guides.
3. Gestão de Espaços Comerciais: Revenue from commercial spaces including Mercado Municipal (Mercadão), Shopping Azul, and other managed municipal properties.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

EMURB is the municipal urbanism company of São José do Rio Preto, Brazil, responsible for planning, executing, and managing urban services including the Estacione + Digital rotating parking system, road and tourist bus terminals (Estação Rodoviária, Terminal Turístico), municipal market (Mercado Municipal), commercial spaces (Shopping Azul), public squares, parks, and outdoor fitness areas (Academias de Todas as Idades). The company combines physical infrastructure administration with digital citizen service platforms for vehicle registration, ticket purchasing, and business boarding fee management.

Product overview

EMURB is a municipal urbanism company managing a portfolio of interconnected services and infrastructure for São José do Rio Preto. The core offering centers on ESTACIONE + DIGITAL (digital parking management with vehicle registration and ticket purchasing), the road-based transport network (Estação Rodoviária, Terminal Turístico, Taxa de Embarque system), and heritage/commercial facilities (Estação Ferroviária, Mercado Municipal, Shopping Azul, Feira do Automóvel). These services are supported by public space maintenance (zeladoria) including squares, parks, Academias de Todas as Idades (outdoor fitness), and central district care. The company also executes urban development policies encompassing urbanism, land use, and mobility. The digital services are accessible through citizen and business web portals, while administrative functions operate through a separate internal management system.

Differentiator

Problem solved

Functional benefit

Brands

• Estacione + Digital: Digital parking management system for rotative parking spots (Área Azul) using technology for ticket purchase and vehicle registration.
• Terminal Turístico

Products and services

• Estacione + Digital (Área Azul) Intelligent rotating parking space management system with digital technology that enables citizens to register vehicles, purchase tickets, and manage parking permissions online for the city's Área Azul (blue zone) rotational parking.
• Estação Rodoviária Administration and management of the municipal road terminal for intermunicipal and interstate passenger travel, coordinating boarding and disembarking operations.
• Terminal Turístico Tourist terminal providing safe, organized, and comfortable boarding and disembarking facilities for collective transport, travel, and excursions, with climate-controlled waiting areas and accessible infrastructure.
• Mercado Municipal (Mercadão) Management of the traditional municipal market, promoting local commerce and gastronomic culture while maintaining the facility for use by local merchants.
• Shopping Azul Maintenance and zeladoria (care/upkeep) services for the popular commercial space located in the city center, ensuring proper functioning and organization.
• Portal de Empresas - Taxa de Embarque Rodoviária Web portal for tourism and charter companies to register and issue boarding fee guides for road transportation services operating from EMURB terminals.
• Zeladoria e Manutenção de Praças e Parques Conservation and revitalization services for public squares, parks, green areas, and leisure spaces including Praça Dom José Marcondes, Praça Rui Barbosa, Represa Municipal, and PetPark.
• Políticas Públicas de Desenvolvimento Urbano Execution of public policies focused on urban development, land use planning, and urban mobility to strengthen urban infrastructure across the municipality.

Quantifiable outcome

• 100,000 users using Estacione Digital platform for parking management

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• CET-SP (Companhia de Engenharia de Tráfego de São Paulo): Municipal traffic engineering and parking management company of São Paulo. Directly comparable as another Brazilian municipal urbanism entity managing parking, traffic, and urban mobility services in a major city.
• SPTrans (São Paulo Transporte): Municipal public transportation authority of São Paulo. Comparable as a Brazilian municipal entity managing bus terminals, public transportation infrastructure, and fare collection systems.
• BHTrans (Empresa de Transportes e Trânsito de Belo Horizonte): Municipal transportation and traffic authority of Belo Horizonte. Comparable as a Brazilian municipal government entity managing urban mobility, parking, and public transit infrastructure.
• EPTC (Empresa Pública de Transporte e Circulação - Porto Alegre): Municipal transportation and circulation authority of Porto Alegre. Comparable as another Brazilian municipal urban services entity managing traffic engineering, parking, and transit operations.
• URBS (Urbanização de Curitiba): Municipal urbanism company of Curitiba responsible for transit and urban planning. Comparable as a municipal government entity overseeing urban mobility, public transportation terminals, and city services.
• CMTU (Companhia Maringaense de Tecnologia e Urbanização): Municipal technology and urbanization company of Maringá. Comparable as another Brazilian municipal urbanism entity managing transportation, parking, and city infrastructure services.
• EMDEC (Empresa Municipal de Desenvolvimento de Campinas): Municipal development company of Campinas managing urban mobility, traffic, and parking. Comparable as a Brazilian municipal urbanism entity with similar operational mandate.
• SETTRANS (Secretaria Municipal de Trânsito e Transportes - various cities): Municipal transit and transportation secretariats across multiple Brazilian cities. Comparable as government entities managing urban transportation, parking, and traffic in a similar capacity to EMURB.

Broad incumbents

• Indigo (urban parking operator): Major international parking facility operator. Comparable as a broad incumbent in the parking management industry that EMURB competes against in conceptual service delivery (rotational parking, digital payments).
• Apcoa Parking: European parking operator with digital platform capabilities. Comparable as an established private-sector player that could potentially partner with or compete against municipal parking operations like EMURB's Estacione + Digital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/emurb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMURB