FC Gueugnon

Name

FC Gueugnon

Legal name

Association FC Gueugnon

Website

https://fcgueugnon.fr

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Amateur Football Club / Regional Sports Association

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKAFAF

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAGAMAF

Youth & Amateur Sports Tournaments

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

Keywords

• Amateur football club
• Youth football academy
• Football merchandise sales
• Sports sponsorship partnerships
• Community sports association

Headquarters

HQ city

Gueugnon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Matchday Revenue: Ticket sales for home matches at Stade Jean Laville. Season subscriptions offered to fans (Forgeron Family membership).
2. Merchandise Sales: Sale of club merchandise including jerseys, equipment through the online boutique (adidas equipmentier partnership).
3. Sponsorship & Partnerships: Multi-tiered sponsorship program including Premium Partners, Major Partners, Institutional Partners, and Jaune et Bleu partners. Naming rights for academy (E.Leclerc Académie).
4. Player Transfer Fees: Transfer fees from player movement between clubs as experienced during mercato periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FC Gueugnon is a nonprofit French football club that operates competitive men's and youth teams across regional French leagues (Régional 1, Régional 2, and youth divisions) at its Stade Jean Laville home ground and the Centre de Football Atalian – Plaine du Vieux-Fresne training facility. Its core offerings include senior matchday competition, the Sport E.Leclerc Académie youth development program spanning baby-forgeron grassroots to U18 levels, official merchandise sales through an adidas-branded online boutique, and the FCG eSport division (FIFA Club Pro, Rocket League). The club monetizes through season subscriptions (Forgeron Family), matchday tickets, multi-tiered regional business partnerships, player development pathways, and educational sport-school sections.

Product overview

FC Gueugnon is a historic French football club operating a unified multi-team structure centered on competitive football at senior and youth levels. The club's main offerings include the Seniors and Espoirs teams competing in Régional leagues, the Sport E.Leclerc Académie providing youth development, various youth teams (U18, U16, U14), the FCG eSport digital division, and associated facilities including Stade Jean Laville and training centers. The club operates approximately 400 licensed members and provides football merchandise, educational partnerships, and media programming including the Total Foot radio show.

Differentiator

Problem solved

Functional benefit

Brands

• Sport E.Leclerc Académie: The club's youth academy program named after sponsor E.Leclerc, developing young football players through structured training and education partnerships.

Products and services

• Football Club Operations (Seniors, Espoirs, Youth teams) Competitive football team operations including the first team (Seniors) competing in Régional 1 Herbelin, the Espoirs team in Régional 2, and youth teams U18/U16/U14. Approximately 400 licensed members across all categories.
• Sport E.Leclerc Académie (Youth Academy) Youth academy program named after E.Leclerc, providing football training for young players from grassroots (baby-forgeron/U11) through regional competitive youth teams (U14-U18) to senior level, with school sport sections for academic-sport balance at Collège Jorge Semprun and Lycée Camille Claudel.
• Football Merchandise Store (Online Boutique)

Quantifiable outcome

• Obtained Label Jeunes FFF Crédit Agricole niveau Excellence for 2026-2030 period
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major and minor.

• E.Leclerc Digoin / Sport E.LeclerccoreGTM or Marketing PartnerPremium partner with naming rights to the academy - Sport E.Leclerc Académie. Géré par Sandrine et Frédéric Givry, the partnership demonstrates commitment to youth development and community engagement. The naming represents a significant gesture supporting the club's youth initiatives.
• AperamcoreGTM or Marketing PartnerPremium partner and sponsor of the 'Forgeron Aperam' monthly award recognizing best player. Stainless steel company with historic ties to the Gueugnon region (industrial heritage of 'Forgerons').
• AtaliancoreGTM or Marketing PartnerPremium partner with naming rights to the Centre de Football Atalian - Plaine du Vieux-Fresne training facility. Multi-service facility management company.
• Canard SeficmajorGTM or Marketing PartnerPremium partner - industrial/construction company. Long-standing supporter of the club.
• Planète+majorGTM or Marketing PartnerPremium partner - match sponsor for various home games including FCG vs Saint-Marcel encounters.
• Formapi / Gueugnon Sport FormationmajorStrategic or Co-development PartnerPremium partner and training/education collaborator. Formapi Gueugnon Sport Formation provides educational pathways through sport. CFA du Sport BFC affiliation.
• Merevis ConsultingmajorGTM or Marketing PartnerPremium partner - consulting services company supporting the club.
• Madewis (adidas)coreGTM or Marketing PartnerEquipmentier providing official kits and equipment for all teams. Part of Groupe Madewis, French sports equipment distributor.
• Daniel MoquetmajorGTM or Marketing PartnerMajor partner - landscape/housing design company. Partner sponsor for the club.
• Groupe BouhetmajorGTM or Marketing PartnerMajor partner - automotive/dealer group with Renault representation in the region.
• GroupamamajorGTM or Marketing PartnerMajor partner - insurance company. Match sponsor for FCG vs Mâcon 71 B game.
• Locatrans GénelardaismajorGTM or Marketing PartnerMajor partner - transport/logistics company. Match sponsor for FCG vs USC Dijon encounter.
• Burger KingminorGTM or Marketing PartnerNew partner joining the FC Gueugnon family in 2026. Fast food chain franchise with regional presence.
• FFF / Fédération Française de FootballcoreStrategic or Co-development PartnerOfficial federation partner. Awards quality labels (Label Jeunes Excellence, Label Féminines) and organizes competitions including Coupe de France.
• Ligue Bourgogne Franche-Comté de FootballcoreStrategic or Co-development PartnerOfficial league partner organizing regional championships in Régional 1 and Régional 2 divisions.
• Ville de GueugnoncoreStrategic or Co-development PartnerMunicipal government partner providing stadium facilities (Stade Jean Laville) and institutional support.
• Département Saône-et-LoiremajorStrategic or Co-development PartnerDepartmental council partner supporting the club and youth sports development.
• Région Bourgogne-Franche-ComtémajorStrategic or Co-development PartnerRegional council partner supporting sports initiatives.
• Radio CactusmajorGTM or Marketing PartnerLocal radio partner broadcasting 'Total Foot' show weekly covering FCG news, results, and interviews on FM 92.2.
• Fight Club 71minorStrategic or Co-development PartnerPartnership with local boxing club for Espoirs team cohesion training and team-building activities.
• DFCA (Dijon Fémina Club Athletic)minorStrategic or Co-development PartnerPartnership to create and support a women's senior football team (Seniors Féminines) representing FC Gueugnon.

Scale indicators3 records

Recent moves6 records

Direct peers

• Louhans-Cuiseaux FC: Historic Saône-et-Loire club competing in similar regional divisions of French amateur football. Most direct geographic and tier peer to FC Gueugnon, drawing on the same local catchment and competing for the same regional sponsors and players.
• Racing Besançon: Competitor in Régional 1 Herbelin of Bourgogne-Franche-Comté. Plays in the same division as FC Gueugnon's senior team, sharing league schedule, regional sponsor pool, and recruitment geography.
• JA Drancy: Historic Île-de-France amateur club that has navigated promotion from regional to national tiers. Highly comparable business model — association-based, community-rooted, dependent on volunteer and local sponsorship — at a similar competitive tier.
• SO Romorantin: French amateur club with a comparable heritage profile (former higher-tier club now competing in regional/national tiers). Useful peer for understanding how historic French clubs operate at FC Gueugnon's competitive level.
• Andrézieux-Bouthéon FC: Loire-based amateur club progressing through the French lower tiers with strong youth development focus. Comparable in operating model and current tier ambitions to FC Gueugnon's Régional 1 program.
• FC Chambly: Ambitious French amateur club that has risen from regional to National 1 levels through structured investment. Useful comparable for FC Gueugnon's potential promotion trajectory and amateur-to-professional transition pathway.
• Voltigeurs de Châteaubriant: Historic French amateur club operating at similar regional competitive tiers with comparable association-based governance and volunteer-driven model. Useful peer for understanding the economics of small-town French football clubs.

Regional players

• LB Châteauroux: Historic French club from the Centre region that has fluctuated between professional and amateur divisions. Comparable in heritage-based brand identity and association-style governance, though historically operating at higher tiers.

Broad incumbents

• AJ Auxerre: Historic professional club from Bourgogne-Franche-Comté with a renowned academy (e.g., former players like Mbappé). Regional incumbent that competes for the same talent pool, sponsors, and fan attention as FC Gueugnon at a vastly larger scale.
• FC Sochaux-Montbéliard: Historic professional club from the Bourgogne-Franche-Comté region with strong youth academy infrastructure. Regional incumbent that overlaps with FC Gueugnon's catchment area and competes for sponsorship and youth talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FCGueugnon_off
• YouTubeyoutube.com/c/FCGueugnon_off
• Facebookfacebook.com/FCGueugnon
• LinkedInlinkedin.com/company/fc-gueugnon
• Instagraminstagram.com/FCGueugnon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Gueugnon