What Incredible Technologies does

Incredible Technologies, Inc. is a Vernon Hills, Illinois-based privately held gaming company founded in 1985 (originally as Free-Radical Software) by Elaine Hodgson and Richard Ditton, operating two distinct divisions: Amusement and Casino Gaming. The Amusement Division designs, manufactures, and distributes coin-operated arcade games led by the Golden Tee Golf franchise (launched 1989), Silver Strike Bowling, Big Buck Hunter, and PowerPutt, all linked through ITNet, the company's proprietary tournament connectivity platform that automates skill-based cash-prize contests across thousands of installed units. The Casino Gaming Division, built since 2005, supplies Class III electronic gaming machines to licensed operators under the Magic Touch (2011), Infinity (2014), and Prism VXP (2021) platforms, with cabinet innovations including the Infinity Skybox overhead display and Prism Element form factor.

The business model is a hybrid of hardware sales (cabinets and kits shipped to operators), recurring game title licensing (200+ titles over 41 years; annual Golden Tee course updates), and tournament-driven engagement revenue, with a supplementary direct-to-consumer channel through store.itsgames.com. Go-to-market runs through dedicated field sales teams per division targeting amusement operators and casino operators domestically, supplemented by industry trade shows, ESPN-aired World Championship events, and earned trade media coverage. The company has shipped over 500,000 cabinets and kits cumulatively and is reported to have generated nearly $500 million in annual game fees for small business operators from Golden Tee alone by 2019, though the company's own revenue is not publicly disclosed. Ownership remains with the founding family and long-term stakeholders; no external funding rounds, M&A activity, or parent company relationships are recorded in the source data.

Name

Incredible Technologies

Legal name

Incredible Technologies, Inc.

Website

https://itsgames.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Incredible Technologies is a privately held, founder-owned dual-division gaming company that designs, manufactures, and distributes coin-operated amusement games (Golden Tee Golf, Silver Strike Bowling) and Class III casino slot machines, sold through dedicated field sales teams to amusement operators and casino operators across North America, the UK, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Casino & Amusement Gaming Machines

NAICS

Other Gambling Industries (713290), Amusement Arcades (71312)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Arcade gaming cabinets
• Casino slot machines
• Class III gaming devices
• Coin-op amusement games
• Tournament gaming systems

Headquarters

HQ city

Vernon Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Gaming Cabinet and Kit Sales: Sale of arcade gaming cabinets, kits, and hardware platforms to operators. Products include Golden Tee Golf, Silver Strike Bowling, and various casino gaming machines sold to casino operators.
2. Game Title Licensing and Royalties: Revenue from shipping game titles and ongoing content updates. The company has shipped 200 titles and provides annual course updates and new features for games like Golden Tee.
3. Online/Home Games Store: Direct-to-consumer sales through their online store (store.itsgames.com) for home arcade games

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Incredible Technologies manufactures and sells arcade/amusement gaming cabinets (Golden Tee Golf, Silver Strike Bowling, Big Buck Hunter, PowerPutt) and Class III casino electronic gaming machines through its Magic Touch, Infinity, and Prism platform families. Products are sold to operators — small business owners running arcades, bowling centers, bars, and family entertainment centers in the Amusement Division, and licensed casino operators in the Casino Gaming Division — with operators connecting machines via the proprietary ITNet network to run skill-based cash-prize tournaments nationwide. The company also retails home versions of its arcade games direct-to-consumer through its online store.

Product overview

Incredible Technologies is a dual-division gaming company offering both arcade/amusement games and casino gaming products. The Amusement Division provides coin-operated games including Golden Tee Golf (the flagship pay-to-play golf franchise since 1989), Silver Strike Bowling, Big Buck Hunter, and PowerPutt, all connected via ITNet for competitive tournaments. The Casino Gaming Division offers Class III electronic gaming machines through the Magic Touch and Infinity gaming platforms, featuring various cabinet form factors (U23, Prism VXP, Prism Element) and premium accessories (Infinity Skybox, Prism Skybox, Showpiece PRO). Golden Tee PGA TOUR brings real-world TPC golf courses to the arcade experience. The company has shipped over 500,000 cabinets and kits across 200+ titles over 41 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Golden Tee Golf Iconic pay-to-play video golf franchise launched in 1989 featuring trackball controls, online tournament connectivity via ITNet, and ongoing annual course updates. Players compete on fantasy and real-world TPC courses for fun, stats, and cash prizes. Sold to amusement operators.
• Silver Strike Bowling Video bowling game with eye-catching 3D gameplay and full ITNet compatibility. Multiple versions including Silver Strike LIVE and Silver Strike League Night operate in thousands of locations. Sold to amusement operators.
• Big Buck Hunter Hunting arcade game with ITNet connectivity and competitive skill tournaments. Sold to amusement operators.
• PowerPutt Video mini-golf arcade game available in three versions culminating in PowerPutt LIVE with a popular Daily Contest prize format. Sold to amusement operators.
• Golden Tee PGA TOUR Golf game featuring real-world TPC courses including TPC Sawgrass and TPC Boston, bringing authentic tour-style golf into the arcade experience. Sold to amusement operators.
• Showpiece PRO Cabinet Economical Golden Tee cabinet design with reduced footprint delivering classic Golden Tee feel in a more compact, cost-effective option. Sold to amusement operators.
• Magic Touch Gaming Platform Initial casino gaming platform launched in 2011 with first suite of casino titles including Crazy Money and King of Bling. Sold to licensed casino operators as Class III electronic gaming machines.
• Infinity Gaming Platform Core casino gaming platform with U23 cabinet featuring intelligent synchronized bank lighting, state-of-the-art sound and graphics, digital display deck, and Simple Sign Display Kit compatibility. Sold to licensed casino operators.
• Prism VXP Platform Casino gaming platform debuted in 2021 as the first for-sale cabinet to incorporate mechanical movement into gameplay. Sold to licensed casino operators.
• Prism Element Cabinet Second cabinet in the Prism casino gaming product line featuring sleek, simplified silhouette and ergonomic hardware for focused gameplay. Sold to licensed casino operators.
• ITNet Tournament Connectivity Platform Proprietary network connectivity platform enabling communication with thousands of game units across the country to offer automated skill-based contests with cash prizes and online tournaments. Sold as part of the Golden Tee, Silver Strike Bowling, and other game ecosystems to amusement operators.

Quantifiable outcome

• Nearly $500 million annually generated for small business owners from Golden Tee alone by 2019
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Coastal Amusements: Coastal Amusements is a coin-op amusement game manufacturer serving U.S. arcades, FECs, and bars. Direct peer competing for the same amusement operator customers with similar ticket-redemption and skill-based games.
• Everi Holdings: Everi designs and supplies Class III casino gaming machines and fintech solutions to casinos. Comparable mid-cap gaming machine manufacturer competing for the same casino floor slots as Incredible Technologies' Casino Gaming Division.
• Konami Gaming: Konami Gaming manufactures Class III casino slot machines and cabinets, and has a parallel amusement/coin-op heritage. Direct competitor in both casino gaming machines and selected amusement categories.
• AGS (PlayAGS): AGS/PlayAGS is a similar-sized Class III electronic gaming machine manufacturer targeting U.S. casino floors with slot content and premium cabinets. Most directly comparable peer in scale and product focus.
• Raw Thrills: Raw Thrills is a U.S.-based coin-op arcade game manufacturer producing titles such as Big Buck Hunter Reloaded and Target Toss Pro. Direct peer in amusement/coin-op game development and licensing for arcade and bar locations.

Broad incumbents

• International Game Technology (IGT): IGT is one of the largest global slot machine manufacturers and a dominant Class III supplier to U.S. casinos. Major incumbent competing with IT across casino cabinet and game content categories.
• Aristocrat Leisure: Aristocrat is a global gaming giant and dominant Class III slot machine manufacturer. Broad incumbent that competes with IT's Casino Gaming Division across cabinets and game content, though far larger and more diversified geographically.
• Bandai Namco Amusement: Bandai Namco Amusement is a major Japanese coin-op amusement game manufacturer and arcade operator. Comparable in coin-op amusement focus but far larger and geographically concentrated in Japan and Asia.
• Light & Wonder (Scientific Games): Light & Wonder (formerly Scientific Games) is a global casino gaming and lottery content provider with a large slot machine business. Competes head-to-head with IT in casino gaming while operating a much broader portfolio across table products, lottery, and iGaming.

Regional players

• Ainsworth Game Technology: Ainsworth Game Technology designs and supplies Class III electronic gaming machines primarily across Asia-Pacific and select U.S. markets. Comparable casino gaming machine manufacturer, though with limited U.S. casino floor penetration relative to IT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IncredibleGames
• Facebookfacebook.com/incredibletechnologies
• LinkedInlinkedin.com/company/incredible-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incredible Technologies