Verily
Verily Magazine is a 501(c)(3) non-profit women's media publication founded in 2011, producing digital and quarterly print editorial content on lifestyle, relationships, culture, and wellness, with a pioneering no-Photoshop policy, tiered membership subscriptions, and donation-based funding.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Verily does
Verily Magazine is a women's media publication founded in 2011 and headquartered in New York, operating as a 501(c)(3) public charity with a team of 1-10 employees. It publishes editorial content across lifestyle, relationships, culture, fashion, beauty, and wellness categories through a digital platform at verilymag.com (drawing 500,000+ monthly visitors) and a quarterly print magazine relaunched in late 2022. The publication's defining editorial commitment is a no-Photoshop policy — it was the first women's magazine to pledge never to alter or retouch the bodies of women featured, a position it has maintained for over a decade.
The business model combines multiple recurring and transactional revenue streams. Tiered membership subscriptions grant access to exclusive insider events, workshops, book clubs, roundtables, and the print magazine; quarterly print issues are also sold via verilyshop.com to non-members. Donations from supporters fund the non-profit mission, while third-party programmatic advertising (delivered through Maven Coalition) and image/content licensing provide supplemental income. Distribution is predominantly organic — Google SEO discovery, word-of-mouth, and an active presence across Facebook, X, Pinterest, Instagram, and YouTube drive readership without heavy paid acquisition.
The reader community is engaged through the Readers Write reader-submission program and the membership event ecosystem. Leadership consists of Editor in Chief Mary Rose Somarriba (a 2012 Robert Novak Journalism Fellow) and Creative Director Sophie Caldecott (MA in Magazine Journalism from City University London, 2011; rejoined in 2023 after prior tenure 2014-2017). The publication differentiates from mainstream women's media by emphasizing nuance, dignity, and authentic representation over commercial metrics, and serves a horizontal audience of modern women seeking media that affirms rather than objectifies.
Verily firmographics
Firmographics- Name
- Verily
- Legal name
- Verily Life Sciences
- Website
- https://verilymag.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Verily Magazine is a 501(c)(3) non-profit women's media publication founded in 2011, producing digital and quarterly print editorial content on lifestyle, relationships, culture, and wellness, with a pioneering no-Photoshop policy, tiered membership subscriptions, and donation-based funding.
- Ownership category
- akta.pro rank
Verily industry classification
Industry- Product category
- Women's Lifestyle Media
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
- akta.pro secondary industries
- Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD), Blogging & Website Publishing Platforms (MPACAIAB)
Keywords
Where Verily is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Verily business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Membership Subscriptions: Tiered membership program offering exclusive insider events, workshops, roundtables, book clubs, and print magazine as a perk. Multiple membership tiers available for consumers.
- Print Magazine Sales: Quarterly print publication returned in late 2022, sold via subscription and single-issue purchases through verilyshop.com. Print circulation being built in USA and beyond.
- Advertising: Advertising partnerships accepted - potential advertisers directed to advertising email contact. Uses third-party advertising networks and services.
- Donations/Non-profit Funding: Operates as a 501(c)(3) public charity, accepting donations from supporters to fund operations and mission-driven content creation.
- Content Licensing: Image rights management for content used in publication, with proper permissions and rights purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership tiers with varying perks including exclusive events, print magazine, workshops, book clubs, and community access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Verily product offering
Product offeringCore offering
Verily is a nonprofit women's media publication that produces authentic, no-Photoshop editorial content across digital (verilymag.com) and quarterly print formats, covering lifestyle, relationships, culture, style, beauty, and wellness. The core offering is supplemented by a tiered membership program providing exclusive events, workshops, book clubs, Q&As, and print subscriptions, with a readers-submission program (Readers Write) supporting community engagement.
Product overview
Verily is a women's media publication offering a single unified product portfolio centered on its digital and print magazine. The core offering is Verily Magazine, which publishes editorial content across lifestyle, relationships, culture, fashion, beauty, and wellness. This is supplemented by the Verily Membership Program (add-on) providing exclusive events and print subscriptions, and the Readers Write reader-submission platform (sub-brand) for community engagement. The publication operates as a nonprofit organization committed to honest media free from Photoshop retouching.
Differentiator
Problem solved
Functional benefit
Brands
- Debug Project: A mosquito control initiative that releases sterile male mosquitoes carrying Wolbachia bacteria to suppress disease-carrying mosquito populations.
Products and services
- Verily Magazine (Digital Publication) A women's lifestyle media publication providing editorial content on relationships, productivity, style, wellness, travel, books, dating, marriage, and feminine health, distributed free via verilymag.com to a general consumer audience of women.
- Verily Membership Program A tiered subscription membership offering consumers exclusive access to insider events, expert interviews, panel discussions, book clubs, workshops, roundtables, and print magazine subscription as a perk.
- Verily Print Magazine A quarterly print publication featuring fashion, relationships, culture, and lifestyle content, available by subscription or single-issue purchase through verilymag.shop, distributed nationally and internationally.
Quantifiable outcome
- 500,000+ monthly website visitors
- +1 more outcomes
Companies that use Verily
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Verily technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Verily partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Maven Coalition, Inc.coreMaven provides the platform that hosts and manages Verily Magazine's content and displays ads on behalf of the publication across the internet. Maven uses cookies, web beacons, device identifiers and similar technologies to collect data about site visits and generate targeted advertisements.
- Third-Party Payment ProcessorscorePCI-compliant payment processors facilitate online transactions for membership, subscriptions, and merchandise purchases. Processors protect and limit use of personal information.
- Third-Party Advertising NetworksminorVarious third-party advertising networks and services deliver targeted advertisements to site visitors, collecting data about interactions across the internet.
- National Advertising InitiativeminorConsumer opt-out page for advertising preferences - Verily directs users to NAI and DAA for ad personalization controls.
- Digital Advertising AllianceminorSelf-regulatory program for online behavioral advertising - Verily directs users to DAA for ad preferences.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Verily competitors and assessment
Company assessmentDirect peers
- Darling Magazine: A print and digital women's magazine with a strong authenticity and no-retouching editorial stance—nearly identical positioning to Verily's no-Photoshop commitment. Highly comparable in niche and values-driven publishing model.
- The Everygirl: A digital media brand for ambitious millennial women covering career, lifestyle, and culture. Directly comparable in target demographic, content verticals, and female-empowerment editorial lens.
- Man Repeller (now Repeller): A women's lifestyle and fashion publication built around a distinctive editorial voice and community. Comparable as a digitally native women's media brand with strong brand-led identity, though more commerce-tilted.
- Cup of Jo: A long-running independent women's lifestyle publication covering relationships, style, food, and culture. Directly comparable to Verily in audience (millennial women), content verticals, and community-driven editorial voice.
- Camille Styles: A wellness and lifestyle digital publication targeting women with curated content on living well, style, and home. Comparable in horizontal lifestyle coverage, female-skewing audience, and content-led monetization.
Broad incumbents
- The Cut (New York Magazine): The women's vertical of New York Magazine covering culture, style, politics, and relationships. A much larger incumbent that overlaps substantively with Verily's editorial scope, though backed by Vox Media.
- Real Simple: A mainstream lifestyle brand from Dotdash Meredith covering home, food, and wellness for women. Comparable in horizontal women's lifestyle coverage and print+digital model, but at significantly greater scale.
- Refinery29: A large-scale digital media company focused on women across lifestyle, entertainment, and news. Comparable as a women's content publisher but with substantially greater scale and a commercial rather than nonprofit structure.
Others
- Goop: A women's wellness and lifestyle brand with content, commerce, and community. Adjacent rather than directly competitive—shares the women-targeted audience and content commerce model, but is much larger and venture-backed.
Emerging players
- Magnolia Journal: A quarterly lifestyle magazine from the Magnolia brand ecosystem (Joanna Gaines) covering home, food, and family. Comparable as a print-led women's lifestyle publication with a curated, values-driven editorial voice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Verily social profiles
Digital presenceVerily financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verily leadership team
Management profileNumber of profiles
Profiles1 record
Verily funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verily
What does Verily do?
Verily is a nonprofit women's media publication that produces authentic, no-Photoshop editorial content across digital (verilymag.com) and quarterly print formats, covering lifestyle, relationships, culture, style, beauty, and wellness. The core offering is supplemented by a tiered membership program providing exclusive events, workshops, book clubs, Q&As, and print subscriptions, with a readers-submission program (Readers Write) supporting community engagement.
Is Verily a public or private company?
Verily is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Verily founded?
Verily was founded in 2011. It employs 1 to 10 people.
Where is Verily based?
Verily is headquartered in New York, United States, in the North America region.
How does Verily make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are print Magazine Sales, advertising, donations/Non-profit Funding and content Licensing.
Who are Verily's main competitors?
Direct peers on record are Darling Magazine, The Everygirl, Man Repeller (now Repeller), Cup of Jo and Camille Styles. Broad incumbents are The Cut (New York Magazine), Real Simple and Refinery29. Goop is listed as an others. Magnolia Journal is listed as an emerging player.
Does Verily have an API?
No public API is recorded for Verily.
What industry is Verily in?
Verily's product category is Women's Lifestyle Media. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines, with a secondary code of MPAJAKAD, Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles). Its NAICS code is 513120 and its SIC code is 2721.