Groopify
Groopify is a Madrid-based consumer social discovery platform, founded in 2013, that helps users meet new people and find nearby venues. It operates as a privately held small-cap startup with 11–50 employees and approximately $1.5M in disclosed funding through 2015.
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Groopify does
Groopify is a Madrid-based, privately held consumer technology company founded in 2013 that built a social discovery platform designed to connect users with new people and nearby venues or "cool places." The product positioning, as described in the firm's own short description, is a mobile-first experience focused on local social discovery, though the input provides no detail on the underlying technology stack, matching algorithms, or platform architecture.
The company operated at a small scale, with a headcount in the 11–50 range, and financed its growth through five disclosed funding rounds totaling approximately $1.5M between March 2014 and December 2015. Capital sources included Spanish institutional and early-stage investors — notably Lanzadera Accelerator, Plug and Play Spain, ENISA, and recurring backers Civeta Investment and Grupo Zriser — alongside Alva House Capital, Media Digital Ventures, and Pinama Investment. The company participated in two accelerator programs (Lanzadera and Plug and Play Spain), which is consistent with a typical Spanish early-stage consumer startup trajectory.
The business model is not disclosed in the input data: no pricing structure, revenue mechanics, customer segments, or monetization channels are documented. As a consumer local-discovery product, plausible models include freemium subscriptions, venue partnerships, or advertising, but none are confirmed. The company is headquartered in Madrid, Spain, with no additional office locations disclosed. No management team, partnerships beyond funding relationships, awards, patents, or product launches are documented in the available data.
Groopify firmographics
Firmographics- Name
- Groopify
- Legal name
- ULTRA88
- Website
- https://groopify.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Groopify is a Madrid-based consumer social discovery platform, founded in 2013, that helps users meet new people and find nearby venues. It operates as a privately held small-cap startup with 11–50 employees and approximately $1.5M in disclosed funding through 2015.
- Ownership category
- akta.pro rank
Where Groopify is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Groopify business model
Business model- GTM type
- B2C
- Offering type
- Software
Groopify product offering
Product offeringCore offering
Groopify is a location-based social discovery mobile application that helps users find interesting people and popular places in their immediate vicinity in real time. The product combines people-discovery and venue-discovery into a single proximity-driven experience aimed at enabling spontaneous, in-person social meetups. Headquartered in Madrid, Spain, the service targets individual consumers looking for casual social interactions and curated local nightlife/leisure options.
Differentiator
Problem solved
Functional benefit
Products and services
- Groopify Mobile App A location-based social discovery mobile app that helps individual users find interesting people and popular venues in their immediate vicinity in real time, enabling spontaneous in-person meetups. Targeted at young, urban, socially active consumers.
Companies that use Groopify
Customer profileIdeal customer profiles1 record
Groopify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Groopify partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights2 records
Groopify competitors and assessment
Company assessmentDirect peers
- Meetup: Platform for organizing and discovering local groups and events. Meetup's combination of people-discovery and venue-discovery in a single product mirrors Groopify's stated value proposition.
- Eventbrite: Marketplace for local events and experiences, blending venue and people discovery around live activity. Comparable to Groopify where the product emphasizes 'cool places' as event-anchored gathering points.
- Foursquare: Pioneer in location-based check-ins and local venue discovery. Foursquare's Swarm app and Places API overlap directly with Groopify's 'meet people and cool places nearby' positioning, making it the closest direct comparable.
Emerging players
- Atlas Obscura: Discovery platform for unique and unusual places and experiences globally. Competes for the 'cool places nearby' share of Groopify's proposition, particularly among experience-driven urban users.
- Bumble: Social app whose BFF mode targets platonic friend-finding — a direct functional competitor to Groopify's 'meet people nearby' offering, with materially greater brand awareness and capital.
Regional players
- Spotted by Locals: European city-guide platform featuring locally curated cafés, bars, and venues. Operates in the same European local-discovery niche as Groopify and shares the Madrid/Iberian adjacency.
Broad incumbents
- Nextdoor: Neighborhood-level social network connecting local residents. Overlaps with Groopify's local-people discovery use case, though Nextdoor operates at much greater scale and a broader geographic footprint.
- Yelp: Dominant consumer platform for discovering and reviewing local businesses and 'cool places'. Yelp's massive venue inventory and established brand make it a broad incumbent competing for Groopify's place-discovery use case.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Groopify social profiles
Digital presenceGroopify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groopify leadership team
Management profileNumber of profiles
Groopify funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groopify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groopify
What does Groopify do?
Groopify is a location-based social discovery mobile application that helps users find interesting people and popular places in their immediate vicinity in real time. The product combines people-discovery and venue-discovery into a single proximity-driven experience aimed at enabling spontaneous, in-person social meetups. Headquartered in Madrid, Spain, the service targets individual consumers looking for casual social interactions and curated local nightlife/leisure options.
Is Groopify a public or private company?
Groopify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Groopify founded?
Groopify was founded in 2013. It employs 11 to 50 people.
Where is Groopify based?
Groopify is headquartered in Madrid, Spain, in the Europe region.
Who are Groopify's main competitors?
Direct peers on record are Meetup, Eventbrite and Foursquare. Emerging players are Atlas Obscura and Bumble. Spotted by Locals is listed as a regional player. Broad incumbents are Nextdoor and Yelp.
Does Groopify have an API?
No public API is recorded for Groopify.