Spectrum Investment Advisors

What Spectrum Investment Advisors does

Spectrum Investment Advisors, Inc. is a privately held, SEC-registered investment adviser founded in 1995 by James F. (Jim) Marshall and headquartered in Mequon, Wisconsin. The firm operates three integrated service lines: Wealth Management for individuals, families, and trusts (holistic planning, asset management, income strategies, rollovers and IRAs, estate and legacy planning); Retirement Plan consulting for corporate and non-profit plan sponsors covering 401(k), 403(b), and 457 plans (including single employer plans and the Spectrum Pathway Group 401(k) Pooled Employer Plan); and Financial Wellness, delivered through the branded GuideSteps program and its sub-products covering workplace retirement education, emergency savings, debt management, healthcare strategies, education savings, insurance, and estate planning. As of December 31, 2025 the firm reported $4.69 billion in total assets, comprising $4.2 billion under advisement and $496 million under management.

The firm's proprietary intellectual property includes a color-based investment methodology patented in 2010 and the registered GuideSteps brand. Spectrum is family-led, with Jim Marshall as Chairman/Founder, his son Jonathan Marshall as CIO/CCO/Partner, Manuel Rosado as President/Partner, and Blaine Disrud as Portfolio Manager (CFA). Revenue derives from fee-based advisory engagements (subscription/recurring for wealth management and financial wellness) and professional services for retirement plan consulting, with no publicly disclosed pricing. Distribution is primarily direct and event-driven — phone-based consultative sales, website inquiry forms, in-person meetings at the Mequon headquarters, and a robust calendar of educational events anchored by the 21-year-old Annual Retirement Plan Seminar (partnered with WICPA), supplemented by Coffee House sessions, webinars, and community events. The firm holds multiple industry and workplace recognitions including NAPA's 2026 Top DC Advisor Firm list and 2025 Best Workplaces in Money Management.

Name

Spectrum Investment Advisors

Legal name

Spectrum Investment Advisors, Inc.

Website

https://spectruminvestor.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Spectrum Investment Advisors is an SEC-registered investment adviser founded in 1995 that provides wealth management, retirement plan consulting (including pooled employer plans), and financial wellness services to individuals, families, corporate plan sponsors, and non-profits, managing $4.69 billion in assets as of December 31, 2025.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Business Owner & Executive Financial Planning (FSAEAAAO), Private Banking & UHNW Wealth Advisory (FSAEABAC), Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)

Keywords

• Investment advisory services
• Retirement plan consulting
• Wealth management services
• Financial wellness programs
• Fiduciary plan management

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wealth Management Services: Fee-based wealth management services for individuals, families, and trusts including holistic financial planning, asset management, income strategies, rollovers, and IRAs.
2. Retirement Plan Consulting: Retirement plan consulting services for corporate and non-profit organizations including plan design consulting, fiduciary training, and investment monitoring for 401(k), 403(b), and 457 plans.
3. Financial Wellness Program Services: Employee financial wellness education and engagement services delivered through workplace retirement plans, including targeted education, individual advice, and customized action plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Spectrum Investment Advisors is a registered investment adviser that delivers Wealth Management for individuals, families and trusts, Retirement Plan consulting and fiduciary management for corporate and non-profit employers (401(k), 403(b), 457 and Pooled Employer Plans), and an employee Financial Wellness program branded as GuideSteps. As of 12/31/2025, the firm reported $4.69 billion in assets ($4.2B under advisement, $496M under management).

Product overview

Spectrum Investment Advisors operates as a registered investment adviser offering an integrated financial services platform with three core service areas: Wealth Management, Retirement Plans, and Financial Wellness. The Retirement Plans division includes both a Single Employer 401(k) Plan for customized corporate retirement solutions and the Spectrum Pathway Group 401(k) Plan (a Pooled Employer Plan/PEP) for businesses seeking shared administrative burden. The Financial Wellness program, branded as GuideSteps, provides employees with a comprehensive suite of planning tools covering workplace retirement, emergency savings, debt management, healthcare strategies, education savings, insurance needs, and estate planning. Additional offerings include annual retirement plan seminars for continuing education and online calculators for financial planning. The firm reports $4.69 billion in assets as of December 31, 2025.

Differentiator

Problem solved

Functional benefit

Brands

• GuideSteps: An exclusive financial wellness program developed by Spectrum Investment Advisors that provides employees with a guided approach to help identify, prioritize, and take steps to improve their financial picture.

Products and services

• Wealth Management

Quantifiable outcome

• Over $4.69 billion in assets under advisement as of December 31, 2025
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wisconsin Institute of Certified Public Accountants (WICPA)coreStrategic or Co-development Partner · 21 May 2026Spectrum Investment Advisors partners with WICPA for the 21st Annual Retirement Plan Seminar, scheduled for June 17, 2026, at the Brookfield Conference Center. The partnership provides business professionals and plan sponsors economic insights, leadership strategy sessions, and opportunities to earn Continuing Education credits.
• MetalTek InternationalminorOthersCo-sponsor of the Cristo Rey Memorial Golf Outing charity event alongside Spectrum Investment Advisors, in memory of Rick Danning.
• IronwoodminorOthersVenue provider for the Cristo Rey Memorial Golf Outing charity event.
• Pickleball KingdomminorOthersVenue for Spectrum Investment Advisors' Pickleball Social community event.
• John HancockminorOthersFeatured speaker at the 20th Annual Retirement Plan Seminar providing economic and financial markets review.
• Janus HendersonminorOthersFeatured speaker at the 20th Annual Retirement Plan Seminar presenting on financial exploitation topics.
• Plan Sponsor Council of America (PSCA)minorOthersFeatured speaker at the 20th Annual Retirement Plan Seminar presenting on optimizing retirement outcomes.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CAPTRUST: Large national RIA focused primarily on institutional retirement plan advisory and wealth management for executives. Most direct competitor to Spectrum's retirement plan consulting practice, with overlapping service model (fiduciary oversight, plan design, investment monitoring) and overlapping client base of corporate plan sponsors.
• SageView Advisory: National retirement plan consulting and wealth management firm providing advisory services to corporate plans and individuals. Direct peer given nearly identical service offering across employer retirement plans, participant advice, and individual wealth management.
• Sequoia Financial Group: Mid-market wealth management and retirement plan advisory firm offering holistic financial planning, retirement plan consulting, and institutional investment services. Comparable in size, scope, and target client profile to Spectrum.
• Mariner Wealth Advisors: Large independent RIA providing comprehensive wealth advisory, retirement plan services, and investment management to individuals and institutions. Comparable mid-market-to-upmarket RIA model with similar service breadth.
• Carson Group: National advisor-focused wealth management firm serving individual clients and small/mid business retirement plans. Comparable in providing advisor-led retirement plan services, wealth management, and financial wellness programming.
• Budros, Ruhmel & Roe (BPS Advisors): Mid-size RIA based in Ohio providing retirement plan consulting, investment management, and wealth advisory services. Highly comparable to Spectrum in size, service mix, and target client profile of corporate plan sponsors and individuals.

Broad incumbents

• OneDigital: Large national workplace benefits advisory firm offering retirement plan consulting alongside health/benefits services. Overlaps with Spectrum on employer retirement plan advisory but operates as a broader benefits consolidator rather than a pure-play RIA.
• Cetera Financial Group: Large broker-dealer and RIA-supporting platform serving independent financial advisors across the country. Comparable in serving retirement plan advisors and wealth managers but at much larger scale as a multi-channel financial services firm.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting thousands of advisors nationwide with retirement plan and wealth management services. Comparable service overlap with Spectrum but at significantly larger scale and broader geographic footprint.
• Edelman Financial Engines: Large national RIA specializing in retirement plan participant advice and wealth management for individuals. Comparable retirement-focused offering with significant scale advantages over Spectrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SpectrumInvestmentAdvisorsInc
• LinkedInlinkedin.com/company/spectrum-investment-advisors-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spectrum Investment Advisors