Rosaluna

What Rosaluna does

Rosaluna (operating as Liquor Lions, LLC dba Rosaluna Mezcal) is a privately held, vertically integrated artisanal mezcal brand founded in 2018 and headquartered in West Hollywood with US operations out of San Francisco and Miramar, Florida. The company produces a single SKU — Mezcal Joven (Espadín), a 750ml bottle at 40% ABV retailing for approximately $45 — using traditional Oaxacan methods at a six-generation family farm and distillery in Santiago Matatlán, Oaxaca, Mexico. Production spans the full farm-to-bottle chain: 8-year-old capon espadín agave cultivation, underground pit-roasting, tahona milling, pine-wood fermentation, and double copper-pot distillation.

The business model is a single-SKU premium spirits brand distributed through three primary channels: direct e-commerce via mezcalrosaluna.com (2-3 business day shipping), third-party DTC delivery platforms Drizly and ReserveBar, and U.S. retail and on-premise distribution across 18 states (AZ, CA, CO, CT, FL, HI, IL, LA, MA, MT, NH, NJ, NV, NY, OR, RI, TN, TX), with on-premise concentration in New York, California, and Massachusetts. U.S. imports are handled by Shaw-Ross International Importers. The company is co-founded by Freddie Martignetti, Pepe Mireles, Terry Lee, and Nate Brown in partnership with the Méndez León family farm, led by Master Distiller Juan José Méndez León.

Rosaluna positions on a vertically integrated, single-estate, additive-free product (three ingredients: agave, water, and love) backed by an unusually dense stack of certifications: USDA Organic, Carbon Neutral, Non-GMO Project Verified, Gluten-Free (GFCO), Vegan, Kosher, and the first-ever Distintivo Verde sustainability certification from COMERCAM. Customer segments center on mezcal enthusiasts and curious newcomers, sustainability-conscious consumers, and health/diet-conscious spirit drinkers (zero-carb, gluten-free, keto/paleo). Marketing is content- and experiential-led across Instagram, Facebook, YouTube, Twitch, SoundCloud, a recipe-rich journal, and event partnerships.

Name

Rosaluna

Legal name

Liquor Lions, LLC

Website

https://mezcalrosaluna.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosaluna is a privately held, vertically integrated mezcal brand producing a single SKU (Mezcal Joven Espadín) from a six-generation family farm in Santiago Matatlán, Oaxaca, distributed across 18 U.S. states via retail, on-premise, and direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer bottle sales through mezcalrosaluna.com website with 2-3 business day shipping.
2. Retail Distribution: Sales through retail stores across 18 U.S. states through distribution partnerships.
3. Third-Party Delivery Platforms: Sales through Drizly and ReserveBar for at-home delivery.
4. Bar & Restaurant On-Premise: Sales through on-premise venues including bars and restaurants in select markets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Rosaluna is an artisanal mezcal brand that produces a single SKU—Mezcal Rosaluna (Mezcal Joven Espadín) at 40% ABV in 750ml bottles—made from 8-year-old espadín agave, water, and love, distilled on a six-generation family farm in Santiago Matatlán, Oaxaca, Mexico. The brand sells the product directly through e-commerce (mezcalrosaluna.com), third-party delivery platforms (Drizly, ReserveBar), retail stores in 18 U.S. states, and on-premise accounts in NY, CA, and MA, at a retail price of $45.

Product overview

Rosaluna is a single-estate mezcal brand offering one core product: Mezcal Joven (Espadín). The brand operates as a vertically integrated mezcal producer, growing, harvesting, cooking, fermenting, distilling, and bottling their spirit from start to finish on their family farm in Santiago, Matatlán, Oaxaca, Mexico. They sell directly through their e-commerce platform with 2-3 business day shipping, and through delivery partners like Drizly and ReserveBar. The product portfolio also includes an editorial content hub featuring recipes, educational articles about mezcal, and travel guides related to Oaxaca.

Differentiator

Problem solved

Functional benefit

Products and services

• Mezcal Rosaluna (Mezcal Joven Espadín) A handcrafted mezcal made from 8-year-old capon espadín agave, water, and love, distilled on a six-generation family farm in Santiago Matatlán, Oaxaca. Bottled at 40% ABV in 750ml format, sold at $45 retail. Certified USDA Organic, Carbon Neutral, Gluten-Free, Non-GMO, Vegan, and Kosher; first mezcal brand to earn Distintivo Verde sustainability certification from COMERCAM. Targeted at individual adult consumers and on-premise accounts in 18 U.S. states.

Quantifiable outcome

• 1st Place Best Margarita at Beverage Testing Institute's 2024 Margarita Championship
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Shaw-Ross International ImporterscoreChannel Partner/ Reseller/ DistributorOfficial importer of Rosaluna Mezcal to the United States. Located in Miramar, Florida. Handles all U.S. import logistics and distribution.
• DrizlycoreChannel Partner/ Reseller/ DistributorThird-party delivery platform partner enabling at-home delivery of Rosaluna Mezcal directly to consumers.
• ReserveBarminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partner for at-home delivery services.
• Mei's BarminorStrategic or Co-development PartnerCollaborative cocktail partnership featuring Mei's Bar x Rosaluna signature strawberry mezcal margarita recipe and Instagram content collaboration.
• Lone Star SmokeoutminorGTM or Marketing PartnerEvent partnership for 2026 Rosaluna x Lone Star Smokeout Sweepstakes, offering prize winners GA passes to the event in Arlington, Texas (April 24-26, 2026).
• COMERCAMcoreStrategic or Co-development PartnerConsejo Regulador del Mezcal - Mexican mezcal regulatory body that awarded Rosaluna the first-ever Distintivo Verde sustainability certification.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Del Maguey: Single-village artisanal mezcal producer from Oaxaca with similar vertically integrated production and traditional methods. Del Maguey is the most established premium artisanal mezcal brand in the U.S. and the most directly comparable craft competitor to Rosaluna.
• Casamigos Mezcal: Premium mezcal brand co-founded by George Clooney and now owned by Diageo. Competes directly with Rosaluna in the premium mezcal segment but with significantly larger marketing budget, broader distribution, and celebrity-driven brand awareness.
• Bozal Mezcal: Artisanal mezcal brand sourced from Oaxaca featuring traditional production methods and distinctive bottle design. Operates in the same premium craft mezcal segment with comparable price points and on-premise focus.
• Mezcal Vago: Small-batch mezcal brand sourced directly from Oaxacan producers with strong emphasis on traditional methods and producer relationships. Comparable to Rosaluna in size, sourcing approach, and craft positioning.
• Ilegal Mezcal: Premium mezcal brand with established U.S. distribution and similar DTC + retail omnichannel model. Operates in the same premium mezcal segment with comparable price point and target consumer profile.
• Montelobos Mezcal: Artisanal mezcal produced in Oaxaca under the direction of a Master Mezcalier with a heritage agave program. Comparable craft positioning and traditional production methods, with broader U.S. distribution than Rosaluna.
• El Jolgorio Mezcal: Single-batch artisanal mezcal brand featuring limited production runs and traditional Oaxacan methods. Operates at similar scale and price point to Rosaluna in the high-end craft mezcal segment.
• Nuestra Soledad Mezcal: Mezcal brand featuring single-village Oaxacan production with traditional methods. Comparable craft positioning and similar vertical integration on small-scale family production to Rosaluna.

Broad incumbents

• Clase Azul: Premium agave spirits brand (primarily tequila) with strong sustainability positioning and ultra-premium price point. Overlaps with Rosaluna's premium positioning and sustainability narrative, though operates at meaningfully larger scale with broader distribution and collectible bottle program.
• Patrón Tequila: Largest premium tequila brand globally (Bacardi-owned) with established U.S. distribution infrastructure and category-marketing spend. Functions as a broader agave-spirits incumbent that mezcal brands like Rosaluna both compete against and benefit from in category education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/rosaluna
• YouTubeyoutube.com/channel/UC1SThFpzrDyT3pXUO1HeiIA
• Facebookfacebook.com/mezcalrosalunanyc
• Instagraminstagram.com/rosaluna
• LinkedInlinkedin.com/company/rosaluna

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosaluna