Rosaluna
Rosaluna is a privately held, vertically integrated mezcal brand producing a single SKU (Mezcal Joven Espadín) from a six-generation family farm in Santiago Matatlán, Oaxaca, distributed across 18 U.S. states via retail, on-premise, and direct e-commerce.
- Company typePrivate
- Founded2018
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rosaluna does
Rosaluna (operating as Liquor Lions, LLC dba Rosaluna Mezcal) is a privately held, vertically integrated artisanal mezcal brand founded in 2018 and headquartered in West Hollywood with US operations out of San Francisco and Miramar, Florida. The company produces a single SKU — Mezcal Joven (Espadín), a 750ml bottle at 40% ABV retailing for approximately $45 — using traditional Oaxacan methods at a six-generation family farm and distillery in Santiago Matatlán, Oaxaca, Mexico. Production spans the full farm-to-bottle chain: 8-year-old capon espadín agave cultivation, underground pit-roasting, tahona milling, pine-wood fermentation, and double copper-pot distillation.
The business model is a single-SKU premium spirits brand distributed through three primary channels: direct e-commerce via mezcalrosaluna.com (2-3 business day shipping), third-party DTC delivery platforms Drizly and ReserveBar, and U.S. retail and on-premise distribution across 18 states (AZ, CA, CO, CT, FL, HI, IL, LA, MA, MT, NH, NJ, NV, NY, OR, RI, TN, TX), with on-premise concentration in New York, California, and Massachusetts. U.S. imports are handled by Shaw-Ross International Importers. The company is co-founded by Freddie Martignetti, Pepe Mireles, Terry Lee, and Nate Brown in partnership with the Méndez León family farm, led by Master Distiller Juan José Méndez León.
Rosaluna positions on a vertically integrated, single-estate, additive-free product (three ingredients: agave, water, and love) backed by an unusually dense stack of certifications: USDA Organic, Carbon Neutral, Non-GMO Project Verified, Gluten-Free (GFCO), Vegan, Kosher, and the first-ever Distintivo Verde sustainability certification from COMERCAM. Customer segments center on mezcal enthusiasts and curious newcomers, sustainability-conscious consumers, and health/diet-conscious spirit drinkers (zero-carb, gluten-free, keto/paleo). Marketing is content- and experiential-led across Instagram, Facebook, YouTube, Twitch, SoundCloud, a recipe-rich journal, and event partnerships.
Rosaluna firmographics
Firmographics- Name
- Rosaluna
- Legal name
- Liquor Lions, LLC
- Website
- https://mezcalrosaluna.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rosaluna is a privately held, vertically integrated mezcal brand producing a single SKU (Mezcal Joven Espadín) from a six-generation family farm in Santiago Matatlán, Oaxaca, distributed across 18 U.S. states via retail, on-premise, and direct e-commerce.
- Ownership category
- akta.pro rank
Where Rosaluna is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rosaluna business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer bottle sales through mezcalrosaluna.com website with 2-3 business day shipping.
- Retail Distribution: Sales through retail stores across 18 U.S. states through distribution partnerships.
- Third-Party Delivery Platforms: Sales through Drizly and ReserveBar for at-home delivery.
- Bar & Restaurant On-Premise: Sales through on-premise venues including bars and restaurants in select markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mezcal Joven (Espadín) 750ml |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Rosaluna product offering
Product offeringCore offering
Rosaluna is an artisanal mezcal brand that produces a single SKU—Mezcal Rosaluna (Mezcal Joven Espadín) at 40% ABV in 750ml bottles—made from 8-year-old espadín agave, water, and love, distilled on a six-generation family farm in Santiago Matatlán, Oaxaca, Mexico. The brand sells the product directly through e-commerce (mezcalrosaluna.com), third-party delivery platforms (Drizly, ReserveBar), retail stores in 18 U.S. states, and on-premise accounts in NY, CA, and MA, at a retail price of $45.
Product overview
Rosaluna is a single-estate mezcal brand offering one core product: Mezcal Joven (Espadín). The brand operates as a vertically integrated mezcal producer, growing, harvesting, cooking, fermenting, distilling, and bottling their spirit from start to finish on their family farm in Santiago, Matatlán, Oaxaca, Mexico. They sell directly through their e-commerce platform with 2-3 business day shipping, and through delivery partners like Drizly and ReserveBar. The product portfolio also includes an editorial content hub featuring recipes, educational articles about mezcal, and travel guides related to Oaxaca.
Differentiator
Problem solved
Functional benefit
Products and services
- Mezcal Rosaluna (Mezcal Joven Espadín) A handcrafted mezcal made from 8-year-old capon espadín agave, water, and love, distilled on a six-generation family farm in Santiago Matatlán, Oaxaca. Bottled at 40% ABV in 750ml format, sold at $45 retail. Certified USDA Organic, Carbon Neutral, Gluten-Free, Non-GMO, Vegan, and Kosher; first mezcal brand to earn Distintivo Verde sustainability certification from COMERCAM. Targeted at individual adult consumers and on-premise accounts in 18 U.S. states.
Quantifiable outcome
- 1st Place Best Margarita at Beverage Testing Institute's 2024 Margarita Championship
- +2 more outcomes
Companies that use Rosaluna
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Rosaluna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rosaluna partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Shaw-Ross International ImporterscoreOfficial importer of Rosaluna Mezcal to the United States. Located in Miramar, Florida. Handles all U.S. import logistics and distribution.
- DrizlycoreThird-party delivery platform partner enabling at-home delivery of Rosaluna Mezcal directly to consumers.
- ReserveBarminorThird-party delivery platform partner for at-home delivery services.
- Mei's BarminorCollaborative cocktail partnership featuring Mei's Bar x Rosaluna signature strawberry mezcal margarita recipe and Instagram content collaboration.
- Lone Star SmokeoutminorEvent partnership for 2026 Rosaluna x Lone Star Smokeout Sweepstakes, offering prize winners GA passes to the event in Arlington, Texas (April 24-26, 2026).
- COMERCAMcoreConsejo Regulador del Mezcal - Mexican mezcal regulatory body that awarded Rosaluna the first-ever Distintivo Verde sustainability certification.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rosaluna competitors and assessment
Company assessmentDirect peers
- Del Maguey: Single-village artisanal mezcal producer from Oaxaca with similar vertically integrated production and traditional methods. Del Maguey is the most established premium artisanal mezcal brand in the U.S. and the most directly comparable craft competitor to Rosaluna.
- Casamigos Mezcal: Premium mezcal brand co-founded by George Clooney and now owned by Diageo. Competes directly with Rosaluna in the premium mezcal segment but with significantly larger marketing budget, broader distribution, and celebrity-driven brand awareness.
- Bozal Mezcal: Artisanal mezcal brand sourced from Oaxaca featuring traditional production methods and distinctive bottle design. Operates in the same premium craft mezcal segment with comparable price points and on-premise focus.
- Mezcal Vago: Small-batch mezcal brand sourced directly from Oaxacan producers with strong emphasis on traditional methods and producer relationships. Comparable to Rosaluna in size, sourcing approach, and craft positioning.
- Ilegal Mezcal: Premium mezcal brand with established U.S. distribution and similar DTC + retail omnichannel model. Operates in the same premium mezcal segment with comparable price point and target consumer profile.
- Montelobos Mezcal: Artisanal mezcal produced in Oaxaca under the direction of a Master Mezcalier with a heritage agave program. Comparable craft positioning and traditional production methods, with broader U.S. distribution than Rosaluna.
- El Jolgorio Mezcal: Single-batch artisanal mezcal brand featuring limited production runs and traditional Oaxacan methods. Operates at similar scale and price point to Rosaluna in the high-end craft mezcal segment.
- Nuestra Soledad Mezcal: Mezcal brand featuring single-village Oaxacan production with traditional methods. Comparable craft positioning and similar vertical integration on small-scale family production to Rosaluna.
Broad incumbents
- Clase Azul: Premium agave spirits brand (primarily tequila) with strong sustainability positioning and ultra-premium price point. Overlaps with Rosaluna's premium positioning and sustainability narrative, though operates at meaningfully larger scale with broader distribution and collectible bottle program.
- Patrón Tequila: Largest premium tequila brand globally (Bacardi-owned) with established U.S. distribution infrastructure and category-marketing spend. Functions as a broader agave-spirits incumbent that mezcal brands like Rosaluna both compete against and benefit from in category education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rosaluna social profiles
Digital presenceRosaluna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosaluna leadership team
Management profileNumber of profiles
Profiles8 records
Rosaluna funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosaluna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosaluna
What does Rosaluna do?
Rosaluna is an artisanal mezcal brand that produces a single SKU—Mezcal Rosaluna (Mezcal Joven Espadín) at 40% ABV in 750ml bottles—made from 8-year-old espadín agave, water, and love, distilled on a six-generation family farm in Santiago Matatlán, Oaxaca, Mexico. The brand sells the product directly through e-commerce (mezcalrosaluna.com), third-party delivery platforms (Drizly, ReserveBar), retail stores in 18 U.S. states, and on-premise accounts in NY, CA, and MA, at a retail price of $45.
Is Rosaluna a public or private company?
Rosaluna is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rosaluna founded?
Rosaluna was founded in 2018. It employs 11 to 50 people.
Where is Rosaluna based?
Rosaluna is headquartered in West Hollywood, United States, in the North America region.
How does Rosaluna make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, third-Party Delivery Platforms and bar & Restaurant On-Premise.
Who are Rosaluna's main competitors?
Direct peers on record are Del Maguey, Casamigos Mezcal, Bozal Mezcal, Mezcal Vago, Ilegal Mezcal, Montelobos Mezcal, El Jolgorio Mezcal and Nuestra Soledad Mezcal. Broad incumbents are Clase Azul and Patrón Tequila.
Does Rosaluna have an API?
No public API is recorded for Rosaluna.