What Soft Shock does

Soft Shock is a privately held Management & Media Collective founded in 2025 and headquartered in Los Angeles, California. The firm was co-founded by Michelle Jubelirer and Arjun Pulijal and operates with a 1–10 person team focused on three integrated service lines: talent management for media professionals (podcast hosts, content creators, and entertainment personalities), creative marketing services, and intellectual property development. The stated positioning is that of an integrated collective combining career representation with brand strategy and IP monetization under one umbrella, addressing a stated market pain point around fragmented representation that does not address IP ownership.

The company launched with undisclosed backing from HarbourView Equity Partners (announced 2025-09-18), with HarbourView identified as a strategic parent or operating partner; the exact funding amount, ownership percentage, and use of funds are not disclosed in available sources. There are no discrete productized offerings or pricing details disclosed, and the Shopify-powered storefront (softshock.co) currently lists no products for sale. Operational scope is U.S.-based, focused on the West Coast market, with no disclosed revenue, customer roster, or contract values.

The underlying technology is not described in available sources, and there is no evidence of proprietary platforms, AI/ML capabilities, integrations, or app products. Distribution is direct-to-client professional services delivery supplemented by an email contact channel ([email protected]). Because the company is in launch phase with limited public information, the business model mechanics (compensation structure with talent clients, fee splits, marketing revenue share, IP monetization terms) cannot be detailed from the input.

Name

Soft Shock

Legal name

Soft Shock

Website

https://softshock.co

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Soft Shock is a Los Angeles-based Management & Media Collective founded in 2025, offering integrated talent management, creative marketing, and IP development services to media professionals including podcast hosts, content creators, and entertainment personalities, backed by HarbourView.

Ownership category

akta.pro rank

Product category

Talent Management Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

akta.pro secondary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Talent management services
• Creative marketing services
• IP development
• Media collective representation
• Brand creation services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Soft Shock is a Management & Media Collective that provides Talent Management, Creative Marketing, and IP Development services to media professionals such as podcast hosts, content creators, and entertainment industry talent. The firm represents clients, develops their personal brands, and creates and monetizes intellectual property assets. Services are delivered on a direct-engagement basis; no discrete products or technology offerings are sold via the website.

Product overview

Soft Shock is a Management & Media Collective based in Los Angeles, California, established in 2025. The company operates as a talent management, creative marketing, and IP development service provider, backed by HarbourView. The company does not appear to offer discrete product offerings for sale; its core offering consists of professional services in talent representation, creative marketing strategy, and intellectual property development.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management Representation and career development services for media professionals such as podcast hosts, content creators, and entertainment industry talent.
• Creative Marketing Brand strategy and promotional services for media talent, including brand building and marketing campaign support for creators and entertainment professionals.
• IP Development Creation and monetization of intellectual property assets for media professionals, addressing IP ownership and development needs alongside representation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• United Talent Agency (UTA): One of the largest talent and entertainment agencies in the world, representing actors, creators, musicians, and media personalities with representation, brand partnerships, and IP advisory services — directly overlapping with Soft Shock's talent management and creative marketing offerings.
• Creative Artists Agency (CAA): Premier talent and sports agency representing a broad roster of entertainment talent with services spanning representation, brand strategy, and IP rights. Comparable to Soft Shock as a full-service management and media collective serving creators and entertainers.
• William Morris Endeavor (WME): Global talent agency and parent of Endeavor, representing creators across film, TV, music, sports, and digital. Overlaps with Soft Shock on talent representation, brand partnerships, and IP advisory for media professionals.
• Roc Nation: Full-service entertainment company managing musicians, athletes, and content creators with integrated services spanning management, brand marketing, and IP/label ventures — a close analogue to Soft Shock's collective model.
• Brillstein Entertainment Partners: Long-standing Hollywood talent management and production firm representing actors, writers, directors, and creators. Comparable to Soft Shock in providing traditional and digital talent management with production and IP capabilities.
• 3 Arts Entertainment: Established talent management company representing actors, writers, directors, comedians, and producers. Comparable to Soft Shock as a full-service management firm serving entertainment talent with career and brand support.

Emerging players

• Range Media Partners: Newer, fast-growing talent management and IP development firm representing actors, musicians, athletes, and creators with an integrated representation-plus-IP model. Highly comparable to Soft Shock as a recent entrant with similar service scope.
• Authentic Talent and Literary Management: Independent management company representing content creators, podcast hosts, and digital talent with a focus on creator-led businesses — overlapping with Soft Shock's emphasis on podcast hosts and content creators as clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soft Shock