Wildfarmed
Wildfarmed is a UK-based regenerative food and farming company (founded 2018) that supplies regeneratively farmed wheat, oats, and barley to food manufacturers — notably Nestlé for KitKat — and sells finished bread, flour, and crumpets to consumers via its website and UK retailers including Waitrose and Ocado.
- Company typePrivate
- Founded2018
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wildfarmed does
Wildfarmed (legal entity: TRFF Ltd) is a UK-based regenerative food and farming company founded in 2018 and headquartered in Manchester, England. It contracts with farms to grow wheat, oats, and barley using regenerative agriculture practices designed to improve soil health, increase biodiversity, minimize water pollution, and reduce carbon emissions — with field-measured outcomes such as 79% greater total insect biomass versus conventionally farmed fields. The company operates a dual-track go-to-market: a B2B supply of regeneratively farmed grain, flour, and ingredients to food manufacturers and artisan bakeries via a wholesale trade portal, and a direct-to-consumer/retail line of finished products (bread, flour, crumpets) sold through its Shopify-based website and UK supermarket partners including Waitrose and Ocado.
Revenue mechanics rest on two streams: wholesale/ingredient supply (one-time purchase of grain, flour, and contract-supplied ingredients to manufacturers and bakeries) and DTC/retail sales of consumer packaged goods. Wildfarmed's commercial profile is heavily enterprise-anchored: a 2026 partnership with Nestlé supplies regeneratively farmed wheat at 51% inclusion into KitKat bars manufactured at Nestlé's York factory at a scale of 1.5 billion bars annually, and a 2025 partnership with Australian oat-milk brand Minor Figures produced a regenerative barista oat milk product. The company also participates in SAI Platform's Regenerating Together Programme, helping validate an industry-wide regenerative agriculture framework.
Underlying technology and IP are not software- or AI-based; the company's "technology" is its regenerative agriculture methodology, its grower network, its verified environmental outcomes data, and its brand positioning in the UK regenerative food segment. It holds no disclosed patents or certifications, and there is no disclosed AI/ML capability, API, or integration. Disclosed funding history is limited to two un-sized rounds (Bray Capital 2021, Bright Tide 2024), and headcount is reported in the 11–50 range, indicating a small, founder-led operation that is scaling through enterprise partnerships rather than large primary capital raises.
Wildfarmed firmographics
Firmographics- Name
- Wildfarmed
- Legal name
- TRFF Ltd
- Website
- https://wildfarmed.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wildfarmed is a UK-based regenerative food and farming company (founded 2018) that supplies regeneratively farmed wheat, oats, and barley to food manufacturers — notably Nestlé for KitKat — and sells finished bread, flour, and crumpets to consumers via its website and UK retailers including Waitrose and Ocado.
- Ownership category
- akta.pro rank
Where Wildfarmed is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wildfarmed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Products (Wheat, Oats, Barley): Wildfarmed grows and sells regeneratively farmed wheat, oats, and barley to food manufacturers and bakeries. These ingredients are incorporated into consumer products like bread and snacks.
- Consumer Food Products: Direct-to-consumer sales of finished food products including bread, crumpets, and flour through their e-commerce platform and retail partnerships.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Wildfarmed product offering
Product offeringCore offering
Wildfarmed grows and supplies regeneratively farmed wheat, oats, and barley as core agricultural ingredients. It sells these cereals in two ways: as wholesale flour and grain to food manufacturers (including a flagship Nestlé KitKat supply deal) and bakeries via a trade portal, and as finished consumer products (bread, crumpets, flour, regenerative barista oat milk with Minor Figures) sold through its own e-commerce site and UK retailers Waitrose and Ocado.
Product overview
Wildfarmed is a pioneering regenerative food and farming company offering regeneratively farmed wheat, oats, and barley as core agricultural products. The company operates a dual-track distribution model: direct-to-consumer retail products (bread and grocery items) available through their website and retailers like Waitrose and Ocado, and wholesale flour/ingredients for commercial bakers and food manufacturers. Notable partnerships include supplying Nestlé for KitKat production (1.5 billion bars annually) and a collaboration with Minor Figures for regenerative barista oat milk. Their products emphasize regenerative agriculture benefits including increased biodiversity, improved soil health, minimized water pollution, and reduced carbon.
Differentiator
Problem solved
Functional benefit
Products and services
- Wildfarmed Wheat, Oats, and Barley Regeneratively farmed wheat, oats, and barley sold to food manufacturers and bakeries as raw agricultural ingredients, used in products like bread, flour, crumpets, and confectionery.
- Wildfarmed Regenerative Flour (Wholesale) Regeneratively farmed flour sold wholesale to bakers and food businesses, enabling commercial customers to incorporate regenerative ingredients into their products.
- Wildfarmed Bread and Grocery Products Retail bread and grocery products made with regeneratively farmed wheat, sold directly to consumers through the Wildfarmed website and via retailer partners.
- Regenerative Crumpets Crumpets made with regeneratively farmed wheat, distributed through Waitrose and Ocado retailers.
- Regenerative Barista Oat Milk (Wildfarmed x Minor Figures) Plant-based barista oat milk developed in partnership with Minor Figures, made with regeneratively farmed oats.
Quantifiable outcome
- 79% greater total insect biomass in Wildfarmed fields compared to conventionally-farmed fields
- +2 more outcomes
Companies that use Wildfarmed
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Wildfarmed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wildfarmed partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- NestlécoreNestlé partnered with Wildfarmed to incorporate regeneratively farmed wheat into KitKat bar production at their York factory. The partnership will produce 1.5 billion KitKat bars annually with 51% Wildfarmed wheat content. This supports Nestlé's goal to source 50% of key ingredients through regenerative agriculture by 2030 as part of their Regenerative Agriculture Framework toward 2050 net zero climate goal.
- SAI PlatformflagshipWildfarmed participates in SAI Platform's Regenerating Together Programme, a pilot phase creating a universal framework for regenerative agriculture adaptable to local farming contexts. The programme validated a four-step framework across over 35 pilot initiatives spanning 23 production systems, with plans to scale in 2026 with digital measurement and verification tools.
- Brand Growth HeroesminorBrand Growth Heroes selected Wildfarmed for their 2026 'Mini MBA' accelerator programme cohort. Wildfarmed was one of 14 challenger brands selected from over 170 applicants for this 12-week programme covering business strategy, brand development, financial leadership, and operational scale-up.
- JoelsonminorJoelson, a commercial law firm, provides additional support to the Brand Growth Heroes Mini MBA accelerator programme as a supporting partner.
- NielsenIQminorNielsenIQ, an analytics firm, provides additional support to the Brand Growth Heroes Mini MBA accelerator programme as a supporting partner, offering analytics expertise.
- WaitrosecoreWaitrose, a major UK supermarket chain, serves as a retail distribution channel for Wildfarmed's regenerative crumpets, making Wildfarmed products available to mainstream consumers.
- OcadocoreOcado, a leading UK online supermarket, serves as a digital retail distribution channel for Wildfarmed's regenerative crumpets.
- Minor FigurescoreWildfarmed and Minor Figures launched regeneratively farmed plant-based milk products. Minor Figures is an Australian oat milk company that partnered with Wildfarmed to create a regenerative barista oat milk product, emphasizing sustainable farming practices in the supply chain.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Wildfarmed competitors and assessment
Company assessmentBroad incumbents
- Nature's Path: North American organic breakfast cereal and grain-based food manufacturer with regenerative organic certification across its supply chain. Comparable regen-ag sourcing model applied to grain-based CPG.
- Jordans (Associated British Foods): Established UK cereal and breakfast brand within ABF with long-standing sustainability and wildlife-friendly farming commitments. Comparable regen/sustainable grain-to-consumer brand but at much larger scale and broader portfolio.
- General Mills: Global cereal and packaged food company with public commitment to advance regenerative agriculture on 1M acres of farmland by 2030. Comparable enterprise CPG regen-ag sourcing at scale.
- Cargill: Global grain trader and food ingredient supplier with major RegenConnect programme enrolling farmers in regenerative practices. Comparable B2B regen-ag grain procurement at global scale.
Direct peers
- Abel & Cole: UK organic/grocer delivery service sourcing from regenerative and organic farms. Comparable DTC subscription model for sustainably sourced UK food.
- Hodmedod's: UK-based regenerative/pulse/grain supplier selling British-grown fava beans, quinoa, and heritage grains direct to consumers, food manufacturers, and bakeries. Closest direct peer — UK regen-grain brand with overlapping B2B and B2C distribution model.
- Yeo Valley: UK organic dairy/farming company with branded consumer food products (yoghurt, milk, ice cream) sold through major UK supermarkets. Comparable UK regenerative/organic farming + branded CPG model.
- Daylesford Organic: UK regenerative/organic farm with on-site bakery producing bread, flour, and grocery products sold via farm shop, online delivery, and selected retail. Comparable vertically integrated regen farm-to-consumer model.
- Riverford Organic Farmers: UK organic/regenerative farm and veg-box/grocery brand operating direct-to-consumer and wholesale channels. Comparable farm-to-consumer regenerative model with multi-channel distribution.
Emerging players
- Patagonia Provisions: US sustainable food brand from Patagonia Inc. selling regeneratively sourced grains, snacks, and pantry staples. Comparable values-driven regenerative grain brand with CPG product extensions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wildfarmed social profiles
Digital presenceWildfarmed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildfarmed leadership team
Management profileNumber of profiles
Profiles2 records
Wildfarmed funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildfarmed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildfarmed
What does Wildfarmed do?
Wildfarmed grows and supplies regeneratively farmed wheat, oats, and barley as core agricultural ingredients. It sells these cereals in two ways: as wholesale flour and grain to food manufacturers (including a flagship Nestlé KitKat supply deal) and bakeries via a trade portal, and as finished consumer products (bread, crumpets, flour, regenerative barista oat milk with Minor Figures) sold through its own e-commerce site and UK retailers Waitrose and Ocado.
Is Wildfarmed a public or private company?
Wildfarmed is a private company. It is classified as unknown and is currently operating.
When was Wildfarmed founded?
Wildfarmed was founded in 2018. It employs 11 to 50 people.
Where is Wildfarmed based?
Wildfarmed is headquartered in Manchester, United Kingdom, in the Europe region.
How does Wildfarmed make money?
Two revenue lines are on record. Agricultural Products (Wheat, Oats, Barley) is the primary driver. The others are consumer Food Products.
Who are Wildfarmed's main competitors?
Broad incumbents on record are Nature's Path, Jordans (Associated British Foods), General Mills and Cargill. Direct peers are Abel & Cole, Hodmedod's, Yeo Valley, Daylesford Organic and Riverford Organic Farmers. Patagonia Provisions is listed as an emerging player.
Does Wildfarmed have an API?
No public API is recorded for Wildfarmed.