Al Saeedi Group
- Company typePrivate
- Founded1988
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Al Saeedi Group does
Al Saeedi Group is a Dubai-headquartered, family-owned tyre distribution and automotive service company founded in 1988 by Kuttan Malattiri and currently led as Managing Director by Anish Malattiri. The group operates two integrated lines of business: (1) wholesale distribution of passenger, commercial, and off-the-road/industrial tyres under exclusive or authorized agreements with international manufacturers including Michelin, Nexen Tire, Triangle Tyres, CAMSO, Bridgestone, Dunlop, Goodyear, Continental, Pirelli, MRF, TECH Tire Repairs, and Rader-Vogel; and (2) retail and fleet service delivery through its wholly-owned Saeedi Pro brand, which spans 9+ service centers across Dubai and Abu Dhabi and 7 mobile service units providing 24/7 on-site tyre support.
The service offering combines tyre supply, fitting, computerized wheel alignment and balancing, automated tread scanning (Sicam), exclusive polyurethane tyre filling (Tyrfil), and autocare adjacencies including oil/lube change (via EMALU/Mobil 1), battery, brake, AC, and wiper services. Fleet management contracts bundle scheduled inspections, vehicle and weight studies, and dedicated on-site technical teams. Technical differentiation rests on specialized service equipment and brand portfolio breadth rather than proprietary software or AI capabilities.
Revenue is generated through three streams — hardware sales (tyre distribution), professional services (fitting, repair, autocare), and managed services (fleet contracts) — with pricing negotiated individually on fleet size and volume. The customer base spans large government and semi-government fleet operators (dnata, Dubai Taxi Company, Khalifa Port), FMCG and logistics fleets, rent-a-car companies, industrial/construction operators, and individual vehicle owners served through Saeedi Pro retail. The company holds ISO 9001:2015 certification and reports operating geographies across UAE, Oman, Qatar, Uganda, and India.
Al Saeedi Group firmographics
Firmographics- Name
- Al Saeedi Group
- Legal name
- Al Saeedi Group
- Website
- https://alsaeedigroup.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Al Saeedi Group industry classification
Industry- Product category
- Tyre Distribution & Automotive Services
- NAICS
- Tire and Tube Merchant Wholesalers (423130), Tire Dealers (441340), Automotive Oil Change and Lubrication Shops (811191), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
- akta.pro secondary industries
- Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)
Keywords
Where Al Saeedi Group is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices11 records
Markets served
Al Saeedi Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tyre Distribution and Sales: Revenue from distribution and sale of tyres across multiple categories including passenger car, commercial vehicle, industrial/off-the-road, and fleet tyres through authorized dealership agreements with major global brands
- Tyre Service and Fitting: Service revenue from tyre fitting, repair, replacement, wheel alignment, balancing, and mobile service operations at retail centers
- Fleet Management Services: Comprehensive fleet management solutions including tyre maintenance, monitoring, and scheduled inspections for corporate clients with large vehicle fleets
- Autocare Services: Additional automotive services including oil change, battery replacement, brake repair, AC service, and wiper changes through Saeedi Pro retail centers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | B2B Fleet Contracts - negotiated pricing based on fleet size and service requirements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Al Saeedi Group product offering
Product offeringCore offering
Al Saeedi Group is a tyre distribution and automotive service company operating since 1988 in the UAE. The company distributes passenger, commercial, and off-the-road/industrial tyres for premium global brands such as Michelin, Nexen, Triangle, CAMSO, Bridgestone, Continental, Goodyear, Dunlop, Pirelli, and MRF. It also operates the Saeedi Pro retail service centre network providing tyre fitting, repair, wheel alignment, balancing, mobile on-site tyre services, and complementary autocare offerings including oil change, battery replacement, brake repair, AC service, and fleet management solutions.
Product overview
Al Saeedi Group is a tyre distribution and service solutions company operating primarily in the UAE market since 1988. The company operates two main business models: wholesale tyre distribution through authorized partnerships with global tyre brands (Nexen, Triangle, CAMSO, Michelin, MRF, TECH, and others) and retail autocare services through its Saeedi Pro sub-brand network. Saeedi Pro provides comprehensive aftermarket automotive services including tyre fitment, repair, oil change, battery replacement, brake repair, AC service, and fleet management across multiple service centre locations. The product portfolio covers off-the-road/industrial tyres, commercial vehicle tyres, private vehicle tyres, and fleet management services, serving diverse segments from individual consumers to large fleet operators in government, semi-government, FMCG, logistics, and aviation sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Saeedi Pro: Retail brand under Al Saeedi Group offering comprehensive aftermarket automotive products and services including tyres, oil change, battery replacement, brake repair, AC service, and wiper change.
Products and services
- Off-The-Road / Industrial Tyres Solid, pneumatic, and construction equipment tyres including OTR radials for forklifts, large trucks, tractors, skidsteers, excavators, mining equipment, and heavy industrial and construction vehicles.
- Commercial Vehicle Tyres Tyres for trucks, buses, mini-vans, and trailers with various tread designs including rib and lug designs, focused on load capacity and durability for fleet operations.
- Private Vehicle Tyres Passenger car tyres for regular cars, SUVs, and 4x4s including summer, winter, all-season, and run-flat tyres with asymmetric, directional, and symmetrical tread patterns.
- Fleet Management Services Comprehensive fleet tyre management solution for companies with large vehicle fleets, providing training sessions, terrain study, weight study, vehicle inspections, tyre pressure checks, wheel alignment, and tyre rotations.
- Mobile Tyre Services On-site round-the-clock mobile tyre fitting and repair services via seven mobile service units to reduce fleet downtime for enterprise customers.
- Tyre Fitting & Repair Services Tyre fitment for passenger cars, light trucks, trucks and buses, industrial and off-the-road tyres, including computerized wheel alignment and balancing.
- Autocare Services Additional automotive services including engine oil and lube change, battery replacement, brake pad replacement and disc skimming, AC gas top-up, nitrogen filling, wiper change, and TPMS tyre fitment relaying and programming.
- Saeedi Pro Retail Service Network Retail brand under Al Saeedi Group offering comprehensive aftermarket automotive products and services including tyres, oil change, battery replacement, brake repair, AC service, and wiper change across 9+ service centre locations in Dubai and Abu Dhabi.
Quantifiable outcome
- Reduced operational downtime for fleet operators through 24/7 mobile service support
- +2 more outcomes
Companies that use Al Saeedi Group
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Al Saeedi Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Al Saeedi Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic and minor.
- dnatacoreAl Saeedi Group secured a 5-year contract extension with dnata to supply, repair, and fit tyres for dnata's fleet at Dubai airports. The partnership covers over 10,000 assets including mortised and unmotorised vehicles and equipment at Dubai International Airport (DXB) and Dubai World Central Airport (DWC). The renewal reflects dnata's satisfaction with improved safety, efficiency, and reduced downtime achieved through the partnership.
- MichelincoreCelebrating a decade of partnership with Khalifa Port. Michelin and Al Saeedi Group collaborate to deliver top-tier tyre solutions for Khalifa Port's diverse fleet operations, focusing on quality, safety, and sustainability in one of the region's most critical logistics hubs.
- Dubai Taxi Company (DTC)coreAl Saeedi Group renewed partnership with Dubai Taxi Company in association with NEXEN TIRES. Multi-million dirham agreement covering 7,000 vehicle fleet including taxis, airport taxis, school buses, and limousines. Al Saeedi provides Nexen Tires with 24-hour tyre fitting services at DTC depot, marking the third consecutive year of partnership.
- TECH Tire RepairsstrategicAl Saeedi Group secured distribution rights for all TECH products across UAE. TECH Tire Repairs is a trusted name in tire repair and wheel service solutions since 1939, pioneering cold vulcanization process. Partnership brings pioneering TECH Tire Repair and Wheel Service Solutions to UAE customers.
- MRF TyresstrategicStrategic partnership announced for distribution of MRF Passenger Car Tyres and Light Commercial Tyres in Abu Dhabi and Al Ain regions. MRF is India's No. 1 Tyre Manufacturer for nearly seven decades and among top 20 tyre manufacturers globally.
- dnata (Initial Partnership)coreMulti-million dirham contract for complete tyre solutions including supply, repair and fitting services for over 2,300 mortised and 8,300 unmotorised assets operated by dnata at Dubai airports. Al Saeedi manages primary tyre store at dTS Workshop and provides technical team for fleet support.
- Rader-VogelminorPartnership for distribution of Rader-Vogel wheels and castors in UAE. Headquartered in Hamburg, Germany since 1946, Rader-Vogel is a market leader for wheels in storage, automotive, mining, food industry, and other sectors.
- Mobil 1 / EMALU (ExxonMobil)strategicPartnership with EMA Lubricants Company Limited to offer Mobil 1 lube change services at Saeedi Pro Service Centers across UAE. EMALU is an ExxonMobil joint venture and marketer of Mobil lubricants in the UAE.
- Nexen Tire CorporationcoreExclusive distribution partnership in UAE with South Korea's Nexen Tire Corporation, one of the fastest growing tyre manufacturers globally. Nexen Tire sells 40 million tires to more than 140 countries annually with over four million tires sold in the Middle East. Al Saeedi operates 9 service centers and 7 mobile units for distribution.
- Triangle TyrescoreLong-standing partnership with Triangle Tyres, a leading Chinese tyre manufacturer listed in Shanghai stock exchange with USD 7 billion market value. Al Saeedi distributes complete range including OTR, TBR, and PCR tyres with strong market share in dealer, institution, and retail sales channels.
- CAMSO (Solideal)coreExclusive distributor for CAMSO tyres in UAE and Oman. CAMSO is a world leader in off-road tyres, wheels, rubber tracks and undercarriage systems. 28+ year business relationship with Al Saeedi covering material handling and construction equipment segments.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Al Saeedi Group competitors and assessment
Company assessmentDirect peers
- Zafco Trading: UAE-based tyre distributor and retailer with a comparable multi-brand distribution model and direct competition across passenger, commercial, and OTR segments. Operates showrooms and service centers in the Gulf, mirroring Al Saeedi's wholesale-plus-retail positioning.
- National Tyre Company (UAE): UAE tyre distributor and service provider with a multi-brand portfolio and retail service center footprint. Directly competes for fleet accounts and retail tyre sales in the same Dubai/Abu Dhabi geography as Al Saeedi.
Regional players
- Almutlaq Group (National Tyre / AMC): Major Saudi Arabian tyre distributor with both wholesale distribution rights for international brands and a service center network. Comparable in business model (multi-brand exclusive distributor + retail service) but primarily serves the Saudi market rather than the UAE.
- Al Jabr Holding (Al Jabr Tyres): Saudi-based automotive and tyre distribution group holding regional distribution rights for multiple international tyre brands. Operates retail outlets and fleet service capabilities in a structure closely paralleling Al Saeedi's integrated model.
- Bin Shihon Group: UAE-based diversified group with automotive and tyre distribution operations. Competes with Al Saeedi in the UAE domestic market for fleet and retail tyre business across multiple vehicle categories.
Broad incumbents
- Goodyear Middle East & Africa: Regional arm of a global tyre OEM that operates direct fleet and dealer programs across the Middle East. Al Saeedi is a Goodyear dealer but Goodyear's direct-to-fleet motion is a structural headwind for independent distributors.
- Continental Middle East: Regional distribution and fleet-service operations of a global premium tyre manufacturer. Comparable through its commercial-fleet and passenger car distribution in the GCC, though Continental controls pricing and go-to-market globally.
- Bridgestone Middle East & Africa: Regional operations of a top global tyre OEM, with fleet, retail, and OTR presence in the Middle East. Competes for the same premium fleet accounts (including aviation ground services, port operations, taxi fleets) that anchor Al Saeedi's enterprise book.
- Michelin Middle East: Regional subsidiary of a leading global tyre manufacturer with a direct fleet services arm. Al Saeedi is a Michelin partner (e.g., Khalifa Port 10-year partnership), but Michelin's direct enterprise channel overlaps with Al Saeedi's fleet business.
- Pirelli Middle East: Regional subsidiary of a global premium tyre manufacturer, with a distribution and dealer network in the GCC. Overlaps with Al Saeedi at the premium passenger car and high-end commercial vehicle segment of the UAE market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Al Saeedi Group social profiles
Digital presenceAl Saeedi Group compliance and trust
Trust signalCompliance1 record
Al Saeedi Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Saeedi Group leadership team
Management profileNumber of profiles
Profiles2 records
Al Saeedi Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Al Saeedi Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Saeedi Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Saeedi Group
What does Al Saeedi Group do?
Al Saeedi Group is a tyre distribution and automotive service company operating since 1988 in the UAE. The company distributes passenger, commercial, and off-the-road/industrial tyres for premium global brands such as Michelin, Nexen, Triangle, CAMSO, Bridgestone, Continental, Goodyear, Dunlop, Pirelli, and MRF. It also operates the Saeedi Pro retail service centre network providing tyre fitting, repair, wheel alignment, balancing, mobile on-site tyre services, and complementary autocare offerings including oil change, battery replacement, brake repair, AC service, and fleet management solutions.
Is Al Saeedi Group a public or private company?
Al Saeedi Group is a private company. It is classified as family owned and is currently operating.
When was Al Saeedi Group founded?
Al Saeedi Group was founded in 1988. It employs 11 to 50 people.
Where is Al Saeedi Group based?
Al Saeedi Group is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Al Saeedi Group make money?
Four revenue lines are on record. Tyre Distribution and Sales are the primary driver. The others are tyre Service and Fitting, fleet Management Services and autocare Services.
Who are Al Saeedi Group's main competitors?
Direct peers on record are Zafco Trading and National Tyre Company (UAE). Regional players are Almutlaq Group (National Tyre / AMC), Al Jabr Holding (Al Jabr Tyres) and Bin Shihon Group. Broad incumbents are Goodyear Middle East & Africa, Continental Middle East, Bridgestone Middle East & Africa, Michelin Middle East and Pirelli Middle East.
Does Al Saeedi Group have an API?
No public API is recorded for Al Saeedi Group.
What industry is Al Saeedi Group in?
Al Saeedi Group's product category is Tyre Distribution & Automotive Services. Its primary akta.pro industry code is TLAKAOAD, Tires, Wheels & Retread Supply Distribution, with a secondary code of TLAKADAB, Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR). Its NAICS code is 423130 and its SIC code is 7500.