RoC

What RoC does

RoC is a privately held, French pharmacy-born skincare brand founded in 1957 that has operated for 65+ years and currently positions itself as America's #1 retinol brand based on Nielsen sales data. The company sells clinically proven anti-aging skincare products through a portfolio organized into five core collections: Retinol Correxion (deep wrinkle and line smoothing treatments featuring Patented Clinical Retinol technology, backed by 26 patents and positioned as 7x more effective than traditional retinol), Derm Correxion (dermatologist- and cosmetic surgeon-developed targeted treatments including eye repair, firming serum stick, lip volumizer, and contour products), Multi Correxion (multi-benefit formulas for hydration, brightening, even tone, and crepe repair), Hydration+ (hyaluronic acid-based plumping products), and Barrier Renew (ceramide-based barrier health cleansers and moisturizers). The underlying technology platform centers on proprietary ingredients including Patented Clinical Retinol, Patented Tranexamic Acid (TXA), Niacinamide, Bio-Ceramides, Calcium, THPE, and Proxygen, supported by 150+ clinical studies, 75+ safety studies, and 35+ total patents.

The business model is a hybrid direct-to-consumer and retail distribution structure. The owned e-commerce storefront rocskincare.com serves as the primary DTC channel, offering subscription-based Subscribe & Save (10% discount, 1-6 month cadence), bundle savings up to 15%, free shipping on orders $35+, and the AI Skin Insight personalization tool. Third-party distribution includes Amazon marketplace and physical retail stores accessed via store locator. Product pricing spans $10 to $121.99, with unit pricing dominant and subscription as a secondary recurring revenue layer. Marketing relies on a multi-channel mix including celebrity ambassadors (Bethenny Frankel, Ramona Singer, Sonja Morgan), influencer and TikTok activations, dermatologist endorsements, email and content marketing, and PR campaigns. The stated employee count of 1-10 is inconsistent with the brand's national retail scale, suggesting RoC operates as a brand entity within a larger consumer goods parent rather than as a standalone operating company. Revenue, parent ownership, and detailed corporate structure are not disclosed in available sources.

Name

RoC

Legal name

RoC Skincare

Website

https://rocskincare.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

RoC is a privately held, 65+ year old French pharmacy-heritage skincare brand selling clinically proven anti-aging products across retinol, dark spot, firming, hydration, and barrier categories through DTC e-commerce, Amazon, and physical retail to mass-market anti-aging consumers.

Ownership category

akta.pro rank

Product category

Anti-Aging Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Sensitive Skin & Barrier Repair (CRABAAAG), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Anti-aging skincare
• Retinol products
• Clinical skincare
• Anti-wrinkle creams
• Dermatologist-developed skincare

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Direct Product Sales: RoC generates revenue through direct-to-consumer sales of anti-aging skincare products via their e-commerce platform, with products ranging from $10 to $121.99. The brand offers subscription programs (Subscribe & Save with 10% discount) and bundle/package deals.
2. E-commerce Retail: Products sold through the brand's owned online storefront with free shipping on orders $35+, bundle discounts up to 15%, and promotional offers.
3. Third-party Retail: Products distributed through major retailers including Amazon and other beauty retailers, evidenced by Memorial Day sales events and promotional pricing through third-party channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RoC is a French pharmacy-originated skincare brand that develops, manufactures, and sells clinically proven anti-aging skincare products for individual consumers. The core offering includes retinol-based formulations, dark spot treatments, firming products, hydrating serums, eye creams, moisturizers, and cleansers organized under the Retinol Correxion, Derm Correxion, Multi Correxion, and Barrier Renew collections. Products are sold direct-to-consumer through the brand's e-commerce site, third-party marketplaces like Amazon, and physical retail stores, supported by an AI-driven personalized skin analysis tool.

Product overview

RoC is a French pharmacy-born skincare brand with 65+ years of dermatology partnerships and over 35 patents. The brand offers a comprehensive portfolio of clinically proven anti-aging skincare products organized into distinct collections: RETINOL CORREXION (deep wrinkle and line smoothing products featuring patented clinical retinol 7x more effective than traditional retinol), DERM CORREXION (dermatologist and surgeon-developed treatments including eye repair, firming serum stick, lip volumizer, and contour products), MULTI CORREXION (multi-benefit formulas for hydration, revive + glow, even tone + lift, and crepe repair), and BARRIER RENEW (barrier health collection with ceramides). Key products include the Deep Wrinkle Rich Cream (clinically proven to reduce skin age by up to 10 years), Firming Serum Stick (#1 face + neck serum), Eye Repair Dark Circle Cream (targeting all 4 types of dark circles), and the Even Tone Roll-On Serum (laser-inspired dark spot treatment). The brand also offers an AI Skin Insight tool for personalized routine recommendations. Products are categorized by solution (fine lines, deep wrinkles, dullness, dryness, lifting/firming, uneven tone, crepey skin, barrier health) and key ingredients (retinol, vitamin C, hyaluronic acid, niacinamide). RoC emphasizes clinical proof with 150+ clinical studies and positions itself as America's #1 retinol brand with over 40,000 5-star reviews.

Differentiator

Problem solved

Functional benefit

Brands

• Derm Correxion: Advanced skincare line developed with dermatologists and cosmetic surgeons, featuring products like Firming Serum Stick, Eye Repair Dark Circle Cream, and Lip Volumizer.
• Retinol Correxion
• MULTI CORREXION
• Line Smoothing
• Deep Wrinkle

Products and services

• RETINOL CORREXION Deep Wrinkle Rich Cream A rich moisturizing cream powered by Patented Clinical Retinol (7x more effective than traditional retinol), bio-ceramides, and calcium. Clinically proven to reduce skin age by up to 10 years and address estrogen-related skin aging. Designed for consumers targeting deep wrinkles and loss of firmness.
• DERM CORREXION Eye Repair Dark Circle Cream Non-invasive eye treatment targeting all 4 types of dark circles (brown, grey, red, purple) using a combination of niacinamide, patented retinol, resveratrol, and proxygen. Features a cooling precision tip applicator. Clinically shown to reduce persistent dark circles by 87% in 8 weeks.
• DERM CORREXION Firming Serum Stick A portable serum stick for face and neck that tightens skin in minutes using THPE, antioxidants, and Clinical Retinol. Developed with dermatologists and cosmetic surgeons; increases skin firmness by 90% in minutes and 94% of users had firmer face and neck in 1 week.
• Even Tone Roll-On Serum Laser-inspired milky roll-on serum targeting 4 types of discoloration (sun spots, age spots, brown patches, post-blemish marks) up to 10 layers deep using patented tranexamic acid, niacinamide, and exosomes of resveratrol. Targets 100% of dark spots in 1 week.
• DERM CORREXION Lip Volumizer Non-invasive lip plumper that delivers visible lip fullness within 3 minutes and improved volume over weeks. 88% of users reported they would use it instead of lip injections.
• RETINOL CORREXION Line Smoothing Eye Cream Eye cream clinically proven to visibly reduce crow's feet and wrinkles by 50%, part of RoC's retinol-based Line Smoothing collection. Free travel size offered with orders $80+.
• RETINOL CORREXION Line Smoothing Night Serum Capsules Encapsulated retinol night serum providing visibly smoother skin while sleeping, one of RoC's most awarded retinol products with 26 patents supporting the formulation.
• RETINOL CORREXION Line Smoothing Triple Serum Advanced triple-action serum combining multiple retinol technologies for comprehensive line smoothing and skin refinement.
• RETINOL CORREXION Line Smoothing 2-Step Peel Pads At-home facial system providing a gentle 2-minute peel treatment targeting 5 signs of aging, clinically proven for smoothing and skin renewal.
• MULTI CORREXION Revive + Glow Daily Serum Brightening daily serum that visibly brightens and tightens skin using vitamin C and other radiance-activating ingredients.
• MULTI CORREXION Revive + Glow Eye Balm TikTok-viral eye balm targeting dark circles, puffiness, and brightness using vitamin C, with 88% of users reporting they would use instead of injectables.
• MULTI CORREXION Even Tone + Lift Daily Moisturizer SPF 30 Daily moisturizer combining even tone correction with lifting benefits and SPF 30 sun protection.
• MULTI CORREXION Firm + Lift Anti-Sagging Firming Cream Firming cream designed to visibly reshape facial contours and address skin sagging concerns.
• MULTI CORREXION Crépe Repair Face & Neck Cream Specialized cream targeting crepey, thin skin on face and neck, helping to nourish and visibly firm affected areas.
• DERM CORREXION Dual Eye Cream Dual-action eye treatment combining retinol and peptides to visibly lift and smooth the eye area.
• DERM CORREXION Contour Cream Non-invasive neck cream designed to lift, firm, and contour the neck and jawline area.
• DERM CORREXION Fill + Treat Serum Instant wrinkle-filling serum providing immediate line reduction without needles, part of the Derm Correxion collection.
• Hydration+ Moisturizer Age-defying moisturizer inspired by facial fillers, containing hyaluronic acid and pro-collagen amino acids for 100 hours of hydration.
• Hydration+ Serum Stick Portable serum stick delivering 30-second line plumping and 100 hours of hydration for on-the-go skin refreshment.
• Hydration+ Eye Cream Eye cream for visible younger-looking eyes in 1 week using hydration-focused ingredients for the delicate eye area.
• Barrier Renew Gel-To-Foam Cleanser Gentle cleanser that cleans all 20K pores in 60 seconds while supporting skin barrier health with ceramides.
• Barrier Renew AM Moisturizer SPF 30 Morning moisturizer with SPF 30 providing daily barrier defense for healthy-looking skin.
• Barrier Renew PM Moisturizer Night moisturizer that retrains and maintains healthy skin barrier in 14 nights using ceramides.
• RETINOL CORREXION Deep Wrinkle Night Cream Night cream deeply hydrating and targeting wrinkles while sleeping as part of the Deep Wrinkle collection.
• RETINOL CORREXION Deep Wrinkle Serum Targeted serum for deep wrinkle reduction using concentrated retinol technology for visible results.
• RETINOL CORREXION Deep Wrinkle Targeted Patches Targeted patches that address wrinkles at the source with visible results in just 2 hours.
• Even Tone Moisturizer New look moisturizer with enhanced formula for visibly even skin tone and targeted discoloration.
• LINE SMOOTHING Daily Cleansing Pads Daily cleansing pads infused with retinol to cleanse away visible signs of aging.

Quantifiable outcome

• Visibly reduces skin age by up to 10 years with 100% of users showing reduced deep wrinkles
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and minor.

• Bethenny FrankelflagshipGTM or Marketing Partner · 8 April 2026Bethenny Frankel serves as celebrity ambassador for RoC Skincare, starring in major campaigns including the iconic RHONY reunion campaign with Ramona Singer and Sonja Morgan. The partnership promotes Retinol Correxion Deep Wrinkle Rich Cream and other products. Frankel has generated $20M annually from social media content business and brings significant influencer marketing value.
• Ramona SingerflagshipGTM or Marketing Partner · 8 April 2026Ramona Singer joined Bethenny Frankel and Sonja Morgan for the RHONY reunion campaign in Paris to promote RoC's anti-aging skincare products. The partnership leverages the celebrities' 'ageless' image to connect with mature skincare consumers.
• Sonja MorganflagshipGTM or Marketing Partner · 8 April 2026Sonja Morgan participated in the Paris reunion campaign with Bethenny Frankel and Ramona Singer to showcase RoC's anti-aging Retinol Correxion Deep Wrinkle Rich Cream. The campaign targets consumers seeking non-invasive anti-aging solutions.
• Modern Retail / Glossy / DigidayminorGTM or Marketing Partner · 11 February 2026RoC Skincare executives participated in the AI Marketing Strategies event to discuss adapting to generative engine optimization (GEO) as AI-driven search reshapes product discovery. The partnership involves thought leadership positioning in the beauty marketing industry.
• Bethenny FrankelflagshipGTM or Marketing Partner · 23 October 2025Bethenny Frankel partnership expanded to include national launch of Derm Correxion Lip Volumizer product. The non-invasive lip plumper launched exclusively with Frankel's involvement, leveraging her social media influence and content business expertise.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rocskincare
• Instagraminstagram.com/rocskincare
• Pinterestpinterest.com/rocskincare
• TikToktiktok.com/@rocskincare

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoC