New Moon

What New Moon does

New Moon Girl Media Inc. (operating as New Moon Girls) is a privately held online media company founded in 1992 by Nancy Gruver that publishes an ad-free digital magazine and companion website for girls ages 8-14, also extending to nonbinary and transgender youth in the same age range. The platform is built on WordPress/Newspack with subscription management handled by Simplecirc and spam protection via Akismet, and comprises a core magazine product plus interactive community features — Ask a Girl, Howl at the Moon, Luna's Art Gallery, How Aggravating, Voice Box polls, and the Girls Get Published submission portal — where girls contribute fiction, poetry, articles, recipes, and visual art subject to parental consent and adult moderation.

The company generates revenue through digital magazine subscriptions sold directly to parents and guardians of subscribers via a freemium model that pairs a free classic-issue download and Inside The Moon newsletter with a 2-week trial of the paid app at read.newmoongirls.com. Originally a print publication, New Moon transitioned to 100% digital in summer 2022 after six years of sustained increases in printing and mailing costs, eliminating physical distribution while preserving its ad-free editorial model. The business has remained independently owned since founding, with no disclosed institutional investors beyond a nominal Sofia Fund entry, no parent company, and no executive team changes beyond the founder.

Customers are predominantly individual parents and guardians of subscribers, with a secondary segment of teachers and allies; former institutional access via Ebsco, WT Cox, and Subco for schools and libraries is referenced but appears inactive. Operating geographies are listed as USA, Canada, and India, served via the global digital app and website. The company has been recognized as a multiple-year Parents' Choice Gold Award winner and continues to operate with a small (1-10 employee) team under founder editorial control.

Name

New Moon

Legal name

New Moon Girl Media Inc.

Website

https://newmoongirls.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

New Moon Girl Media Inc. is an independent online media company founded in 1992 that publishes an ad-free digital magazine and companion website for girls ages 8-14, monetized through direct-to-parent subscriptions via the Simplecirc platform.

Ownership category

akta.pro rank

Product category

Digital Magazine for Girls

NAICS

Information (51)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ)

akta.pro secondary industry

Middle Grade Publishing (MPAJAFAC)

Keywords

• Children's digital magazine
• Girls online media
• Youth content subscription
• Feminist publishing
• Tween media platform

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Magazine Subscriptions: Digital magazine subscription model providing access to issues, online content, and member-exclusive materials. Parents/guardians purchase subscriptions for girls ages 8-14. Formerly print magazine, transitioned to 100% digital due to rising printing and mailing costs.
2. Digital App Membership: Subscription-based access to digital magazine app providing flexibility and privacy features for reading on computer, tablet, or mobile devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

New Moon Girls operates a digital feminist magazine and companion website for girls ages 8-14 (and nonbinary/transgender youth in the same age range). The platform publishes girl-created content including fiction, poetry, nonfiction articles, artwork, recipes, and advice columns, and sells subscriptions through Simplecirc. The magazine transitioned from print to 100% digital in summer 2022 and added a digital magazine app in 2023, while remaining independent and ad-free since its 1992 founding.

Product overview

New Moon Girls operates as a dual-product platform consisting of New Moon Girls Magazine (a digital magazine for girls ages 8-14) and the companion website NewMoonGirls.com. The magazine, which has been independent and ad-free since its founding in 1992, publishes girl-created content including fiction, poetry, nonfiction articles, and visual art. The website serves as both a public-facing content hub and an interactive platform where girls can contribute through dedicated features such as Ask a Girl (advice column), Howl at the Moon (changemaking stories), Luna's Art Gallery, How Aggravating (venting section), Voice Box polls, and the Girls Get Published submission portal. The Be a Reporter program offers journalism opportunities with editorial support. An email newsletter (Inside the Moon) serves parents and allies. All submissions require parent/guardian permission and adult moderator review before publication.

Differentiator

Problem solved

Functional benefit

Products and services

• New Moon Girls Digital Magazine An award-winning digital feminist magazine for girls ages 8-14 (and nonbinary/transgender youth in the same age range) featuring girl-created fiction, poetry, nonfiction articles, and artwork. Sold as a recurring subscription through the Simplecirc platform, with a free digital download of a classic issue offered to convert new subscribers. Multiple-year winner of the Parents' Choice Gold Award and ad-free since its 1992 founding.
• NewMoonGirls.com Website The companion website to New Moon Girls Magazine offering free public articles, art galleries, advice columns, polls, and submission forms. Hosts interactive community features (Ask a Girl, Howl at the Moon, Luna's Art Gallery, How Aggravating, Voice Box, Girls Get Published, Be a Reporter) where girls can contribute content and engage, with registration and subscription required for full member access.
• Inside the Moon Newsletter

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• American Girl: Long-running girls' media brand (magazines, books, dolls) targeting similar age demographic (8-12) with values-driven content focused on empowerment. Comparable in mission even though broader product line.
• Girls' Life: A subscription-based magazine and online platform aimed at tween and teen girls, with similar mission of celebrating girl voices and providing age-appropriate content. Closest direct comparable on age-band, format, and distribution model.
• Highlights for Children: Long-established, ad-free children's magazine publisher with similar subscription model, parent-trust brand profile, and content-creation ethos. Comparable as an independent, kid-targeted subscription magazine brand.
• Stone Soup Magazine: Children's literary magazine publishing fiction, poetry, and art by kids, with similar girl-generated editorial model and award-winning, ad-free positioning. Direct peer in the user-generated children's content niche.
• Cricket Magazine Group (Cricket, Ladybug, Cicada): Family of ad-free subscription magazines for children and tweens (Ladybug for ages 6-9, Cicada for ages 8-15) with similar literary-quality positioning and parent-paid subscription model. Direct competitor in the children's periodical subscription space.

Emerging players

• Rebel Girls: Direct-to-consumer brand focused on empowering stories about girls and women, selling books, podcasts, and apps. Comparable in mission and ad-free feminist positioning for girls, though slightly older demographic skew.
• GoldieBlox: Media and product brand challenging gender stereotypes in STEM for girls ages 4-9, with shared value proposition of empowering girls through media. Comparable mission-led positioning though adjacent in product format.

Others

• New Moon (period products company): Note: included only to flag a name collision — not a true peer. Unrelated organic menstrual care brand targeting women. Listed for disambiguation of firmographic records.

Broad incumbents

• Nickelodeon (Nick Jr., Nickelodeon Magazine): Major kids' entertainment network and former magazine publisher with overlapping tween demographic. Broad incumbent — NMG competes for the same attention and subscription dollars at very different scale.
• Disney Publishing (Disney Girl Media): Large incumbent publishing arm of Disney producing girl-targeted digital content, including tween-focused storytelling and online media franchises. Broad peer with overlapping audience and mission-adjacent content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newmoongirls

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Moon