Hospitality Group

What Hospitality Group does

Hospitality Group is a Dutch professional services firm founded in 1986 and headquartered at its self-designed NN78 'clubhuis' in Amersfoort, Netherlands, with approximately 90 employees. The firm delivers consulting, advisory, and interim management services across facility management (FM), workplace strategy and design, sourcing and procurement, sustainability, food and hospitality concepts, data/information/technology, and healthcare facility strategy. It serves Dutch healthcare institutions (e.g., LUMC, ETZ, GGNet, Rijndam Revalidatie, Dianet), government and municipalities (UWV, Gemeente Raalte, Gemeente Voorst), educational organizations (Radboud Universiteit, ROC Nijmegen), and large corporates (ABN AMRO, ASML, Heineken, Philips, Booking.com, Uber EMEA).

The company's core technology surface is methodological rather than product-based. It applies a proprietary seven-pillar framework for professional information management in FM organizations (covering DIT strategy, data-driven processes, roles and behavior, data governance, integrated system landscapes, management information, and AI), a Contract Performance Evaluation (CPE) 360-degree feedback model, and data analytics to advise clients on AI applications such as predictive maintenance, dynamic cleaning, smart energy use, and automated report analysis. No proprietary software platform is offered as a product; technology is embedded in advisory mandates. The firm is B Corp certified and operates a portfolio of at least nine branded professional communities — most prominently the FM Community with 160+ members — used as both thought leadership channels and a project pipeline.

Hospitality Group's business model is project-based consulting and interim staffing billed primarily on time-and-materials, supplemented by a nascent paid community-membership stream (e.g., the 2026 Landelijke Community Zorg program at €1,600 per participant). Go-to-market combines direct sales to enterprise and public-sector clients with a community-led demand generation engine that curates deep-dive sessions, workshops, and peer networks across healthcare, FM, sustainability, and future-of-work topics. The firm has completed 178 projects cumulatively and currently manages multi-year anchor mandates including UWV's facility services program across 54 locations and ~22,000 employees (2025–2033). The firm is privately held with no disclosed parent company, external investors, or revenue figures.

Name

Hospitality Group

Legal name

Hospitality Group

Website

https://hospitality-group.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Hospitality Group is a Dutch consulting and interim staffing firm specializing in facility management, workplace strategy, sustainability, and data/IT advisory for healthcare, government, education, and corporate clients across the Netherlands.

Ownership category

akta.pro rank

Product category

Facility Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Facility management consulting
• Workplace strategy advisory
• Interim facility staffing
• Healthcare facility consulting
• Sustainability advisory services

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory and consulting services: Project-based consulting engagements across facility management strategy, sourcing & organization, interim recruitment, workplace design, sustainability, and other specialist areas. Engagements are structured around client-specific mandates, typically multi-month programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Hospitality Group is a Dutch consulting firm delivering advisory, project management, and interim staffing services across facility management, workplace strategy, healthcare, sustainability, and procurement. The firm runs project-based consulting engagements for healthcare institutions, municipalities, educational organizations, and corporate clients in the Netherlands, and operates paid professional communities that bring together FM, real estate, housing, and procurement professionals.

Product overview

Hospitality Group is a consulting firm offering integrated expertise across facility management, workplace strategy, and organizational development. The company provides a comprehensive portfolio of services organized around ten core areas: Sourcing & organization, Interim & recruitment, Workplace strategy & design, Food & hospitality concepts, Community management, Learning & change, Sport, leisure & society, Healthcare, Sustainability, and Data, information & technology. Rather than a software product, the company delivers advisory services, interim professionals, and community programs. The Data, information & technology practice focuses on data-driven facility management including AI applications for predictive maintenance, dynamic cleaning, and smart energy use. Their Sustainability expertise encompasses circular economy, biodiversity, energy transition, and sustainable procurement. The company is B Corp certified and operates from their own 'clubhuis' (clubhouse) office in Amersfoort.

Differentiator

Problem solved

Functional benefit

Products and services

• Sourcing & Organization

Quantifiable outcome

• Employee satisfaction with workspace increased from 7 to 8.6 within six months of implementing the Yello workplace concept at ABN AMRO
• +4 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Upcycle Journey Partners (Conceptional, CONTRAST, Vijverborgh)minorStrategic or Co-development Partner · 1 January 2024Hospitality Group joined with Conceptional, CONTRAST and Vijverborgh to sign the Upcycle Journey covenant at Horecava 2024, bringing together knowledge, experience and networks tomotivate and inspire the foodservice industry to pursue genuine sustainable solutions. The first initiative is Upcycle Kitchen, an online platform for reuse of certified re-use kitchen equipment. The partnership addresses circular economy in foodservice equipment.
• Coppa GroupcoreOthersHospitality Group and Coppa are both part of Coppa Group, which invests in collaboration and professional development. Both firms leverage this shared structure for cross-referrals and joint capability development. For example, Kim Eijsink (Coppa) was placed at GGNet under the supervision of Senior field manager Richard Pickard from Hospitality Group.
• B Lab EuropecoreOthersHospitality Group is a certified B Corp, certified by B Lab Europe. The company underwent (re)certification, with Hidde van Gelder trained as a B Leader and taking responsibility for the B Corp (re)certification process.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ISS A/S: Global facility services giant providing integrated FM, workplace, food services and property management across multiple sectors including healthcare and government, with a strong Nordic/Western European presence. Directly comparable as a competitor in Dutch FM outsourcing, though much larger and operator-led while Hospitality Group is advisory-led.
• Sodexo: Global FM and foodservices operator with significant presence in healthcare, education and corporate workplace segments across the Netherlands. Overlaps with Hospitality Group on workplace food/hospitality concepts and healthcare FM advisory, but operates at much greater scale and combines service delivery with advisory.
• CBRE Group: Global real estate advisory and workplace consulting firm serving enterprise clients on workplace strategy, CRE transformation and FM advisory. Compares to Hospitality Group on the workplace strategy, corporate real estate advisory and healthcare/CRE mandates in the Netherlands.
• JLL (Jones Lang LaSalle): Global real estate services firm with a dedicated Workplace Strategy and Facility Management advisory practice serving enterprise and healthcare clients. Overlaps with Hospitality Group in corporate workplace strategy, FM transformation and sustainability advisory, but at multinational scale.

Direct peers

• Twynstra Gudde: Dutch management and organisational consulting firm advising public sector, healthcare and education clients on strategy, operations and change. Highly comparable as a Dutch-based multi-disciplinary consultancy with overlapping healthcare, government and organisational change mandates.
• Berenschot: One of the largest independent Dutch management consulting firms serving government, healthcare, education and corporate clients on operations, HR, sourcing and organisational transformation. Closely comparable in size, scope and Dutch public-sector / healthcare specialisation.

Regional players

• Heijmans Facility Services: Major Dutch construction and facility services group with FM, workplace and real estate offerings for healthcare, government and corporate clients. Comparable in Dutch FM and workplace delivery, but with a heavier construction/build angle than Hospitality Group's pure advisory model.

Others

• COPPA Group: Corporate group to which Hospitality Group belongs, bundling complementary facility and real estate advisory firms. Comparable as a related advisory ecosystem rather than a competitor; useful for understanding Hospitality Group's positioning within the broader Coppa portfolio.
• Conclusion Cultures / Conclusion Consulting: Dutch consulting ecosystem (including Conclusion, KPMG, PwC Netherlands) competing for Dutch healthcare, government and workplace transformation mandates. Comparable as competing advisory suppliers to Hospitality Group's primary verticals; included as a thematic adjacent cluster for context.

Emerging players

• Albron: Dutch hospitality and foodservice operator providing catering, restaurant and hospitality concepts for workplaces, healthcare and education. Compares to Hospitality Group on the food & hospitality concepts practice, though Albron is operator-led and Hospitality Group is concept/advisory-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/38892
• Instagraminstagram.com/creatingbetterplaces
• Xx.com/hospitalitygrou

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospitality Group