America First Credit Union

What America First Credit Union does

America First Credit Union is a federally chartered, member-owned cooperative financial institution headquartered in the Ogden, Utah area (Riverdale, UT), founded in 1939. It is the sixth-largest credit union in the United States by asset size, with approximately $26.4 billion in total assets, $22.8 billion in deposits, 1.5 million members, and 122 branch locations across Utah, Nevada, Arizona, Idaho, New Mexico, and Southern California following its May 2026 acquisition of Meadows Bank. The credit union serves individual consumers and small businesses through a comprehensive product set spanning deposit accounts (checking, savings, money market, certificates up to 4.05% APY), consumer lending (auto, RV, motorcycle, boat, personal, share-secured), home finance (mortgages, HELOCs, home equity loans), credit cards, retirement/wealth services (including wealth management added via Meadows Bank), and business banking.

The institution's technology stack centers on a digital banking platform with iOS/Android mobile apps, online account management, and a self-serve digital business account opening platform developed with Loquat, Inc. that produced a 400% increase in online business applications within the first month of launch. It also accepts mobile driver's licenses for in-branch identity verification and integrates with Zelle, Apple Pay, Google Pay, and Samsung Pay. The credit union employs 5,001–10,000 people and operates an Omnissa-supported digital workspace managing over 400,000 devices, recognized with the 2026 Omnissa Customer Achievement Award.

America First's business model is grounded in net interest income — interest earned on its consumer, mortgage, and business loan portfolio less interest paid on member deposits — supplemented by transactional fees (wire transfers, overdraft, loan processing) and fee-based services such as insurance and merchant services. Distribution combines a 122-branch retail footprint with full digital channels and strategic partnerships (e.g., Turo for car-sharing host financing, alongside stacked OEM and lender relationships with Stellantis, Nissan, Rivian, Westlake Financial, and United Leasing & Finance). Growth channels include community engagement via the America First Charitable Foundation and sponsorship of the Ogden Marathon for 25 years.

Name

America First Credit Union

Legal name

America First Federal Credit Union

Website

http://www.americafirst.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

America First Credit Union is a federally chartered, member-owned cooperative headquartered in Ogden, Utah. It is the sixth-largest U.S. credit union, serving 1.5 million members across six Western states with $26.4B in assets and a full suite of consumer and small-business banking products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210), Sales Financing (522220)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage loan products
• Credit union deposits
• Business banking solutions

Headquarters

HQ city

Riverdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Interest income from loans (auto, mortgage, HELOC, personal, business) minus interest paid on deposits (checking, savings, certificates). Primary revenue driver as a credit union.
2. Financial Services Fees: Fees from wire transfers, overdraft services, account maintenance, loan processing, and other banking services.
3. Certificate Account Deposits: Certificate of Deposit accounts offering competitive rates (4.05% APY for 2-year CD) to attract and retain member deposits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

America First Credit Union is a federally chartered, member-owned credit union that provides a full range of personal and business banking products. Its offerings span deposit accounts (checking, savings, money market, certificates), consumer and commercial lending (auto, RV, motorcycle, boat, personal, home equity, mortgage, SBA, commercial real estate), credit and debit cards, digital and mobile banking, retirement and wealth services, insurance, and health savings accounts. It serves members through a 122-branch network across six western U.S. states and through online and mobile channels.

Product overview

America First Credit Union offers a comprehensive financial services platform across consumer and business lending, deposit products, credit cards, digital banking, and wealth management. The core lending portfolio includes vehicle loans (auto, RV, motorcycle, powersports, boat), personal loans (unsecured, secured, consolidation, lines of credit), home equity products (HELOC, fixed equity loans, investment property), and mortgage loans (purchase, refinance, construction, renovation). Deposit offerings encompass checking accounts (Premium, Classic, Money Market), savings accounts, and certificate accounts with competitive CD rates. The credit card suite features Visa Signature, Platinum, Classic, and Secured variants plus co-branded team cards. Digital banking capabilities include online/mobile banking with virtual assistant, Zelle integration, and a Loquat-powered digital business account platform. Additional services include retirement planning, HSA, insurance, and community programs through the America First Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Loans Comprehensive vehicle financing including auto loans, RV loans, motorcycle loans, powersport loans (ATV, UTV, snowmobile), boat and watercraft loans, and Turo host vehicle financing with competitive rates and flexible terms.
• Auto Loans New and used auto financing with rates as low as 4.99% Fixed for 5-year terms, featuring instant online approvals and pre-qualification before dealership visits.
• RV Loans Recreational vehicle financing for motorhomes, trailers, and campers with terms up to 15 years and rates from 7.49% Fixed.
• Motorcycle Loans Motorcycle financing with rates as low as 7.89% Fixed for 7-year terms and extended terms up to 15 years on larger loan amounts.
• Powersport Loans Financing for off-road and recreational vehicles including ATVs, UTVs, side-by-sides, and snowmobiles.
• Boat and Watercraft Loans Boat and watercraft financing for new and used boats with terms up to 15 years and rates from 7.74% Fixed.
• Turo Loans Specialized financing for Turo car-sharing hosts to grow their vehicle fleets, offering competitive rates for cars, trucks, vans, and SUVs.
• Personal Loans Flexible personal financing including unsecured personal loans, certificate-secured loans, consolidation loans, lines of credit, and share-secured loans for credit building.
• Line of Credit Overdraft protection line of credit with limits up to $15,000, offering extra funds during financial emergencies and protection against overdraft fees.
• Home Equity Loans Home equity financing including HELOCs, fixed home equity loans, investment property loans, and no-closing-cost first mortgage options allowing borrowing up to 100% of home value.
• Home Equity Line of Credit (HELOC) Open-end home equity loans with introductory 3.74% APR for first six months, offering flexibility to borrow up to 100% of home equity with various rate options.
• Mortgage Loans Full mortgage suite including purchase, refinance, construction, renovation, lot, reverse mortgages, and government-backed loans (FHA, VA, USDA) with digital application process.
• Home Mortgage Conventional and government mortgage financing with rates starting at 5.625% for 10-year fixed, featuring Buy Now Refinance Later program with no fees for refinancing within first year.
• Checking Accounts Personal and business checking options including Premium, Classic, Money Market, and Youth Checking with features like mobile phone protection and overdraft services.
• Savings Accounts Savings products including Share Savings, Money Market Savings, Wedding Savings, Coverdell Education Savings, HSA, Youth Savings, and Student Savings with competitive rates.
• Certificate Accounts (CDs) CD products including Regular Certificate, IRA Certificate, Bump-Rate Certificate, Flexible Certificate, and Ladder Certificate with rates up to 4.05% APY for 2-year terms.
• Visa Credit Cards Credit card portfolio including Visa Signature, Visa Platinum, Visa Classic, and Secured Visa with rewards, low rates, and exclusive team card partnerships.
• Visa Debit Cards Debit card offerings including standard Visa Debit, Fundz, RSL, Raiders, Utah Jazz, U of U, Mammoth, and Salt Lake Bees co-branded cards.
• Health Savings Account (HSA) Tax-advantaged health savings accounts with higher dividend earnings and integration with Lively for HSA management.
• Digital Banking Services Online banking, mobile banking app, bill pay, alerts, Money Manager, FICO Score access, virtual assistant, and SpeechAccess for accessibility. Enhanced digital banking upgrade announced.
• Mobile Banking Full-featured mobile banking via iOS and Android apps with check deposit via camera, account management, and Card Guard security features.
• Business Services Business banking including checking, savings, certificates, Visa cards, loans (vehicle, SBA, lines of credit, equipment, commercial real estate), merchant services, and ACH origination.
• Digital Business Account Opening Platform developed with Loquat, Inc. enabling small business owners to open and fund accounts in minutes with 400% increase in online applications since launch.
• Retirement and Wealth Services Comprehensive retirement planning including Traditional IRA, Roth IRA, IRA Accumulator accounts, Trust Services, and Medicare planning through America First Investment Services.
• Insurance Services Protection products including debt protection, Guaranteed Asset Protection (GAP), mechanical breakdown protection, and access to homeowner's and other insurance through partners.

Quantifiable outcome

• 400% increase in online business account applications within first month of digital platform launch

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Meadows BankcoreStrategic or Co-development Partner · 31 May 2026America First Federal Credit Union completed acquisition of substantially all assets and liabilities of Meadows Bank on May 31, 2026, creating a combined institution with approximately $26.4 billion in total assets, $22.8 billion in deposits, and 122 locations. The merger expands America First's presence in Clark County, Nevada and the Phoenix market while bringing Meadows Bank customers access to expanded banking services and borrowing options. America First retained all Meadows Bank employees and gained additional business lines including wealth management.
• TurocoreGTM or Marketing Partner · 5 May 2026Partnership to provide financing for car-sharing hosts on Turo platform. America First offers custom financing options including up to $10 million in lending programs for hosts looking to grow their vehicle fleets, particularly ahead of major travel seasons and events like the World Cup.
• StellantisminorGTM or Marketing Partner · 5 May 2026Automaker partnership offering up to $8,500 per vehicle incentives for Turo hosts through the program.
• NissanminorGTM or Marketing Partner · 5 May 2026Automaker partnership providing dealership-level discounts for Turo hosts.
• RivianminorGTM or Marketing Partner · 5 May 2026Automaker partnership providing purchase incentives for Turo hosts.
• Loquat, Inc.coreTechnology or Integration · 21 November 2025Developed and launched digital business account platform enabling small business owners to open and fund accounts in minutes. The platform saw a 400% increase in online applications within the first month and supports various business types with enhanced verification tools.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Zions Bancorporation: Large regional commercial bank serving the same Western US states (Utah, Nevada, Arizona, Idaho, California) with a broader institutional and commercial banking franchise, competing for the same consumer and SMB relationships.
• JPMorgan Chase: National full-service bank with significant branch and digital presence in America First's Western US footprint, competing across consumer deposits, mortgages, auto loans, and credit cards.

Emerging players

• SoFi: Digital-first national bank and lending platform offering consumer loans, mortgages, deposits, and credit cards with no-branch economics, increasingly competing for the same digitally native member base.

Direct peers

• SchoolsFirst Federal Credit Union: Large California-headquartered credit union offering a comparable member-owned, community-oriented suite of consumer loans, mortgages, deposits, and digital banking.
• Alliant Credit Union: Digital-first national credit union with overlapping consumer deposit, loan, and credit card offerings, competing for the same member acquisition motion in tech-savvy consumer segments.
• Golden 1 Credit Union: California-based credit union with a comparable retail consumer and business banking model, similar deposit and loan product suites, and overlapping geographic focus in the Western US.
• First Tech Federal Credit Union: Multi-state credit union with a similar product portfolio spanning consumer loans, mortgages, credit cards, and digital banking, and a comparable size band.
• Global Federal Credit Union: Mid-to-large credit union with a similar product mix and member base; recent employer of America First's incoming Chief Legal Officer, indicating overlap in executive talent and competitive positioning.
• Navy Federal Credit Union: Largest US credit union with a similar full-service consumer and business banking model, comparable scale in assets and members, and overlapping product suite in deposits, consumer loans, mortgages, and credit cards.
• BECU (Boeing Employees Credit Union): Large member-owned credit union with a comparable mix of consumer banking, mortgages, auto loans, and business services, operating on a multi-branch + digital model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AFCU
• YouTubeyoutube.com/channel/UC_0lF10ecPkX5Sha3P_pn9g
• Facebookfacebook.com/americafirstfb
• LinkedInlinkedin.com/company/americafirstcreditunion
• Instagraminstagram.com/americafirst
• TikToktiktok.com/@americafirstcreditunion

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America First Credit Union