Siegel+Gale
Siegel+Gale is a global brand strategy consulting and design agency, founded in 1969 and operating as a subsidiary of Omnicom Group, serving enterprise clients across healthcare, financial services, technology, and other verticals through six practice areas anchored by a simplicity philosophy and proprietary research tools.
- Company typePrivate
- Founded1969
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Siegel+Gale does
Siegel+Gale is a global brand strategy consulting and design agency founded in 1969 by Alan Siegel, headquartered in New York. The firm operates through six interconnected practice areas — Brand Strategy, Design, Experience, Brand-led Change, Business Analytics + Insights, and Naming/Activation — and serves enterprise clients across healthcare, financial services, technology, consumer/retail, manufacturing and industrial, professional services, energy, and travel and hospitality. Notable engagements include brand transformations for 3M's Solventum spin-off, CVS Health, Bristol Myers Squibb, HPE, Micron, the U.S. Army, and H&R Block. The firm's offerings are supported by proprietary research tools (EyeOpener, EnGage, PinPoint, SimpLab, DecisionMapper) and two flagship studies: World's Simplest Brands (annual, now in its 10th edition, covering 800+ brands across 25 industries and 15,000+ consumers in 9 countries) and Simplicity at Work (employee engagement). Siegel+Gale brands itself "The Simplicity Company" under a "Simple is smart" philosophy and created the iconic NBA logo in 1969, which reportedly generates over $3 billion annually in licensing. Siegel+Gale generates revenue through professional services fees on quote-based, multi-year enterprise engagements, delivered via direct client relationships rather than a partner or self-serve channel. Pricing is not publicly disclosed. The firm was acquired by Omnicom Group (NYSE: OMC) in 1999 and now operates as a wholly-owned subsidiary within Omnicom's branded networks and specialty firms, leveraging Omnicom's reach across 5,000+ clients in 70+ countries. Siegel+Gale employs 251-500 people across seven offices (New York, Los Angeles, San Francisco, London, Dubai, Shanghai, and Tokyo, the last via an alliance with Gramco), and is co-led by Co-CEO and Chief Strategy Officer David Srere and Co-CEO and Chief Creative Officer Howard Belk, with Jason Cieslak serving as Global President and Philip Davies as President, EMEA.
Siegel+Gale firmographics
Firmographics- Name
- Siegel+Gale
- Legal name
- Siegel+Gale
- Website
- https://siegelgale.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Siegel+Gale is a global brand strategy consulting and design agency, founded in 1969 and operating as a subsidiary of Omnicom Group, serving enterprise clients across healthcare, financial services, technology, and other verticals through six practice areas anchored by a simplicity philosophy and proprietary research tools.
- Ownership category
- akta.pro rank
Siegel+Gale industry classification
Industry- Product category
- Brand Consulting
- NAICS
- Marketing Consulting Services (541613), Graphic Design Services (541430)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
Keywords
Where Siegel+Gale is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Siegel+Gale business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Strategy Consulting: Professional services fees for brand strategy, brand architecture, and transformation engagements with enterprise clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise professional services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Siegel+Gale product offering
Product offeringCore offering
Siegel+Gale is a global brand strategy consulting and design agency that delivers brand strategy, visual identity design, experience design, brand-led change, naming, activation, and business analytics/insights services to enterprise clients. The firm helps ambitious brands lead with clarity, earn trust through authenticity, and connect with target audiences, using proprietary research tools and its signature simplicity philosophy across six interconnected practice areas.
Product overview
Siegel+Gale is a global brand strategy consulting and design agency organized around a simplicity philosophy. The firm operates through six interconnected service practices: Brand Strategy, Design, Experience, Brand-led Change, Business Analytics + Insights, and Naming/Activation. The core offering combines strategic consulting with creative execution, supported by proprietary research tools (EyeOpener, EnGage, PinPoint, SimpLab, DecisionMapper) and flagship studies like World’s Simplest Brands and Simplicity at Work. As part of Omnicom Group, the agency serves clients across healthcare, financial services, technology, consumer/retail, and other industries globally.
Differentiator
Problem solved
Functional benefit
Brands
- World's Simplest Brands: Siegel+Gale's annual research study ranking brands on simplicity, surveying 15,000+ consumers across nine countries. Since 2010, the study has measured how brands rank on simplicity and its business impact.
- Simplicity at Work
Products and services
- Brand Strategy Consulting Strategic consulting services that help companies clarify their brand focus, develop compelling narratives, and catalyze growth through brand architecture and positioning.
- Design Services Brand design services including visual identity systems, brand graphics, packaging, interface design, interaction design systems, environmental design, motion principles, and design training for enterprise clients.
- Experience Design User research, experience strategy, customer journey mapping, website and app design, physical environment design, and product development services for enterprise clients.
- Brand-led Change Services that help embed brand purpose into organizational culture, including employee engagement, EVP development, leadership enablement, and brand communication training for enterprise clients.
- Business Analytics + Insights Fact-based branding research using proprietary tools including EyeOpener for brand share drivers, EnGage for employee engagement, PinPoint for loyalty touchpoints, SimpLab for asset measurement, and DecisionMapper for emotional dimensions of choice, sold to enterprise clients.
- Naming Brand and product naming services including naming strategy, naming architecture, and trademark clearance support for enterprise clients.
- Activation Brand activation services to bring brand strategy to life across multiple touchpoints and channels for enterprise clients.
- World's Simplest Brands Annual consumer research study ranking 800+ brands across 25 industries on simplicity perception, conducted across nine countries with 15,000+ respondents, used as a benchmarking and thought leadership asset for enterprise clients.
- Simplicity at Work Employee engagement study examining the relationship between workplace simplicity and employee satisfaction, advocacy, and retention, used as a research and benchmarking asset.
Quantifiable outcome
- Since 2009, publicly traded world's simplest brands outperformed average global stock index by 1,600%
- +3 more outcomes
Companies that use Siegel+Gale
Customer profileNamed customers20 records
Segments13 records
Ideal customer profiles5 records
Siegel+Gale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Siegel+Gale partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gramcoalliance partnerAlliance partner in Tokyo office location, operating from Yanagiya-Taiyo Building as local representation.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Siegel+Gale competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Siegel+Gale social profiles
Digital presenceSiegel+Gale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Siegel+Gale leadership team
Management profileNumber of profiles
Profiles18 records
Siegel+Gale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Siegel+Gale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Siegel+Gale
What does Siegel+Gale do?
Siegel+Gale is a global brand strategy consulting and design agency that delivers brand strategy, visual identity design, experience design, brand-led change, naming, activation, and business analytics/insights services to enterprise clients. The firm helps ambitious brands lead with clarity, earn trust through authenticity, and connect with target audiences, using proprietary research tools and its signature simplicity philosophy across six interconnected practice areas.
Is Siegel+Gale a public or private company?
Siegel+Gale is a private company. It is classified as corporate owned and is currently operating.
When was Siegel+Gale founded?
Siegel+Gale was founded in 1969. It employs 251 to 500 people.
Where is Siegel+Gale based?
Siegel+Gale is headquartered in New York, United States, in the North America region.
How does Siegel+Gale make money?
One revenue line is on record: brand Strategy Consulting.
Does Siegel+Gale have an API?
No public API is recorded for Siegel+Gale.
What industry is Siegel+Gale in?
Siegel+Gale's product category is Brand Consulting. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 541613 and its SIC code is 8742.