YES Network
YES Network is a regional sports broadcasting network serving as the exclusive regional home of the New York Yankees and Brooklyn Nets, distributing live game coverage and original programming via cable carriage agreements and the Gotham Sports App streaming platform to fans in the New York metropolitan area.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What YES Network does
YES Network is a regional sports broadcasting network founded in 2001, serving as the exclusive regional home of the New York Yankees (MLB) and Brooklyn Nets (NBA) in the New York metropolitan area. The company produces and distributes live game broadcasts, pre- and post-game studio programming, and original team content through two primary channels: linear television carriage on expanded basic cable tiers via providers such as Comcast, and direct-to-consumer streaming through the Gotham Sports App. The Yankees hold a 26% ownership stake in the network through parent company Yankee Global Enterprises, and the broadcasting relationship with the Yankees spans 25 years.
The network's technology stack includes a cloud-based broadcast asset management platform through Beam Dynamics for real-time production operations, and a recently announced AI-powered multilingual translation capability through a partnership with CAMB.AI, supporting over 150 languages via proprietary BOLI and MARS models designed to preserve emotional nuance in sports commentary. YES Network generates revenue primarily through recurring subscriber/carriage fees negotiated with cable and satellite distributors, advertising revenue during broadcasts and studio programming, and a newly launched direct-to-consumer streaming subscription service. The company is privately held, employs 251-500 people, and is headquartered in New York. In 2023, YES Network reported $143 million in revenue, and its 2026 season averaged 294,000 local viewers per Yankees game—the highest since 2022—with key adults 25-54 viewership up 16% year-over-year.
YES Network firmographics
Firmographics- Name
- YES Network
- Legal name
- YES Network
- Website
- https://web.yesnetwork.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- YES Network is a regional sports broadcasting network serving as the exclusive regional home of the New York Yankees and Brooklyn Nets, distributing live game coverage and original programming via cable carriage agreements and the Gotham Sports App streaming platform to fans in the New York metropolitan area.
- Ownership category
- akta.pro rank
YES Network industry classification
Industry- Product category
- Regional Sports Broadcasting
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- National & Regional Sports TV Networks (Linear) (MPABAJAA)
- akta.pro secondary industry
- Sports Cable Networks (MPABAFAD)
Keywords
Where YES Network is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YES Network business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscriber/Carriage Fees: Revenue generated from cable and satellite providers (such as Comcast) through carriage agreements that place YES Network on expanded basic cable tiers. These fees are recurring based on subscriber counts and form the primary revenue stream for the RSN.
- Direct-to-Consumer Streaming: Revenue from the Gotham Sports App subscription service, which provides direct streaming access to YES Network content for viewers who prefer streaming over traditional cable. The 2026 season marked the first broadcast year with this direct-to-consumer capability.
- Advertising Revenue: Revenue from commercials and sponsorship integrations during game broadcasts, studio shows, and network programming. YES Network attracts advertisers seeking access to the New York sports audience.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
YES Network product offering
Product offeringCore offering
YES Network is a regional sports broadcasting network that serves as the exclusive regional home of the New York Yankees (MLB) and Brooklyn Nets (NBA), distributing live game broadcasts, pre-game and post-game analysis, and team-related programming through traditional cable/satellite carriage agreements and a direct-to-consumer streaming platform (Gotham Sports App). The network's primary content offering is live game coverage of the two franchises, with supporting studio programming, news content, and exclusive team features.
Product overview
YES Network operates as a regional sports network serving as the exclusive regional home of the New York Yankees and Brooklyn Nets. The core offering consists of linear television broadcasts distributed via cable and satellite providers, supplemented by a direct-to-consumer streaming option through the Gotham Sports App. The network provides live game coverage, original programming, talent features, and news content across its broadcast and digital platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Gotham Sports: Streaming platform for YES Network content
Products and services
- YES Network Television Broadcast Linear regional sports television channel providing live game broadcasts of New York Yankees MLB and Brooklyn Nets NBA teams, pre-game and post-game coverage, studio analysis shows, and exclusive team content, distributed via cable and satellite providers on expanded basic cable tiers in the New York metropolitan area.
- Gotham Sports App Over-the-top (OTT) direct-to-consumer streaming application providing live and on-demand access to YES Network content including New York Yankees and Brooklyn Nets games, available across desktop, mobile, and connected TV devices for cord-cutters and streaming-first fans.
Quantifiable outcome
- Yankees games averaging 294,000 viewers per game in 2026, highest local viewership since 2022
- +1 more outcomes
Companies that use YES Network
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
YES Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature2 records
YES Network partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, flagship and core.
- Larry DavidminorCurb Your Enthusiasm star Larry David collaborated with YES Network broadcaster Michael Kay in a new commercial promoting the network's first broadcast of the 2026 season. The ad depicts David comically venting to Kay about struggling to find the Yankees game on TV, playing off David's reputation as a passionate New York sports fan to generate marketing buzz for the network.
- ComcastflagshipYES Network reached a full distribution agreement with Comcast, ending a nearly year-long carriage dispute that had required multiple interim deals to keep Yankees and Nets games on air. FCC chair Brendan Carr became involved in the dispute amid concerns about the network being moved to a premium tier. The new agreement, expected to run at least into 2027, keeps YES Network on expanded basic cable in the New York area, preserving local access to some of the most-watched regional sports broadcasts in Major League Baseball.
- Beam DynamicscoreYES Network streamlined its broadcast operations by adopting Beam, a platform managing production assets efficiently across multiple locations. This transition enabled real-time asset visibility, enhanced control, and adaptable workflows, supporting YES Network's ambition to deliver high-quality sports coverage across its broadcast footprint.
- CAMB.AIcoreYES Network partnered with AI localization company CAMB.AI to explore strategic initiatives using artificial intelligence to enhance the fan viewing experience through multilingual translation capabilities. This partnership marks CAMB.AI's first collaboration with a U.S. sports television network, following previous work with Major League Soccer and NASCAR. CAMB.AI's voice and translation technology supports over 150 languages using proprietary BOLI and MARS models to preserve nuance and emotional tone in sports broadcasting.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
YES Network competitors and assessment
Company assessmentDirect peers
- SportsNet New York (SNY): SNY is the regional sports network for the New York Mets, Jets, and other NYC-area teams. Directly comparable to YES Network as a fellow top-market RSN serving the same geography with similar business model (carriage fees + DTC + advertising) anchored to a single MLB franchise.
- NESN (New England Sports Network): NESN is the regional sports network for the Boston Red Sox and Boston Bruins. Highly comparable to YES Network as a heritage RSN with exclusive rights to one flagship MLB franchise and one NHL franchise, operating under the same carriage + DTC + advertising revenue model.
- Marquee Sports Network: Marquee is the regional sports network for the Chicago Cubs and (formerly) Chicago White Sox. Directly comparable RSN structure (team-ownership model) and same MLB broadcast model as YES Network, serving another top-three U.S. media market.
- FanDuel Sports Network: FanDuel Sports Network (formerly Bally Sports) is the largest portfolio of regional sports networks in the U.S., rebranded after the Diamond Sports Group restructuring. Closest direct competitor at scale, operating under the same RSN carriage-fee model across multiple markets.
Broad incumbents
- NBC Sports Regional Networks: NBC Sports operates regional sports networks across multiple U.S. markets as part of Comcast/NBCUniversal's broader portfolio. Comparable to YES Network as a multi-market RSN operator with stronger parent backing and integration with national NBC/Peacock sports rights.
- ESPN (Disney): ESPN is the dominant national sports broadcaster in the U.S., operating linear channels (ESPN, ESPN2) and DTC (ESPN+). Comparable as a sports broadcasting peer with overlapping advertising and DTC strategies; a key competitor for premium sports rights that might otherwise flow to RSNs.
- TNT Sports: TNT Sports (Warner Bros. Discovery) holds national NBA rights and operates Bleacher Report. Comparable as a competing bidder for premium sports rights and a key alternative distribution channel for the kind of marquee content YES Network currently holds regionally.
Emerging players
- Amazon Prime Video (Sports): Amazon Prime Video has aggressively acquired live sports rights including Thursday Night Football, Yankees games in the Yankees' home market, and additional premium inventory. Comparable as a deep-pocketed streaming incumbent reshaping the regional rights market that YES Network depends on.
- Apple TV+ (MLS Season Pass): Apple TV+ pioneered a global DTC sports rights deal with Major League Soccer. Comparable as a tech-platform entrant demonstrating the league-DTC model that MLB and NBA could pursue at YES Network's expense in future rights cycles.
Others
- MLB Advanced Media (MLB.TV): MLB.TV is Major League Baseball's official direct-to-consumer streaming service for out-of-market games. Comparable as the league-controlled DTC platform whose expansion or rights renegotiation could reshape YES Network's exclusive regional window with the Yankees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
YES Network social profiles
Digital presenceYES Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
YES Network leadership team
Management profileNumber of profiles
Profiles3 records
YES Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YES Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YES Network
What does YES Network do?
YES Network is a regional sports broadcasting network that serves as the exclusive regional home of the New York Yankees (MLB) and Brooklyn Nets (NBA), distributing live game broadcasts, pre-game and post-game analysis, and team-related programming through traditional cable/satellite carriage agreements and a direct-to-consumer streaming platform (Gotham Sports App). The network's primary content offering is live game coverage of the two franchises, with supporting studio programming, news content, and exclusive team features.
Is YES Network a public or private company?
YES Network is a private company. It is classified as corporate owned and is currently operating.
When was YES Network founded?
YES Network was founded in 2001. It employs 251 to 500 people.
Where is YES Network based?
YES Network is headquartered in New York, United States, in the North America region.
How does YES Network make money?
Three revenue lines are on record. Subscriber/Carriage Fees are the primary driver. The others are direct-to-Consumer Streaming and advertising Revenue.
Who are YES Network's main competitors?
Direct peers on record are SportsNet New York (SNY), NESN (New England Sports Network), Marquee Sports Network and FanDuel Sports Network. Broad incumbents are NBC Sports Regional Networks, ESPN (Disney) and TNT Sports. Emerging players are Amazon Prime Video (Sports) and Apple TV+ (MLS Season Pass). MLB Advanced Media (MLB.TV) is listed as an others.
Does YES Network have an API?
No public API is recorded for YES Network.
What industry is YES Network in?
YES Network's product category is Regional Sports Broadcasting. Its primary akta.pro industry code is MPABAJAA, National & Regional Sports TV Networks (Linear), with a secondary code of MPABAFAD, Sports Cable Networks. Its NAICS code is 516120 and its SIC code is 4833.