OddBytes

What OddBytes does

OddBytes is a privately held technology company that operates a digital advertising platform connecting brands, agencies, and media buyers with publishers, creators, and owned digital properties. Founded in 2022 and headquartered in Huntington Beach, California, the company sells non-interruptive ad placements across three product environments: Chirp (a creator monetization bio-link platform), ThunderPop (a multiplayer brawler gaming app), and Retail Discovery (a commerce/shopping product in development). The platform supports four pricing models — CPC, CPV, CPA, and CPM — with a $500 minimum deposit for advertiser onboarding, distributed through both self-serve SMB access at platform.oddbytes.com and direct enterprise sales channels.

The company's underlying technology is a multi-format ad serving system offering product-specific placements (Header, Carousel, Social Tile, Spotlight Video, and Anchor formats within Chirp) and universal placements (Spotlight, Lightbox, and New Tab Recommendations across the network). The architecture is unified by a single advertising backbone spanning creator, gaming, and commerce environments, with stated plans for AI-native ad formats currently in early alpha. The company is remote-first with operational hubs in Huntington Beach (US), Belgrade (Serbia), Banja Luka (Bosnia and Herzegovina), Amsterdam (Netherlands), and Athens (Greece), and reports 51–100 employees.

OddBytes generates revenue through advertising campaign fees on its self-serve and direct-sold placements, monetizing both advertiser demand and its own first-party audience inventory across owned consumer products. The company is structured as OddBytes, LLC (Delaware), is bootstrapped with no disclosed institutional funding, and serves two primary customer segments: advertisers (brands, agencies, media buyers) and publishers/creators seeking monetization partnerships. The go-to-market combines bottom-of-funnel self-serve platform access with top-of-funnel employer branding and organic social presence, plus enterprise direct sales for custom partnerships.

Name

OddBytes

Legal name

OddBytes, LLC

Website

https://oddbytes.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)

Keywords

• Digital advertising platform
• Native ad placements
• Creator monetization tools
• Programmatic ad network
• Multi-channel advertising

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising Platform Fees: OddBytes operates as an online advertising platform connecting brands with publishers and creators. Revenue is generated through advertising campaign fees. The platform supports multiple pricing models including CPC (cost per click), CPV (cost per view), CPA (cost per action), and CPM (cost per mille). A $500 minimum deposit is required for advertisers to serve ads through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

OddBytes operates a B2B digital advertising platform connecting brands, agencies, and media buyers with publishers and creators through owned digital properties spanning creator ecosystems (Chirp), gaming environments (ThunderPop), and commerce platforms. The platform offers multiple native ad placement formats (Header, Carousel, Social Tile, Spotlight Video, Anchor, Lightbox, Spotlight, New Tab Recommendations) and supports CPC, CPV, CPA, and CPM pricing models with a $500 minimum advertiser deposit.

Product overview

OddBytes is a platform-plus-products company offering an online advertising platform alongside consumer-facing products. The core OddBytes Platform connects brands with publishers and creators across three environments: Creator Spaces (Chirp ecosystem), Discovery & Commerce, and Play & Interactive Worlds (ThunderPop). The product portfolio includes Chirp (a creator monetization bio link), ThunderPop (a multiplayer gaming experience), and Retail Discovery (an upcoming shopping discovery product in development). The platform offers multiple ad placement formats including Chirp-specific placements and platform-wide formats like Spotlight, Lightbox, and New Tab Recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Chirp: The bio link that pays you. Chirp turns your link in bio into a living business engine, connecting authenticity with opportunity.
• ThunderPop
• Retail Discovery

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/weareoddbytes
• LinkedInlinkedin.com/company/oddbytes/posts/?feedView=all
• Instagraminstagram.com/weareoddbytes

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OddBytes