Cloverdale Paint

What Cloverdale Paint does

Cloverdale Paint Inc. is a privately held Canadian paint and coatings manufacturer founded in 1933 and headquartered in Surrey, British Columbia. The company produces and distributes a comprehensive portfolio of architectural paints and stains, industrial protective coatings, powder coatings (epoxy, hybrid, and polyester chemistries), sealants, and forestry products across multiple proprietary brand families including ArmourShield, ClovaCoat, ClovaPrime, ClovaTherm, ClovaZinc, Rustex, and DuraPrime. Underlying technology centres on coatings chemistry and proprietary formulation tailored to Canadian climatic conditions, supported by a proprietary colour matching system (Gemini Tint System) and technical documentation infrastructure for specification-grade buyers.

The company operates a multi-channel go-to-market model spanning company-owned retail paint stores (over 100 locations across all Canadian provinces and territories), an authorized dealer network, and direct field sales to commercial, industrial, and institutional accounts. Customer segments are diversified across homeowners/DIY consumers, professional painters and contractors, industrial clients (including OEM manufacturers and maintenance operations), and architects/designers/specifiers, with revenue generated primarily through one-time product sales rather than recurring contracts. Pricing is not publicly disclosed and is set at point of sale, with promotional mechanisms including the "2Fer" retail sale and a CAA member discount program offering up to 25% savings.

The business is independent and family-controlled, with no disclosed institutional investors, no public listing, and a sister brand (Rodda Paint) operating in the USA market. The company received the 2026 Master Painters Institute Commitment Champion Award, signalling continued industry engagement. Operational scope is domestic-only, with a production and warehouse facility in Winnipeg, Manitoba complementing the BC headquarters, and active marketing channels including retail stores, a content blog, a Fan Club loyalty program, and partnerships with provincial automobile associations.

Name

Cloverdale Paint

Legal name

Cloverdale Paint Inc.

Website

https://cloverdalepaint.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

251–500 employees

Short description

Cloverdale Paint is a privately held Canadian manufacturer and retailer of architectural paints, industrial coatings, and powder coatings, serving homeowners, professional painters, and industrial clients through 100+ retail stores and dealer networks across Canada.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Architectural & Decorative Paints (IMADAKAA)

Keywords

• Architectural coatings
• Industrial protective coatings
• Powder coatings
• Paint manufacturing
• Commercial paint supplies

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Architectural Paints and Stains: Sale of interior and exterior paints, stains, and related coating products to homeowners, professionals, and contractors through retail stores and authorized dealers. Revenue is generated through one-time product sales with repeat purchases driven by repainting cycles and project needs.
2. Industrial Coatings: Sale of industrial protective coatings, powder coatings, and specialty coatings to industrial clients, OEM manufacturers, and maintenance operations. Products include primers, topcoats, epoxies, urethanes, and marine coatings.
3. Colour and Design Services: In-store colour consultation, design services, and colour matching services offered to customers purchasing paint products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cloverdale Paint manufactures and distributes architectural paints, stains, industrial protective coatings, powder coatings, sealants, and forestry coatings in Canada. Products are sold through company-owned retail stores, authorized dealers, and field sales representatives serving homeowners, professional painters, contractors, architects, and industrial clients. The portfolio spans multiple chemistries including epoxy, polyurethane, alkyd, acrylic, polyester, and silicone systems.

Product overview

Cloverdale Paint is a Canadian manufacturer offering a comprehensive portfolio of paint and coating products across three main market segments: Professional/Architectural, Industrial/Protective, and Consumer/Homeowner. The product portfolio includes architectural paints and stains for residential and commercial applications, industrial protective coatings (DTM coatings, epoxy primers, polyurethane topcoats, mastic coatings), powder coatings (epoxy, hybrid, and polyester variants), forestry products (lumber end sealers, edge sealers), sealants and caulks, and chemical additives/thinners. Key industrial product brands include ArmourShield (high-performance aliphatic acrylic urethane topcoats), ClovaCoat (polyamide epoxy interior topcoats), ClovaPrime (polyamide epoxy primers), ClovaTherm (heat resistant coatings), ClovaMastic (epoxy mastic), ClovaZinc (zinc-rich primers), Rustex (anti-corrosive primers), Speed Enamel (quick-dry enamels), Towerthon (elastomeric coatings), and DuraPrime (premium primers). The company also produces powder coatings in epoxy, hybrid, and polyester chemistries, plus supporting products like activators, catalysts, thinners, and additives. All products are supported by technical documentation (TDS/SDS) and color matching services through their proprietary Gemini Tint System.

Differentiator

Problem solved

Functional benefit

Brands

• Rodda Paint: Sister brand operating in the USA market.

Products and services

• Architectural Paints and Stains Interior and exterior architectural paints, stains, primers, kitchen and bathroom paints, ceiling, trim, cabinet, and specialty finishes formulated for residential and commercial use by homeowners and professionals across Canada.
• Powder Coatings Full range of powder coating products including Epoxy (including Food Grade and Zinc-Free Epoxy Primer), Hybrid (including Hybrid Zinc Rich), and Polyester (standard, LTC, Super Durable, TGIC-Free, Spectrum) variants for industrial applications requiring corrosion resistance, chemical protection, and exterior durability.
• ArmourShield High-Performance Urethane Topcoats High-performance aliphatic acrylic urethane and acrylic/polyester urethane topcoats offering superior gloss and colour retention, chemical and abrasion resistance, and HAPS-free formulations, customisable through the Gemini Tint System for industrial and OEM customers.
• ClovaCoat Epoxy Interior Topcoats High-build, high-performance two-part polyamide epoxy interior topcoats offering excellent abrasion and stain resistance, extended pot life, and resistance to corrosive chemicals and solvents for industrial facilities.
• ClovaPrime Epoxy Primers Polyamide epoxy primers providing long pot life, excellent corrosion resistance over properly and marginally prepared steel, and strong weathering and chemical resistance for industrial priming applications.
• ClovaMastic Low Temperature Cure Epoxy Mastics Two-component, low-VOC, high-solids immersion-grade epoxy mastics that can be applied down to -18°C (0°F), delivering outstanding abrasion and chemical resistance with rust-inhibiting properties for industrial maintenance and cold-climate applications.
• ClovaTherm Heat Resistant Coatings Single-component high-heat resistant silicone aluminium and silicone acrylic enamel coatings rated for surfaces up to 650°C (1200°F), usable with inorganic zinc-rich primers for corrosion protection in plants, mills, and boiler rooms.
• Rustex Anti-Corrosive Primers High-performance universal anti-corrosive primers with excellent adhesion, hardness, durability, and low VOC, surpassing 1000 hours of ASTM D 5894 cyclic corrosion testing for industrial protective applications.
• Marine Enamel Gloss Premium quality polyurethane-modified alkyd gloss enamel offering superior durability and weathering performance for marine and light industrial environments, lead- and chromate-free.
• Towerthon Elastomeric Coatings High-build elastomeric coatings with exceptional flexibility and weathering resistance, offering adhesion to urethane foam, wood, metal, concrete, and masonry for UV protection, waterproofing, and asbestos encapsulation.
• Latex Zone Marking Paint Very fast-drying waterborne acrylic traffic paint for high-build applications on concrete or bituminous roads, walkways, parking lots, and curbs, meeting CGSB-1.219 requirements.
• Industrial Sealants and Tapes Industrial sealing products including non-skinning butyl caulk, butyl tape, temperature-resistant and general glazing tapes, thermoplastic sealants (clear, low-viscosity red, radon-gas resistant), and quick-set non-gassing urethane sealants for industrial applications.
• Forestry and Wood Protection Products Wood and forestry protection products including waterborne wax-based check stop, water-based lumber end sealers, and solvent-based plywood edge sealers that minimise moisture uptake, edge swell, and cracking in lumber and composite sheet goods.
• Industrial Paint Additives Industrial paint additives including non-skid additive, epoxy accelerator, urethane accelerator, synthetic enamel hardener, crater and fish eye eliminator, and cure accelerator used to modify performance of Cloverdale coating systems.
• Thinners and Reducers Solvent products including ClovaThinner #200, fast- and slow-evaporation epoxy paint thinners, urethane thinners, and specialty thinners formulated for use with Cloverdale coating systems.
• Activators, Catalysts, and Specialty Primers/Linings Two-component activators and catalysts for epoxy, urethane, and other industrial coating systems (ClovaCoat, ArmourShield, SuperShield, ClovaGuard, ClovaZinc); premium DuraPrime primers; organic and inorganic ClovaZinc zinc-rich primers; ShopCoat shop primers; Ecologic water-based coatings; ClovaLine internal tank linings; and ClovaGuard chemical-resistant coatings.
• Colour Systems and Colour Matching Services Proprietary colour matching, mixing, and visualization services including the Colour Visualizer, curated colour palettes, in-store colour consultation, design services, and the Gemini Tint System for accurate colour reproduction across architectural and industrial product lines.

Quantifiable outcome

• Up to 25% savings for CAA members on everyday purchases
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Benjamin Moore: Premium architectural paint manufacturer owned by Berkshire Hathaway, with a strong independent-dealer network across Canada. Closely comparable to Cloverdale in target customer (professional painters, designers, homeowners), premium positioning, and color-matching/service model.
• Rodda Paint: Cloverdale Paint's sister brand operating in the US Pacific Northwest with comparable architectural, industrial, and powder coating portfolios. The closest peer given shared ownership lineage and overlapping product mix.
• General Paint (RPM International): Canadian architectural and industrial coatings manufacturer now part of RPM International. Comparable across both retail paint distribution and industrial protective coatings segments in the Canadian market.
• SICO Paint: Canadian architectural paint brand now owned by PPG, serving professional painters and homeowners through independent dealers. Closely comparable to Cloverdale in Canadian retail/dealer distribution and architectural product portfolio.

Broad incumbents

• Axalta Coating Systems: Global coatings company focused on industrial and refinish coatings with North American OEM exposure. Comparable to Cloverdale's industrial protective coatings and powder coatings segments serving transportation, heavy equipment, and industrial maintenance.
• Hempel: Global coatings manufacturer with industrial protective, marine, and decorative segments and a growing Canadian presence. Comparable to Cloverdale's industrial marine coatings, protective coatings, and architectural portfolios with international scale advantages.
• Sherwin-Williams: Global paint and coatings leader with substantial Canadian retail and industrial operations, offering architectural, industrial, and specialty coatings across a much broader footprint than Cloverdale. Directly comparable product categories and overlapping trade/contractor channels in the Canadian market.
• Dulux (AkzoNobel): International decorative paint brand with a Canadian retail presence, owned by AkzoNobel. Directly comparable in architectural paints and color-matching services, with deeper R&D and brand-marketing budgets.
• PPG Industries: Global coatings major that owns Canadian paint brands SICO and Para Paints, competing head-to-head with Cloverdale in architectural and industrial coatings. Comparable across both architectural retail/DIY channels and industrial protective coatings for OEMs and maintenance.
• Behr Paint (Masco Corporation): Architectural paint brand sold primarily through The Home Depot in Canada and the US, competing directly with Cloverdale's DIY and pro channels. Comparable in architectural coatings focus with significantly larger scale and home-center distribution muscle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CloverdalePaint
• Facebookfacebook.com/cloverdalepaint
• LinkedInlinkedin.com/company/2604794
• Pinterestpinterest.com/cloverdalepaint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloverdale Paint