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Birst

Full company profile

uuid0006l9t

Namestring
Birst
Legal namestring
Infor Birst
Websiteurl
birst.com
Company typeenum
Private
Founded yearint
2004
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
cloud business intelligence, AI-powered analytics platform, enterprise data visualization, networked BI architecture, automated data modeling
Industry4 codes
1Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights)
CodeHDAEAMADPrimaryYes
2Operational/Real-Time BI & Streaming Analytics
CodeHDAEAMAHPrimaryNo
3Data Exploration & Ad-Hoc Query Tools
CodeHDAEAMALPrimaryNo
4Enterprise Application Reporting, BI & Analytics Enablement
CodeBPAEAGAKPrimaryNo
NAICS code2 codes
  • Software Publishers5132
  • Information51
Product category
Cloud Business Intelligence & Analytics Platform
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Cloud Analytics Platform Subscription
TypeSubscription Recurring
Description

Birst operates as a cloud-native SaaS analytics platform, generating revenue through subscription-based licensing of its AI-powered cloud analytics platform. The platform is part of the Infor Industry Cloud Platform and Infor CloudSuites ecosystem.

infor.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Pricing details1 tier
1Enterprise analytics platform with quote-based pricing
ModelSubscriptionBilling cadenceAnnual
Notes

Pricing is tailored to organization size, number of users, industry-specific requirements, and deployment type (public/private cloud or on-premises). No public pricing tiers are available.

infor.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Birst (Infor Birst) is a cloud-native, AI-powered business intelligence and analytics platform that provides enterprise and mid-market organizations with pre-built, industry-specific dashboards, automated data modeling, and real-time data visualization. The platform combines centralized data governance with decentralized self-service analytics (Networked BI) and is offered as a subscription-based SaaS product within the Infor Industry Cloud Platform, serving 11+ industries.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Results within days of implementation through pre-built data models
+1 more record
Product overview1 text field

Infor Birst is a unified cloud analytics platform that provides AI-powered business intelligence and data analytics capabilities. The platform operates as a single core product (Infor Birst) integrated within the Infor Industry Cloud Platform, offering pre-built industry-specific content across 11+ industries, modern data architecture, networked BI capabilities, adaptive user interfaces, and native cloud multi-tenant deployment. The platform delivers company-wide insights by combining data from multiple sources into dashboards, reports, and workspaces, with features including automated data integration, real-time analytics embedded directly into workflows, and quick time-to-value through pre-built data models.

Product and service1 record
1Infor Birst (Cloud Analytics Platform)
CategoryCloud Business Intelligence & Analytics Software
Description

Infor Birst is a cloud-based, AI-powered analytics platform that democratizes data across organizations by providing pre-built, industry-specific and role-specific content and metrics for business intelligence, reporting, and data visualization. It features automated data modeling, Networked BI architecture, native cloud multi-tenant deployment, adaptive user interface, unified analytics combining Birst and Infor EPM, and pre-built content across 11+ industries.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Amazon Web Services (AWS)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Infor has a strategic partnership with AWS for cloud platform deployment and go-to-market collaboration. Birst operates as a cloud-native platform that benefits from the Infor + AWS partnership infrastructure for deployment, scalability, and joint customer acquisition across the enterprise market.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Tableau (Salesforce)
TypeBroad incumbent
Description

Tableau is a leading visual analytics and BI platform, acquired by Salesforce, serving enterprise and mid-market customers with self-service dashboards and governed analytics — directly competing with Birst across the same buyer personas and use cases.

2Microsoft Power BI
TypeBroad incumbent
Description

Microsoft Power BI is the dominant cloud BI platform, tightly bundled with the Microsoft ecosystem and Azure. It competes head-to-head with Birst in cloud analytics, reporting, and embedded BI for enterprise customers, often with significant pricing advantages.

3Looker (Google Cloud)
TypeBroad incumbent
Description

Looker is a cloud-native BI and data modeling platform owned by Google Cloud. Its semantic modeling layer and GCP-native architecture position it as a direct technical peer to Birst's networked data-as-a-service approach for enterprises.

4Sisense
TypeDirect peer
Description

Sisense is a cloud analytics and embedded BI platform for enterprises, with strong embedded analytics and AI capabilities. It directly competes with Birst in the enterprise BI and analytics-as-a-service category, particularly for SaaS and product-led companies.

5Domo
TypeDirect peer
Description

Domo is a cloud-native BI and analytics platform with strong focus on data integration, visualization, and app-building for business users. It competes with Birst for mid-market and enterprise customers seeking end-to-end cloud analytics with low-code tools.

6Qlik
TypeDirect peer
Description

Qlik offers cloud analytics and data integration with its associative engine and Qlik Sense platform. It directly competes with Birst in enterprise BI, with overlap in data modeling, dashboarding, and self-service analytics.

7ThoughtSpot
TypeDirect peer
Description

ThoughtSpot is an AI-driven analytics platform emphasizing natural language search and autonomous insights. It directly competes with Birst's AI-powered and GenAI-enabled analytics story for enterprise decision-making use cases.

8MicroStrategy
TypeBroad incumbent
Description

MicroStrategy is a long-standing BI and analytics vendor offering enterprise dashboards, embedded analytics, and now AI capabilities. It competes with Birst in the enterprise BI market, particularly for large-scale, governed deployments.

9SAP Analytics Cloud
TypeDirect peer
Description

SAP Analytics Cloud is the analytics layer within SAP's Business Technology Platform, deeply integrated with SAP ERP systems. It mirrors Birst's positioning as ERP-embedded cloud analytics and competes directly for ERP-adjacent BI workloads.

10Oracle Analytics Cloud
TypeBroad incumbent
Description

Oracle Analytics Cloud is a cloud-native BI and analytics platform tightly integrated with Oracle Fusion ERP and Database. It competes with Birst for enterprises seeking ERP-embedded analytics, particularly in industries where Oracle has ERP share.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Birst

Cloud Business Intelligence & Analytics Platformbirst.com

Birst firmographics

Firmographics
Name
Birst
Legal name
Infor Birst
Website
https://birst.com
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Birst industry classification

Industry
Product category
Cloud Business Intelligence & Analytics Platform
NAICS
Software Publishers (5132), Information (51)
akta.pro primary industry
Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
akta.pro secondary industries
Operational/Real-Time BI & Streaming Analytics (HDAEAMAH), Data Exploration & Ad-Hoc Query Tools (HDAEAMAL), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

  • Cloud business intelligence
  • AI-powered analytics platform
  • Enterprise data visualization
  • Networked BI architecture
  • Automated data modeling

Where Birst is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

Birst business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

  1. Cloud Analytics Platform Subscription: Birst operates as a cloud-native SaaS analytics platform, generating revenue through subscription-based licensing of its AI-powered cloud analytics platform. The platform is part of the Infor Industry Cloud Platform and Infor CloudSuites ecosystem.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise analytics platform with quote-based pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Birst product offering

Product offering

Core offering

Birst (Infor Birst) is a cloud-native, AI-powered business intelligence and analytics platform that provides enterprise and mid-market organizations with pre-built, industry-specific dashboards, automated data modeling, and real-time data visualization. The platform combines centralized data governance with decentralized self-service analytics (Networked BI) and is offered as a subscription-based SaaS product within the Infor Industry Cloud Platform, serving 11+ industries.

Product overview

Infor Birst is a unified cloud analytics platform that provides AI-powered business intelligence and data analytics capabilities. The platform operates as a single core product (Infor Birst) integrated within the Infor Industry Cloud Platform, offering pre-built industry-specific content across 11+ industries, modern data architecture, networked BI capabilities, adaptive user interfaces, and native cloud multi-tenant deployment. The platform delivers company-wide insights by combining data from multiple sources into dashboards, reports, and workspaces, with features including automated data integration, real-time analytics embedded directly into workflows, and quick time-to-value through pre-built data models.

Differentiator

Problem solved

Functional benefit

Products and services

  • Infor Birst (Cloud Analytics Platform) Infor Birst is a cloud-based, AI-powered analytics platform that democratizes data across organizations by providing pre-built, industry-specific and role-specific content and metrics for business intelligence, reporting, and data visualization. It features automated data modeling, Networked BI architecture, native cloud multi-tenant deployment, adaptive user interface, unified analytics combining Birst and Infor EPM, and pre-built content across 11+ industries.

Quantifiable outcome

  • Results within days of implementation through pre-built data models
  • +1 more outcomes

Companies that use Birst

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Birst technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Birst partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Amazon Web Services (AWS)coreChannel Partner/ Reseller/ DistributorInfor has a strategic partnership with AWS for cloud platform deployment and go-to-market collaboration. Birst operates as a cloud-native platform that benefits from the Infor + AWS partnership infrastructure for deployment, scalability, and joint customer acquisition across the enterprise market.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Birst competitors and assessment

Company assessment

Broad incumbents

  • Tableau (Salesforce): Tableau is a leading visual analytics and BI platform, acquired by Salesforce, serving enterprise and mid-market customers with self-service dashboards and governed analytics — directly competing with Birst across the same buyer personas and use cases.
  • Microsoft Power BI: Microsoft Power BI is the dominant cloud BI platform, tightly bundled with the Microsoft ecosystem and Azure. It competes head-to-head with Birst in cloud analytics, reporting, and embedded BI for enterprise customers, often with significant pricing advantages.
  • Looker (Google Cloud): Looker is a cloud-native BI and data modeling platform owned by Google Cloud. Its semantic modeling layer and GCP-native architecture position it as a direct technical peer to Birst's networked data-as-a-service approach for enterprises.
  • MicroStrategy: MicroStrategy is a long-standing BI and analytics vendor offering enterprise dashboards, embedded analytics, and now AI capabilities. It competes with Birst in the enterprise BI market, particularly for large-scale, governed deployments.
  • Oracle Analytics Cloud: Oracle Analytics Cloud is a cloud-native BI and analytics platform tightly integrated with Oracle Fusion ERP and Database. It competes with Birst for enterprises seeking ERP-embedded analytics, particularly in industries where Oracle has ERP share.

Direct peers

  • Sisense: Sisense is a cloud analytics and embedded BI platform for enterprises, with strong embedded analytics and AI capabilities. It directly competes with Birst in the enterprise BI and analytics-as-a-service category, particularly for SaaS and product-led companies.
  • Domo: Domo is a cloud-native BI and analytics platform with strong focus on data integration, visualization, and app-building for business users. It competes with Birst for mid-market and enterprise customers seeking end-to-end cloud analytics with low-code tools.
  • Qlik: Qlik offers cloud analytics and data integration with its associative engine and Qlik Sense platform. It directly competes with Birst in enterprise BI, with overlap in data modeling, dashboarding, and self-service analytics.
  • ThoughtSpot: ThoughtSpot is an AI-driven analytics platform emphasizing natural language search and autonomous insights. It directly competes with Birst's AI-powered and GenAI-enabled analytics story for enterprise decision-making use cases.
  • SAP Analytics Cloud: SAP Analytics Cloud is the analytics layer within SAP's Business Technology Platform, deeply integrated with SAP ERP systems. It mirrors Birst's positioning as ERP-embedded cloud analytics and competes directly for ERP-adjacent BI workloads.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Birst social profiles

Digital presence

Birst financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Birst leadership team

Management profile

Number of profiles

Profiles2 records

Birst funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Birst M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birst

What does Birst do?

Birst (Infor Birst) is a cloud-native, AI-powered business intelligence and analytics platform that provides enterprise and mid-market organizations with pre-built, industry-specific dashboards, automated data modeling, and real-time data visualization. The platform combines centralized data governance with decentralized self-service analytics (Networked BI) and is offered as a subscription-based SaaS product within the Infor Industry Cloud Platform, serving 11+ industries.

Is Birst a public or private company?

Birst is a private company. It is classified as corporate owned and is currently operating.

When was Birst founded?

Birst was founded in 2004. It employs 11 to 50 people.

Where is Birst based?

Birst is headquartered in San Francisco, United States, in the North America region.

How does Birst make money?

One revenue line is on record: cloud Analytics Platform Subscription.

Who are Birst's main competitors?

Broad incumbents on record are Tableau (Salesforce), Microsoft Power BI, Looker (Google Cloud), MicroStrategy and Oracle Analytics Cloud. Direct peers are Sisense, Domo, Qlik, ThoughtSpot and SAP Analytics Cloud.

Does Birst have an API?

Yes. Birst offers flexible API embedding capabilities that allow users to easily embed analytics into applications to monetize data. The platform provides standards-based open integration architecture and an API gateway for seamless scalability. The integration approach supports enterprise-ready architecture with live, flexible data access connecting to live data or extracting from virtually any source.

What industry is Birst in?

Birst's product category is Cloud Business Intelligence & Analytics Platform. Its primary akta.pro industry code is HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights), with a secondary code of HDAEAMAH, Operational/Real-Time BI & Streaming Analytics. Its NAICS code is 5132.

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Live signals
PR NewswireBirst Positioned as a Strong Performer in Client-Managed and Vendor-Managed BI Platforms Reports by Independent Research FirmInfor announced that its Birst cloud business analytics platform has been positioned as a "Strong Performer" in both the Forrester Wave: Enterprise BI Platforms (Client-Managed) Q3 2019 and Forrester Wave: Enterprise BI Platforms (Vendor-Managed) Q3 2019 reports. Birst received the highest possible score of 5.00 in five evaluation criteria including App building/Customization, Data Prep, Deployment options, Delivery Model, and Supporting Products and Services. The reports noted positive outcomes from Infor's acquisition of Birst in 2017, stating that both Infor and non-Infor Birst clients have benefited from the larger parent company's resources and that Infor ERP/CRM customers are gaining access to Birst's BI functionality.PR NewswireVentana Research names Infor Birst an Overall Leader in its 2019 Mobile Analytics and Business Intelligence Value IndexVentana Research, a business technology research and advisory firm, named Infor Birst an Overall Leader in its 2019 Mobile Analytics and Business Intelligence Value Index, placing it in the top three across four of seven evaluation categories including Adaptability, Capability, Reliability, and TCO/ROI. The assessment evaluated 15 vendors' products based on criteria spanning usability, manageability, reliability, capability, adaptability, vendor validation, and total cost of ownership. Brad Peters, SVP and General Manager of Birst, highlighted the recognition as validating the platform's ability to deliver business insights via mobile devices, including offline functionality.PR NewswireBirst Introduces Smart Analytics, Powered by Infor Coleman AIBirst, an Infor company, introduced its Smart Analytics family of solutions powered by the Infor Coleman AI platform to enhance business intelligence capabilities. The initial release features 'Smart Insights,' which uses machine learning to automatically generate diagnostic and predictive dashboards for business users without requiring specialized data science expertise. Specialty's Café & Bakery is cited as a customer utilizing these tools to optimize operations such as inventory management and staffing.PR NewswireVentana Research names Infor Birst a TCO/ROI Leader in its 2018 Analytics and Business Intelligence Value IndexVentana Research, a business technology research and advisory firm, named Infor Birst a leader in Total Cost of Ownership/Return on Investment, Reliability, and Adaptability categories in its 2018 Analytics and Business Intelligence Value Index, published December 17. The assessment evaluated 15 vendors' products across seven categories including Usability, Manageability, Reliability, Capability, Adaptability, Vendor Validation, and TCO/ROI. Brad Peters, SVP and General Manager of Birst, stated that the recognition reflects Birst's ability to deliver value faster than traditional solutions with lower total cost of ownership.PR NewswireBirst Receives Among Five Highest Scores for All Five Use Cases in 2018 Gartner Critical Capabilities for Analytics and Business Intelligence PlatformsBirst, an Infor company, received among the five highest scores in all five use cases assessed among 22 vendors in the 2018 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms report published May 7. The company scored highest in the OEM or Embedded BI use case (4.41 out of 5) and Extranet Deployment use case (4.21 out of 5), marking the second consecutive year it achieved the top score for OEM or Embedded BI and the third consecutive year for Extranet Deployment. Gartner's report noted that A&BI platforms are evolving beyond data visualization and dashboards to encompass augmented and advanced analytics capabilities.PR NewswireInfor Launches Healthcare Enterprise AnalyticsInfor announced the launch of Infor Healthcare Enterprise Analytics, a cloud-based analytics solution powered by the Infor Birst platform that transforms complex data from healthcare organizations into insights for operational improvement. The solution provides role-specific dashboards for five key stakeholders including CEO, CFO, Head of Supply Chain, Chief HR Officer, and Chief Nursing Officer to monitor operational, clinical, and quality metrics. The product is part of Infor CloudSuite Healthcare and addresses the growing need for unified data across expanding healthcare organizations to enable timely and accurate decision-making.PR NewswireMedical Device Provider DJO Global Deploys Birst Cloud Analytics Platform to Boost Business Agility and ProductivityDJO Global, a $1+ billion medical device provider for rehabilitation and pain management, has deployed Birst's cloud analytics platform to improve business agility and productivity. The platform consolidates data from DJO's five separate ERP systems and multiple BI tools, replacing a process that previously took weeks with daily automated dashboards and KPIs, enabling faster insights on sales, operations and supply chain performance. Going forward, DJO plans to use Birst to analyze consumer buying habits and embed analytics into its MotionMD software used by 650 healthcare clinics and hospitals.PR NewswireBirst Named a Leader in 2017 "Enterprise Business Intelligence Platforms With Majority Cloud Deployments" Report by Independent Research FirmBirst, an Infor company, has been positioned as a leader in The Forrester Wave report for Enterprise BI Platforms With Majority Cloud Deployments for Q3 2017. The evaluation highlighted Birst's high scores in current offering, strategy, and market presence, particularly noting its cloud-native architecture and mobile capabilities. Forrester also noted that Infor's acquisition of Birst provides benefits through expanded sales networks and R&D resources.GlobeNewswireBirst Recognized on Constellation ShortList(TM) for Cloud-Based Business Intelligence and Analytics PlatformsBirst, an Infor company, was named to the Constellation ShortList for Cloud-Based Business Intelligence and Analytics Platforms. The list evaluated over 25 solutions, and Constellation Research projects that by 2020, 60% of mission-critical data will be accessed rather than owned by enterprises.GlobeNewswireCloud Analytics Leader Birst Awarded 2 Broad Patents for Smart Data Preparation and Smart Data Discovery & VisualizationBirst, an Infor company, announced two new patents for smart data preparation and discovery. The patents cover automatic report generation and automated data warehouse generation, with applications in Birst's One-Click Smart Visualization and Automated Data Refinement. Gartner's 2017 report predicts smart data discovery will grow twice as fast as non-smart platforms by 2021.